SlideShare a Scribd company logo
1 of 37
Download to read offline
BUILDING AN EFFECTIVE
CREATIVE TEAM
BRAVERYMEDIA.CO#econfpsu
JOEL G GOODMAN
PRINCIPAL, BRAVERY MEDIA
Bravery is a design and web strategy agency based 

in Austin, TX. We craft memorable experiences
with colleges, universities, & startups.
@JOELGOODMAN
BRAVERYMEDIA.CO | @BRAVERYMEDIA
BRAVERYMEDIA.CO#econfpsu
BUILDING AN EFFECTIVE
CREATIVE TEAM
BRAVERYMEDIA.CO#econfpsu
Where do you start when trying to build the
right creative team for digital products?
BRAVERYMEDIA.CO
IDENTIFYYOUR WORK
#econfpsu
BRAVERYMEDIA.CO
A giant list of tasks can be
translated into the skills
your team will need to have.
#econfpsu
BRAVERYMEDIA.CO
KNOWINGYOUR WORK WILL
INFORM THE POSITIONSYOU
SHOULD HIRE FOR.
#econfpsu
BRAVERYMEDIA.CO#econfpsu
NEED TO CODE A CMS TEMPLATE?
Well, you need a front-end developer
BRAVERYMEDIA.CO#econfpsu
NEED VIDEOS MADE, PHOTOS TAKEN,
AND STORIES WRITTEN?
You need a content producer; maybe a strategist
BRAVERYMEDIA.CO#econfpsu
NEED TO WORK WITH OTHER
DEPARTMENTS ACROSS CAMPUS?
You might need a project or community manager
BRAVERYMEDIA.CO
By identifying the skills you
need up front, you can start to
make recommendations for
positions.
#econfpsu
BRAVERYMEDIA.CO
BUTTHERE’S ATRAP HERE
#econfpsu
BRAVERYMEDIA.CO
PEOPLE MAKE THE
DIFFERENCE
#econfpsu
BRAVERYMEDIA.CO
HOW TO APPROACH
HIRING & RETAINING
#econfpsu
BRAVERYMEDIA.CO
TREAT POSITIONS LIKE
FRAMEWORKS
#econfpsu
BRAVERYMEDIA.CO
IT’S OKAYTO CHANGE
YOUR LIST OF POSITIONS
#econfpsu
BRAVERYMEDIA.CO
OR RENAME TITLES.
#econfpsu
BRAVERYMEDIA.CO
OR DROP SOME ENTIRELY.
#econfpsu
BRAVERYMEDIA.CO
IT’S ABOUTTHE RIGHT PERSON,
NOTTHE RIGHTTITLE
#econfpsu
BRAVERYMEDIA.CO
HIRING FLEXIBILITYIS CRUCIAL
TO GETTING THE RIGHT PEOPLE
#econfpsu
BRAVERYMEDIA.CO
GET PEOPLE WHO ARE
INTERESTED IN A LOT OF
DIFFERENTTHINGS
#econfpsu
BRAVERYMEDIA.CO
MULTI-VERSED CREATIVES
BEEF UPYOUR ARSENAL
#econfpsu
BRAVERYMEDIA.CO
FOSTER A CULTURE OF
DREAMING
#econfpsu
BRAVERYMEDIA.CO
ENCOURAGE DISCUSSION AROUND
BIG IDEAS AND PRODUCTS.
#econfpsu
BRAVERYMEDIA.CO
HIRE SOMEONE WHO SEEMS
A LITTLE REBELLIOUS
#econfpsu
BRAVERYMEDIA.CO
BRAVE INDIVIDUALS GET
THINGS DONE
#econfpsu
BRAVERYMEDIA.CO
THERE ARE CAVEATS…
#econfpsu
BRAVERYMEDIA.CO
SUCCESSFUL REBELLION IS BORNE
OF LOVE FOR THE CAUSE.
#econfpsu
BRAVERYMEDIA.CO
HIRE PEOPLE WHO WILL
GETTHINGS DONE.
#econfpsu
BRAVERYMEDIA.CO
THERE’S NOTHING WORSE
THAN SPENDING MONEY
ON HIRES WITH NOTHING
TO SHOW FOR ITAFTER.
#econfpsu
BRAVERYMEDIA.CO
LEARN FROM STARTUP
CULTURE
#econfpsu
BRAVERYMEDIA.CO
SHIP SOMETHING, SHIPANYTHING.
IT SHOULD BE VISIBLE. 

THE FIRST ONE SHOULD BE GOOD.
AND IT SHOULD, IFATALL
POSSIBLE, SURPRISE PEOPLE.
#econfpsu
BRAVERYMEDIA.CO
EVERYTEAM IS DIFFERENT
#econfpsu
BRAVERYMEDIA.CO
READ THE BLOG POST
#econfpsu
http://brvry.me/creative-teams

More Related Content

What's hot

Wc miami 2013 designing for development
Wc miami 2013 designing for developmentWc miami 2013 designing for development
Wc miami 2013 designing for development
onefinejay
 
Web Designer
Web DesignerWeb Designer
Web Designer
bk809239
 
Presentation
PresentationPresentation
Presentation
iae_odesk
 

What's hot (20)

Taking back your website: a playbook for reclaiming your most valuable digita...
Taking back your website: a playbook for reclaiming your most valuable digita...Taking back your website: a playbook for reclaiming your most valuable digita...
Taking back your website: a playbook for reclaiming your most valuable digita...
 
Portfolio
PortfolioPortfolio
Portfolio
 
Portfolio website
Portfolio websitePortfolio website
Portfolio website
 
Pitch Perfect: Agency Secrets to Winning More Business
Pitch Perfect: Agency Secrets to Winning More BusinessPitch Perfect: Agency Secrets to Winning More Business
Pitch Perfect: Agency Secrets to Winning More Business
 
WordPress Management & Marketing Tools
WordPress Management & Marketing ToolsWordPress Management & Marketing Tools
WordPress Management & Marketing Tools
 
Never Launch without Training
Never Launch without TrainingNever Launch without Training
Never Launch without Training
 
The Startup Platform Website Bootcamp
The Startup Platform Website BootcampThe Startup Platform Website Bootcamp
The Startup Platform Website Bootcamp
 
Wc miami 2013 designing for development
Wc miami 2013 designing for developmentWc miami 2013 designing for development
Wc miami 2013 designing for development
 
Web Designer
Web DesignerWeb Designer
Web Designer
 
How WPMaintain Improved Page Speed by 16%
How WPMaintain Improved Page Speed by 16%How WPMaintain Improved Page Speed by 16%
How WPMaintain Improved Page Speed by 16%
 
From WordPress Configurator to WordPress Developer
From WordPress Configurator to WordPress DeveloperFrom WordPress Configurator to WordPress Developer
From WordPress Configurator to WordPress Developer
 
Webinar: You Are Too Cheap!
Webinar: You Are Too Cheap! Webinar: You Are Too Cheap!
Webinar: You Are Too Cheap!
 
From Scratch to Launch #2 - Design phase
From Scratch to Launch #2 - Design phaseFrom Scratch to Launch #2 - Design phase
From Scratch to Launch #2 - Design phase
 
Presentation
PresentationPresentation
Presentation
 
Bermuda Triangle WCATL 2019
Bermuda Triangle WCATL 2019 Bermuda Triangle WCATL 2019
Bermuda Triangle WCATL 2019
 
How SiteGround Service Compares to Other Hosts
How SiteGround Service Compares to Other HostsHow SiteGround Service Compares to Other Hosts
How SiteGround Service Compares to Other Hosts
 
Front-End Web Developer - Chelsea Career and Technical High School Career Day
Front-End Web Developer - Chelsea Career and Technical High School Career DayFront-End Web Developer - Chelsea Career and Technical High School Career Day
Front-End Web Developer - Chelsea Career and Technical High School Career Day
 
Dos and donts
Dos and dontsDos and donts
Dos and donts
 
Stupendous Hints About Wordpress The Experts Will Explain
Stupendous Hints About Wordpress The Experts Will ExplainStupendous Hints About Wordpress The Experts Will Explain
Stupendous Hints About Wordpress The Experts Will Explain
 
A guide to Content Marketing
A guide to Content MarketingA guide to Content Marketing
A guide to Content Marketing
 

Viewers also liked

Creative team project
Creative team projectCreative team project
Creative team project
mttolan
 
Creative process in advertising
Creative process in advertisingCreative process in advertising
Creative process in advertising
Anup Thapa
 

Viewers also liked (20)

Mythbusting Websites AMA Handout
Mythbusting Websites AMA HandoutMythbusting Websites AMA Handout
Mythbusting Websites AMA Handout
 
Creative Team Building Perth
Creative Team Building PerthCreative Team Building Perth
Creative Team Building Perth
 
Flip side of fat pay
Flip side of fat payFlip side of fat pay
Flip side of fat pay
 
How to kill a creative process : An Advertising guide on managing creativity
How to kill a creative process : An Advertising guide on managing creativity How to kill a creative process : An Advertising guide on managing creativity
How to kill a creative process : An Advertising guide on managing creativity
 
Overcoming Creative Workflow Challenges
Overcoming Creative Workflow ChallengesOvercoming Creative Workflow Challenges
Overcoming Creative Workflow Challenges
 
Creative team project
Creative team projectCreative team project
Creative team project
 
From Passion to Project: Building a Great Creative Team
From Passion to Project: Building a Great Creative TeamFrom Passion to Project: Building a Great Creative Team
From Passion to Project: Building a Great Creative Team
 
SBI Life Unit Plus III Pension
SBI Life Unit Plus III PensionSBI Life Unit Plus III Pension
SBI Life Unit Plus III Pension
 
The Creative Development Process: From Idea to Execution
The Creative Development Process: From Idea to ExecutionThe Creative Development Process: From Idea to Execution
The Creative Development Process: From Idea to Execution
 
The what's what of Creative Briefing (Session for Clique: 5th Mar, Dubai)
The what's what of Creative Briefing (Session for Clique: 5th Mar, Dubai)The what's what of Creative Briefing (Session for Clique: 5th Mar, Dubai)
The what's what of Creative Briefing (Session for Clique: 5th Mar, Dubai)
 
Storytelling to Recruit Students
Storytelling to Recruit StudentsStorytelling to Recruit Students
Storytelling to Recruit Students
 
Realize Your Brand Strategy in 2016
Realize Your Brand Strategy in 2016Realize Your Brand Strategy in 2016
Realize Your Brand Strategy in 2016
 
Mythbusting Admissions: Where Prospects and Professionals Agree, and Disagree...
Mythbusting Admissions: Where Prospects and Professionals Agree, and Disagree...Mythbusting Admissions: Where Prospects and Professionals Agree, and Disagree...
Mythbusting Admissions: Where Prospects and Professionals Agree, and Disagree...
 
What is design thinking?
What is design thinking?What is design thinking?
What is design thinking?
 
Creative visual writing prompts for studuents
Creative visual writing prompts for studuentsCreative visual writing prompts for studuents
Creative visual writing prompts for studuents
 
HR SWOT Analysis: Introduce effective HR Management
HR SWOT Analysis: Introduce effective HR ManagementHR SWOT Analysis: Introduce effective HR Management
HR SWOT Analysis: Introduce effective HR Management
 
Creative Ideas In Advertising and Design
Creative Ideas In Advertising and DesignCreative Ideas In Advertising and Design
Creative Ideas In Advertising and Design
 
Creative process in advertising
Creative process in advertisingCreative process in advertising
Creative process in advertising
 
Creative Method Workshop Edition
Creative Method Workshop EditionCreative Method Workshop Edition
Creative Method Workshop Edition
 
Creative Message Strategies
Creative Message StrategiesCreative Message Strategies
Creative Message Strategies
 

Similar to Building An Effective Creative Team | #econfpsu

2015 digital dm guide
2015 digital dm guide2015 digital dm guide
2015 digital dm guide
Mondo
 
WD_Marketing_Brochure_Preview
WD_Marketing_Brochure_PreviewWD_Marketing_Brochure_Preview
WD_Marketing_Brochure_Preview
Rachel Rhodes
 
O2 advertising Digital portfolio
O2 advertising Digital portfolioO2 advertising Digital portfolio
O2 advertising Digital portfolio
Kiran Lokhande
 
Ehsal management school // content strategy
Ehsal management school // content strategyEhsal management school // content strategy
Ehsal management school // content strategy
Eveline Smet
 
Cateloge digital guru
Cateloge digital guruCateloge digital guru
Cateloge digital guru
Satish Bhatia
 

Similar to Building An Effective Creative Team | #econfpsu (20)

Design In DC - Company Deck 2019
Design In DC - Company Deck 2019Design In DC - Company Deck 2019
Design In DC - Company Deck 2019
 
Nerd Monk Profile
Nerd Monk ProfileNerd Monk Profile
Nerd Monk Profile
 
WHD0051 - Trendy.pptx
WHD0051 - Trendy.pptxWHD0051 - Trendy.pptx
WHD0051 - Trendy.pptx
 
Website Design Development Graphic Design
Website Design Development Graphic DesignWebsite Design Development Graphic Design
Website Design Development Graphic Design
 
Top Web Development & Social Media Agency in UAE | Brainy Bulls Company Profile
Top Web Development & Social Media Agency in UAE | Brainy Bulls Company ProfileTop Web Development & Social Media Agency in UAE | Brainy Bulls Company Profile
Top Web Development & Social Media Agency in UAE | Brainy Bulls Company Profile
 
2015 digital dm guide
2015 digital dm guide2015 digital dm guide
2015 digital dm guide
 
Vibaantta Company Profile
Vibaantta Company ProfileVibaantta Company Profile
Vibaantta Company Profile
 
Corporate Brochure - Branding Monk
Corporate Brochure - Branding MonkCorporate Brochure - Branding Monk
Corporate Brochure - Branding Monk
 
How To Create Content That Will Generate Mentions And PR
How To Create Content That Will Generate Mentions And PRHow To Create Content That Will Generate Mentions And PR
How To Create Content That Will Generate Mentions And PR
 
Nicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copy
Nicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copyNicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copy
Nicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copy
 
WD_Marketing_Brochure_Preview
WD_Marketing_Brochure_PreviewWD_Marketing_Brochure_Preview
WD_Marketing_Brochure_Preview
 
O2 advertising Digital portfolio
O2 advertising Digital portfolioO2 advertising Digital portfolio
O2 advertising Digital portfolio
 
Ehsal management school // content strategy
Ehsal management school // content strategyEhsal management school // content strategy
Ehsal management school // content strategy
 
Cateloge digital guru
Cateloge digital guruCateloge digital guru
Cateloge digital guru
 
Bshoot Academey
Bshoot AcademeyBshoot Academey
Bshoot Academey
 
Life at Uniting Ambition >>> Join Us
Life at Uniting Ambition >>> Join UsLife at Uniting Ambition >>> Join Us
Life at Uniting Ambition >>> Join Us
 
Junction Creative Solutions
Junction Creative SolutionsJunction Creative Solutions
Junction Creative Solutions
 
SVAPNASRUSHTI
SVAPNASRUSHTISVAPNASRUSHTI
SVAPNASRUSHTI
 
DIGITAL MARKETING AND GRAPHIC DESIGNING SERVICES By Techies Institute for lea...
DIGITAL MARKETING AND GRAPHIC DESIGNING SERVICES By Techies Institute for lea...DIGITAL MARKETING AND GRAPHIC DESIGNING SERVICES By Techies Institute for lea...
DIGITAL MARKETING AND GRAPHIC DESIGNING SERVICES By Techies Institute for lea...
 
Join Uniting Ambition | Careers With Ambition
Join Uniting Ambition  |  Careers With AmbitionJoin Uniting Ambition  |  Careers With Ambition
Join Uniting Ambition | Careers With Ambition
 

More from Joel G Goodman

Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Change the Future: Borrowing Ideas, Design, & Strategy From Beyond AcademiaChange the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Joel G Goodman
 

More from Joel G Goodman (11)

Content Strategist's Guide to Design
Content Strategist's Guide to DesignContent Strategist's Guide to Design
Content Strategist's Guide to Design
 
Typography Matters #psuweb
Typography Matters #psuwebTypography Matters #psuweb
Typography Matters #psuweb
 
Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Change the Future: Borrowing Ideas, Design, & Strategy From Beyond AcademiaChange the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
 
Typography Matters
Typography MattersTypography Matters
Typography Matters
 
Study Abroad: Borrowing Ideas, Design, & Strategy from Beyond the Walls of Ac...
Study Abroad: Borrowing Ideas, Design, & Strategy from Beyond the Walls of Ac...Study Abroad: Borrowing Ideas, Design, & Strategy from Beyond the Walls of Ac...
Study Abroad: Borrowing Ideas, Design, & Strategy from Beyond the Walls of Ac...
 
[psuweb13] We Are What They See: Interpersonal User Experience
[psuweb13] We Are What They See: Interpersonal User Experience[psuweb13] We Are What They See: Interpersonal User Experience
[psuweb13] We Are What They See: Interpersonal User Experience
 
All in the Game: Mobilizing your campus transmedia
All in the Game: Mobilizing your campus transmediaAll in the Game: Mobilizing your campus transmedia
All in the Game: Mobilizing your campus transmedia
 
Netflix: An Analysis
Netflix: An AnalysisNetflix: An Analysis
Netflix: An Analysis
 
Working With Clients
Working With ClientsWorking With Clients
Working With Clients
 
DM250 Week 2 - CSS
DM250 Week 2 - CSSDM250 Week 2 - CSS
DM250 Week 2 - CSS
 
DM 250 Week 1 - The Internet, XHTML, & CSS
DM 250 Week 1 - The Internet, XHTML, & CSSDM 250 Week 1 - The Internet, XHTML, & CSS
DM 250 Week 1 - The Internet, XHTML, & CSS
 

Recently uploaded

Recently uploaded (8)

Organization design fashion or fit by Henry Mintzberg
Organization design fashion or fit by Henry MintzbergOrganization design fashion or fit by Henry Mintzberg
Organization design fashion or fit by Henry Mintzberg
 
UX in an Agile World - Scrum Gathering
UX in an Agile World -   Scrum GatheringUX in an Agile World -   Scrum Gathering
UX in an Agile World - Scrum Gathering
 
Travis Hills of Minnesota Leads Livestock Water and Energy in Sustainable Inn...
Travis Hills of Minnesota Leads Livestock Water and Energy in Sustainable Inn...Travis Hills of Minnesota Leads Livestock Water and Energy in Sustainable Inn...
Travis Hills of Minnesota Leads Livestock Water and Energy in Sustainable Inn...
 
Create the recognition your teams deserve.pptx
Create the recognition your teams deserve.pptxCreate the recognition your teams deserve.pptx
Create the recognition your teams deserve.pptx
 
Risk Management in Banks - Overview (May 2024)
Risk Management in Banks - Overview (May 2024)Risk Management in Banks - Overview (May 2024)
Risk Management in Banks - Overview (May 2024)
 
Principles of Management analyze how Zara manage
Principles of Management analyze how Zara managePrinciples of Management analyze how Zara manage
Principles of Management analyze how Zara manage
 
Project Management Professional (PMP)® from PMI
Project Management Professional (PMP)® from PMIProject Management Professional (PMP)® from PMI
Project Management Professional (PMP)® from PMI
 
Presentation On "Yusuf Ibn Tashfin" a true leader (1061 to 1106)_ prepared by...
Presentation On "Yusuf Ibn Tashfin" a true leader (1061 to 1106)_ prepared by...Presentation On "Yusuf Ibn Tashfin" a true leader (1061 to 1106)_ prepared by...
Presentation On "Yusuf Ibn Tashfin" a true leader (1061 to 1106)_ prepared by...
 

Building An Effective Creative Team | #econfpsu