_MOBILE UX

RESPONSIVE
DESIGN
WORKFLOW
(SO FAR)

Mark Delaney
Experience Designer
Responsive Design
Workflow (so far)

Device Diversity
Responsive Web Design
A Revised Workflow

Content Strategy
_MOBILE UX

DESIGN
FOR DEVICE
DIVERSITY
ZOMBIE
APOCALYPSE
OF MOBILE
DEVICES

Source: www.flickr.com/photos/digitalsextant/3624030270
4.3”
Screen: 4.3” with 960 x 540 & 256 ppi
Browser: Chrome for Android (Chrome 18)
OS: Google Android 4.0
Motorola Droid
RAZR M

Responsive Design – A Workflow that Works

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4.3”

5.5”
Screen: 5.5” with 720 x 1280 & 276 ppi
Browser: Android Webkit
OS: Google Android 4.1

Motorola Droid
RAZR M

Samsung Galaxy
Note II

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4.3”

5.5”

7.9”
Screen: 7.9” with 768 x 1024 & 163 ppi
Browser: Apple Safari 6
OS: iOS 6

Motorola Droid
RAZR M

Samsung Galaxy
Note II

Responsive Design – A Workflow that Works

Apple iPad Mini

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4.3”

5.5”

7.9”

12.5”
Screen: 12.5” with 920 x 1080 & 163 ppi
Browser: IE 10
OS: Microsoft Windows 8 RT

Motorola Droid
RAZR M

Samsung Galaxy
Note II

Responsive Design – A Workflow that Works

Apple iPad Mini

Dell XPS 12

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Close to 40 new devices
released from major
manufacturers in about a 7
week window
SPOT THE
TREND

Source: www.flickr.com/photos/whiteafrican/2938685296
Smart Phone

3.5”
iPhone 3GS

Responsive Design – A Workflow that Works

4.0”
HTC Windows
Phone 8S

4.3”

4.5”

Motorola Droid
RAZR M

Nokia Lumina 920

4.7”
LG Nexus 4

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Notice a trend?
Smart Phone

3.5”
iPhone 3GS

Responsive Design – A Workflow that Works

4.0”
HTC Windows
Phone 8S

4.3”

4.5”

Motorola Droid
RAZR M

Nokia Lumina 920

4.7”
LG Nexus 4

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3.5”
Motorola Droid
RAZR M

4.5”
Nokia Lumina 920

Responsive Design – A Workflow that Works

4.7”

5.3”

5.5”

LG Nexus 4

Samsung Galaxy Note

Samsung Galaxy Note II

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“Yeah, nah, I‟
m talking on
a book”

Responsive Design – A Workflow that Works

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WHAT
ABOUT
TABLET
DEVICES?

Source: www.flickr.com/photos/johanl/4816110696
Tablet

9.7”
Apple iPad

Responsive Design – A Workflow that Works

10.1”
Acer Iconia Tab W510
Dell XPS 10
Asus Vivo Tab RT

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Tablet

7.0”
Google Nexus 7

Responsive Design – A Workflow that Works

7.9”
Apple iPad Mini

8.9”
Kindle Fire HD

9.7”
Apple iPad

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Notice a trend?
One Single Continuum

Desktop

Laptop
Tablet
Smart Phone

3”

5”

7”

9”

11”

13”

15”

17”

19”

21”

23”

25”

27”

Size Continuum

Source: LukeW.com

Responsive Design – A Workflow that Works

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iPhone Wrist

Responsive Design – A Workflow that Works

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Smart TV

Responsive Design – A Workflow that Works

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You only need one web design:

A multi-device a.k.a
responsive design
_MOBILE UX

RESPONSIVE
WEB
DESIGN
RWD
BALANCING
ACT

Source: www.flickr.com/photos/jordanfischer/63832583
Responsive Web Design
The 3 core ingredients
■ A flexible, grid-based layout
The benefits of creating a liquid layout are becoming
too great to ignore

Responsive Design – A Workflow that Works

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Responsive Web Design
The FED ingredients
■ A flexible, grid-based layout
The benefits of creating a liquid layout are becoming
too great to ignore
■ Media queries
Allow you to gather data about site visitors and use it
to apply the appropriate styles

Responsive Design – A Workflow that Works

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Responsive Web Design
The FED ingredients
■ A flexible, grid-based layout
The benefits of creating a liquid layout are becoming
too great to ignore
■ Media queries
Allow you to gather data about site visitors and use it
to apply the appropriate styles
■ Flexible images and media
Being able to create flexible images is an important
consideration when trying to create a flexible layout
Responsive Design – A Workflow that Works

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Responsive Design is not a panacea…

Rather a great step
in the right direction
Mobile is so
much more than
a small screen

Source: www.flickr.com/photos/jurvetson/5201796697
_MOBILE UX

A MORE
FLEXIBLE
WORKFLOW
TRADITIONAL
APPROACH

Source: www.flickr.com/photos/jurvetson/5201796697
Design Process
A typical waterfall approach
to task planning

Project Kick-off
Meeting and User
Research

IA, Interaction
Design and
Wireframes

High Fidelity
Visual UI Designs
(PSDs)

Front-End
Development
and Testing

Conduct internal and
external stakeholder
research, establish project
goals and design direction.

Planning IA and creating
wireframes to determine
content and layout for
key page templates

Detailed PSD mock-ups of
key page templates to
illustrate visual UI design
(„look and feel)

HTML & CSS is created
for key templates to be
handed over to the
development team.

Discover

Define

Responsive Design – A Workflow that Works

Design

Deliver

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Designing only pixel
perfect mock-ups makes
it difficult near impossible
to then think responsively

—Mark Delaney, Designer
AN
EMERGING
PROCESS

Source: www.flickr.com/photos/rhinoneal/6200358032
Set better expectations

Source: www.flickr.com/photos/carbonnyc/2154870998
Lead more
productive design
conversations

Source: www.flickr.com/photos/zenilorac/698514624
Increase collaboration

Source: www.flickr.com/photos/aon/7184559114
Test designs before
committing to them

Source: www.flickr.com/photos/jcfrog/4692750598
Staying lean & collecting feedback often

Minimises the time heading
down the wrong path
Responsive Workflow
User Research &
Collaborative Sketches

Low-fi HTML
Prototype

Sketches can involve the whole team &
can help everyone communicate.

HTML & CSS templates can begin as soon as
initial wireframes are complete

Content
Analysis, Modelling &
IA
Planning content, IA, &
templates should occur
prior to design details.
Discover & Define
Define & Design

Visual Design & Style
Prototype

Front-End Development
and Testing

Style prototyping can begin as
soon as consensus forms around
content & components allowing
for the concurrent, but
independent exploration of style.

As low fidelity & style
prototypes evolve, they can
converge into a single higher
fidelity prototype ready for
testing & final sign-off.

Define & Design
Define, Design & Deliver

Static or Interactive Wireframes

Design & Deliver

Model key pages, map content &
define components & variations.

Design & Deliver

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_MOBILE UX

MOBILE
CONTENT
STRATEGY
CONTENT
& CONTEXT

Source: www.flickr.com/photos/joeshlabotnik/2359224681
Adaptive Content
■ Structured content
Small chunks of content that adapt to other devices.

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Adaptive Content
■ Structured content
Small chunks of content that adapt to other devices.

■ Presentation-independent content
Raw content without formatting.

Responsive Design – A Workflow that Works

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Adaptive Content
■ Structured content
Small chunks of content that adapt to other devices.

■ Presentation-independent content
Raw content without formatting.

■ Reusable content
Content that is used on multiple platforms and
in many formats.

Responsive Design – A Workflow that Works

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Adaptive Content
■ Structured content
Small chunks of content that adapt to other devices.

■ Presentation-independent content
Raw content without formatting.

■ Reusable content
Content that is used on multiple platforms and
in many formats.

■ Meaningful metadata
Data that describes the content for easy interpretation.
Responsive Design – A Workflow that Works

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“Content is like water.
You put water into a cup
it becomes the cup.
You put water into a
bottle it becomes the
bottle”.
Josh Clarke – Seven Deadly Mobile Myths
OLD
CONTEXT

Source: www.flickr.com/photos/joeshlabotnik/2359224681
Mobile
Stereotypes

www.flickr.com/photos/oimax/3800475934
New Context

www.flickr.com/photos/othree/5224045406
New Context

www.flickr.com/photos/othree/5224045406
Mobile is not the
“light” version
MOBILE
FIRST
RESPONSIVE
DESIGN

www.flickr.com/photos/pete-karl/4637024524
Mobile Last
Degraded and retro-fitted?

Responsive Design – A Workflow that Works

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Mobile First
Progressively enhanced & future-friendly

Responsive Design – A Workflow that Works

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A FEW
FINAL
THOUGHTS
_MOBILE UX
THE MOBILE
WEB IS
DIFFICULT
… BUT IT‟S
WORTH IT

Source: Kathy Slamen Photography
Responsive Design
Some of the things that we‟ve
learnt along the way
■ Challenge traditional processes

Responsive Design – A Workflow that Works

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Responsive Design
Some of the things that we‟ve
learnt along the way
■ Challenge traditional processes
■ You can’t wing content

Responsive Design – A Workflow that Works

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Responsive Design
Some of the things that we‟ve
learnt along the way
■ Challenge traditional processes
■ You can’t wing content
■ Optimize for touch

Responsive Design – A Workflow that Works

| 61
Responsive Design
Some of the things that we‟ve
learnt along the way
■ Challenge traditional processes
■ You can’t wing content
■ Optimize for touch
■ Design for mobile first

Responsive Design – A Workflow that Works

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Where do I start?
mobilewebbestpractices.com

www.flickr.com/photos/perfectoinsecto/4871175954
Develop your mobile strategy…
but in the meantime there are
some useful things you can do
today
Step 1
Review your traffic logs and
determine what mobile devices are
accessing your site today
Step 2
Test your site on those devices to
determine where the experience
breaks down
Step 3
Develop an action plan to address
common issues – e.g. small touch
targets, large images…
Let‟s create
future friendly
experiences

www.flickr.com/photos/lorena-s/6285307719
It‟s going to be fun.
www.flickr.com/photos/othree/5224045406
Thank you
Email:

mark.delaney@intergen.co.nz

Mobile:

021 466 027

Twitter:

@TeamIntergen
Responsive Design Workflow

Responsive Design Workflow