Skyler Motors Pvt Ltd plans to introduce an affordable electric car called Skyler that costs Rs. 100,000. The car will be fuel efficient at 26 km/liter and meet emission standards. It will be smaller in size with cost-cutting features like manual windows and no airbags to achieve its low price point. Skyler aims to target middle-income families and provide an alternative to scooters. It will be manufactured in Pakistan and have 3 variants priced from Rs. 150,000 to Rs. 210,000. Skyler expects to become profitable in its first 3 years of operation through strong marketing and securing financing options for customers.
Electric Vehicle Enterprises Prospective Business PlanRoss Andrew Simons
Project work developing a business plan for an electronic technology based business.
My team and I identified a central issue in the EV market (fear of range anxiety) and then developed a potential business solution to that.
Used Cars Market of India - Quikr ReviewManan Gupta
This presentation contains useful information on used cars market of India. Infographics on resale lifespan, resale values etc of various brands will be useful for anyone looking to buy or sell a car. Information is based on actual analysis done by Quikr , which is India's leading online classifieds company.
Car Company is dedicated to providing an unparalleled used car shopping experience. To offer reasonable financing solutions and competitively priced vehicles to those that feel such things are out of reach.
Electric Vehicle Enterprises Prospective Business PlanRoss Andrew Simons
Project work developing a business plan for an electronic technology based business.
My team and I identified a central issue in the EV market (fear of range anxiety) and then developed a potential business solution to that.
Used Cars Market of India - Quikr ReviewManan Gupta
This presentation contains useful information on used cars market of India. Infographics on resale lifespan, resale values etc of various brands will be useful for anyone looking to buy or sell a car. Information is based on actual analysis done by Quikr , which is India's leading online classifieds company.
Car Company is dedicated to providing an unparalleled used car shopping experience. To offer reasonable financing solutions and competitively priced vehicles to those that feel such things are out of reach.
Presentation on two wheeler industry with different 4 major players of this industry and analysis of PEST,SWOT & STP about industry and also about 4 players.
This is Part 10 of a 10 Part Series in Automotive Dynamics and Design, with an emphasis on Mass Properties. This series was intended to constitute the basis of a semester long course on the subject.
Automotive Manufacturing Process OverviewTal Vagman
Hexagon a leader in manufacturing intelligence solutions explains briefly the automotive production process and key engineering and data challenges facing global producers.
7 reasons you should be excited about Tata Nexon EVHemkund Tata
Tata Nexon EV has a permanent magnet AC motor, which will be powered by a lithium-ion battery. The battery given in it is water and dust resistance. Electric Nexon has a 30.2 kWh battery. The company claims that once fully charged, it will give a range of 300 km, i.e. Electric Nexon will cover a distance of 300 km.
Toyota over the years had slowly begun to lose its momentum as the Yen became stronger and experienced weaker domestic demand. Toyota’s domestic sales decreased faster than the overall Japanese market. Toyota’s market share in the automobile industry began to fall. Toyota wanted to increase its market share without competing with itself. Therefore, Toyota decided to pursue the Prius, a hybrid automobile that fits in between the popular but economical Corolla model and the more upscale Camry family sedan. The Prius creates a new hybrid segment of the automobile industry
Presentation on two wheeler industry with different 4 major players of this industry and analysis of PEST,SWOT & STP about industry and also about 4 players.
This is Part 10 of a 10 Part Series in Automotive Dynamics and Design, with an emphasis on Mass Properties. This series was intended to constitute the basis of a semester long course on the subject.
Automotive Manufacturing Process OverviewTal Vagman
Hexagon a leader in manufacturing intelligence solutions explains briefly the automotive production process and key engineering and data challenges facing global producers.
7 reasons you should be excited about Tata Nexon EVHemkund Tata
Tata Nexon EV has a permanent magnet AC motor, which will be powered by a lithium-ion battery. The battery given in it is water and dust resistance. Electric Nexon has a 30.2 kWh battery. The company claims that once fully charged, it will give a range of 300 km, i.e. Electric Nexon will cover a distance of 300 km.
Toyota over the years had slowly begun to lose its momentum as the Yen became stronger and experienced weaker domestic demand. Toyota’s domestic sales decreased faster than the overall Japanese market. Toyota’s market share in the automobile industry began to fall. Toyota wanted to increase its market share without competing with itself. Therefore, Toyota decided to pursue the Prius, a hybrid automobile that fits in between the popular but economical Corolla model and the more upscale Camry family sedan. The Prius creates a new hybrid segment of the automobile industry
Manufacturing industry represents Japanese superior character. Even now, leading Japanese market fundamental, gaining competitiveness on the global business stage. On the high volatility market condition, it had been considering the best way to produce most comfortable experience for the driver. From this chapter, we’ll show you the trace of Japanese automobile industry.
Social Media and ADHD – Turning Distractions Into DirectionsGrant Crowell
Attention Deficit Hyperactivity Disorder (ADHD/ADD.) In today’s hyper-connected internet and Social age, many of us are showing increasing symptoms of “Virtual ADD:” easily distracted, expected to multi-task more than ever before, and experiencing greater difficulty to focus long-term and prioritize. Without having the important social cues we have to work with from being in person with each other, oftentimes our online networking and relationships create big mis-communications, social fax paus, and unintentional impressions of being inconsiderate to other people’s feelings.
Compounding on the problem, both academics and behavioral psychologists that specialize in emotional intelligence, along with ADD psychologists and coaches, lack the serious expertise and personal experience needed to cover the effects of social media on people dealing from ADD: both “virtual” and genetic.
ADD is not a deficiency in a person. Honed right, it can be an incredibly special gift. But today’s understanding of how social media affects ADD, and vice versa, has huge gaps in research.
What we need today is a new type of learning: education and training from professionals with technical and communications know-how in Facebook, LinkedIn, Twitter, YouTube, OkCupid, and many more of the online communities we spend out time in building relationships, both personal and professional. They understand people in the organic sense and the virtual sense, and understand how we are evolving like technology, and how to bring us back down to earth and make us mindful of social context, and of each other, for personal happiness and professional success. These are the new “Social Stylists.”
Learn from this presentation:
• The connection between Social Media and ADD/ADHD, and vice versa.
• How professionals in social media and other Internet communications can master “Virtual ADD” and still stay focused, organized, and effective with their responsibilities, both professional and personal.
• Social Media, and other jobs and responsibilities perfect for ADD/ADHD people.
• Tools and tips for how to manage ADD/ADHD for a happy and successful, per-fessional life.
• How to use distractions to your creative advantage, and how to set realistic systems in place for shutting them off. (Including constantly checking email and one’s social media walls.)
• How to learn the hard-to-find social cues in digital media, and make more thoughtful communications that lead to less misunderstandings, and better relationships.
• Stories from successful per-fessionals who mastered their own ADHD.
What does your brand stand for in the digital age ?VietnamBusinessTV
Presented by Chris Elkin from Edge Asia (Vietnam)
This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events please visit VietnamBusiness.TV
OldenCars is a marketplace offering self drive classic car hire, with insurance, serving the UK’s £6b+ market. We provide classics owners a secure way to earn from their cars by connecting them with drivers who are looking to drive a classic for a leisure experience. Our vision is to be the leading platform for leisure car sharing.
The Research is aimed at the study of Royal Enfield Brand in Indian Markets – So far how they have performed and suggestions for them to grab more market share and be profitable. Every year, they have sold modest numbers but despite low numbers, they continue to command a position of respect and awe in the Indian motorcycle market. The objective of the study was to study the different product lines, marketing strategy and Brand Management of Royal Enfield Bullets in Indian market.
1. Bullet riders are mostly Value-Expressive, with an internal locus of control and a strong sense of independence.
2. The company has been cashing in on the iconic status it has and has done little to reinforce its image amongst an exploding two-wheeler market.
3. The pricing of the motorcycle might also be looked upon as conservative.
Royal Enfield has for a while now targeted the youth market with lure of freedom. However, they have done little to reinforce their position. Maybe advertising campaigns targeted at the Value-expressive customer would enable the brand to reap the benefits of its iconic position in a much more productive way. Also, most users find it imperative for the company to improve its After Sales Service and Spares availability.
Marketing, Pricing and Distribution of Datsun GoNeelutpal Saha
Marketing for latest vehicle Datsun Go launched by Nissan. The ppt contains various means of distribution and promotional strategies which can be used by Nissan
With the aim of making public transport safer and eco-friendly, we are able to manufacture and supply the best assortment of Electrical Auto Battery Rickshaw. The battery of the rickshaw can be charge easily and is precisely manufactured by our highly skilled professionals utilizing premium grade materials. The rickshaw provided by us is widely used as transportation for carrying the people from one place to another. Moreover, offered Electrical Auto Battery Rickshaw is available at marginal rates.
With the aim of making public transport safer and eco-friendly, we are able to manufacture and supply the best assortment of Electrical Auto Battery Rickshaw. (http://skyrideerickshaw.com) The battery of the rickshaw can be charge easily and is precisely manufactured by our highly skilled professionals utilizing premium grade materials. The rickshaw provided by us is widely used as transportation for carrying the people from one place to another. Moreover, offered Electrical Auto Battery Rickshaw is available at marginal rates.
Detail explanation of Ultra low cost car segments.
brief explained with an example of TATA NANO CAR
Global Market study and forecast of Ultra low cost car.
Its product development and Approach.
Challenges and Opportunities of Ultra low cost car segments
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
3. Vision and Mission Statements
• VISION STATEMENT
The ONE lac car that drives ONE billion
dreams
• MISSION STATEMENT
The World’s Super Economic Car
4. Organizational structure of OP
• The management team for Skyler will be a
diverse group with strong skills in
technology, marketing and sales, finance
and operations. Our primary criteria when
filling these executive positions will be
extraordinary past achievement.
5.
6.
7.
8.
9.
10.
11. • To Provide Cheapest car ever to
middle class.
• Same Petrol emission as a Motor
Bike.
• Being the first automobile
industry of Pakistan.
12. “I saw families riding around on scooters with kids
standing up and the mother carrying a baby and
sitting pillion and decided to do something about it.
It started as a quest for an affordable transportation
solution”
Idea
Generation
13. Dimensions:
• 3.1 metres (10.23 feet) long, 1.5 metres wide and 1.6 metres high.
Engine:
• A two cylinder 623 cc, 35 horsepower rear mounted, allaluminium,
multi-point fuel injection petrol engine can power the car to top
speeds of 105 kilometres per hour .
Fuel Efficiency:
• 26 kilometres per litre.
Pollution:
• Exceeds Pakistan regulatory requirements and can meet strict Euro
IV emission standards. In terms of overall pollutants, Shuja says
the car is better than two-wheelers manufactured in Pakistan
currently.
Safety:
• Car exceeds current regulatory requirements with a
strong passenger compartment, crumple zones, intrusion resistant
doors, seat belts, strong seats and anchorage.
14. What makes Skyler so cheap?
• Basically, by making things smaller,
lighter, do away with superficial parts
and change the materials wherever
possible without compromising the safety
and environmental compliance. It is said
that Skyler has better millage than
Toyota Prius and same gas emission as
a scooter.
15. How it can be so cheap
• The car has achieved its low price by
minimizing cost on unnecessary ‘luxuries’,
the basic Skyler comes without front and rear
fog lights, without a heater or air conditioning,
without anti-lock brakes, only one single
windscreen wiper, manually operated
windows, manual steering with no air bags,
tiny 12” wheels, plastic body parts joined with
adhesive instead of more conventional metal
and welding.
16. Skyler will be manufactured
• Skyler will be manufactured totally in Pakistan. It will
be assembled in its two factories at Jehlum and at
Abotobadd and, also, a mother plant has been proposed
for Islamabad
• Regarding the distribution of the car, we have called it
"open distribution" innovation because it mobilizes large
numbers of third parties to reach remote rural
consumers, tailor the products and services to more
effectively serve their needs, and add value to the core
product or service through ancillary services.
17. There will be three types of
Skyler car available
• Skyler - 153000
• Skyler CX - 181000
• Skyler LX – 209000
• Our financial projection for Year 1 is a net
profit after taxes of 15 Billion .
• It is estimated that gross profit for the
second year would yield 18 Billion
• And the third year 23 Million.
18. • The car is very fuel efficient, achieving around
26 kilometers per liter on the highway and
around 22 kilometers per liter in the city.
• The car has a price tag of just Rs 1 lakh the
same price as the DVD player in a Lexus.
• Hence making it easily affordable for a middle
class family. Skyler is a dream come true for
an average Pakistani. Now the medium class
people can also have and enjoy the ride of four
wheeler.
Considering Middle class
19. Competitors Analysis
AT NATIONAL LEVEL
• The closest competitor of the upcoming "Skyler Car" is
Mehran which is 4 times of its price. Suzuki is aware
of the gap and is working arduously to improve its
current care lineup. It will focus on achieving the
practicality and efficiency of Skyler without compromising
on safety and quality. However, Mehran Suzuki is not
in a position to reduce the price of Mehran just for
the sake of competing with Skyler.
AT INTERNATIONAL LEVEL
• Honda and Toyota made hybrid cars but these are
categorized in luxuries . Like toyota Prius.
20. The Marketing Strategy
• The People’s car:
• Well before the car will be launch, SKYLER will be already with the people
of Pakistan by its logo called “the people’s car”. This is how it will start, the
advertisement for the people of Pakistan
• A question will be raised everywhere: Can one buy a car with 1-lakh
rupees, yes we can in couple of months. This advertisement will make a
huge impression on the automobile market.
• Almost whole middle class of Pakistan will start dreaming of their own car.
• This should be considered in the view that in Pakistan, the average car
price was 6 to 7 times greater than what Skyler offered. Also the fact
that rupees 100 K was affordable compared to 600 K or 700 K rupees.
• This soon became a discussion point in Pakistan. So instead of
providing the advertisement at the launch of new idea or product,
skyler was the lucky to get the free publicity.
21. • As stated above, once it became “the discussion point”
in a country of population of 20 crores, SKYLER has no
worries of marketing for some time. The TV channels,
the automobile industry experts, the investors, the
people … who not; every one discussing “Is it really
possible”. This first advertisement will be a huge
success, and it perhaps will decrease the marketing
cost of Skyler. In fact, people will start asking the
question, “when can we buy the car”.
• The buzz in the market, “Skyler” Auto Exposition 2020
.The first introduction of the skyler with the public will be
in the auto exposition in 2020 in home country in
Islamabad. There will be discussion in the market
that, “Is it really possible”. The situation will be turn
out, “Yes, it is possible”.
22. Key Benefits to the Customers
AFFORDABLE
• Skyler is priced around 1 Lakh rupees .This price tag is almost 6
times lesser the price of the current cheapest car in Pakistan ,
Mehran Suzuki , which is priced around 7 Lakhs. Skyler is ideal for
two-wheeler owners looking forward to switch to 4 wheelers. Its
also suitable for women, who would find driving a car safer than
driving a scooter or using a cab rickshaw or local transport.
FUEL EFFICIENT
• Skyler has a mileage of 26km/ liter .This makes Skyler a fuel
efficient vehicle, which will save money in the long-term. This
mileage comes with a powerful engine of 623 cc with a maximum
speed of 105 Kilometers per hour.
23. ENVIRONEMENT FRIENDLY
• If you think Skyler would increase pollution, think
again. Skyler emits less carbon than two-wheelers. It
also meets emission norms of BS II, III, IV which are
Euro II, II, IV equivalent.
RELAIBLE AS COMPARED TO OTHER TRANSPORT
WAYS
• Skyler is much better than most of the other transport
ways. In comparison to taxis in Pakistan it is much
cheaper and good at looks. In comparison to
rickshaw it is comfortable. It's also better with
environment and speed if we compare to rickshaw. It's
also cheaper in comparison to rickshaw. Saves lot of
energy which with taxis and rickshaws is completely
wasted. Incomparison to rickshaw at least SKYLER will
protect in rains.
24. Booking On The web
• Considering the needs of the 21st century, the website
will be launch in the beginning. The website will be
quite comprehensive , it will provide all the answers
to the questions being asked .The marketing team will
also put a good effort to keep the website simple and
easy to use and understand, it was really a vital
requirement considering the intended users / buyers of
the product.
• Every one can find the skyler on facebook, and twitter.
• Buyer will have to fill one single form. The lucky
buyers will chosen by a random draw, so SKYLER
will be popular.
25. Bank Financing
• SKYLER will keep its promise of “people’s car” by providing
bank car financing. Despite the fact that SKYLER will have more
customers than the production line can produce in next few years,
SKYLER decided to make the way for the people who can’t afford to
pay the price with the booking of the car. The 15 major banks
including the state bank of Pakistan will be signed with the
SKYLER to finance the low income people. Then how much one
has to pay for booking a car, its beyond your imagination …
hold your seat, its 20000 Pakistani Rupees …. Not kidding. Now
how does this come into the marketing strategy of the SKYLER, in
fact SKYLER will close the doors for any competitor by not
letting go any one in the Pakistan who dreams of a personal car
and can’t get it. The customer loyalty is to grow with such moves,
specially when SKYLER has so many buyers at the moment.
•
26. Key Marketing Features
• The low maintenance makes SKYLER an automatic choice for the ones
who even normally travel on motorcycles.
• The small size of the car gives a big advantage of parking in the urban
Pakistan, where its getting hard to find the places round the clock.
• SKYLER is not only cheap, its so cheap when it comes to the fuel
consumption. The fuel consumption is far better than the 1000 cc cars
which are normally used by the low income Pakistani.
• The SKYLER is environmental friendly as well, and fulfills all the
requirements of the international and national laws.
• The Cheapest is the tag that one can’t take from SKYLER for few
coming years.
• The stylish, the car doesn’t look like a rickshaw (a local transport), its not
that far away from the stylish 100 times expensive cars.
• The wide color range provides the choice a colorful Pakistan needs,
without this forget about selling much.
•
27. Warranty
• SKYLER will be providing a 18 months Or 24 K Kilometers
warranty.
The SKYLER brand
• Skyler will itself become a brand , and one can find the skyler
phone, skyler watch. The products are available on and offline.
These products have of course added to the popularization of
already well known Skyler.
The future
• Skyler will not be limited to Pakistan, the international marketing will
be focus in future.
The advertisements
• For Malaysia are already underway and an early launch is expected
while the SKYLER Europa launch is expected in 2025.
28. The Manufacturing Plan
• Development began in: 2015
• Scheduled to roll out in: 2020
• To achieve its design goals, Skyler will refine
the manufacturing process, emphasized
innovation and sought new design
approaches from suppliers. Many components
of the Skyler will be make in Germany by Bosch,
such as Fuel Injection, brake system, Value
Motronic ECU, ABS and other technologies.
29. Cost cutting features
• It has a single windscreen wiper instead of the usual
pair.
• It has no power steering. It has no ABS.
• In Base model it has three lug nuts on the wheels
instead of four.
• It has 12" wheels.
• Plastic body parts joined with glue rather than welding.
• A two-cylinder 623 c.c. engine.
• Skyler initially target the vehicle as "the least expensive
production car in the world"— aiming for a starting price
of 100,000 rupees or approximately despite rapidly rising
material prices at the time.
•
30. Skyler faced the choice of
• Introducing the car with an artificially low
price through government subsidies and
taxbreaks.
• forgoing profit on the car.
• using vertical-integration to artificially boost
profits on cars at the expense of their materials
industries.
• Partially using inexpensive polymers or
biodegradable plastics instead of a full metal
body raising the price of the car.
31. The Risk & Contingency Plan
Risks Exposure:
• Low impact on the market resulting in slow sales and less than expected cash flow
• Unexpected and excessive cost increase compared to the forecasted sales
• Fluctuations and industry overcapacity
• Overly aggressive and debilitating actions by competitors (effort of
depreciation)
• Work stoppages and other interruptions of supply at SKYLER Motors Ltd. or
any key suppliers
• The discovery of defects in vehicles resulting in delays of new models and recall
campaigns
• A credit rating downgrade
• The increased cost of fuel
• Changes in economic conditions
• Labor strikes or work stoppages
• Changes in laws, regulations or tax rates
• The ability of the company to achieve reductions of cost and employment levels.
32. Contingency solutions
• The Company has a comprehensive system
of control, focused on mitigation of risks to
ensure achievement of objectives. The risks
are assessed on an ongoing basis and controls
are designed to respond to risk throughout the
Company.
• Assets’ liquidation to cover liabilities
• The product cannot support itself on ongoing
basis.
33. KEYS TO SUCCESS
• No competitor of such price and product.
• 50-60% of middle class population is focused.
• Treating necessary as necessary instead of
luxury to be available for the use by everyone.
34. SWOT ANALYSIS
STRENGTHS
• Lowest Tag price of 1 lac and lowest consumption
of 26 km.
• No competitor of such product.
• Focusing the middle class instead of elite class.
WEAKNESSES
• Demand in bulk
35. SWOT ANALYSIS
Opportunities
• Product specifically made for 2 wheelers and
women and students.
• Forigen companies are enjoying high profit of 500%
to 600& and we will just 10% to 30%..
Threats
• Increasing costs/standstill funding
• Competition from well-known operating companies
36. MARKETING STRATEGY
“Your culture is your brand”
(TONY HSIEH)
• Initially spent 60 percent of our revenue in
marketing as Jim Rohn said:
“Initial businesses should spent 90% of their
capital on marketing and 10 percent on
product”
37. 4P’s
Product
• Skyler – 153000 (without AC , and other luxuries)
• Skyler CX - 181000
• Skyler LX – 209000
39. PROMOTION
• Internet and Online Promotion
• Website: skyler.com.pk
• Company profile available for viewing
• Online
• Car Expo
• Sponsors
• Clients (by words of mouth)
• Face book Page
• Advertisement
• TV , Radio
41. HR PLAN OF SKYLER
• The work involved in planning, organizing and
conducting a major event can be sufficiently
great to require the recruitment of a large team
of people.
• Chief Engineer • HR Manager
• CFO • Sales Manager
• COO • Marketing Manager
• Production Manager • IT Manager
42. BENEFITS FOR EMPLOYEES
• Sick leave
• Personal leave
• Vacations and holidays
• Medical insurance
• Business Expense Reimbursement
43. FINANCIAL PLAN
THE FINANCING
• SKYLER are seeking to raise capital
through Equity and Debt.
details are as follows:
• Rs. 4 Billion
44. Start-up Funding
• Start-up Funding
• Total Funding Required
Rs.1 Billion
• Assets
• Cash Requirements from Start-up
Rs. 700 million
• Additional Cash Raised
0
• Cash Balance on Starting Date
Rs.700 million(before
payments)
45. START-UP EXPENSESSales and marketing 2,448,000,000.00
Payroll and payroll taxes 306,000,000.00
Depreciation 350,000,000.00
Insurance 4,000,000.00
Maintenance, repair, and
overhaul 75,000,000.00
Utilities 3,000,000.00
Property taxes 1,500,000.00
Administrative fees 1,800,000.00
Other
Total operating expenses 3,189,300,000.00