A short swot of uber by cheshnotes: https://cheshnotes.com/uber-swot-analysis/

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 This is a summary swot analysis of Uber by
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2.  A leading name in the sharing economy whose story
began in 2009.
 Founders Travis Kalanick and Garrett Camp.
 started as a simple app to call taxis and developed to
include many more features like online payments and
rating systems.
 Offers a large variety of riding options in 83 countries
and 674 cities.
 Best performance in five nations - US, Brazil, China,
Mexico and India

3.  Brand name and brand equity – Uber is a well
known brand name with high loyalty among
the core users.
 High level of customer loyalty
 Convenient to use app and services
 High service standards
 Low operational costs
 Rating systems to maintain trust between the
brand and the customers
 Fast growth in key markets and strong hold on
Asian markets

4.  High number of controversies
 Caters mostly to professionals and millenials
 Pressure of Competition ( read detailed report
on cheshnotes).

5.  Widespread growth of internet services in
Asian markets
 Growing income of the middle class
consumers
 Partnership with hospitality brands
 Better option than alternative transport
services in Asian cities

6.  Growing legal and political pressure
 Growing protests from traditional taxi
services
 Low profit margins
 Competition from Lyft

7.  Uber’s profit and growth has proved costly for the
traditional taxi companies. While Uber has seen its
business and popularity grow rapidly, the other taxi
brands have seen their profits diminishing fast. In
some of the markets including US and the two large
Asian markets, India and China, Uber’s business has
been flourishing.
 The brand has reached a financially strong position
and has brought several new kinds of rides for the
convenience of the diverse groups of customers. It
must focus on penetrating the market deeper in
emerging economies around the globe. However, it is
mainly the prices and quality of service that have
made Uber the millenial’s favorite.

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