The document discusses how organizations can use social media effectively. It provides examples of universities that have had success using social media to engage alumni and other audiences. The document outlines steps for organizations to develop a social media strategy, including identifying goals and audiences, choosing appropriate platforms, creating a content calendar, and integrating social media with other marketing efforts. It emphasizes the importance of community management and providing value to audiences in order to build relationships over time.

1. technobabble or
technobrilliance?
Lauren Candito
Co-Founder, Social Media Solutions
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8. "Every period of hardship
from the ice age to the
great depression spurred
evolution and innovation."
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9. Evolve
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10. or become extinct
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11. Think about the history of marketing communication…
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12. Buy
Our
Stuff!
Call
Now!
Order
Today!
But Wait…
There’s More!
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18. What is
Social Media?
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19. Social media are media for
social interaction, using highly accessible
and scalable communication
techniques. Social media is the use of
web-based and mobile technologies to turn
interactive
communication into
dialogue.
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20. photo sharing
blogs
forums
wikis
bookmarking
Social Media sites
video sharing
rating sites
microblogging
podcasts
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21. Social media sites include…
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23. Real World Examples
Innovation & Excellence
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24. The University of Alabama
Na5onal Alumni Associa5on
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25. The University of Alabama
Na5onal Alumni Associa5on
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26. The University of Alabama
Na5onal Alumni Associa5on
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27. Emory University
Blue Pig
Campaign
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28. Emory University
Blue Pig
Campaign
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29. Oklahoma State University Alumni
Associa5on
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30. Oklahoma State University Alumni
Associa5on
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31. Oklahoma State University Alumni
Associa5on
“I think we’re a preEy
good example of how
you can do a lot with a
li.le. We’ve got a very
small budget. It doesn’t
take that much money to
build a Facebook Page. It
takes a lot of hard work
and effort.”
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32. Texas Tech University
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33. Texas Tech University
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34. Texas Tech University
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35. University of Central Oklahoma
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37. West Point Associa5on of Graduates
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40. Texas A&M University
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41. Texas A&M University
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42. Butler University
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44. Stanford University
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45. Harvard
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46. Let’s go off campus for a bit...
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47. San Juan Marriot Video Campaign
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48. Domino’s UK
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49. KLM Surprise
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50. 50
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51. • 130,000 YouTube views
• 1,461 Tweets
• 1,999 blog posts and
news articles
• 8 mentions on national TV
broadcasts
• 93% increase in visitors to
the “How It Works” page
of their website
• 14 user-generated videos
• 51 user-generated photos
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52. My Starbucks Idea
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53. Tony Hawk’s Treasure Hunt
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54. Are You Prepared?
Tips for Getting Started
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55. Who will be listening?
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57. Who will be posting?
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58. Find your voice
A Community Manager’s
job is to use social media
tools to build, manage,
and protect relationships
with your audience.
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59. When will you post?
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60. Choose your platforms
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61. Develop a content calendar
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62. Choose your tools
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68. How will you manage resources?
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69. How will you integrate other
marketing efforts?
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71. Do You Need an Employee Policy?
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73. Getting Started
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74. Community Guidelines
Be Be Be
Amazing Accessible Authentic
Respond
Provide real Honest and
and
value transparent
participate
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75. Tips for Getting Started
Use the Rule of Thirds
Build relationships with influencers
Make it easy to re‐mix your content
Remember... There is no instant gratification
 Results require effort over time
Use metrics to discover what works and what doesn’t
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76. Questions?
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77. Ask me later...
Lauren@SocialMediaSolutionsLLC.com
www.SocialMediaSolutionsLLC.com
www.SM4Edu.ning.com
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78. ASK ME LATER...
Lauren@SocialMediaSolutionsLLC.com
www.SocialMediaSolutionsLLC.com
www.SM4Edu.ning.com
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