Viral marketing is any marketing technique that induces individuals to share a marketing message with others, potentially resulting in exponential growth. There are many viral mediums including video, email, websites, audio, podcasts, mobile, and games. Successful viral campaigns have three key components: distribution to the right audience, engaging content that encourages sharing, and relationship building with the brand. Some tips for developing a viral campaign include keeping the budget low, being creative, exploring ideas through proofs of concept, and not limiting yourself to a single medium.
It's so easy to skip right to the fun tactics in PR and social media but it's the communications strategy that sets the course. Lisa Cruz shares some insights on how to better reach your target audience.
Social Media R.O.I : How to measure it to drive your strategy?SWiTCH
Learn how to evaluate your return on investment on social media, the most useful tools to monitor your actions and how to drive your strategy online to develop your business whether you are a big brand or a small retailer.
Presentation at ISPO Snow Ice & Rock Summit 2014 (January 28th, 2014)
Keynote presentation from Kantar Media CEO Andy Brown at asi 2017Kantar
Take a look through the key points from Kantar Media's DIMENSION 2017 study identifying the challenges - and opportunities faced by today's media industry.
Presentation on gamification for the Foundation for Young Australians. The purpose is to highlight ways in which gamification can improve program design, structure and delivery.
Social media is made for engagement marketing, but since social is so versatile it can go beyond marketing, and get customers engaged in value creation.
It's so easy to skip right to the fun tactics in PR and social media but it's the communications strategy that sets the course. Lisa Cruz shares some insights on how to better reach your target audience.
Social Media R.O.I : How to measure it to drive your strategy?SWiTCH
Learn how to evaluate your return on investment on social media, the most useful tools to monitor your actions and how to drive your strategy online to develop your business whether you are a big brand or a small retailer.
Presentation at ISPO Snow Ice & Rock Summit 2014 (January 28th, 2014)
Keynote presentation from Kantar Media CEO Andy Brown at asi 2017Kantar
Take a look through the key points from Kantar Media's DIMENSION 2017 study identifying the challenges - and opportunities faced by today's media industry.
Presentation on gamification for the Foundation for Young Australians. The purpose is to highlight ways in which gamification can improve program design, structure and delivery.
Social media is made for engagement marketing, but since social is so versatile it can go beyond marketing, and get customers engaged in value creation.
This thought piece, authored by strategists from the Proximity network and presented by Digital Lab, examines the empirical need for social media investment by brands and explores the frameworks for measuring the...
In this presentation I make the case for social media and layout a simple "practical, tactical social media" workflow for adding social media to your daily routine...
You’ve heard of social media, you have a Facebook account, and you may have even delved into the world of tweeting, but are these social medial tools utilized to help jumpstart word of mouth buzz and traffic for your website and business? Learning social media can mean the difference between millions of views. Combining the powerhouse of social media makes your business more relevant, more watched and more successful.
The Open Creative Project là bản báo cáo và nghiên cứu của Google nêu bật các yếu tố đóng vai trò then chốt đối với sự sáng tạo của quảng cáo trong tương lai.
Attention is a Currency, We Earn It and We Spend It - Here's How to Engage ItBrian Solis
Attention is a Currency: We earn it, we spend it, and sometimes we lose it. Why now is the time to invest in digital experiences that matter.
LinkedIn has teamed up with best-selling author Brian Solis and cartoonist extraordinaire Hugh Macleod of GapingVoid Culture Design Group for an exclusive eBook for marketers that takes a fun and unique approach to storytelling.
Fasten your marketing seatbelts for a story told through one-of-a-kind visuals and expert insights that will enlighten and delight while addressing one of the biggest challenges facing marketers today; how to earn and retain attention through remarkable content.
Download this new eBook to learn:
How to break through internet clutter and keep your audience from drowning in a sea of content mediocrity.
The definition of true engagement and what to do with someone’s attention once you have it.
Why every touch point matters and how to deliver value at every stage of the buyer’s journey.
How to pull this all together into a winning content marketing strategy.
The future of integrated campaigns: the art of transmedia planningtitofavino
Looking at how the media landscape has changed and how we can harness it to develop successful integrated campaigns that connect and engage with the audience in a new and more involving way.
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
Der rasante technologische und wirtschaftliche Wandel der letzten Jahre konfrontiert Brands heute mit einer neuen Generation von Konsumenten: Die Reset Generation ist anspruchsvoll, fordernd und gleichzeitig mächtig. In einer weltweit durchgeführten Studie hat sich die Mediaagentur Initiative auf die Suche danach gemacht, wie Marken dieser Generation begegnen sollten.
This thought piece, authored by strategists from the Proximity network and presented by Digital Lab, examines the empirical need for social media investment by brands and explores the frameworks for measuring the...
In this presentation I make the case for social media and layout a simple "practical, tactical social media" workflow for adding social media to your daily routine...
You’ve heard of social media, you have a Facebook account, and you may have even delved into the world of tweeting, but are these social medial tools utilized to help jumpstart word of mouth buzz and traffic for your website and business? Learning social media can mean the difference between millions of views. Combining the powerhouse of social media makes your business more relevant, more watched and more successful.
The Open Creative Project là bản báo cáo và nghiên cứu của Google nêu bật các yếu tố đóng vai trò then chốt đối với sự sáng tạo của quảng cáo trong tương lai.
Attention is a Currency, We Earn It and We Spend It - Here's How to Engage ItBrian Solis
Attention is a Currency: We earn it, we spend it, and sometimes we lose it. Why now is the time to invest in digital experiences that matter.
LinkedIn has teamed up with best-selling author Brian Solis and cartoonist extraordinaire Hugh Macleod of GapingVoid Culture Design Group for an exclusive eBook for marketers that takes a fun and unique approach to storytelling.
Fasten your marketing seatbelts for a story told through one-of-a-kind visuals and expert insights that will enlighten and delight while addressing one of the biggest challenges facing marketers today; how to earn and retain attention through remarkable content.
Download this new eBook to learn:
How to break through internet clutter and keep your audience from drowning in a sea of content mediocrity.
The definition of true engagement and what to do with someone’s attention once you have it.
Why every touch point matters and how to deliver value at every stage of the buyer’s journey.
How to pull this all together into a winning content marketing strategy.
The future of integrated campaigns: the art of transmedia planningtitofavino
Looking at how the media landscape has changed and how we can harness it to develop successful integrated campaigns that connect and engage with the audience in a new and more involving way.
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
Der rasante technologische und wirtschaftliche Wandel der letzten Jahre konfrontiert Brands heute mit einer neuen Generation von Konsumenten: Die Reset Generation ist anspruchsvoll, fordernd und gleichzeitig mächtig. In einer weltweit durchgeführten Studie hat sich die Mediaagentur Initiative auf die Suche danach gemacht, wie Marken dieser Generation begegnen sollten.
How to Be Personal & Professional Using Social Media
Introduction To Viral Marketing
1. Introduction to Viral Marketing
Created by: Lauren Candito,
Interactive Marketing & Social Media Consultant
1
2. Viral Marketing is...
“Any marketing technique that
induces Web sites or users to pass
on a marketing message to other
sites or users, creating a potentially
exponential growth in the
message’s visibility and effect.”
Dictionary.com
2
3. There are many different viral
marketing mediums...
Video Email
Websites
Audio Podcasts
Mobile
Interactive Games
Blogs
3
4. Think about it...
Consumers are a lot
more willing to believe
what their friends &
family tell them vs. a
company or brand.
Wouldn’t you be????
4
7. Just in case you don’t believe me...
62 percent of consumers read consumer-
written product reviews on the Internet.
Of those, more than eight in 10 say their
purchase decisions have been directly
influenced by the reviews.
Seven in 10 of the consumers who read
reviews share them with friends, family or
colleagues, thus amplifying their impact.
7
8. “This increasing market transparency can adversely
impact the margins, market share and brand equity of
consumer products companies,” says Pat Conroy, vice
chairman and US consumer products group leader at
Deloitte & Touche USA LLP.
“In the past, clever marketers and advertisers shaped
brands, but now consumers are increasingly empowered,
everyone has a voice, and information and opinions are
instantly dispersed. Consumer product companies need
to determine how best to capitalize on this new
landscape. Clearly, there will be consequences for those
who don’t.”
Source: Deloitte & Touche USA 10/2007 Survey. The survey polled a sample of 3,331 consumers over the age of 16.
The margin of error for the entire sample is plus or minus two percentage points.
8
12. Every successful viral campaign
has three key components
1.) Distribution to the right audience
2.) Engagement with that audience that
will result in...
3.) Relationship building with the
brand/company pushing the campaign
12
13. Distribution
✦ Who are you targeting?
✦ How many people are in
your initial send?
✦ How are you going to
communicate with them?
13
14. Engagement
✦ Why would someone
pass along your
message?
✦ What is the value you
can offer?
✦ Why will they remember
you?
14
15. Relationship
✦ What information are you
asking your audience for?
• Name, email, etc...
✦ How will you keep the
lines of communication
open for the future?
15
16. Once you have answered
those questions, you can begin
developing your campaign!
16
17. But before you dive in, take
a look at what others are
doing...
17