Smx Madrid - Onetomarket - Target Europe - 2008

1,591 views

Published on

Lennert de Rijk, Onetomarket, ofrece un estudio del mercado holandés para optimizar las estrategias de expansión europea de empresas. Consejos, datos, casos prácticos, ejemplos, etc.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,591
On SlideShare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Smx Madrid - Onetomarket - Target Europe - 2008

    1. 1. Target Europe Targeting the Netherlands ¿cómo se debe abordar la presencia en buscadores en distintos países? Lennert de Rijk Madrid, 21 Mayo 2008
    2. 2. Who am I and who do I work for? <ul><li>Lennert de Rijk </li></ul><ul><ul><li>Dutch male working in Spain </li></ul></ul><ul><ul><li>Managing Director & cofounder Onetomarket Spain </li></ul></ul><ul><ul><li>Some clients: </li></ul></ul><ul><ul><ul><li>KLM, Infojobs, eMagister, Conrad, AMEX, Bookit, Clickseguros, Carrefour, AEGON, ING, Amadeus, Camper, Mango, .... </li></ul></ul></ul><ul><ul><li>I blog at blog.onetomarket.nl , blog.onetomarket.es , puntocom.nl and www.twinklemagazine.nl on marketing online and internet developments </li></ul></ul>
    3. 3. The Netherlands <ul><li>83% of households connected to internet (76% broadband) </li></ul><ul><li>6.4 hours spend online / week </li></ul><ul><li>Mobile broadband (3G) for € 10 / month </li></ul>
    4. 4. The Netherlands <ul><li>Global mindset, but agencies and initiatives mainly locally </li></ul>
    5. 5. Facts & figures Source: Blauw Research
    6. 6. Facts & figures Source: Blauw Research Source: Blauw Research
    7. 7. Facts & figures Source: Blauw Research Source: Blauw Research
    8. 8. Facts & figures Source: Blauw Research
    9. 9. Facts & figures Source: Blauw Research
    10. 10. Online marketing per user and country
    11. 11. Facts & figures
    12. 12. Dutch classifieds website
    13. 13. Biggest Dutch web directory But use it in the right way
    14. 14. BIG opportunities
    15. 15. Basics <ul><li>Use .nl country specific domains </li></ul><ul><ul><li>Or use subdomains otherwise </li></ul></ul><ul><li>Get local links and make sure they provide real traffic as well </li></ul><ul><li>Host locally </li></ul><ul><li>Be as agressive as you need to be </li></ul><ul><li>Adapt your strategy and be creative! </li></ul>
    16. 16. Important <ul><li>Dutch Home-Shopping Organization (Thuiswinkel.org) </li></ul><ul><ul><li>750 members and 100 business partners </li></ul></ul><ul><ul><li>represents more than 80% of the Dutch home-shopping market </li></ul></ul><ul><ul><li>Home-Shopping guarantee </li></ul></ul><ul><ul><li>supported by the Dutch Consumers’ Organization </li></ul></ul>
    17. 17. Lessons Learned <ul><li>Get real native speakers. </li></ul><ul><ul><li>Like Argentina is not Spain </li></ul></ul><ul><ul><li>The Netherlands are not Belgium or Germany </li></ul></ul>
    18. 18. Lessons Learned <ul><li>The Netherlands & Belgium </li></ul><ul><li>Same language? Yes? </li></ul><ul><li>Same culture? No! </li></ul>
    19. 19. Social Technographics ladder of participation
    20. 20. Creating the Buzz <ul><li>Google </li></ul><ul><li>( 93 % market share ) </li></ul><ul><li>Social Media </li></ul>
    21. 21. <ul><li>Key question: How to be loved by the Dutch </li></ul>
    22. 22. Social networks <ul><li>80% of people using social networks </li></ul><ul><li>talk about a </li></ul><ul><li>brand or product </li></ul><ul><li>on a forum or a social network </li></ul>
    23. 23. “ Social media is here to stay” <ul><li>Hyves: 4 million+ Dutch members, 2 billion page views </li></ul><ul><li>NuJij.nl: 1 million members, +/- 4 million page views/month </li></ul><ul><li>74% of Dutch people have at least one Social Network profile </li></ul><ul><li>1/3 of internet users is skilled </li></ul>
    24. 24. How to manage these activities? <ul><li>Ask local agencies for help </li></ul>
    25. 25. Thanks <ul><li>Thanks for your attention! </li></ul><ul><li>If you need help with your market introduction: </li></ul><ul><li>[email_address] </li></ul><ul><li>twitter.com/derijk </li></ul><ul><ul><li>Tel: +34 934145039 / +34 915425544 </li></ul></ul>

    ×