UCD14 Talk - Ben Wynn - Your Mobile Product Design Lies in the Balance
•
3 likes•828 views
Ben Wynn - Your Mobile Product Design Lies in the Balance Creating a compelling mobile product requires more than just good design and elegant engineering. Exploring a range of influences Ben talks through examples of where strong product leadership has fostered a harmonious balance between art and engineering, helping to create amplified experiences and enduring products. As we push further towards a world of contextually aware applications and devices that become ‘what we wear’ not just ‘what we hold’, striving for the perfect balance in product design is more relevant than ever before.
Recommended
More Related Content
Similar to UCD14 Talk - Ben Wynn - Your Mobile Product Design Lies in the Balance
Similar to UCD14 Talk - Ben Wynn - Your Mobile Product Design Lies in the Balance (20)
More from UCD UK Ltd
More from UCD UK Ltd (20)
Recently uploaded
Recently uploaded (20)
UCD14 Talk - Ben Wynn - Your Mobile Product Design Lies in the Balance
- 1. 1 Product success lies in the balance Ben Wynn Chief Product Officer, Somo @spotgibson #UCD2014
- 2. Product incubator focused on creating solutions for the connected world Playing dad, constantly answer impossible “why” questions Adventure racing / fell running (wannabe) 2 Ben Wynn
- 3. 3 Image: flickr - Morten Siebuhr
- 4. Image: flickr - Tony Alter 4
- 5. 5
- 6. 6 Commercial Product Guy Technical Design
- 7. 7
- 8. 8 Examples
- 9. Image: flickr - Sergey Galyonkin 9
- 10. Image: flickr - Jack G 10
- 11. 11 Image: flickr - Malcolm • Light • Cooling • Direct access to the heavens
- 12. 12 Examples In digital
- 13. 13 Truffle Pig
- 14. 14 Truffle Pig Money Tech Design Differentiate with discovery Echo Nest ($100M) Licence fees “Iceberg” design 20M+ song library with 20k+ tracks added daily = huge big data opportunity Algorithms to surface the best songs from the history of recorded sound
- 15. 15 Google Maps
- 16. 16 Money Tech Design Advertising services revenue Completely aligned to their core business model Interface elegance One-handed zoom on mobile ‘Huge’ data challenge Location data + Smart phone ubiquity + access to recent address searches Google Maps The defacto mapping service
- 17. 17 Audi A3 App
- 18. 18 Money Tech Design Persistent action bar - delivered 2x increase in core KPI Experience being inside a car Natural and immersive gyroscope control HDRI Photography + 3D assets + Augmented Reality Audi A3 Increase test drives
- 19. 19 Handshake
- 20. 20 Cash Code Creativity Solves the problem of networking Bridges physical and digital Rich data insights Passive checkins shared with approved contacts Largest rollout of iBeacons at a live event. Handshake More effective networking
- 21. 21 Implications
- 22. 22 Over indulgence Money “After 8 weeks of user interviews I believe we need to introduce a unified-linear- loop navigation inspired by Kandinski”. “You’ve sold what?” Tech Design “I’ve multi-factor optimised the core stability engine to significantly improve the IO”
- 23. 23 An efficient start up team Hustler (Commercial) Hacker (Technology) Hipster (Design)
- 24. 24 Same applies in the enterprise Dealer Geek Artist Traditional enterprise software Marketing engagement apps “Shiny things” CIO CMO
- 25. 25 Is your product well balanced? Commercial Technical Design
- 26. 26 Thank you Ben Wynn @spotgibson Image: flickr - Andres Miguez
- 27. There’s More or is there?
- 28. Image: flickr - Tim Green 28
- 29. Image: flickr - Valerie Everett 29