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Webpage Design Basics for Non-Designers

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Webpage Design Basics for Non-Designers

  1. 1. WEBPAGE DESIGN BASICS FOR NON-DESIGNERSMike Wilcox - July 2011Tweets: @clubajaxBlog: clubajax.org
  2. 2. OMG! GARY IS HERE!!!
  3. 3. THE LOGO
  4. 4. The LogoThe Logo should be done first. It determineswhat the website will look like.
  5. 5. The LogoThe Logo should be done first. It determineswhat the website will look like. If a client asks for a site before the logo is done... run away!!
  6. 6. The LogoThe Logo should be done first. It determineswhat the website will look like. If a client asks for a site before the logo is done... run away!! Logo is the face of the company
  7. 7. The LogoThe Logo should be done first. It determineswhat the website will look like. If a client asks for a site before the logo is done... run away!! Logo is the face of the company Should convey either what the company does or its message
  8. 8. The LogoThe Logo should be done first. It determineswhat the website will look like. If a client asks for a site before the logo is done... run away!! Logo is the face of the company Should convey either what the company does or its message Ideally, you should interview founders to get the personality of the company
  9. 9. The LogoThe Logo should be done first. It determineswhat the website will look like. If a client asks for a site before the logo is done... run away!! Logo is the face of the company Should convey either what the company does or its message Ideally, you should interview founders to get the personality of the company What mood does it invoke?
  10. 10. The LogoThe Logo should be done first. It determineswhat the website will look like. If a client asks for a site before the logo is done... run away!! Logo is the face of the company Should convey either what the company does or its message Ideally, you should interview founders to get the personality of the company What mood does it invoke? Professional, whimsical, emotional, corporate, edgy, artistic
  11. 11. ColorColors are meaningful. You’ll need at least aprimary and secondary.Red PROS: fire, power, passion, importance, energy, excitement CONS: rage, emergency, anger, (and death in China, we know)Orange PROS: happiness, joy, sunshine, cheerfulness, childlike exuberance CONS: ignorance, deceitYellow PROS: joy, intelligence, brightness, energy, optimism, happiness CONS: caution, criticism, laziness, jealousyGreen PROS: nature, healing, growth, harmony, safety CONS: money, greed, jealousy, beginnerBlue PROS: peaceful, calming, stability, trust, dependability CONS: depression, coldness, passivenessPurple PROS: royalty, sophistication, wealth, luxury, spirituality, creativity, magic CONS: gloominess, sadnessBlack PROS: power, elegance, sophistication, depth CONS: death, mystery, the unknown, grief, mourning, sorrowWhite PROS: purity, innocence, cleanliness, safety CONS: cold, distant, winter http://sixrevisions.com/web_design/a-look-into-color-theory-in-web-design/
  12. 12. Color - cont’dUse Kuler, or another color-selection app http://www.techiemania.com/5-awesome-free-tools-to-help-you-choose-your-website-color-scheme.html http://kuler.adobe.com/#create/fromacolor
  13. 13. ThumbnailsYou must use a pencil and paper. Ideas forlogos cannot be done directly in Photoshop (Iknow - Ive tried)
  14. 14. Logo Design Tips
  15. 15. Logo Design Tips Needs to read well and purposefully
  16. 16. Logo Design Tips Needs to read well and purposefully Needs to hold up to being very small
  17. 17. Logo Design Tips Needs to read well and purposefully Needs to hold up to being very small Should have a version in back and white
  18. 18. Logo Design Tips Needs to read well and purposefully Needs to hold up to being very small Should have a version in back and white Should have a CMYK version for printing
  19. 19. LOGO EXAMPLES
  20. 20. Logo Examples
  21. 21. Logo Redesign
  22. 22. Logo Redesign
  23. 23. Logo Redesign
  24. 24. DESIGN REFERENCES
  25. 25. Website Galleries
  26. 26. Website Galleries This is where those webpage galleries come in handy
  27. 27. Website Galleries This is where those webpage galleries come in handy Whenever you see a good one, bookmark it!
  28. 28. Website Galleries This is where those webpage galleries come in handy Whenever you see a good one, bookmark it! A quick way to learn what is the current trend in design
  29. 29. Website Galleries This is where those webpage galleries come in handy
  30. 30. Website Galleries This is where those webpage galleries come in handy Whenever you see a good one, bookmark it!
  31. 31. Website Galleries This is where those webpage galleries come in handy Whenever you see a good one, bookmark it! A quick way to learn what is the current trend in design
  32. 32. Le’ BadWhile not a necessary step, it’s fun to see somebad designs and what you shouldn’t do.
  33. 33. Le’ BadWhile not a necessary step, it’s fun to see somebad designs and what you shouldn’t do. http://www.rhythmband.com/
  34. 34. Le’ BadWhile not a necessary step, it’s fun to see somebad designs and what you shouldn’t do. http://www.rhythmband.com/ http://www.disabilityresources.org/
  35. 35. Le’ BadWhile not a necessary step, it’s fun to see somebad designs and what you shouldn’t do. http://www.rhythmband.com/ http://www.disabilityresources.org/ http://art.yale.edu/
  36. 36. Le’ BadWhile not a necessary step, it’s fun to see somebad designs and what you shouldn’t do. http://www.rhythmband.com/ http://www.disabilityresources.org/ http://art.yale.edu/ http://www.yvettesbridalformal.com/
  37. 37. Le’ BadWhile not a necessary step, it’s fun to see somebad designs and what you shouldn’t do. http://www.rhythmband.com/ http://www.disabilityresources.org/ http://art.yale.edu/ http://www.yvettesbridalformal.com/ http://richardwiseman.wordpress.com/2011/01/06/the-worst-websites- ever/
  38. 38. DESIGN BASICS
  39. 39. LayoutThere are many layout variations, but here arethe most common: http://skyje.com/2011/01/web-layouts/
  40. 40. LayoutThere are many layout variations, but here arethe most common: One column http://skyje.com/2011/01/web-layouts/
  41. 41. LayoutThere are many layout variations, but here arethe most common: One column Two column http://skyje.com/2011/01/web-layouts/
  42. 42. LayoutThere are many layout variations, but here arethe most common: One column Two column Three column http://skyje.com/2011/01/web-layouts/
  43. 43. LayoutThere are many layout variations, but here arethe most common: One column Two column Three column Fixed width (centered) http://skyje.com/2011/01/web-layouts/
  44. 44. LayoutThere are many layout variations, but here arethe most common: One column Two column Three column Fixed width (centered) Fluid / Stretchy http://skyje.com/2011/01/web-layouts/
  45. 45. Color
  46. 46. Color Same rules as the logo applies
  47. 47. Color Same rules as the logo applies Don’t use simple, saturated colors. Looks like your kid did it!
  48. 48. Color Same rules as the logo applies Don’t use simple, saturated colors. Looks like your kid did it! Also be careful of overly muted designs. They may
  49. 49. Design Tips
  50. 50. Design Tips Dont be afraid of whitespace
  51. 51. Design Tips Dont be afraid of whitespace Vary sizes and colors, break up monotony
  52. 52. Design Tips Dont be afraid of whitespace Vary sizes and colors, break up monotony Make the eye "dance" on the page from one element to another
  53. 53. TYPOGRAPHY
  54. 54. Serif vs Sans Serif http://www.alistapart.com/articles/on-web-typography/
  55. 55. Serif vs Sans Serif A serif is a structural detail on the elements of the font. http://www.alistapart.com/articles/on-web-typography/
  56. 56. Serif vs Sans Serif A serif is a structural detail on the elements of the font. The purpose is to give the font and word more of a horizontal flow, and therefore make a block of text easier to read. http://www.alistapart.com/articles/on-web-typography/
  57. 57. Serif vs Sans Serif A serif is a structural detail on the elements of the font. The purpose is to give the font and word more of a horizontal flow, and therefore make a block of text easier to read. Some studies show that a sans serif is easier to read on monitors, possibly because of the lack of resolution. http://www.alistapart.com/articles/on-web-typography/
  58. 58. Serif vs Sans Serif A serif is a structural detail on the elements of the font. The purpose is to give the font and word more of a horizontal flow, and therefore make a block of text easier to read. Some studies show that a sans serif is easier to read on monitors, possibly because of the lack of resolution. A recent study suggested that neither serif nor sans serif matter as much as the familiarity of the http://www.alistapart.com/articles/on-web-typography/
  59. 59. Font Weight http://www.alistapart.com/articles/on-web-typography/
  60. 60. Font Weight Bolder text is considered “heavier” or “darker” because it allows less white space to show. http://www.alistapart.com/articles/on-web-typography/
  61. 61. Font Weight Bolder text is considered “heavier” or “darker” because it allows less white space to show. Bold text is harder to read in copy, but easier to read in headlines. http://www.alistapart.com/articles/on-web-typography/
  62. 62. Font Weight Bolder text is considered “heavier” or “darker” because it allows less white space to show. Bold text is harder to read in copy, but easier to read in headlines. Use different weights to draw attention to different areas of interest. http://www.alistapart.com/articles/on-web-typography/
  63. 63. Headlines http://ilovetypography.com/2008/02/28/a-guide-to-web-typography/
  64. 64. Headlines Go bold, go heavy http://ilovetypography.com/2008/02/28/a-guide-to-web-typography/
  65. 65. Headlines Go bold, go heavy Grab attention http://ilovetypography.com/2008/02/28/a-guide-to-web-typography/
  66. 66. Headlines Go bold, go heavy Grab attention Use fancy, unordinary fonts http://ilovetypography.com/2008/02/28/a-guide-to-web-typography/
  67. 67. Type - Content http://www.alistapart.com/articles/on-web-typography/
  68. 68. Type - Content Must be lighter http://www.alistapart.com/articles/on-web-typography/
  69. 69. Type - Content Must be lighter Avoid “reversed”colors, like white on black http://www.alistapart.com/articles/on-web-typography/
  70. 70. Type - Content Must be lighter Avoid “reversed”colors, like white on black Must be standard font faces http://www.alistapart.com/articles/on-web-typography/
  71. 71. Type - Content Must be lighter Avoid “reversed”colors, like white on black Must be standard font faces Times, Arial and Helvetica are the most common font not because of their design, but because people are used to reading them http://www.alistapart.com/articles/on-web-typography/
  72. 72. Web Fonts List
  73. 73. Web Fonts List It’s more than just Arial and Times now.
  74. 74. Web Fonts List It’s more than just Arial and Times now. HTML5 fonts take a while to load, but helps differentiate the site.
  75. 75. Web Fonts List It’s more than just Arial and Times now. HTML5 fonts take a while to load, but helps differentiate the site. Recommended that a non-expert stick with the standard fonts list.

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