SOCIAL MEDIAFor the Independent Professional
What is Social Media?2        Social Media is:          Digital   Word of Mouth!              Anywhere online where peo...
Social Media Statistics3       If Facebook were a country, it would have the        world’s 3rd largest population      ...
Social Media Statistics4       70% of web searches are for finding local        businesses, products and services       ...
Why Use Social Media?5       Personal Branding       Increase Traffic to your Main website       Improve SEO & Increase...
SEO-SEM-Search Engine Relevance6           Social Media for the Independent Professional   NAWBO
Strategies for Effective Use7       Your Customer Knows Best       Social Media Isn’t Necessarily Free       Don’t Meas...
Where to Build Your Presence8       Website or Blog       LinkedIn       Facebook       Twitter       YouTube       ...
Where to Build Your Presence9       Website or Blog – is a must. Why? Control!         Visually   & Verbally present who...
Website or Blog10             Social Media for the Independent Professional   NAWBO
Where to Build Your Presence11        LinkedIn – Professional Networking          Fillin Profile Completely - Profession...
LinkedIn12                Social Media for the Independent Professional   for NAWBO
Where to Build Your Presence13        Mass E-Mail          Control the Message          You go to them, and make them c...
E-Mail Campaigns14            Social Media for the Independent Professional   NAWBO
Where to Build Your Presence15        Facebook – Networking & Branding          Create  a Personal Brand BizPage - Custo...
Facebook (business page)16             Social Media for the Independent Professional   for NAWBO
Where to Build Your Presence17        Twitter – Microblogging          Drive Traffic to main website (shortli.nk)       ...
Twitter18               Social Media for the Independent Professional   NAWBO
Where to Build Your Presence19        YouTube          Client                Testimonial Video          Webinar Video /...
YouTube20               Social Media for the Independent Professional   NAWBO
Challenges to Moving Forward21        Don’t Have Time        Not Sure Where to Get Started        Not Sure What to Talk...
How to Get Started22        Start Writing: Profile/Bio            About yourself - Your elevator speech            Your...
Show me the Way!23            Social Media for the Independent Professional   NAWBO
How to Get Started24        Define your audience(s)            Clients/Prospects, Industry Partners, Referral Partners  ...
How do I know its working?25        Google Analytics          Detailed    Page, User, Traffic Stats, Referral/Keyword   ...
How do I know its working?26             Social Media for the Independent Professional   NAWBO
Any Questions?27        Download Presentation & Resources          williamguth.com/nawbo.html                           ...
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Social Media Independent Professionals

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This presentation is a breakdown of key social media systems which are useful for self-branding pursuits when one\'s website is lacking in SEO, or is new and needs to promote a greater influx of client/prospect traffic.

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  • You’ve tried social media and gotten nowhere. Not sure where customers are online? Ask – it may generate a conversation, giving you insight how to engage with them. Your time is valuable –plan accordingly. Measure success by the quality of your customer engagement. Who engages and at what level. Show the person behind the company – and focus on customers, not company Take the lead from major players, and other industries. You can’t do all the works yourself.
  • Not sure where customers are online? Ask – it may generate a conversation, giving you insight how to engage with them. Your time is valuable –plan accordingly. Measure success by the quality of your customer engagement. Who engages and at what level. Show the person behind the company – and focus on customers, not company Take the lead from major players, and other industries. You can’t do all the works yourself.
  • Social Media Independent Professionals

    1. 1. SOCIAL MEDIAFor the Independent Professional
    2. 2. What is Social Media?2  Social Media is:  Digital Word of Mouth!  Anywhere online where people can talk to you, about you, or about your business.  Interactive word of mouth [ or “word of mouse” ]  Forums, Networks, Peer Review Sites, Blogs, Directory Listings & Peer Aggregators Social Media for the Independent Professional NAWBO
    3. 3. Social Media Statistics3  If Facebook were a country, it would have the world’s 3rd largest population  Ashton Kutcher and Brittany Spears have more Twitter followers than the population of Sweden, Israel, Switzerland, Ireland, Norway, Panama  25% of search results for the worlds Top 20 largest Brands are links to user-generated content.  78% of customers trust peer recommendations over advertisements Social Media for the Independent Professional NAWBO
    4. 4. Social Media Statistics4  70% of web searches are for finding local businesses, products and services  67% of local consumers have consulted online customer reviews of local businesses  There are 80 million name searches on Google each day – Have you Googled your name? And Did you like what you found? Social Media for the Independent Professional NAWBO
    5. 5. Why Use Social Media?5  Personal Branding  Increase Traffic to your Main website  Improve SEO & Increase Search Engine Relevance  Stay in the Mind’s Eye of your prospects/clients  Establish yourself as an expert  Manage (control) how you are perceived/received by your audiences  Stay connected to client in a fashion they prefer in advance of that ultimate conversion  Educate Consumers and Referral Partners Social Media for the Independent Professional NAWBO
    6. 6. SEO-SEM-Search Engine Relevance6 Social Media for the Independent Professional NAWBO
    7. 7. Strategies for Effective Use7  Your Customer Knows Best  Social Media Isn’t Necessarily Free  Don’t Measure Success by Follower Counts  Social Media Doesn’t Equal Self Promotion  Learn from the Experts  Get Help without Relinquishing Your Identity Social Media for the Independent Professional NAWBO
    8. 8. Where to Build Your Presence8  Website or Blog  LinkedIn  Facebook  Twitter  YouTube  Mass E-Mail Campaigns  Industry Networks & Directory Sites Social Media for the Independent Professional NAWBO
    9. 9. Where to Build Your Presence9  Website or Blog – is a must. Why? Control!  Visually & Verbally present who you are  set the tone for your brand and marketing message  Educate your audience(s)  Define “What I can do for you?” for clients/referral partners  Hub/launch pad to all of your social networks  Define the user experience  Track statistics & user data  Centralize your SEO and Search Relevance  Set-up User opt-in Social Media for the Independent Professional NAWBO
    10. 10. Website or Blog10 Social Media for the Independent Professional NAWBO
    11. 11. Where to Build Your Presence11  LinkedIn – Professional Networking  Fillin Profile Completely - Professional Headshot Photo  Build a Network of Industry Partners & Clients  Build a Network of Referral Partners (rolodex)  Find & Engage Prospects directly  Get Noticed through discussion groups  Polling  Share expertise, articles through Status Updates  Drive traffic to your website or blog Social Media for the Independent Professional NAWBO
    12. 12. LinkedIn12 Social Media for the Independent Professional for NAWBO
    13. 13. Where to Build Your Presence13  Mass E-Mail  Control the Message  You go to them, and make them come to you  Track user statistics  Create urgency and calls to action  Inform, Educate, Resonate  Stay in their mind’s eye Social Media for the Independent Professional NAWBO
    14. 14. E-Mail Campaigns14 Social Media for the Independent Professional NAWBO
    15. 15. Where to Build Your Presence15  Facebook – Networking & Branding  Create a Personal Brand BizPage - Customize  Build a Landing Page  Load it with engaging content  Photo Ads, Videos Shorts, Webinars, Video Testimonials, Link to Blogs, Articles, Discussions  Event Pages (speaking engagements)  Update often, and engage your audience Social Media for the Independent Professional for NAWBO
    16. 16. Facebook (business page)16 Social Media for the Independent Professional for NAWBO
    17. 17. Where to Build Your Presence17  Twitter – Microblogging  Drive Traffic to main website (shortli.nk)  Monitor & Share news from your industry  Brand yourself visually w. custom background  Be made #searchable (#hastags)  Share content from others (re-tweet)  Credit other @users (@mentions)  Share expertise, articles through Tweets a few times a day or week. Social Media for the Independent Professional NAWBO
    18. 18. Twitter18 Social Media for the Independent Professional NAWBO
    19. 19. Where to Build Your Presence19  YouTube  Client Testimonial Video  Webinar Video / Interviews / Advice / How-To  Industry Networks & Directory Listings  Find industry networks – be present  Web Directory Listing Sites – presence/inbound traffic  Chamber of Commerce listings Social Media for the Independent Professional NAWBO
    20. 20. YouTube20 Social Media for the Independent Professional NAWBO
    21. 21. Challenges to Moving Forward21  Don’t Have Time  Not Sure Where to Get Started  Not Sure What to Talk About  Can’t Deal with the Noise  Concerned about my Privacy  Intimidated by the technology  There’s too much competition  There’s not enough ROI Social Media for the Independent Professional for NAWBO
    22. 22. How to Get Started22  Start Writing: Profile/Bio  About yourself - Your elevator speech  Your Value Proposition & Marketing Message  Define what sets you apart  Lists of ideas/topics you can write about  Gather your Digital Assets  Photos, Logos, White Papers (down-loadables), FAQs, Links  Determine your Goals and KPIs  Determine which tools you will use to drive traffic to your website Social Media for the Independent Professional for NAWBO
    23. 23. Show me the Way!23 Social Media for the Independent Professional NAWBO
    24. 24. How to Get Started24  Define your audience(s)  Clients/Prospects, Industry Partners, Referral Partners  Define Goals and Set Standards/Measurements for Success  Define your Social Media Maintenance schedule  Blog: good: 1x/month; better: 2x/month; best: 1x/week  Social Networks: Few times a week, if not daily  Peer Review Sites: 2x month  Set up the actual networks  Facebook, LinkedIn, Twitter, YouTube, Blog, Google+  Add Links to Profiles in your e-mail’s signature Social Media for the Independent Professional for NAWBO
    25. 25. How do I know its working?25  Google Analytics  Detailed Page, User, Traffic Stats, Referral/Keyword  Facebook Insights  Viral Reach, People Talk, “Likes,” Shares  Wordpress Stats  Clicks, Referral Traffic, Keyword Traffic  Constant Contact Reports  Opens, Click Thru, Bounce Social Media for the Independent Professional NAWBO
    26. 26. How do I know its working?26 Social Media for the Independent Professional NAWBO
    27. 27. Any Questions?27  Download Presentation & Resources  williamguth.com/nawbo.html williamguth Web Project Manager Social Media for the Independent Professional NAWBO

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