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In today’s cross-channel world, brand experience has become intertwined with user experience. A brand identity that authentically underpins services, products and marketing is critical to generate new sales and loyalty.
The presentation will explore the core tenants you need to build a holistic brand system. We’ll examine how identity design, narrative creation, scalable infrastructure and a cohesive visual language can help to drive future innovation and customer satisfaction.
By putting infrastructure and the brand essence at the core of an organisation, brands can create a more sustainable future for their companies. Brands that follow these principles will spend fewer resources on advertising, whilst improving customer satisfaction.