AdPrint 2010


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AdPrint is the only European advertising Festival dedicated to print advertising celebration exclusively. Also it is the only festival awarding the creative teams, not individuals.

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AdPrint 2010

  1. 2. Summary <ul><li>About AdPrint </li></ul><ul><li>Background and History </li></ul><ul><li>Program </li></ul><ul><li>Audience </li></ul><ul><li>Competition Structure </li></ul><ul><li>Awards </li></ul><ul><li>Numbers </li></ul><ul><li>Media coverage </li></ul><ul><li>Speakers </li></ul><ul><li>AdPrint 2010 – Jury & Winners </li></ul><ul><li>They say… </li></ul><ul><li>AdPrint around the world </li></ul><ul><li>AdPrint in pictures </li></ul><ul><li>Contact </li></ul>
  2. 3. About AdPrint <ul><li>The essence of creativity, print advertising reflects best the key concept and the great communication between the minds that created it. </li></ul><ul><li>AdPrint is the only European advertising Festival dedicated to print a dvertising celebration exclusively. Also it is the only festival awarding the creative teams, not individuals. </li></ul>
  3. 4. Creative Teams <ul><li>AdPrint is not just the only festival awarding the creative teams, it is also the festival who has given even more </li></ul><ul><li>importance to the role of the creative team: at AdPrint, creative teams judge creative teams, because the jury itself consists of teams instead of individuals. </li></ul>
  4. 5. Background and history <ul><li>It all started in 1998, as a Millenium Communications project, and since then, AdPrint has positioned itself as a true holiday of the advertising industry, taking place in a fresh and friendly environment – Brasov area, Romania. </li></ul><ul><li>AdPrint Festival ment three days of seminars , exhibition, great parties and a very special awarding gala. </li></ul>
  5. 6. Background and history <ul><li>With the occasion of the 10 th edition, an anniversary one, in 2009 we changed the format of the competition and we included all types of creativity in print: Press & Magazine, Outdoor & Poster, Unconventional Media. </li></ul><ul><li>In 2010, the 11 th edition of the festival brought a new location for the events: Bucharest. </li></ul><ul><li>The capital of Romania became the capital of European advertising industry between the 25 th and the 28 th of March 2010. </li></ul>
  6. 7. Evolution <ul><li>1998 – the birth year of AdPrint Festival </li></ul><ul><li>Local festival / the first three editions </li></ul><ul><li>Regional festival / 4 th & 5 th editions </li></ul><ul><li>European festival / since 2004 </li></ul>
  7. 8. AdPrint Program <ul><li>AdPrint Exhibition </li></ul><ul><li>The AdPrint Exhibition gathers the best works of the European print advertising and represents the center of the event, in the festival’s location. </li></ul><ul><li>In 2010, the exhibiton was hosted for one month on the Romanian National Art Museum fence, outdoor, in the center of Bucharest . </li></ul><ul><li>AdPrint Parties </li></ul><ul><li>AdPrint parties have taken, through the years, the expression of creativity. </li></ul><ul><li>The guests start out as competitors and then turn into friends. And that’s a given. This is the spirit of AdPrint. </li></ul><ul><li>Awarding Gala </li></ul><ul><li>The most wanted moment of the festival – revealing the winners and celebrating their success. </li></ul>
  8. 9. AdPrint Audience <ul><li>1 - AdPrint Fans / Participants </li></ul><ul><li>Creatives and top management people from multinational and local agencies, creative shops, marketing people and journalists from Romania and all over Europe. </li></ul><ul><li>2 - Communication Industry </li></ul><ul><li>Marketing – top and middle management as well as communication industry representatives: PR, Web design, Research. </li></ul>
  9. 10. Competition Structure AdPrint is split into 3 categories and 18 sections, as follows: <ul><li>Outdoor & Poster </li></ul><ul><li>1. Art, Culture, Media & Entertainment </li></ul><ul><li>2. Fast Moving Consumer Goods </li></ul><ul><li>3. Services </li></ul><ul><li>4. Corporate </li></ul><ul><li>5. Automotive and automotive products </li></ul><ul><li>6. Durables and Other Consumer Goods </li></ul><ul><li>7. Social services, Public Awareness </li></ul>B. Press & Magazine 1. Art, Culture, Media & Entertainment 2. Fast Moving Consumer Goods 3. Services 4. Corporate 5. Automotive and automotive products 6. Durables and Other Consumer Goods 7. Social services, Public Awareness C. Unconventional Media 1. AdPrint Unconventional Use of Press 2. AdPrint Unconventional Use of Outdoor 3. Unconventional Use of Direct & Collateral Communication 4. Unconventional Use of Ambient
  10. 11. Awards <ul><li>The best work in one section will receive the following awards: </li></ul><ul><li>AdPrint Gold Angel </li></ul><ul><li>AdPrint Silver Angel </li></ul><ul><li>AdPrint Bronze Angel </li></ul><ul><li>The best work in each category will receive: </li></ul><ul><li>AdPrint Grand-Prix Press </li></ul><ul><li>AdPrint Grand-Prix Outdoor </li></ul><ul><li>AdPrint Grand-Prix Unconventional </li></ul>
  11. 12. Awards <ul><li>The main Trophies of the Festival remain the awards dedicated to Creative Teams: </li></ul><ul><li>The Golden Team </li></ul><ul><li>The Silver Team </li></ul><ul><li>The Bronze Team </li></ul><ul><li>The Agency of Angels </li></ul><ul><li>The Network of Angels </li></ul><ul><li>The &quot;Best Use of&quot; section Awards supported by Luerzer's Archive are: </li></ul><ul><li>Best Use of Art Direction </li></ul><ul><li>Best Use of Copywriting </li></ul><ul><li>Best Use of Typography </li></ul><ul><li>Best Use of Photography </li></ul><ul><li>Best Use of Illustration </li></ul>
  12. 13. AdPrint in numbers   AdPrint 2006 AdPrint 2007 AdPrint 2008 Adprint 2009 AdPrint 2010 Teams in competition 112 101 170 128 127 Countries 15 13 17 15 24 Agencies 41 42 69 50 58 Prints in competition 246 328 434 334 318 Awarded trophies 13 21 17 33 29
  13. 14. AdPrint in numbers
  14. 15. Print Campaign - Europe <ul><li>AdPrint is supported by many European media partners : </li></ul>Luerzer’s Archive Advertising Ideas Rusia AdBusiness Grecia Xipax Austria Sign Café Bulgaria Kreativ Ungaria Taboo Serbia Pubblico Italia Bielorusia Media Marketing Belgia Media Marketing Bosnia Marketing Turcia El Periodico de la Publicidad
  15. 17. Online – Romania & Europe <ul><li>the official website – </li></ul><ul><li>the AdPrint newsletter has over 5500 subscriptions </li></ul><ul><li>European websites – partners of the festival: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  16. 19. AdPrint Speakers <ul><li>Sue Anderson – Creative Director, Wieden + Kennedy Amsterdam </li></ul><ul><li>Patrick Collister – Founder Creative Matters, London </li></ul><ul><li>Mauricio Alarcon - Executive Creative Director at *S,C,P,F Barcelona </li></ul><ul><li>Jan Leube – CCO, Young & Rubicam Germany </li></ul><ul><li>Alvaro Sotomayor – Creative Director, Wieden + Kennedy Amsterdam </li></ul><ul><li>Julian Wade – Head of Design, 180 Amsterdam </li></ul><ul><li>Johannes Newrkla – Owner & Creative Director Bluetango </li></ul>
  17. 21. AdPrint 2010 Judging Teams <ul><li>Jury President Brian Fraser - Executive Creative Director, McCann Erickson London </li></ul><ul><li> Colin Nimick - Executive Creative Director, OgilvyOne London </li></ul><ul><li>Team 1 Joost Berends - Partner and Creative Director, Mortierbrigade, Belgium </li></ul><ul><li> Philippe de Ceuster - Partner and Creative Director, Mortierbrigade, Belgium </li></ul><ul><li>Team 2 Christian Bunyan - Senior Creative, KesselsKramer </li></ul><ul><li> Jennifer Skupin - Senior Creative, KesselsKramer </li></ul><ul><li>Team 3 Alex Martinez - Executive Creative Director, JWT Spain </li></ul><ul><li> Pol Úbeda Hervàs - Senior Creative, JWT Spain </li></ul><ul><li>Team 4 Fergus O’Hare - Associate Creative Director, Ogilvy & Mather France </li></ul><ul><li> Nick Hine - Creative Director, Ogilvy & Mather France </li></ul><ul><li>Team 5 Enrico Dorizza - Executive Creative Director, Leo Burnett Italy </li></ul><ul><li> Milos Obradovic - Art Director, Leo Burnett Italy </li></ul>
  18. 22. AdPrint 2010 Winners
  19. 25. They say… <ul><li>Joe de Souza, Creative Director, Wieden & Kennedy, Amsterdam </li></ul><ul><li>“ It was personally an honor for me to attend the AdPrint Festival because it gave me a valuable insight into work produced in Romania. The level of the competition was admirable and inspiring, and the ads that were rewarded (we felt as judges) were of a standard comparable to any major festival in the world. No concessions or compromises were made. Print is a very difficult medium to master and the number of prizes given is testament to the high standard of the work at this distinctive festival.” </li></ul>
  20. 26. They say… <ul><li>Santiago Saiegh, Creative Director, Vitruvio Leo Burnett, Spain </li></ul><ul><li>“ It’s been a great experience to assist and take part in the growing of an advertising festival from the local market to the demanding and competitive international ads festival world. The entries exhibition was very open in criteria but, from the jury, we were quite confident that the shortlist was very inspiring and interesting, due to the coexistence of some of the most awarded international print works and many great local adverts. Then, while discussing the winning list, the jury decided to keep the excellence bar on the very top of creativity, including strategy, concept, simplicity and executional crafts.” </li></ul>
  21. 27. They say… <ul><li>Milka Pogliani, Chairman and Executive Creative Director, McCann-Erickson Worldgroup, Milan </li></ul><ul><li>“ It was a pleasure to be in Romania, lovely country and friendly people and a language not that difficult for Italians! </li></ul><ul><li>Keep the focus on creativity in print, it makes the festival pretty unique and it could be a good test for other manifestations in the future.” </li></ul><ul><li>Marco Carnevale, Creative Director, McCann Erickson, Milan </li></ul><ul><li>“ Being my first bite, it’s been very interesting. I felt a lot of energy around, and I think I’ll come back sooner or later to check if I was right or wrong. What’s sure is that the ancient village of Brasov is wonderful, and your hospitality too.” </li></ul>
  22. 28. They say… <ul><li>Tony Granger - Jury President 2006, Global Creative Director Y&R </li></ul><ul><li>“ The AdPrint festival is unique because it focuses on European print, and the teams that have created them. </li></ul><ul><li>The winners are a healthy balance of European work that has taken last years shows by storm, and new work that will hopefully do the same this year (nice to see some Romanian work winning too). </li></ul><ul><li>As we move into a world of media fragmentation-consolidation-reinvention, you can be sure of one thing. Print will always be around. It's here to stay. It is, and always will be, a powerful way to reach out and touch the consumer.” </li></ul>
  23. 29. They say… <ul><li>Colin Nimick – Jury President Team 2010, Executive Creative Director, OgilvyOne London </li></ul><ul><li>“ I think that we judged at a very high level, I think we applied a Cannes level of recognition. Perhaps there could have been one or two more Golds - but that was the consensus. </li></ul><ul><li>Thanks for taking care of us - Cannes, D&AD, Dubai Lynx and Eurobest could all learn lessons from you on making people feel at home and looked after.” </li></ul>
  24. 30. AdPrint in Europe <ul><li>AdPrint was present at: </li></ul><ul><li>Golden Drum </li></ul><ul><li>Euroforum </li></ul><ul><li>Admall </li></ul>
  25. 31. AdPrint in pictures
  26. 33. Contact <ul><li>Alexandru Dinu, PR Executive – </li></ul><ul><li>Anca Croitoriu, Communication Manager – </li></ul><ul><li>Teodora Calin, Submissions Manager - </li></ul><ul><li>Andreea Dragut, Competition Manager – </li></ul><ul><li>Irina Florea, Business Manager – </li></ul><ul><li>For more info: </li></ul><ul><li> </li></ul><ul><li>Facebook </li></ul>
  27. 35. <ul><li>The Institute </li></ul><ul><li>The Institute is part of Millenium Communications, in charge with the management of the next projects and festivals: </li></ul><ul><li>AdPrint Festival – the only European festival dedicated exclusively to print advertising [ ] </li></ul><ul><li>Internetics – the only festival in Romania awarding the online efficiency, a branding, marketing and advertising online festival [ ] </li></ul><ul><li>The Civil Society Gala - a competition that aims to award the projects developed by the NGOs and to put in the spotlight the most important civic initiatives [ ] </li></ul><ul><li>ADOR Festival - the only complete festival of the Romanian advertising industry, awarding strategic and creative thinking in all media of communication [ ] </li></ul><ul><li>Effie Awards – The only award to recognize creative achievement in meeting and exceeding advertising objectives [ ] </li></ul><ul><li>ADC*RO Creative School - an educational program for young people who want to start a career in the advertising industry [ ] </li></ul>