2. "Everyone who's doing a
talk will have a problem that
they're looking to solve, you
need to tell your audience
exactly what you're looking
to solve with your talk"
Andy Pearson
3. Be clear about what you want to say, and
make sure that each part of your application
helps you say it.
4. A good title focuses on the problem
you're solving. A great title focuses on
both the problem and the solution.
5. Tell them what
they can take
away from your
talk, and how it
will benefit them
if they attend.
6. Your application needs to show why you're
special, and why what you have to say is
worth listening to.
7. Keep the errors out of your text and show that you're
a professional that pays attention to the details.
8. EXPERT INSIGHTS ON
GROWING YOUR
SPEAKING BUSINESS
Guest post written by Mary Walton
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