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Create the Perfect Elevator Speech

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Learn how to effectively promote your skills in a short amount of time.

Published in: Career, Business, Technology
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Create the Perfect Elevator Speech

  1. 1. WELCOME Create the Perfect Elevator Pitch Sponsored in part by the Workforce Development Agency, State of Michigan, Michigan Works!, through your local Workforce Development Board and Muskegon County Board of Commissioners. Auxiliary aids and services are available upon request to individuals with disabilities EEO/ADA/Employer/Programs - TTY# - 711.
  2. 2. What is it? Your Elevator Pitch is the 30- second speech that tells a potential employer who you are, what you do, and exactly why you would be a great employee.
  3. 3. The idea is that you only have a short time to catch someone’s attention and leave a lasting impression— especially if that someone can help you land your dream job. Why do I need one? For example…the amount of time it takes for a quick elevator ride
  4. 4. How to create your Pitch 1. Identify Your Target 2. Write It Down 3. Format 4. Tailor 5. Eliminate Jargon 6. Read Out Loud 7. Practice 8. Prepare Variations 9. Keep it Fresh 10.Nail Your Pitch
  5. 5. IDENTIFY YOUR TARGET o Know the industry you want to pursue o Identify the specific job o Use an identifiable job title
  6. 6. o Highlight your skills, accomplishments, and work experiences o Edit, edit, edit o Keep only what’s relevant o Take out anything that’s “clutter” o Leave your listener wanting more WRITE IT DOWN
  7. 7. o Answer these 3 Questions: o Who are you? o What do you do? o What are you looking for? o Add details o How are you unique? o What special skills do you have? o How will you be able to help this employer? FORMAT
  8. 8. o Focus the message on the employer’s needs, not yours o Use benefit-focused expressions o Show how you would be an asset to their company TAILOR
  9. 9. o Avoid using acronyms or tech-speak o Make it easy for anyone to understand o Keep it simple and clear ELIMINATE JARGON
  10. 10. READ OUT LOUD o Writing is more formal than speaking o Be careful not to sound like an infomercial o Edit your pitch to sound more authentic
  11. 11. PRACTICE o Use a mirror or recording device o Keep fine-tuning until it sounds natural o Test it on friends o Ask for feedback o If your objective is not clear, edit some more
  12. 12. PREPARE VARIATIONS o Vary your pitch, depending on the audience o Create versions for shorter and longer amounts of time o From 30 seconds to 2 minutes o Focus on mastering a few key points
  13. 13. KEEP IT FRESH o Add new skills and accomplishments o Convey excitement and energy o Continue to revise your pitch
  14. 14. NAIL YOUR PITCH o Use appropriate eye contact o Smile o Be confident and upbeat
  15. 15. Your elevator pitch is a powerful tool. First impressions are very important, and you never know who you might run into. By spending a little time creating a great pitch, you can earn yourself the reward of a great career!
  16. 16. We hope you found this information helpful. Check us out at www.miworksmo.org. • Give us any questions/comments/concerns • See our workshop schedule • Learn more about Michigan Works! Muskegon-Oceana Like what you saw???
  17. 17. Sources Cited: o Nancy Collamer, “The Perfect Elevator Pitch to Land a Job,” ©2013 Forbes.com o Aileen Pincus, “The Perfect (Elevator) Pitch,” ©2013 Businessweek.com

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