The document discusses a project aimed at increasing children's awareness of quality writing. It notes that children initially focused on surface features of writing like neatness rather than the actual quality. The project created an evaluation framework, implemented buddy feedback and breaking down elements to help children recognize deeper features that improve writing. The impact was varied but included increased phonics, confidence, and ability to write more with accuracy as children could articulate some ways to improve and had individual goals. Children still associated good writing with amount rather than quality, and success criteria remained a challenge.