1
24-27 JANUARY 2011
EARLS COURT EXHIBITION CENTRE
NEW! ICE Totally Gaming introduces premium
conferences on gaming innova...
2
Which conference will open up a new multi-million
pound revenue stream for YOUR business?
Monday 24th Jan
Supported and ...
3
10:30 – 11:00 Registration and morning refreshments
11:00 – 11:15 Welcome address by Conference Chairman
Ron Goudsmit, E...
4
08:30 – 09:00 Registration and morning refreshments
09:00 – 09:10 Chair’s Opening Remarks
09:10 – 09:30 Keynote: how an ...
5
9:00 – 9:20 Registration and morning refreshments
Strategy and Objectives to go mobile
9:20 – 9:40 The mobile gaming lan...
6
Payments in Gaming
Wednesday 26 January 2011
Co-located with ICE Totally Gaming at
West Brompton Conference Centre, Earl...
7
8:30 – 9:00 Registration and morning refreshments
9:00 – 9:30 Monetised Online Gaming – Where are we
and where are we he...
8
8:30 – 9:00 Registration and morning refreshments
9:00 – 9:30 CRM in Gaming: Examining the Current
State of Play
Exclusi...
9
8:30 – 9:30 Registration and morning refreshments
09:30 – 10:30 Industry CEO panel: Consolidation ahead?
• How do CEOs s...
For the full range of opportunities and specific packages and costs, call or email:
Michelle Dencer-Brown, Sales Director: ...
11
Register for ICE Conferences now and enjoy
unbeatable value!
Register now to enter the ICE Conferences for the best pri...
12
24-27 JANUARY 2011
EARLS COURT EXHIBITION CENTRE
Key benefits:
• Choose to attend any one of the ICE Conferences, or all...
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Ice Conferences Final Brochure

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ICE Totally Gaming introduces sever premium conferences on gaming innovations:
International Casino Conference
Combating Cybercrime
Mobile Gaming
Payments for Gaming
Monetising Social Games
CRM & Retention in Gaming
Mergers & Acquisitions in Gaming
To download the brochure, go to www.icetotallygaming.com/conferences

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Ice Conferences Final Brochure

  1. 1. 1 24-27 JANUARY 2011 EARLS COURT EXHIBITION CENTRE NEW! ICE Totally Gaming introduces premium conferences on gaming innovations • Network with innovators who are monetising the new gaming opportunities in mobile and social games - discover new channels, new customers and new revenues for your business • Learn how to overcome your business-critical challenges, from payments in emerging markets to combating cybercrime, improving your CRM and retention programmes to finding and securing acquisition and exit strategies for gaming investors and entrepreneurs • Meet and learn from the CEOs and key executives from Europe’s biggest and most important gaming operators, from land-based casinos to sports books, online to mobile and many more... • You can mix and match from all 7 conferences and 60 sessions for just one low price...or choose to attend only 1 conference of special interest to you. Choose from 7 unmissable conferences packed with actionable advice from cutting-edge operators! Just £999* for an all-access pass to every session, every speaker and every networking coffee break and lunch, everyday at ICE! You choose when and where you want to be. So, book today online and quote your promotional code EIG10. *If booked before the Early Bird discount on 26/11/10, price rises to £1199 after. www.icetotallygaming.com/conferences Monday 24th Jan: Tuesday 25th Jan: Tuesday 25th Jan: Wednesday 26th Jan: Wednesday 26th Jan: Thursday 27th Jan: Thursday 27th Jan: Individual conference days are available at £499 and the half-day ICC is £319 before the Early Bird, 26/11/10. Lead Sponsor Organised by
  2. 2. 2 Which conference will open up a new multi-million pound revenue stream for YOUR business? Monday 24th Jan Supported and organized in partnership with the European Casino Association, ICC will once again: • Bring together the brightest minds and most influential casino executives • Provide a forum for high-level discussion on the most important strategic and regulatory issues having an impact on the casino industry in Europe and beyond • Provide insights and opportunities for growth and innovation. …full programme and speakers on page 3 Top speakers include: Ron Goudsmit, ECA Chairman and Secretary Executive Board, Holland Casino Paul Herzfeld, CEO, Casinos Austria International Moise Serero, CEO and Director, Interactive, Groupe Partouche Per Jaldung, CEO, Casino Cosmopol (Svenska Spel) Tuesday 25th Jan The 7th annual Combating Cybercrime conference will again deliver cutting-edge solutions to help operators and suppliers keep their customers and businesses safe. It will be a practical, solutions focused day that is a ‘must attend’ for those serious about safety and customer care. …full programme and speakers on page 4 Top speakers include: Bruce Helman, Cybercrime Legal Attaché UK, FBI David Norman, Head of AML/MLRO, Betfair Steve Wilson, Vice President, Head of Acceptance and Third Party Risk, Visa Europe Oliver Eckel, Head of Corporate Security, bwin Tuesday 25th Jan If you don’t have a plan to offer your mobile services, you could be left behind as consumers increasingly consume entertainment, social media, games and gambling via mobile access devices. Mobile Gaming will present a detailed and exciting roadmap for how gaming companies can take advantage of this new channel that has finally 'come of age' and multiply their revenues in the near future. …full programme and speakers on page 5 Top speakers include: Scott Seaborn, Group Head, Mobile Technologies, Ogilvy Matti Zinder, Managing Partner & CEO, Spiral Solutions/Spin3 Craig Hepburn, Global Director, Digital, Nokia Rick Brownlow, Head of Mobile, Sportingbet Charlie Palmer, Head of Mobile, Betfair James Cashmore, Media and Entertainment Vertical Leader, Google Wednesday 26th Jan Payments in Gaming will showcase the latest and most innovative solutions available to convert customers into depositing players, enhance security and remain compliant in emerging markets using payment technologies...and how payments work differently with new channels from mobile to social games. …full programme and speakers on page 6 Top speakers include: Dennis Luckett, Head of Fraud, Victor Chandler Olga Bencini, Payment Solutions Director, Betsafe Malta Kari Hyttinen, Director/Internet Gaming, RAY, Finland Jim Oakes, Acting Head of Financial Crime Risk (Europe) Standard Chartered Bank Via "Financial Crime Risk Ltd" Wednesday 26th Jan Monetising Social Games will show you how to integrate the phenomenal success of monetised social games into your product mix so you can catch the next wave of explosive customer acquisition and revenue growth via a channel that is legal in the USA, China and other markets inaccessible to traditional online gambling companies. …full programme and speakers on page 7 Top speakers include: Sonja Kangas, Head of Game Lab, PAF Marcus Whalen, Chief Counsel, King.com Tal Elyashiv, SVP, Chief Technology Officer, 888.com Henrique Olifiers, former Studio Director, Playfish Gilles Storme, Head of Sales EMEA, RockYou! Thursday 27th Jan CRM and Retention will help delegates better utilise their customer data and player analysis capabilities to deliver competitive advantage and cost-effectively increase revenues, improve player lifetime value and get better ROI on their acquisitions; while building loyalty through customer engagement and improved communications. …full programme and speakers on page 8 Top speakers include: Joakim Nilsson, Head of Social Media, Mangas Gaming Orly Reiner, Community & Social Media Marketing, 888.com Ben Salmon, Global Solutions Owner, Marketing Automation, Portrait Software Oliver Watkins, Head of CRM, Rank Interactive Thursday 27th Jan Mergers & Acquisitions for Gaming is for CXO-level executives and senior corporate strategists to discuss the future of consolidation and the macro-economic landscape of the industry, from likely deals to valuating companies, it will provide an invaluable roadmap to successful acquisitions for investors, and to lucrative exit strategies for gaming entrepreneurs. …full programme and speakers on page 9 Top speakers include: Jim Ryan, CEO, PartyGaming Ian Penrose, CEO, Sportech Nicolas Béraud, CEO, Mangas Gaming Stephen Little, Executive Director, Goldman Sachs Paul Flanagan, Executive-In-Residence, Ariadne Capital Pontus Lindwall, CEO, Betsson
  3. 3. 3 10:30 – 11:00 Registration and morning refreshments 11:00 – 11:15 Welcome address by Conference Chairman Ron Goudsmit, ECA Chairman and Secretary Executive Board, Holland Casino European casinos – strategies and investment climate 11:15 – 12:15 Casino CEO MegaDebate and conference framer: Harnessing the future growth areas and addressing the biggest regulatory and economic challenges in the casino industry Paul Herzfeld, CEO, Casinos Austria International Per Jaldung, CEO, Casino Cosmopol (Svenska Spel) Matthias Hein, CEO, Spielbank SH GmBH Armin Karu, CEO and Chairman of the Board, Olympic Entertainment 12:15 – 12:30 Casino CEO MegaDebate: Audience Q&A 12:30 –13:30 Lunch and networking Gaming regulations in Europe 13:30 – 14:30 EU debate: The way forward for a sustainable future of gambling services in Europe? Jean Bergevin, DG Internal Market and Services, European Commission and representatives of regulatory bodies from France, Denmark, Germany, Belgium, Hungary (TBC) Moderated by: Philippe Vlaemminck, Managing Partner, Vlaemminck & Partners 14:30 – 14:45 EU Debate Panel: Audience Q&A Technology and Innovations 14:45 – 15:45 Innovations and disruptive technologies: Internet, mobile, social media, server-based gaming, new communications tools, social media … – threat or opportunity for reinvention of the casino industry? Impact on the consumers and on the industry’s value chain Sponsored by: Moise Serero, CEO and Director, Interactive, Groupe Partouche Emilio Petrone, CEO, Sisal Walter Bugno, CEO, Lottomatica Gaming Division Jens von Bahr, CEO, Evolution Gaming 15:45 – 16:00 Innovation Panel: Audience Q&A 16:00 – 16:30 Networking break with coffee and refreshments 16:30 – 17:00 Marrying land-based and online – Casino Gran Madrid presents a case study of the launch and operation of their online gaming arm Jessica Ordovas, Representative of Casino Gran Madrid 17:00 – 17:15 Land-based and online session: Audience Q&A Towards a total entertainment experience 17:15 – 17:45 Creating an entertainment-driven environment: From gambling to gaming – the European approach (VIAGE Entertainment Center, Brussels case study) Andrew Webb, Managing Director, Viage 17:45 – 18:00 Entertainment session: Audience Q&A 18:00 – 18:30 End of International Casino Conference. 19:00 ICC Networking Party (Shuttle busses will be provided to all attendees from West Brompton Conference Centre to the party venue) 3rd annual International Casino Conference Monday 24 January 2011 Co-located with ICE Totally Gaming at West Brompton Conference Centre, Earls Court, London in partnership with the European Casino Association www.icetotallygaming.com/icc For speaking opportunities please contact Ewa Bakun at ewa.bakun@clariongaming.com
  4. 4. 4 08:30 – 09:00 Registration and morning refreshments 09:00 – 09:10 Chair’s Opening Remarks 09:10 – 09:30 Keynote: how an expanding list of regulating jurisdictions and the iGaming industry can co-operate to build an effective regulatory and enforcement network Lieutenant Colonel Régis Fohrer, French Home office Executive Briefing: Governance, Risk & Compliance 09:30 – 10:15 A comparative debate for understanding and tackling Cybercrime in a fast changing and multi-faceted legislative environment: Measures already in place vs. planned actions John Anderson, Board Member, Non-executive Director, 888 Holdings, also board Member of IGC and eCOGRA Dr Wulf Hambach, Partner, Hambach & Hambach David Norman, Head of AML/MLRO, Betfair Prof Michael Rotert, Vice President, European Internet Services Providers Association, EUROISPA, Germany 10:15 – 11:00 Identifying the most effective and efficient early options for detecting and combating cybercrime: a call on global public-private partnerships Bruce Helman, Cybercrime Legal Attaché UK, FBI Angelika Koller, Fraud Team Leader, Sportingbet Dr Michael Levi, Professor of Criminology, Cardiff University 11:00 – 11:20 Networking break with coffee and refreshments Security and Privacy Solutions 11:20 – 11:50 Protecting operators, players, financial institutions and taxpayers through enhanced security Dr André Allavena, Technical Architect, Product Manager, Game and Player Account Integrity, PartyGaming 11:50 – 12:20 The advantages of offering increased player protection Judith Girschik, Head of Business Development, Remote Gaming, Novomatic Group of Companies 12:20 – 13:00 Safe, secure, reliable: Appropriate identification and cost effective implementation of critical controls Steve Wilson, Vice President, Head of Acceptance and Third Party Risk, Visa Europe Oliver Eckel, Head of Corporate Security, bwin Interactive Entertainment AG Detective Superintendent Bob Wishart, Deputy Head of Economic Crime Department, City of London Police 13:00 – 14:00 Lunch and networking Fraud Detection 14:00 – 14:40 Staying at the forefront in the fight against fraud while complying with the European Privacy Law Panellists TBC* 14:40 – 15:10 The evolution of underground communities and the growth of stolen data trading on the Web Andrew Clark, Managing Director, ASP Solutions 15:10 – 15:30 Networking break with coffee and refreshments Payment Processing Solutions 15:30 – 16:10 How can the payment industry help the fight against cybercrime? David Emsworth Director, Registration, Payments & Fraud at Betfair, UK 16:10 – 16:30 Closing Keynote: Roadmap to an effective operational risk management programme – beyond compliance to value creation 16:30 – 16:45 Chair’s closing remarks/Q&A 7th annual Combating Cybercrime in Gaming Tuesday 25 January 2011 Co-located with ICE Totally Gaming at West Brompton Conference Centre, Earls Court, London 7th l www.icetotallygaming.com/cybercrime For speaking opportunities please contact Mark Walker at mark.walker@clariongaming.com
  5. 5. 5 9:00 – 9:20 Registration and morning refreshments Strategy and Objectives to go mobile 9:20 – 9:40 The mobile gaming landscape in 2011 – and the forecast for the next 5 years Simon Holliday, Owner, H2 Gambling Capital 9:40 – 10:10 KEYNOTE: Understand the mobile consumer in 2011 – and develop a strategy for attracting them to your mobile content offering Scott Seaborn, Group Head, Mobile Technologies, Ogilvy Group UK, and Co- Chairman UK, Mobile Marketing Association 10:10 – 10:40 How to attract players to your mobile gaming offering Moderator: Darren Pollard, CEO, Mayfair Mobile Gaming, consultant to a major iGaming company Panellists: Scott Seaborn, Group Head, Mobile Technologies, Ogilvy Volker Hirsch, Chief Strategy Officer, Scoreloop Charlie Palmer, Head of Mobile, Betfair James McNab, Head of Mobile, Stan James 10:40 – 11:00 Networking break with coffee & refreshments Creating great mobile gaming products 11:00 – 11:25 Creating great mobile gambling experiences Matti Zinder, Managing Partner & CEO, Spiral Solutions/Spin3, Ltd. 11:25 – 11:50 Case Study: Acquiring and monetising mobile gamblers Charlie Palmer, Head of Mobile, Betfair 11:50 – 12:15 Monetise your players – best practices in turning great mobile content into revenue Mark Munson, eGaming Operations Director, Yazino, formerly Head of Payments Services at Ladbrokes eGaming 12:15 – 13:00 Lessons from Mobile Gambling 1.0, and what will be done differently now? Moderator: Mark Gibson, Business Development Manager, mkodo Panellists: Charlie Palmer, Head of Mobile, Betfair James McNab, Head of Mobile, Stan James Rick Brownlow, Head of Mobile, Sportingbet Mark Maydon, Commercial Director, Sporting Index James Grimes, Online Sportsbook Product Manager, PaddyPower PLC 13:00 – 14:15 Lunch and networking Attracting players through mobile marketing, advertising, search and App platforms 14:15 – 14:45 Understanding the mobile marketing and advertising ecosystem – Networks, Apps and Operators Craig Hepburn, Global Director, Digital, Nokia Rory Mudie, Business Development Manager, Vodafone 14:45 – 15:15 Target the right customers and ensure your mobile gambling offering is found Moderator: James Cashmore, Media and Entertainment Vertical Leader, Google Panellists: James Hilton, MD, Inside Mobile Russell Buckley, AdMob Evangelist, Google Harry Dewhirst, Vice President, Advertising, Amobee James Coops, Founder, MobyAffiliates 15:15 – 15:45 Networking break with coffee & refreshments Mobile Gambling and the Converged Future 15:45-16:30 The Great Mobile Games Debate: How should operators build and distribute fantastic games their customers will love? Volker Hirsch, Chief Strategy Officer, Scoreloop Further panellists TBC* 16:30 – 17:15 How do we apply what we learn in mobile and apply it to emerging technology channels and platforms in the converged future? Moderator: David McAdam – Mobile Application Lead, The Sun/News of the World, News International, Director, Houbou Media Panellists: Sonja Kangas, Head of Game Lab, PAF Tal Elyashiv, SVP, New Business Lines, 888.com Stephen Lovell, Online Product Development Manager, PaddyPower Tom Eaves, Head of Mobile Gaming, NetPlay TV 17:15 – 18:00 Roundtables for Mobile Poker, Sportsbook, Casino, Lottery, Bingo and more... 18:00 – 18:45 Mobile @ ICE Drinks Reception Mobile Gaming Tuesday 25 January 2011 Co-located with ICE Totally Gaming in the Cromwell Room, Earls Court, London www.icetotallygaming.com/mobile Lead Sponsor
  6. 6. 6 Payments in Gaming Wednesday 26 January 2011 Co-located with ICE Totally Gaming at West Brompton Conference Centre, Earls Court, London 08:30 – 09:00 Registration and morning refreshments 09:00 – 09:05 Chair’s opening remarks The role of payments in building an accessible international company for local players 09:05 – 09:20 Opening Keynote: The role payments play in building a global business Speaker TBC* 09:20 – 10:10 Complying with regulatory mandates for processing payments in betting and gaming Dr Joseph Borg, Chief Regulatory Officer, Malta Gaming Authority Etienne Wery, Partner, ULYS LLP 10:10 – 11:00 Tapping into emerging markets through alternative payment solutions Panel Framer: Olga Bencini, Payment Solutions Director, Betsafe Malta Followed by a Panel Discussion: Roelant Prins, CCO, Adyen Mark Fleming, VP Business Development EMEA, GlobalCollect 11:00 – 11:30 Networking break with coffee and refreshments The role of payments in security and fraud prevention 11:30 – 12:00 Revolutionising payments for increased player conversion, loyalty and retention Kari Hyttinen, Director/Internet Gaming, RAY, Finland Christina Thakor-Rankin, Operations Director, Virgin Games 12:00 – 12:40 Leveraging technology to prevent fraud and enhance player security Jim Oakes, Acting Head of Financial Crime Risk (Europe) Standard Chartered Bank Via “Financial Crime Risk Ltd” 12:40 – 14:00 Lunch and networking 14:00 – 14:40 United we stand: Teaming with banks and financial institutions to minimise fraudulent activity Dennis Luckett, Head of Fraud, Victor Chandler Mark Johnson, Director, Business Development Realex Payments 14:40 – 15:20 Networking break with coffee and refreshments Looking to the future – how will demands for payment innovation change with the advent of mobile and social games? 15:20 – 16:00 Unlocking the potential of mobile payment services and social games payment innovations Speaker TBC* 16:00 – 16:15 Chair’s Closing Remarks/Q&A Showcasing the latest and most innovative solutions available to convert customers into depositing players, enhance security and remain compliant in emerging markets using payment technologies… and how payments work differently with new channels from mobile to social games. www.icetotallygaming.com/payments For speaking opportunities please contact Mark Walker at mark.walker@clariongaming.com
  7. 7. 7 8:30 – 9:00 Registration and morning refreshments 9:00 – 9:30 Monetised Online Gaming – Where are we and where are we headed? Piers Harding-Rolls, Head of Games, Screen Digest 9:30 – 10:40 Assessing the Value of a Casual Games Company and the various Monetisation Strategies in Use in Casual Gaming, Skill Gaming and Social Networking Games Rick Gibson, Director, Games Investor Rick Gibson will then be interviewing: Tal Elyashiv, SVP, Chief Technology Officer, 888.com Henrique Olifiers, former Studio Director, Playfish, now launching Bossa Studios Vincent Vergonjeanne, CEO and Co-Founder, Kobojo 10:40 – 11:00 Networking break with coffee and refreshments 11:00 – 11:30 How to Monetise Online Gamers Legally – Legal and Regulatory Aspects of Virtual Currency-based gaming Paul Gardner, Partner, Osborne Clarke Marcus Whalen, Chief Counsel, King.com 11:30 – 12:10 What Should you look for from a Virtual Currency Operator? Panellists TBC* 12:10 –12:40 The Role of Monetisation Partners in Turning Players into Revenue – Advertising, Offer Walls, Licensing and More Speaker TBC* 12:40 – 13:10 Roundtables: Game Dynamics – Creating great, compelling, sticky and virally explosive games that get players interested and keep them hooked Henrique Olifiers, former Studio Director, Playfish, now launching Bossa Studios Game Promotion – Getting your game portfolio noticed and spreading fast, without breaking the bank and burning your seed capital Game Monetisation – Turning player eyeballs into serious revenue – ingame advertising, alternative monetisation, virtual currency and virtual goods sales 13:10 – 14:10 Lunch and networking 14:10 – 15:20 Monetising Casual Games and Skill Games MegaPanel Moderator: Woodrow Levin, Founder and CEO, BringIt Speakers: Robert Unsworth, VP Sales, Digital Chocolate Mark Munson, eGaming Operations Director, Yazino Peter Warman, Co-founder & Managing Director at Newzoo / Gamesindustry.com Ian Douthwaite, Managing Director, Dubit Limited Joost van Dreunen, Managing Director, SuperData Research Gilles Storme, Head of Sales EMEA, RockYou! 15:20 – 15:40 Networking break with coffee and refreshments 15:40 – 16:20 The Future of Social Betting – Part I: Peer-to-Peer Social Betting 2.0 Moderator: Simon Burrell, Director at Gaming Sports Marketing Ltd Panellists: Nigel Eccles, CEO, Fanduel Jason Trost, CEO and Co-Founder, Smarkets Brian Kearney, Chief Operations Officer, ubecha Christopher Griffin, Founder & CEO, Betable 16:20 – 17:00 The Future of Social Betting – Part II: Making iGaming More Social Moderator: Simon Burrell, Director at Gaming Sports Marketing Ltd Panellists: Sonja Kangas, Head of Game Lab, PAF Joakim Nilsson, Head of Social Media, Mangas Gaming Mark Munson, eGaming Operations Director, Yazino Monetising Social Games Wednesday 26 January 2011 Co-located with ICE Totally Gaming at Cromwell Room, Earls Court, London www.icetotallygaming.com/socialgames For speaking opportunities please contact Endaf Kerfoot at endaf.kerfoot@clarionevents.com
  8. 8. 8 8:30 – 9:00 Registration and morning refreshments 9:00 – 9:30 CRM in Gaming: Examining the Current State of Play Exclusive Results of Foviance Survey into CRM and Loyalty Marketing in the Gaming sector. Catriona Campbell, Founder & Director of Foviance 9:30 – 10:00 CRM: Embracing the fundamentals Speaker TBC* 10:00 – 10:30 Can you achieve the single customer view? CRM in a multi-distribution channel company Oliver Watkins, Head of CRM, Rank Interactive Jon McPherson, Head of Insight & Analysis, Rank Group 10:30 – 11:10 Networking break with coffee and refreshments 11:10 – 12:00 Operator’s Panel: Current thinking from leading gaming operators on CRM in the industry Moderator: Anton Bell, Partner, Gaming Edge Associates Panellists: Kristen Makin, CRM Consultant, William Hill Online Shai Heffetz, Head of Financial Spread Betting and CFD’s, PartyGaming Ariel Reem, Head of Retention, Mansion 12:00 – 12:30 Executing on your CRM strategy: How to use advanced analytics and marketing automation to connect with players and drive up revenues Ben Salmon, Global Solutions Owner, Marketing Automation, Portrait Software, Senior executive of Rikstoto – Norwegian Tote Operator 12:30 – 13:00 Measuring the impact of your CRM programme to prove its efficacy and ROI Shahar Attias, CEO & Owner, Hybrid Interaction, iGaming Consultancy 13:00 – 14:00 Lunch and networking 14:00 – 14:30 Increasing Emotional Engagement via Social CRM in Online Bingo Orly Reiner, Community & Social Media Marketing Team Leader, 888.com 14:30 – 15:15 CRM in the social media age Panellists: Joakim Nilsson, Head of Social Media, Mangas Gaming Marko Saric, Social Media Manager, PartyGaming Orly Reiner, Community & Social Media Marketing Team Leader, 888.com 15:15 – 15:45 Networking break with coffee and refreshments 15:45 – 16:30 VIP Loyalty and Retention – Aligning People, Process and Technology to Identify and Keep Hold of your Most Valuable Gamers Speaker TBC* 16:30 – 17:00 Chairman’s Summary – Understanding the Technology Available and Navigating the CRM landscape 17:00 Conference ends CRM and Retention in Gaming Thursday 27 January 2011 Co-located with ICE Totally Gaming at Cromwell Room, Earls Court, London www.icetotallygaming.com/crm CRM and Retention for Gaming is the essential one-day conference for gaming industry professionals who need to understand how to improve loyalty and retention. With cost-per-acquisition heading up, and customer churn on the increase, understanding how to manage your customers post-acquisition, across multiple channels (online and offline) is becoming ever more important in determining how profitable your company will be. For speaking opportunities please contact Endaf Kerfoot at endaf.kerfoot@clarionevents.com
  9. 9. 9 8:30 – 9:30 Registration and morning refreshments 09:30 – 10:30 Industry CEO panel: Consolidation ahead? • How do CEOs see M&A progressing – where will the big deals be done and with what strategic motivation? • Assessing the potential for diversification into adjacent sectors such as social media / Online and land based partnerships • The road to America Nicolas Béraud, CEO, Mangas Gaming Jason Kellerman, CEO, Pureplay Tarrnie Williams, Chief Executive, Bingo.com Pontus Lindwall, CEO, Betsson Charles Cohen, CEO, Probability 10:30 – 11:00 Networking break with coffee and refreshments 11:00 – 11:30 Valuing Gaming businesses: key lookouts for investors and analysts Warwick Bartlett, CEO, Global Betting & Gaming Consultants (GBGC) Alexis Murphy, Director, International Investment and Underwriting (IIU) 11:30 – 12:00 Exit strategies: when to sell and what is the best path for you William Scott, Vice President, Strategic Business Development, Gtech G2 Evan Hoff, Director, Capricorn Capital Consulting John Barker, Partner, BDO 12:00 – 12:45 City Analysts Panel: spotting the right investment or M&A opportunity Stephen Little, Executive Director, Goldman Sachs Paul Flanagan, Executive-In-Residence, Ariadne Capital Oliver Zugel, Founder and CEO, Spring City Finance 12:45 – 14:00 VIP M&A Lunch and Networking 14:00 – 14:45 The impact of regulations on international expansion and cross border M&A Ian Penrose, CEO, Sportech Hilary Stewart-Jones, Partner, Betting & Gaming, Berwin Leighton Paisner 14:45 – 15:30 M&A in gaming: Lessons learned from past success and failure Andrew Burnett, Director Corporate Finance, Panmure Gordon & Co. Yaniv Sherman, Head of Business Development, 888.com David Trunkfield, Partner, Head of Gaming, PricewaterhouseCoopers 15:30 – 16:00 Networking break with coffee and refreshments 16:00 – 16:45 Industry CEO panel: Post acquisition integration and finding synergies from data and technology to brands and staff Pierre de Boer, CEO, Betsson Technologies Jim Ryan, CEO, PartyGaming 16:45 Chairman’s summary 17:00 Close of conference Mergers & Acquisitions in Gaming Thursday 27 January 2011 Co-located with ICE Totally Gaming at West Brompton Conference Centre, Earls Court, London An essential event for C-level executives and corporate strategists to discuss the future of consolidation and the macro-economic landscape of the gaming industry. From likely deals to valuating companies, it will provide a thorough understanding of what to expect in the years ahead. www.icetotallygaming.com/ma For speaking opportunities please contact Mark Walker at mark.walker@clariongaming.com
  10. 10. For the full range of opportunities and specific packages and costs, call or email: Michelle Dencer-Brown, Sales Director: mdb@clariongaming.com, +44 (0)20 7370 8639 Brian Mc Donald, Senior Sales Executive: brian.mcdonald@clariongaming.com, +44 (0)20 7370 8566 With thanks to our sponsors: Media Partners and Supporting Associations 10 Sponsors & Exhibitors A new Opportunity for targeted marketing at ICE ICE Conferences present a unique first-ever chance at ICE to be associated as the ICE thought-leader on gaming’s hottest topics and growth areas: For the first time ever you can become the Lead Sponsor of… • International Casino Conference • Combating Cybercrime • Mobile Gaming (lead sponsorship secured by Spin3, associate sponsorships available) • Payments • Social Games • CRM and Retention • Mergers & Acquisitions …and get exposure throughout ICE as the thought leader and pioneer in this area. Other options for your company at ICE Conferences allow you to: • Cement your industry-leading expertise and innovation with a value-focused, practical presentation or case study to top executives at one of the conferences • Show your hospitality as the host of their prime networking events during coffee or lunch breaks and post-conference drinks • Make sure your brand truly stands out from the crowd with focused branding and messages to the conference attendees at ICE you most want to call you first when they need an answer.
  11. 11. 11 Register for ICE Conferences now and enjoy unbeatable value! Register now to enter the ICE Conferences for the best price available: 4 Easy ways to register: 1. Register online on www.icetotallygaming.com/conferences quoting promotional code EIG10 – Quickest and easiest way 2. Call the sales hotline on +44 (0)207 370 8577 3. Email yeemay.huang@clariongaming.com 4. Download a booking form available on www.icetotallygaming.com/conferences and fax it to +44 (0)207 370 8560 or email to: yeemay.huang@clariongaming.com Pricing information: All Inclusive rate* - Best rate with access to all conference sessions at ICE! Mobile Gaming, Combating Cybercrime, Payments in Gaming, Monetising Social Games, M&A in Gaming, CRM & Retention for Gaming International Casino Conference All prices are per delegate EarlyBird Rate Ends 26/11/10 Standard Rate EarlyBird Rate Ends 26/11/10 Standard Rate EarlyBird Rate Ends 26/11/10 Standard Rate Single/Double registration £999 £1,199 £499 £599 £319 £349 Multiple registration £899 £999 £429 £529 £299 £329 Exhibitor** £799 £899 £399 £499 £279 £309 FEES: All transactions will be processed in pounds sterling. British VAT at 17.5% is payable on all bookings in accordance with British tax law. *All inclusive passes allow delegates access to all or any of the conferences and individual sessions taking place, and all associated networking events including coffee breaks and lunches from Monday to Thursday. ** Only exhibitors at ICE who have already booked a stand are entitled to these special rates at the conferences. Register your interest for ICE Conferences at EiG Contact: Yeemay Huang, Tel: +44 (0)20 7370 8579, Fax: +44 20 7370 8562, Email: yeemay.huang@clariongaming.com Simply fill in the interest form today and hand the completed form in at the Clarion Gaming Stand 220*. Prefix (Mr, Mrs etc.) _________________________________________________________________________________________________ First Name: _________________________________________________________________________________________________________ Surname: ___________________________________________________________________________________________________________ Job Title: ____________________________________________ Company: ____________________________________________________ Type of Company (please tick): Sector(s) of gaming you are in (you can tick more than one option): Operator Supplier – Payment Supplier – Software Supplier – Security and Fraud Supplier – Other Law firm Regulator/Government Financial Institution Media & Association Affiliate Other Please specify _____________________ Casino Sportsbetting Poker Bingo Lottery Street/AWP Soft/Skill Games Other Please specify ________________________ How do you deliver this to the market (you can tick more than one option): Landbased Remote-Online Mobile Correspondence Address: ____________________________________________________________________________________________ ____________________________________________________________________________________________________________________ Postcode: ___________________________________________ Country: ______________________________________________________ Direct tel: ___________________________________________ Email: _______________________________________________________ Promotional Code: EIG10
  12. 12. 12 24-27 JANUARY 2011 EARLS COURT EXHIBITION CENTRE Key benefits: • Choose to attend any one of the ICE Conferences, or all of them for less than the price of two so you can mix and match to attend any (or every session) over 4 days • Each event is focused on the hottest issues happening in the gaming industry at the moment, from the explosive growth of Mobile Gaming and Social Games to the increasing M&A activity and critical issues of Cybercrime, Payments and CRM & Retention • Conveniently located at Earls Court so you can easily mix your networking and meetings at ICE with learning about new trends and opportunities at the ICE Conferences • Easier to network with the specialist experts and potential new partners you want to meet at the event-exclusive lunches and breaks Key speakers across these 7 events include: Ron Goudsmit, ECA Chairman and Secretary Executive Board, Holland Casino Paul Herzfeld, CEO, Casinos Austria International Moise Serero, CEO and Director, Interactive, Groupe Partouche Per Jaldung, CEO, Casino Cosmopol (Svenska Spel) Bruce Helman, Cybercrime Legal Attaché UK, FBI David Norman, Head of AML/MLRO, Betfair Steve Wilson, Vice President, Head of Acceptance and Third Party Risk, Visa Europe Oliver Eckel, Head of Corporate Security, bwin Interactive Entertainment AG Scott Seaborn, Group Head, Mobile Technologies, Ogilvy Group UK, and Co-Chairman UK, Mobile Marketing Association Matti Zinder, Managing Partner & CEO, Spiral Solutions/Spin3, Ltd. Craig Hepburn, Global Director, Digital, Nokia Rick Brownlow, Head of Mobile, Sportingbet Dennis Luckett, Head of Fraud, Victor Chandler Olga Bencini, Payment Solutions Director, Betsafe Malta Kari Hyttinen, Director/Internet Gaming, RAY, Finland Jim Oakes, Acting Head of Financial Crime Risk (Europe) Standard Chartered Bank Via “Financial Crime Risk Ltd” Sonja Kangas, Head of Game Lab, PAF Marcus Whalen, Chief Counsel, King.com Tal Elyashiv, SVP, Chief Technology Officer, 888.com Henrique Olifiers, former Studio Director, Playfish, now launching Bossa Studios Joakim Nilsson, Head of Social Media, Mangas Gaming Marko Saric, Social Media Manager, PartyGaming Orly Reiner, Community & Social Media Marketing Team Leader, 888.com Ben Salmon, Global Solutions Owner, Marketing Automation, Portrait Software Ian Penrose, CEO, Sportech Stephen Little, Executive Director, Goldman Sachs Paul Flanagan, Executive-In-Residence, Ariadne Capital Nicolas Béraud, CEO, Mangas Gaming Organised by Register online today at www.icetotallygaming.com/conferences quoting promotional code EIG10

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