PMU Lab develop innovative solutions around PMU business model to strengthen its online presence, or even its digitalization. Its goal is also to develop the idea that innovation belongs to all. PMU Lab anticipates, imagines, develops and deploy innovations to transform the customer experience. This report has been created with the HUB Institute (http://www.hubinstitute.com), during VIVA TECHNOLOGY 2016 Conference in Paris (http://www.vivatechnologyparis.com).

1. DAY 2

2. The new international event bringing together 5,000 startups.
Aiming at developing partnerships with major corporations, investors and partners.
Being at the heart of an international event dedicated to innovation in Paris, France.
Four spaces : Hack, Imagine, Experience, Connect
Viva Technology’s unique mission is to bring the world’s most innovative
startups together with the major global players in digital transformation. For
three days starting 30 June, an expected 30,000 entrepreneurs, corporate
executives, venture capitalists and other investors will join us in a purpose-built
environment in Paris. The goal: to provide a real-time platform for collaboration
and a high-level stage for discussions around the impact technology has on
both businesses and society.
40 000 m2
30 000
attendees
20 world
leaders
5 000 Startups
100
Top VCs
200 MVP

3. P R E S E N TAT I O N O F P M U

4. European first betting operator and third
worldwide mutual betting company (2015 net
result 807 Millions euros)
Leader on horse racing bets with 12,800
points of sale to offer in a single place all the
experience of races and bets
6M clients, French 1st betting place, n°3
Poker offer within generalist sites
9.8 BN €
TURNOVER IN
2015
TURNOVER
DISTRIBUTION
807 MILLION EUROS RETURNED TO THE
HORSERACING SECTOR IN 2015
1.5%
COMMISSION TO
INTERNATIONAL
PARTNERS
8.5%
NET PROFIT TO
HORSERACING
ASSOCIATIONS
5.7%
PMU OPERATING
EXPENSES
75%
RETURN TO
PUNTERS
8%
TAXES

5. PMU Lab aims to accompany the evolution of the business
model of the PMU and to strengthen its online presence, or
even its digitalization.
Its goal is also to develop the idea that innovation belongs to
all. PMU Lab anticipates, imagines, develops and concretizes
innovations which contribute to transform the customer
experience by preparing the ground for an industrialization.
Objectives :
- Organizing and structuring innovation for greater internal
efficiency
- Improve the ‘Time To Market’: test as soon as possible to
consumers
Be a showcase of the PMU and modernize its image

6. 80 m2
180 m2
190 m2
50 m2

7. # WHY ?
PMU HAVE A GENUINE DESIRE TO DEVELOP NEW GROWTH ACTIVITIES AND
CO-CREATE THE FUTURE OF GAMING WITH STARTUPS AND INNOVATIVE
COMPANIES
# THE OPPORTUNITY
- PMU has organised 6 new growth activities challenges.
- 50 selected innovative companies will showcase their solution on PMU booth during
VIVA Technology in Paris, France
- You will be mentored by worldwide leaders of the new economy and will have the
opportunity to present your solution and engage discussions with PMU key stakeholders
6 teams will be awarded during Viva Technology to integrate the PMU roadmap
Showcase your solutions on a dedicated space in the « Gaming, Entertainment and Sport »
lab of PMU 450sqm booth

8. 180K INVESTMENT FOR
STARTUPS
6 CHALLENGES
25K€ MINIMUM PER
PROOF OF CONCEPT
# THE OPPORTUNITY
BE PART OF THE « PMU 2020 » PROGRAM FOCUSED ON
INTERNATIONAL & DIGITAL DEVELOPMENT

9. P R E S E N TAT I O N O F T H E C O N C E P T

10. Horse Race
ANIMATION
CONCEPT

11. Edition of an imitation of the
daily paper Paris-Turf :
The Running Post !
The info about horses replaced
by info about startups :
- Year of creation
- Founder
- Investors
ANIMATION CONCEPT : HORSE RACE

12. Bet opening Display of the winners
Nomination of
the top winner
After the pitch session of each
challenge, the winners’ list is
displayed.
The winners go forward and
ask for their goodies.
The person who has the
triple forecast in the order
win a VIP invitation to the
“Prix de Diane“
Once the jury is set, it
begins ! Bets are open
until the first pitch and
visitors vote online at
http://bit.ly/28IuMJQ
Everyone can play… And win !

13. VALÉRIE DURAND
Treasury & Payment Methods
Department Manager
PAYMENT SOLUTION AND INNOVATION# CHALLENGE 3
In 2016, As part of a strengthening of the financial movements control policy, the
French state imposes that distributors reduce the use of cash in points of sale, and
cash is currently widely used by PMU customers.
For its betters, PMU has developed new solutions for:
- On line: account, Visa card, electronic wallet, bank transfer…
- Off line: Visa card, NFC payment, MyPMU card…
The set up of these control measures could have a negative impact on the
commercial activity as a majority of customers currently play anonymously. Despite
setting up a nominative NFC payment card in 2010 in the whole PMU distribution
network, there are still too few users of this system.
It is therefore important to imagine, explore and identify the solutions that will
enable to:
- Offer betters flexibilty for their cash in cash out operations
- Offer personnalised payment solutions, adapted to the better’s profile and
needs
- Pay and be paid in a point of sale or on the internet.
- Offer a simple and secure customer journey
- Keep the use of cash for small amounts and drop in customer
- Get a better understanding of our customers through the means of payments
#Anonymity #ClientKnowledge
#Cashless #Ticketing #Betting
#Mobile

14. CANDIDATE
STARTUPS
Adyen supports over 250 payment
methods and 150+ currencies from
a single payment platform.
Adyen is a technology company
that provides businesses with a
single solution to accept payments
across online, mobile, and in store
anywhere in the world.
PAYMENT SOLUTION AND INNOVATION
CopSonic is a patented
technology which enables
communication between
intelligent electronic devices and
100% of the 7.4 billion of mobile
phones existing worldwide using
acoustic waves (ultrasounds
and sounds) as a way to interact
and/or transmit data.
« A new global payment system »
« Ultrasonic Authentification »

15. CANDIDATE
STARTUPS
Lydia's iPhone and Android
apps enable you to pay anyone
very easily. You can pay a friend
(for rent, drinks, movies...), pay
professionals (restaurants, taxi
drives, doctors...) and pay
online purchases: it's easy, it's
100% secure and it's free.
PAYMENT SOLUTION AND INNOVATION
Quadrus card by Radiius
consolidates all credit, debit,
loyalty and membership cards
into a single smart card that
supports swipe, chip and
contactless payments and is
secured by a fingerprint scanner.
« France’s favorite
mobile payment app »
« Digital wallet providing
convenience, acceptability and
rewards to consumers »

16. CANDIDATE
STARTUPS
S-money offers digital payment
services to consumers, startups
and companies. Especially,
operating the new digital
payment platform for the
youngsters in french
universities.
PAYMENT SOLUTION AND INNOVATION
PayinTech equips entertainment
sector companies to facilitate all
their onsite transactions and
consumptions management and
provides a ludic, interactive and
user friendly experience thanks to
its light and adjustable solution.
« Empowering payments » « From fintech to funtech ! »

17. CANDIDATE
STARTUPS
PAYMENT SOLUTION AND INNOVATION
Yukflow provides its
technology for
resorts, sport grounds
and festivals with
three cashless
supports : NFC
wristband, NFC cards
and QR code.
Trust Designer is a mobile app
(iOS, Android) to store a biometric
repudiable token, a biometric
Bluetooth Low Energy reader
connected to the point of sales,
and a security server
(tokenization).
« Hands-free biometric
authentification for
any smartphone ! »
« The leader of cashless
payment solution in the fields of
tourism , leisure and events. »

18. # CHALLENGE
AND THE WINNERS ARE…
12 3
PAYMENT SOLUTION AND INNOVATION

19. Global Business Strategist - Emerging Partner Team
Jean-Francois Gomez
KEYNOTE
10 TRENDS FUTURE OF RETAIL

20. PHILIPPE GUILLAUME
Retail Training &
Communication Manager
IMAGINE TOMORROW’S POINT OF SALE# CHALLENGE 2
With the multiplicity of digital solutions, new opportunities appear in
terms of customer’s experience offered on the game offers (racing,
sport, poker). Furthermore, community spirit, user-friendliness,
sharing and pleasure have become dominating in the behavior of the
new generations.
Through new points of sale, it is a new way of consuming that will be
offered. Beyond the services in mobility (mobile apps) or web
interfaces, new surrounding areas of physical distribution must be
imagined to answer these new uses, acquire new consumers but also
offer their customers renewed experiences. They will be tomorrow "
experiential" places of leisure in which consumers will be actors.
In this approach PMU wishes to imagine the future of points
of sale in particular in the following subjects:
- User-friendliness/conviviality
- Pleasure, entertainment
- Technology, high tech
- Immersive Experience, animation
#Conviviality #Community
#OutOfTheBox #Pleasure
#GeoFencing #VR

21. CANDIDATE
STARTUPS
BLIWE® offers each user the
possibility to connect to the
BLIWE® system by simply
placing your hand on the ‘wall’.
The wall automatically connects
to the Internet, to your personal
application.
FAMOCO, the French champion
of contactless services, provides
the world's first flexible and
secure NFC reader enabling
large-scale deployments.
IMAGINE TOMORROW’S POINT OF SALE
« Sky is the limit !»
« This is the future
of point of bet »

22. CANDIDATE
STARTUPS
Foosball redesigns classical
table games by adding sensors
and internet connection,
enabling a new consumer
experience in their digital
environment during and after
the dedicated to table games.
RewardBet provides a simple
product with great depth
delivering many fascinating layers
across gaming psychology,
wagering ecosystems and
consumer and operator benefits.
IMAGINE TOMORROW’S POINT OF SALE
« Innovative software from
Australia for racing and sport ! »
« Mixing foosball
and social network »

23. CANDIDATE
STARTUPS
Weblib develops tools to help
the world's biggest brands
increase revenue in-store.
Their two solutions Smart Wifi
& TabinSTore help retailers to
solve many problematics as
collecting data, help customer
in their choice, personalized
couponing,
IMAGINE TOMORROW’S POINT OF SALE
Sporty-Tech solution
intends to be complete
(horse racing, sports,
casino, lottery) though all
betting channels and
working on standard
hardware.
« Swag Alert : Smart
Wifi rocks at Vivatech ! »
« A turnkey betting
solution to increase the
number of point of sale »

24. CANDIDATE
STARTUPS
RewardBet provides a simple
product with great depth
delivering many fascinating layers
across gaming psychology,
wagering ecosystems and
consumer and operator benefits.
IMAGINE TOMORROW’S POINT OF SALE
« Yield management software
for sports organization »

25. INVITED
STARTUPS
IMAGINE TOMORROW’S GAMES
Onion sack is a marketing
plaform that integrates to your
system - allowing customers to
accept an offer simply by
replying with their stake. The
platform understands simple
singles and complex multiples.
FabZat offers publishers and
video game developers a white-
branded turnkey solution for in-
app merchandising. The service
operates through a plugin to be
integrated into the game code
that will allow players to access
an in-game store.
Green Bureau is a startup
specialised in Customer Relation
Management. It creates agile
tools to ease customer
experience.
Kinov is an app that helps
employees to get familiar with
startups ecosystem and
generate engagement through
innovation project upstream
with startups.

26. # CHALLENGE
AND THE WINNERS ARE…
12 3
IMAGINE TOMORROW’S POINT OF SALE

27. JUDICAEL LEFEBVRE
Corporate Social Responsability
Manager
LET’S PLAY RESPONSIBLY# CHALLENGE 4
Games and bets are recreational leisure activities for most people, but 0,5% of
French people are excessive players and 2,2% are players with moderate addiction
risks.The prevention of these risky behaviours and the encouragement of good
practices is a fundamental objective for all game actors of today and tomorrow.
PMU has always communicated on this complex subject though the optimisation of
good behaviours and showing off the examples to be followed. Nowadays we need
to go one step further along those lines through the development of prevention tools
and the mastering of the game enabling individual optimisation of the player and his
behaviour. Through the use for example of « gasification » tools for example or
through the application of the logics of serious game to the subject, but also through
the use of behavioural data available with operators in order to analyse gaming
behaviours and to anticipate potential variations that could lead to risky behaviours.
This is why, PMU works to find innovative solutions enabling all players, and
more specifically those with moderate risks of addiction, to keep control of
their game, whether on line or in a point of sale. This can be done through:
- Applying good game practices
- Respecting their game budget
- Mastering their game timing.
#Indebtedness #Responsability
#Health #VolontaryRestraint
#Security

28. CANDIDATE
STARTUPS
Bear solution is connecting
paper as a natural way to add on
visuals any digital content.
Bear is a leader in Augmented
Reality and Interactive Print,
helping to bridge the gap
between the print and digital
worlds.
Bet Buddy has developed highly
accurate machine learning
models in a complex domain that
are understandable and
actionable. Bet buddy helps
lotteries and commercial
gambling operators to better
understand player behaviour to
retain as sustainable customers.
LET’S PLAY RESPONSIBLY
« When print meets digital » « Using data to create
positive play experience »

29. CANDIDATE
STARTUPS
Mantiq provides an expertise in
mathematics, informatics and
public healthcare research.
Mantiq designs innovative
algorithms to solve enterprises
challenges
LET’S PLAY RESPONSIBLY
Betters’Rift is a free e-sport
bookmaker, its business model is
based on "Free to play" model.
Each user bet with virtual money
(named crystals) and can use
theirs crystals to buy prizes in
website shop (pro player
coaching, in game bonus, etc.)
« Let your data speaks »
« Free-to-play
betting on e-sport »

30. CANDIDATE
STARTUPS
Tag enhances and enables brand
loyalty, customer engagement,
access to information, real time
analysis and purchasing options
through a scalable and easy to
use e-commerce platform.
Wicross is an IOT platform that
allows users to share with an app
their collected datas gathered by
connected things.
Wicross is also an unique
software designed for “connected
service” suppliers to interface with
IOT ecosystem in a trice (API)
LET’S PLAY RESPONSIBLY
« IoT data sharing platform
between smart device owner
and service »
« Nothing is more expensive
than a missed opportunity »

31. # CHALLENGE
AND THE WINNERS ARE…
12 3
LET’S PLAY RESPONSIBLY

32. DURING
THE 2 DAYS EMPLOYEES PRICE

33. DURING
THE 2 DAYS
EMPLOYEES AND PUBLIC PRICES
BOTH !

34. CONGRATULATIONS EVERYBODY !