The document discusses how connecting devices is less important than connecting people. It argues that networks need to focus on where devices were located, exactly when they sent data, and how long data will remain useful. The document also stresses the importance of establishing trust in a connected world, especially with software and connected devices. It advocates creating new value by using connection to enable conversations between customers, employees, partners and products through connected experiences.
How To Thrive In A World of Connected CustomersPeter Coffee
What it means to be customer-centric; how mobile devices, apps and social networks transform behaviors of customers and require new analytics and new commitments from organizations
How INOVVO Delivers Analysis that Leads to Greater User Retention and Loyalty...Dana Gardner
Transcript of a sponsored discussion on how advanced analytics drawing on multiple data sources provides wireless operators improved interactions with their subscribers and enhances customer experience through personalized insights.
How Digital Transformation Navigates Disruption to Chart A Better Course to t...Dana Gardner
A discussion on how HPE Pointnext Services advises organizations on using digital transformation to take advantage of new and emerging market opportunities.
How New Technology Trends Will Disrupt the Very Nature of Business Dana Gardner
Transcript of a sponsored discussion on how major new trends and technology are translating into disruption, and for the innovative business -- opportunity.
How To Thrive In A World of Connected CustomersPeter Coffee
What it means to be customer-centric; how mobile devices, apps and social networks transform behaviors of customers and require new analytics and new commitments from organizations
How INOVVO Delivers Analysis that Leads to Greater User Retention and Loyalty...Dana Gardner
Transcript of a sponsored discussion on how advanced analytics drawing on multiple data sources provides wireless operators improved interactions with their subscribers and enhances customer experience through personalized insights.
How Digital Transformation Navigates Disruption to Chart A Better Course to t...Dana Gardner
A discussion on how HPE Pointnext Services advises organizations on using digital transformation to take advantage of new and emerging market opportunities.
How New Technology Trends Will Disrupt the Very Nature of Business Dana Gardner
Transcript of a sponsored discussion on how major new trends and technology are translating into disruption, and for the innovative business -- opportunity.
With Large Workforce in the Field, Source Refrigeration Selects an Agile Plat...Dana Gardner
Transcript of a BriefingsDirect podcast on how a nationwide company has harnessed the power of mobile applications to increase the productivity of its workforce.
Living Services respond by
wrapping around us, constantly
learning more about our needs,
intents and preferences, so
that they can flex and adapt to
make themselves more relevant,
engaging and useful. Consumers
demand this now as the standards
are being set by the best of
breed across the entirety of their
experiences, not restricted by
sector—hence liquid expectations.
Join Brian Morin, CMO, and Phillip Fisher, CX Consultant as they discuss how IVA (intelligent virtual assistants) powered by advanced speech recognition and natural language processing are replacing the traditional IVR with “How can I help you today,” instead of “Press 1” and helping customers self-serve common requests.
Digital readiness for customer experience in the airline industry - AccentureClement Quek
Most airlines have a clear vision for using digital technology to improve customer experience. But they lack the know-how and talent to bring the vision to life.
This Accenture report examines the disruptive impact of digital technology on the airline industry with a focus on customer experience.
The findings are based on in-depth interviews with 25 airline senior executives throughout the world.
Building a Modern Marketing Organization in a Multi-Channel WorldDana Gardner
Transcript of a sponsored discussion on how social medical and business networks have taken the lead in shaping perceptions about brands, products, and companies.
Deliver New Customer Experiences Through AI-enabled ChatbotsAmazon Web Services
Chatbots allow companies to mimic human conversations with their customers. Built upon artificial intelligence (AI) and machine learning (ML), they provide instantly available support that is adaptive to user needs and improves with use over time.
Learn how organizations are leveraging this new technology to improve customer engagement by better tailoring their marketing efforts, while at the same time reducing costs and overhead.
Deloitte Digital will showcase their conversational chatbot solution built on Amazon Web Services (AWS) and utilizing Amazon Lex. Discover how companies can rapidly build a proof of concept prior to integrating, launching, and rapidly scaling them to the market.
By 2020, 50 billion devices will be connected to the internet, creating $19 trillion of economic value. in this world of digital newcomers toppling traditional giants, it’s time to disrupt or risk being disrupted
Discover how you can use interactive Big Data to gain real-time intelligence, connect with customers in new ways and deliver greater value through stronger relationships and more compelling content and services.
To learn more about NGDATA or Lily Enterprise 3.0, please visit ngdata.com
IBM Watson, the cognitive technology that enhances, scales, & accelerates human expertise, is available to anyone through Bluemix, IBM’s PaaS. Watson's cognitive capabilities on Bluemix will enhance apps & help developers realize ideas not possible with today's systems.
Quick test, ask your phone “find anything but pizza restaurants”. Did you get back a list of pizza restaurants? Think about how we’ve been trained to keyword search. We have all been Google-fied & we may not even know it. Humans adapt their language, one that predates machines, to the limitations of a system.
But Watson is not a machine that lets us talk to it. It’s bigger, and that’s why this is a historic moment for developers, businesses & entrepreneurs. IBM is creating tools that can understand language, determine a personality portrait, expand concepts & more. In this session we will discuss & demo Watson Services on Bluemix & how developers can now embed these into their apps for unprecedented cognitive power.
A Tale of Two IT Departments, or How Governance is Essential in the Hybrid Cl...Dana Gardner
Transcript of a Briefings Direct discussion on how two organizations have been improving their application’s performance via total performance monitoring and metrics.
Transforming Business with Cognitive APIs: What Innovative Business Strategie...IBM Watson
Watch the on-demand replay of the webcast here: https://www.youtube.com/watch?v=hIN1RjxOFTk
AI, machine learning and over 50 technologies behind Watson cognitive computing are ushering in a new era of technology that will reshape our human-computer interactions in business and in science. Join this Executive Webcast Series to hear insights, guidance and vision from some of our Watson leaders on Why, What and How cognitive APIs are being applied for business value and transformation.
In this episode, gain insight from an exec in the industry on WHAT innovative business strategies are facilitated with cognitive APIs.
Using Testing as a Service, Globe Testing Helping Startups Make Leap to Cloud...Dana Gardner
Transcript of a Briefings Direct podcast on how Globe Testing is pushing the envelope on Agile development and applications development management using HP tools and platforms.
Connected things are quickly expanding, beyond their traditional scope of industrial plumbing and their recent emergence as lifestyle novelty, to become a global and everyday norm. After the revolution comes the need for sustainable operation: what's involved in assuring that today's Internet of Factories, Internet of Transactions, and emerging Internet of Personal Devices can scale to the demands of billions of people and tens of billions of everythings? Peter Coffee, VP for Strategic Research at salesforce.com inc., examines the challenges and highlights the opportunities for robust and responsible leadership in the world that's taking shape today.
With Large Workforce in the Field, Source Refrigeration Selects an Agile Plat...Dana Gardner
Transcript of a BriefingsDirect podcast on how a nationwide company has harnessed the power of mobile applications to increase the productivity of its workforce.
Living Services respond by
wrapping around us, constantly
learning more about our needs,
intents and preferences, so
that they can flex and adapt to
make themselves more relevant,
engaging and useful. Consumers
demand this now as the standards
are being set by the best of
breed across the entirety of their
experiences, not restricted by
sector—hence liquid expectations.
Join Brian Morin, CMO, and Phillip Fisher, CX Consultant as they discuss how IVA (intelligent virtual assistants) powered by advanced speech recognition and natural language processing are replacing the traditional IVR with “How can I help you today,” instead of “Press 1” and helping customers self-serve common requests.
Digital readiness for customer experience in the airline industry - AccentureClement Quek
Most airlines have a clear vision for using digital technology to improve customer experience. But they lack the know-how and talent to bring the vision to life.
This Accenture report examines the disruptive impact of digital technology on the airline industry with a focus on customer experience.
The findings are based on in-depth interviews with 25 airline senior executives throughout the world.
Building a Modern Marketing Organization in a Multi-Channel WorldDana Gardner
Transcript of a sponsored discussion on how social medical and business networks have taken the lead in shaping perceptions about brands, products, and companies.
Deliver New Customer Experiences Through AI-enabled ChatbotsAmazon Web Services
Chatbots allow companies to mimic human conversations with their customers. Built upon artificial intelligence (AI) and machine learning (ML), they provide instantly available support that is adaptive to user needs and improves with use over time.
Learn how organizations are leveraging this new technology to improve customer engagement by better tailoring their marketing efforts, while at the same time reducing costs and overhead.
Deloitte Digital will showcase their conversational chatbot solution built on Amazon Web Services (AWS) and utilizing Amazon Lex. Discover how companies can rapidly build a proof of concept prior to integrating, launching, and rapidly scaling them to the market.
By 2020, 50 billion devices will be connected to the internet, creating $19 trillion of economic value. in this world of digital newcomers toppling traditional giants, it’s time to disrupt or risk being disrupted
Discover how you can use interactive Big Data to gain real-time intelligence, connect with customers in new ways and deliver greater value through stronger relationships and more compelling content and services.
To learn more about NGDATA or Lily Enterprise 3.0, please visit ngdata.com
IBM Watson, the cognitive technology that enhances, scales, & accelerates human expertise, is available to anyone through Bluemix, IBM’s PaaS. Watson's cognitive capabilities on Bluemix will enhance apps & help developers realize ideas not possible with today's systems.
Quick test, ask your phone “find anything but pizza restaurants”. Did you get back a list of pizza restaurants? Think about how we’ve been trained to keyword search. We have all been Google-fied & we may not even know it. Humans adapt their language, one that predates machines, to the limitations of a system.
But Watson is not a machine that lets us talk to it. It’s bigger, and that’s why this is a historic moment for developers, businesses & entrepreneurs. IBM is creating tools that can understand language, determine a personality portrait, expand concepts & more. In this session we will discuss & demo Watson Services on Bluemix & how developers can now embed these into their apps for unprecedented cognitive power.
A Tale of Two IT Departments, or How Governance is Essential in the Hybrid Cl...Dana Gardner
Transcript of a Briefings Direct discussion on how two organizations have been improving their application’s performance via total performance monitoring and metrics.
Transforming Business with Cognitive APIs: What Innovative Business Strategie...IBM Watson
Watch the on-demand replay of the webcast here: https://www.youtube.com/watch?v=hIN1RjxOFTk
AI, machine learning and over 50 technologies behind Watson cognitive computing are ushering in a new era of technology that will reshape our human-computer interactions in business and in science. Join this Executive Webcast Series to hear insights, guidance and vision from some of our Watson leaders on Why, What and How cognitive APIs are being applied for business value and transformation.
In this episode, gain insight from an exec in the industry on WHAT innovative business strategies are facilitated with cognitive APIs.
Using Testing as a Service, Globe Testing Helping Startups Make Leap to Cloud...Dana Gardner
Transcript of a Briefings Direct podcast on how Globe Testing is pushing the envelope on Agile development and applications development management using HP tools and platforms.
Connected things are quickly expanding, beyond their traditional scope of industrial plumbing and their recent emergence as lifestyle novelty, to become a global and everyday norm. After the revolution comes the need for sustainable operation: what's involved in assuring that today's Internet of Factories, Internet of Transactions, and emerging Internet of Personal Devices can scale to the demands of billions of people and tens of billions of everythings? Peter Coffee, VP for Strategic Research at salesforce.com inc., examines the challenges and highlights the opportunities for robust and responsible leadership in the world that's taking shape today.
Peter Coffee of salesforce.com summarizes the state of the cloud after a decade of enterprise assimilation, and lays out the upside value opportunities of the reconceived Cloud 2 -- combining cloud economy with connected community
Big Data Goes to Work - Liberating Latent Value in a Connected World - P.CoffeePeter Coffee
Material presented to a session of the Mathematical Sciences Colloquium series at University of Montana - Missoula on 7 December 2015: opportunities, challenges, enabling technologies, practices and impacts of "big data" strategies
This paper examines five emerging technologies that are likely to have the greatest impact on the future of customer experience. Organisations need to constantly develop innovative ways to create value for customers. These technologies can offer companies the tools to differentiate their brands in the future.
Social Enterprise: Trust; Vision; RevolutionPeter Coffee
Becoming a social enterprise is not a technical evolution, but a business transformation. Technologies enable it, but only a cultural commitment will achieve it. Doing it is not optional, unless going out of business is also considered an OK option.
Unleash innovation on the Customer Success PlatformPeter Coffee
It's not about being just an "implementation partner." What the customer wants is a transformation advisor. On an enterprise cloud platform, the tech is part of the service -- which makes more time for more interesting things.
Summer of Mobile #3: How to Build a Killer Mobile User ExperienceSalesforce Partners
The enterprise app landscape has changed forever with greater importance being placed on user experience. Employees today want to access their work apps with the same interest and ease of use as they do apps in their personal life. This shift in priority is especially true for enterprise mobile apps, and is a key determinant in how successful an app performs in market.
In this webinar you will learn more about this monumental shift in the industry and walk away with best practices and tips that will help you to build the next killer mobile app. You will hear first hand from a seasoned consulting firm whose design expertise has already helped many salesforce.com partners build dynamic and engaging mobile apps.
Social Models and Innovation EcosystemsPeter Coffee
Keynote presentation to MIT's conference, "Democratizing Innovation," 23 February 2013 -- by Peter Coffee, VP & Head of Platform Research, salesforce.com inc.
Internet Of Things: Creativity, Innovation & The Internet of Things IOT WorldReidCarlberg
It's easy to get started with an Internet of Things solution your customers will love. Join me at IOT World in Palo Alto tomorrow June 17 as talk about getting creative in this exploding space.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Webcast Presentation - What's in your (e) Wallet? Transforming payments and t...GRUC
Payments and transactional services present multiple ‘moments of truth’ for demanding clients who are often interacting with us anytime and anywhere. For financial services organizations, the 24/7 nature of the industry and its intense competition have made innovation and optimization of these capabilities critical. Learn about the experiences of IBM clients in transforming their payments and transactional services with IBM Rational DevOps capabilities.
See how banks, brokerages and insurance firms are aligning the life cycles of legacy back offices with the agile sprints of the mobile payments development shops and value-added technology partners.
Presented by:
Bruce Baron, Financial Services Sector Offerings Leader, IBM
Bruce Baron serves as the Offerings Lead for IBM Rational for the Financial Services Sector. Bruce and his team set the strategy, define our offerings and work to drive a collaborative cross-functional team of sales, marketing, enablement and development in assisting clients with solving business issues by bringing to bear all product segments and IBM brands. Prior to IBM Rational Bruce was a Strategy Consultant to Financial Services clients and has years of client experience as an e-business and six-sigma consultant in Financial Services at GE Capital.
Peter Eeles, Financial Services Sector Industry Lead, IBM Rational Worldwide Tiger Team, IBM
Peter Eeles is Industry Lead for the Financial Services Sector in IBM Rational's Worldwide Tiger Team, where he helps organizations improve their software development and delivery capability. This is often in conjunction with an architecture-centric initiative such as SOA or strategic reuse, where Peter has particular in-depth knowledge. Peter comes from a delivery background and was previously Chief Architect of IBM Rational's Worldwide Solution Delivery organization. He is co-author of "The Process of Software Architecting" (2009), "Building J2EE Applications with the Rational Unified Process" (2002), and "Building Business Objects" (1998).
A connected city brings benefits to the residents and the municipal agencies and departments that serve them. For instance, smart lighting is more efficient, saving substantial costs to the city which can be passed down to the residents, and it also provides added safety and security. Connected cars and street lights can enable traffic managers to control traffic lights to optimize the flow of traffic in the most congested areas. From services to safety a smart, connected city, will be a successful and economically sound city.
MassIntelligence 2018: How to Rapidly Prototype an AI SolutionMassTLC
Dr. Ames discusses how new tools and technologies in AI are disrupting the traditional AI workflow. She shares pragmatic and tangible recommendations for building an AI solution (faster, better and smarter) and shares new tools on the market today to help you rapidly prototype your AI Solution.
MassIntelligence 2018: Connecting the Nation's Top Fishing PortMassTLC
Ed Anthes-Washburn, Executive Director of the New Bedford (MA) Port Authority, details how the port's data bank can be used to protect fishing resources while providing fishermen with a financial asset
MassIntelligence 2018: Transportation & Mobility, Alex WyglinskiMassTLC
Transportation is one of the most fundamental aspects facing humanity around the world. Advances in the automotive industry will allow all individuals to travel in a variety of conditions. Our panel of experts will discuss the role AI currently plays, what is being deployed in vehicles today, and what is on the horizon, both in and outside of the vehicles.
Andres Corrada-Emmanuel - Ground Truth Problems in BusinessMassTLC
Ground truth for data is frequently missing in business. It is either
unavailable, expensive to get, or private. This talk focuses on the
ubiquity of this problem in today’s world in which more and more of the data
production flows require Machine Learning/Artificial Intelligence
algorithms. How can we measure the accuracy of our algorithms/robots
when curated data is scarce or missing? We offer a universal
suggestion to solving these problems – bypass the need for detailed
knowledge of the ground truth for your data by estimating directly the
statistics of interest for research and business development. We
suggest that a future with smart robots will require that they measure
their own errors so they can function autonomously from humans.
We illustrate this approach with four real-world examples
Focusing multiple aerial maps into a precise final map – ground truthunknown.
Studying the dynamics of data flows in a large ad-tech database withHyperLogLog – ground truth expensive.
Measuring the accuracy of a unique web ID service (super cookie)without user identity – ground truth private.
Measuring the accuracy of binary classifiers – ground truth unknown.
MassTLC product launch campaign strategies, Jason Baudreau, NetBrainMassTLC
In June of 2018, MassTLC's product marketing peer group met to discuss product launch campaign strategies. Jason Baudreau from NetBrain facilitated one of the conversations, here is his presentation.
MassTLC product launch campaign strategies, ben austin, Carbon BlackMassTLC
In June of 2018, MassTLC's product marketing peer group met to discuss product launch campaign strategies. Ben Austin from Carbon Black facilitated one of the conversations, here is his presentation.
Allison MacLeod, Sr. Director of Demand Gen at Rapid7 presented "Making Predictive Analytics Work" at the MassTLC sales and marketing conference, March 2016
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
Intersection ofeverything peter coffee presentation
1. Connecting People
is More Than Connecting Devices
The Intersection of Everything
Peter Coffee
VP for Strategic Research, salesforce.com inc.
@petercoffee
Creative Commons Attribution-NoDerivatives 4.0 International
2. Safe Harbor
Safe Harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcom e of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new re leases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to
larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.c om, inc. is
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent
fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the I nvestor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions
based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these
forward-looking statements.
3. “Why should we limit
computers to the
lies people tell them
through keyboards?”
- Bill Gosper, MIT
About half a century ago
Photo by Thane Plambeck
4. We Can Have Better ‘I’ in ‘IT’
Actuators
Sensors
Connect,
Measure,
Think – and Act
People
public String CloudThoughts{ get; set;}
Mike Leach, www.embracingthecloud.com
• Reduce costly data entry errors
• Fuse multiple data streams
• Feed algorithms of discovery
• Recognize pre-failure signatures
• Enrich and differentiate products
with services
5. Do We Need More Fingers and Toes?
Are we ready to scale up from
billions of smartphones…to
tens of billions of devices?
Yeah, we can do this:
“The EPC, a 96 bit number, is
expected to provide an address
space of roughly 30 trillion
trillion unique identifiers.”*
- Smart Border Alliance – RFID Feasibility Study Final Report
* Reality check: that’s 58,800 IDs/mm2
of this planet, including oceans
“RFID tags can do more than say, ‘Here I am’;
they can also provide, for example, vital data on
storage and transportation conditions for goods
when combined with sensors and with
infrastructures like GPS.” - www.eweek.com
6. Can We Count That High, That Quickly?
• There are people who already do
• Industrial and factory automation
providers are already accustomed
to massive scale
• Existing ‘device cloud’ abstractions
already provide the tools to filter
out what’s routine
• Interfaces to Service Cloud
already know how to turn an
anomaly into a case
8. We Need to Re-Think Why We Network
• Today’s networks mostly ask:
• Where are you going?
• What have you got?
• When we’re talking to moving
things, we might really want to
know:
• Where were you when you
sent this?
• Exactly when?
• How long will this be useful?
“In theory, under IPv4, time to live is measured in
seconds, although every host that passes the
datagram must reduce the TTL by at least one
unit. In practice, the TTL field is reduced by one
on every hop. To reflect this practice, the field is
renamed hop limit in IPv6.”
en.wikipedia.org/wiki/Time_to_live
9. We Need to Re-Think How We Network
• Today’s networks mostly assume:
• Where you are doesn’t matter
• You’re close enough to engage
• When we’re talking to a larger
world—or worlds—then we might
really want to be sure:
• We can communicate across
large distances
• We can communicate on
intermittent links
Delay & Disruption Tolerant
Networking (DTN) allows the
CubeSat to act as a data
“mule” storing uploaded
“bundles” of data until the
CubeSat’s orbit takes it over a
groundstation connected to
the Internet. The cost of such
an infrastructure would be
about $33M for development,
deployment and maintenance
over the ten-year lifecycle of
such a network.
InterPlanetary Networking Special Interest Group (IPNSIG.org)
10. We Need to Enable Negotiation…
…Not Just Transaction
• Language is not just a tool for
expressing agreement
• Naïve APIs assume that
everyone is honest and
cooperative
• Language can be a tool for
deception; APIs must support
negotiation and verification
11. We Need to Connect People…
…Not Just Devices
(Will everything need
an app to control it?)
“I’m not used to GPS at all," Ms. Latshaw
says. A former BMW owner, she confesses
she “worked on daylight-saving time all
year last year” because she couldn’t figure
out how to reset the German car's clock.
Customers like Ms. Latshaw are why
Sewell [Lexus] has Alex Oger, the
dealership's first “technology specialist.”
12. We Need to Be Bold About Redefining…
…‘the Product’
In a connected world,
the very essence of
what you’re selling may
radically change
The relationships
among ownership,
access, control, and
cost of many objects
are up for disruptive
adjustment
13. We Need to Connect Across ‘Products’
Suppose the nav
systems of passing
cars show a bunch of
people heading to the
same sports venue?
Why not see if you can
sell them a pre-game
meal with a dynamic
billboard?
GM has the patent
14. We Need to Add Services to Products
What if you could
connect your camera
to a service that
evaluated your
pictures and told you
which lenses could
deliver other effects?
Think you might
sell more glass?
15. We Really, Really Need to Establish…
…Trust
If you think people are touchy
about their money, wait ’til you
know what kind of pictures you’ve
been taking – and where you took
them – and maybe, who’s in them.
It’s essential to reduce complexity;
to focus the scope of privileges;
and to increase visibility of who did
what, when, and how, with the
privileges they had to be given
16. We Need to be Able to Trust…(wait for it)…
…Software
If you think people are touchy
about a software update that
doesn’t work the first time…or
worse yet, makes the machine stop
working…wait until that update was
automatically pushed to a
connected device that they were
using at the time.
The App Store model has raised
our expectations. We’re not done.
17. If You Need to Get Their Attention
• “Decision-makers in key business
sectors who adopt just some of the
developing technologies offered by
the Industrial Internet can increase
their operational efficiencies by 1%.”
• “Early adoption will empower the
world’s oil and gas, power, health
care, aviation and rail industries to
achieve estimated efficiencies
exceeding $250 billion over 15 years.”
- machinetalk.etherios.com, 7 Oct. 2013
18. Cloud Computing? Indoor Plumbing of the 2010s
• Asking how to “monetize the cloud” is like asking how Hilton
can “monetize indoor plumbing.” You can’t build or run a big
hotel without it…but it certainly isn’t the product.
• What do people want from global, interoperable connection?
Mobile access to data; transaction; function
Social connection and interaction
Access to expertise and services…in executable form
(Physically realized as: devices, networks and apps)
19.
20.
21. We Need to Create New Value…
• In 2010
• 58% of surveyed U.S. consumers said they’d pay a higher
price if they had a strong expectation of superior service.
• On average, they thought a 9% premium would be OK.
• In 2012, 66% were willing to pay +13%...
…and 75% said they had already spent
more with a company in response to superior
service, up from only 57% in 2010.
• Connected products can elevate service,
from damage control to proactive customer care
22. …Using Connection to Enable Conversation…
Connected
Customers
Connected
Experiences
Product
Mobile
Social
Connected
Employees
Web
Stadium
Email
Connected
Partners
Store
Community
23. …Because Everything is Connected
Connected
Connected
Employees
Connected
Partners
Products
mobile
social
Connected
Customers
cloud
Connected
Devices
24. This ‘Future’ Has Already Happened
When a powerful change takes place, it takes time before you see
anything happen…but the energy has already been released
Three fundamental energies are in play:
Connectivity
• Capacity in place
• Protocols and power management
Mobility
• Devices drive cloud demands
Social interaction model
• Raising expectations for useful
assistance and trusted advice
25. Don’t Aim Low
• Do not be timid in projecting the future
of this transformation: multiple sources
agree that by 2020, 50 billion devices
may have Internet connections.
• Assume global connectivity, infinite
bandwidth, and free processing
power as a basis for planning: none
of those goals will ever be fully met…
…but any attempt to “be realistic” in
making projections will undershoot
actual progress.
blogs.salesforce.com/company/2012/11/making-real-the-internet-of-things.html