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@joelgoodman
hi, i’m
JOEL G GOODMAN
@joelgoodman • joelgoodman.co
braverymedia.co • @braverymedia
HISTORY LESSON
remember when...

Arial
Comic Sans MS
Courier New
Georgia
Tahoma
Times New Roman
Trebuchet MS
Verdana
Symbol
&
http://www.ampsoft.net/webdesign-l/WindowsMacFonts.html
life was so simple with
9 fonts to worry about
@font-face
today...
today...
Google: 698 families
Adobe Edge Fonts: 503 families
and that’s just the
free services!
FEELINGS
design for emotion...
SHAPE WEIGHT STYLE
CLASSIFICATION
classifications...
SERIF SANS-SERIF SCRIPT
SLAB SERIF DISPLAY
how do you choose?
MAKING SENSE
of it...
rules...
Don’t use more than 2 different fonts in any
given design.
R U L E O F T H U M B
rules...
Don’t combine the same font-styles.
SECO ND R U L E O F T H U M B
rules guidelines
B U T T E R I C K ’ S P R A C T I C A L T Y P O G R A P H Y
Mixing fonts is like mixing patterned shirts and
ties—there aren’t immutable rules. Some
people have a knack for it; some don’t.
font styles...
Serif Font
Also Serif Font
font styles...
Sans-serif Font
Also Sans-serif Font
Mixed Serif Fonts
Messenger bag fingerstache dolor vinyl , you probably haven't heard of them
banjo odio jean shorts proident tempor artisan. Kale chips salvia high life
brooklyn vero pour-over. Food truck accusamus laboris, non +1 mustache
polaroid craft beer elit. Master cleanse id lomo meggings, nihil viral mixtape
qui forage et beard actually consectetur. Pariatur veniam trust fund, keytar
commodo whatever iphone. Pork belly ad artisan literally, whatever wes
anderson in etsy banksy non. Nulla ullamco portland duis.
Pug flannel pickled, whatever master cleanse non keffiyeh. Umami viral
truffaut, brunch banh mi swag dreamcatcher accusamus YOLO banjo irure
godard. Proident pariatur terry richardson actually dolor helvetica. Anim
Mixed Sans-serif Fonts
Messenger bag fingerstache dolor vinyl , you probably haven't heard of them banjo
odio jean shorts proident tempor artisan. Kale chips salvia high life brooklyn vero
pour-over. Food truck accusamus laboris, non +1 mustache polaroid craft beer elit.
Master cleanse id lomo meggings, nihil viral mixtape qui forage et beard actually
consectetur. Pariatur veniam trust fund, keytar commodo whatever iphone. Pork
belly ad artisan literally, whatever wes anderson in etsy banksy non. Nulla ullamco
portland duis.
Pug flannel pickled, whatever master cleanse non keffiyeh. Umami viral truffaut,
brunch banh mi swag dreamcatcher accusamus YOLO banjo irure godard.
Proident pariatur terry richardson actually dolor helvetica. Anim messenger bag
YOLO, retro proident +1 organic neutra tempor odio american apparel vero
occaecat. Vegan bicycle rights seitan brooklyn, synth chillwave veniam wolf
This works, though!
Messenger bag fingerstache dolor vinyl , you probably haven't heard of them
banjo odio jean shorts proident tempor artisan. Kale chips salvia high life
brooklyn vero pour-over. Food truck accusamus laboris, non +1 mustache
polaroid craft beer elit. Master cleanse id lomo meggings, nihil viral mixtape
qui forage et beard actually consectetur. Pariatur veniam trust fund, keytar
commodo whatever iphone. Pork belly ad artisan literally, whatever wes
anderson in etsy banksy non. Nulla ullamco portland duis.
Pug flannel pickled, whatever master cleanse non keffiyeh. Umami viral
truffaut, brunch banh mi swag dreamcatcher accusamus YOLO banjo irure
godard. Proident pariatur terry richardson actually dolor helvetica. Anim
messenger bag YOLO, retro proident +1 organic neutra tempor odio
american apparel vero occaecat. Vegan bicycle rights seitan brooklyn, synth
Using Playfair Display
and Source Sans Pro
served by Google Fonts
tip...
You can get a lot of mileage out of just one
font family.
GOOD TO KNOW
Using Omnes Pro
served by Typekit
Using Aktiv Grotesk
served by Typekit
Using Open Sans
Google Fonts
rules...
Some fonts are better for headlines than
others. Some are better for body text.
R U L E O F T H U M B
rules...
Use hierarchy to clearly distinguish
different elements in your design.
R U L E O F T H U M B
headings should
stand out.
headings should
separate sections
on the page.
rules...
Adjust your copy line-height to give your
text blocks room to breathe.
R U L E O F T H U M B
rules...
Consider your users. Is your text too small
for weak eyes? Is it too big and hard to
move your eyes across the page?
R U L E O F T H U M B
rules...
If you have a large block of text, don’t make
the font-size too small.
R U L E O F T H U M B
rules...
Pay attention to licenses and copyrights.
R U L E O F LEGALITY
No, REALLY.
Pay attention to licenses and copyrights!!!
R U L E O F LEGALITY
licensing options...
FREE SERVICES
• Google Webfonts
• Adobe Edge Fonts

PAID SERVICES
• Typekit
• Cloud.typography
• MyFonts
• Fontdeck
• lots of others…
resources...
resources...
• thinkingwithtype.com
• practicaltypography.com
• ilovetypography.com
• fontbook.com
• typekit.com
• google.com/fonts
• typecast.com
get these slides at
brvry.me/psuweb15
thanks!
@braverymedia • braverymedia.co
@joelgoodman • joelgoodman.co

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