This document discusses the concept of Web 2.0 and whether it is overhyped. It notes that Web 2.0 focuses on participation and integration of data rather than just publishing. While there is some hype around terms like "Curry 2.0" and "Venture Capital 2.0", the document argues that personal and professional content mixing and new ways to leverage location data using Web 2.0 technologies show that there are real benefits beyond just hype.

1. Web 2.0 = Hype? Mark Bishop – Product Manager Pitney Bowes MapInfo [email_address] +44(0)7974 266 950

3. Web 1.0 Web 2.0

12. Skype

13. … Participation NOT Publishing … Integrating data using the web as a platform … Accessing that data as easily as possible through rich applications

14. Hype? What Hype?

15. Business Functions

16. Who started all this 2.0 Hype?

19. Curry 2.0 - pitch to a waiter Curry Think Tank 2.0 Tank Flash mob 2.0: Urban playground movement Mob Venture Capital 2.0: Bright Future or Broken Forever? Capital Rent-a-car 2.0 = Zipcar Rent 2.0 Headline Word

22. Search Comment Rate & Review Take away Send to a Friend Subscribe Save Customers and citizen’s have new expectations

23. Search Comment Rate & Review Take away Send to a Friend Subscribe Save Why stop with customers and citizens?

24. They might be onto something

29. What about the maps?

30. AJAX and RIA “ Ajax makes javascript useful for more than just popping up banner ads”

32. The benefits of Location are well known We need to learn how to integrate Location with web 2.0 technologies “Is Enterprise 2.0 becoming a reality?” “you tell me”… “no you tell me.” Yes there is a bit of hype but… Personal and professional content will mix Web 2.0 allows us to use location in areas we didn’t think possible

33. References What Is Web 2.0 http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html Web 2.0 Over and Out http://earlystagevc.typepad.com/earlystagevc/2007/03/web_20.html Want to start a stat-up http://www.paulgraham.com/web20.html You – Time Magazines Person of the Year: http:// en.wikipedia.org/wiki/You_(Time_Person_of_the_Year ) Google Trends http://www.google.com/trends Information Design Principles For Web 2.0 Design: Simple & Social http://www.masternewmedia.org/information_design/information-design-principles/web-20-design-simple-social-design-components-20071017.htm Where Are We In The Hype Cycle? http://www.techcrunch.com/2008/08/18/where-are-we-in-the-hype-cycle/ Random word generator http://watchout4snakes.com/creativitytools/RandomWord/RandomWordPlus.aspx

34. Web 2.0 = Participation Thank You [email_address] +44(0)7974 266 950