Content Strategist's Guide to Design
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The document discusses principles of design such as consistency, visual hierarchy, typography, color, and semiotics. It provides definitions and examples of key concepts in graphic design, user interface design, and user experience design. Guidelines are presented for using consistency, visual hierarchy to improve usability, using 1-2 fonts and not mixing font styles, considering the number of colors and combinations used. The document encourages learning from respected designers, doing tutorials, and improving taste in design over time.
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Content Strategist's Guide to Design
- 1. CONTENT STRATEGIST’S GUIDE TO DESIGN Holistic Thinking for Better Content #wrk7
- 2. JOEL G GOODMAN PRINCIPAL, BRAVERY MEDIA #wrk7
- 3. Bravery is a design and web strategy agency based in Austin, TX. We craft memorable experiences with colleges, universities, & startups.
- 6. VOCAB Wait, what did they say? #wrk7
- 7. VOCAB #wrk7 GRAPHIC DESIGN • UI (User Interface) • Typography • Color Palette UX (USER EXPERIENCE) • Layout • Information Architecture • Interaction
- 8. CONSISTENCY #wrk7 Systems are more usable and learnable when similar parts are expressed in similar ways. UNIVERSAL PRINCIPLES OF DESIGN
- 10. VISUAL HIERARCHY #wrk7 Hierarchical representation is the simplest method of increasing knowledge about the structure of a system. UNIVERSAL PRINCIPLES OF DESIGN
- 15. TYPOGRAPHY #wrk7 Don’t use more than 2 different fonts in any given design. RUL E OF THUMB
- 16. TYPOGRAPHY #wrk7 Don’t combine the same font-styles. SECOND RU LE OF THUMB
- 19. #wrk7 Sans-serif Headline Fingerstache dolor vinyl messenger bag, you probably haven't heard of them banjo odio jean shorts proident tempor artisan. Kale chips salvia high life brooklyn vero pour-over. Food truck accusamus laboris, non +1 mustache polaroid craft beer elit. Master cleanse id lomo meggings, nihil viral mixtape qui forage et beard actually consectetur. Pariatur veniam trust fund, keytar commodo whatever iphone. Pork belly ad artisan literally, whatever wes anderson in etsy banksy non. Nulla ullamco portland duis. Pug flannel pickled, whatever master cleanse non keffiyeh. Umami viral truffaut, brunch banh mi swag dreamcatcher accusamus YOLO banjo irure godard. Proident pariatur terry richardson actually dolor helvetica. Anim messenger bag YOLO, retro proident +1 organic neutra tempor odio american apparel vero occaecat. Vegan bicycle rights seitan brooklyn, synth chillwave veniam wolf typewriter cillum. Est occaecat semiotics, chambray do reprehenderit quinoa tonx officia pinterest whatever. Four loko enim organic wolf tempor bushwick.
- 20. #wrk7 Serif Headline Fingerstache dolor vinyl messenger bag, you probably haven't heard of them banjo odio jean shorts proident tempor artisan. Kale chips salvia high life brooklyn vero pour-over. Food truck accusamus laboris, non +1 mustache polaroid craft beer elit. Master cleanse id lomo meggings, nihil viral mixtape qui forage et beard actually consectetur. Pariatur veniam trust fund, keytar commodo whatever iphone. Pork belly ad artisan literally, whatever wes anderson in etsy banksy non. Nulla ullamco portland duis. Pug flannel pickled, whatever master cleanse non keffiyeh. Umami viral truffaut, brunch banh mi swag dreamcatcher accusamus YOLO banjo irure godard. Proident pariatur terry richardson actually dolor helvetica. Anim messenger bag YOLO, retro proident +1 organic neutra tempor odio american apparel vero occaecat. Vegan bicycle rights seitan brooklyn, synth chillwave veniam wolf typewriter cillum. Est occaecat semiotics, chambray do reprehenderit quinoa tonx officia pinterest whatever. Four loko enim organic wolf tempor bushwick.
- 21. #wrk7 Oh hey, this works Fingerstache dolor vinyl messenger bag, you probably haven't heard of them banjo odio jean shorts proident tempor artisan. Kale chips salvia high life brooklyn vero pour-over. Food truck accusamus laboris, non +1 mustache polaroid craft beer elit. Master cleanse id lomo meggings, nihil viral mixtape qui forage et beard actually consectetur. Pariatur veniam trust fund, keytar commodo whatever iphone. Pork belly ad artisan literally, whatever wes anderson in etsy banksy non. Nulla ullamco portland duis. Pug flannel pickled, whatever master cleanse non keffiyeh. Umami viral truffaut, brunch banh mi swag dreamcatcher accusamus YOLO banjo irure godard. Proident pariatur terry richardson actually dolor helvetica. Anim messenger bag YOLO, retro proident +1 organic neutra tempor odio american apparel vero occaecat. Vegan bicycle rights seitan brooklyn, synth chillwave veniam wolf typewriter cillum. Est occaecat semiotics, chambray do reprehenderit quinoa tonx officia pinterest whatever. Four loko enim organic wolf tempor bushwick.
- 22. COLOR #wrk7 Color is used in design to attract attention, group elements, indicate meaning, and enhance aesthetics. UNIVERSAL PRINCIPLES OF DESIGN
- 23. COLOR #wrk7 THINGS TO WATCH FO R ... • Number of colors you use • Color combinations • Saturation
- 24. COLOR #wrk7
- 25. COLOR #wrk7
- 26. COLOR #wrk7
- 27. TASTE. #wrk7
- 28. TASTE. 1. Follow respected taste-makers 2. Read design blogs, magazines, & books 3. Do lots of design tutorials 4. rinse, repeat #wrk7
- 29. #wrk7 RESOURCES
- 30. SEMIOTICS SYMBOLS AND SIGNS AND SIGNIFIERS AND MEANING (I’M A BIG NERD ABOUT THIS STUFF) #wrk7
- 31. SEMIOTICS #wrk7
- 32. SEMIOTICS #wrk7
- 33. SEMIOTICS #wrk7
- 34. SEMIOTICS #wrk7
- 35. SEMIOTICS #wrk7
- 36. SEMIOTICS #wrk7
- 37. CONTENT FOR HUMANITY CREATING FOR EMOTIONAL RESPONSE #wrk7
- 38. DESIGNING FOR EMOTION #wrk7 abookapart.com
- 41. THEORYAND PRACTICE LET’S MAKE SOMETHING GREAT #wrk7