Things Joel Goodman has learned about building effective creative teams in higher education over the past ten years. Presentation given at Elements: The Web Conference at Penn State in 2016.

1. BUILDING AN EFFECTIVE
CREATIVE TEAM
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2. JOEL G GOODMAN
PRINCIPAL, BRAVERY MEDIA

4. Bravery is a design and web strategy agency based
in Austin, TX. We craft memorable experiences
with colleges, universities, & startups.

5. @JOELGOODMAN
BRAVERYMEDIA.CO | @BRAVERYMEDIA

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BUILDING AN EFFECTIVE
CREATIVE TEAM

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Where do you start when trying to build the
right creative team for digital products?

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IDENTIFYYOUR WORK
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A giant list of tasks can be
translated into the skills
your team will need to have.
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KNOWINGYOUR WORK WILL
INFORM THE POSITIONSYOU
SHOULD HIRE FOR.
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NEED TO CODE A CMS TEMPLATE?
Well, you need a front-end developer

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NEED VIDEOS MADE, PHOTOS TAKEN,
AND STORIES WRITTEN?
You need a content producer; maybe a strategist

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NEED TO WORK WITH OTHER
DEPARTMENTS ACROSS CAMPUS?
You might need a project or community manager

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By identifying the skills you
need up front, you can start to
make recommendations for
positions.
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BUTTHERE’S ATRAP HERE
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PEOPLE MAKE THE
DIFFERENCE
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HOW TO APPROACH
HIRING & RETAINING
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TREAT POSITIONS LIKE
FRAMEWORKS
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IT’S OKAYTO CHANGE
YOUR LIST OF POSITIONS
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OR RENAME TITLES.
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OR DROP SOME ENTIRELY.
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IT’S ABOUTTHE RIGHT PERSON,
NOTTHE RIGHTTITLE
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HIRING FLEXIBILITYIS CRUCIAL
TO GETTING THE RIGHT PEOPLE
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GET PEOPLE WHO ARE
INTERESTED IN A LOT OF
DIFFERENTTHINGS
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MULTI-VERSED CREATIVES
BEEF UPYOUR ARSENAL
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FOSTER A CULTURE OF
DREAMING
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ENCOURAGE DISCUSSION AROUND
BIG IDEAS AND PRODUCTS.
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HIRE SOMEONE WHO SEEMS
A LITTLE REBELLIOUS
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BRAVE INDIVIDUALS GET
THINGS DONE
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THERE ARE CAVEATS…
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SUCCESSFUL REBELLION IS BORNE
OF LOVE FOR THE CAUSE.
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HIRE PEOPLE WHO WILL
GETTHINGS DONE.
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THERE’S NOTHING WORSE
THAN SPENDING MONEY
ON HIRES WITH NOTHING
TO SHOW FOR ITAFTER.
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LEARN FROM STARTUP
CULTURE
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SHIP SOMETHING, SHIPANYTHING.
IT SHOULD BE VISIBLE.
THE FIRST ONE SHOULD BE GOOD.
AND IT SHOULD, IFATALL
POSSIBLE, SURPRISE PEOPLE.
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EVERYTEAM IS DIFFERENT
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READ THE BLOG POST
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http://brvry.me/creative-teams