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WordPress and Your Brand
Sara Cannon
Designer/Interactive at Scout Branding Company




                                                        @saracannon
                                                 sara@scoutbrand.com

                                                     sara-cannon.com
                                                      scoutbrand.com
Why Use WordPress?

• Content Management System (CMS)

• Easy to Use (almost anyone can catch on how to make a post)

• With Training: The Client Can Even Figure it Out!

• Search Engine Optimized (SEO)
Why Use WordPress?




            simplicity.
But I don’t want my website to look “bloggy”
But I don’t want my website to look “bloggy”
that’s ok.
Adapt WordPress to Your Brand
Adapt WordPress to Your Brand
not your brand to WordPress.
Brand Strategy
Brand Strategy: Offline or Online?

• Offline Brands: who you will meet in person
  - Companies
  - Stores
  - Locations


• Online Brands: Brands who’s presence is primarily web-based
  - internet services
  - events
  - products
  - blogs/individuals
Brand Strategy: Online Brands
Brand Strategy: Online Brands
Brand Strategy: Online Brands
Brand Strategy: Online Brands
Brand Strategy: Online Brands
Brand Strategy: Online Brands
Brand Strategy: Online Brands
Brand Strategy: Offline Brands
Brand Strategy: Offline Brands
Brand Strategy: Offline Brands
Good Branding: Simplicity

• Message


• Design


• Function
Good Branding: Simplicity

• Message


• Design


• Function
Good Branding: Simplicity

• Message


• Design


• Function
Good Branding Pays Attention To
Good Branding Pays Attention To
SIMPLICITY

TYPOGRAPHY

COLOR

CONSISTENCY

DETAIL
Good Branding: Simplicity

• Message


• Design


• Function
Good Branding: Simplicity

• Message


• Design


• Function
“good typography
improves user experience”
Good Branding: Typography
Good Branding: Typography
Good Branding: Typography
Good Branding: Color
Good Branding: Color
Good Branding: Color

• gapmedics.com
Good Branding: Color

• gapmedics.com
Good Branding: Color

• informaticisenzafrontiere.org (computing without borders)
Good Branding: Consistency

• bestmadeco.com
Good Branding: Consistency

• bestmadeco.com
Good Branding: Consistency

• bestmadeco.com
Good Branding: Consistency

• bestmadeco.com
Good Branding: Consistency

• bestmadeco.com
Good Branding: Detail

• Forms, Pagination, Borders, Type, Buttons, Links
Good Branding: Detail

• Forms, Pagination, Borders, Type, Buttons, Links


• pay attention to everything! nothing goes unnoticed.
Good Branding: Detail
Good Branding: Detail
Good Branding: Detail
Branding with WordPress Tips
Branding with WordPress Tips
SIMPLICITY

TYPOGRAPHY

COLOR

CONSISTENCY

DETAIL
Theme Functionality
Things to Look for in Choosing a Theme
- Base Menu Structure
  - Does my Main Menu need to be based off of Pages, Categories, or Both?

- Sidebars
  - Does my brand need sidebar widget features?

- Front Page (index page) functions.. useful?

- Design Somewhat Similar?
Typekit
sign up at http://typekit.com/

install the “typekit fonts for wordpress” plug in

customize your fonts!
Style Your Headlines With WP-sIFR
Install the WP-Sifr Plug In

Use the sIFR Generator to convert your fonts

Upload and Activate!
Hide or Show Comments Plug-in
Install the Hide or Show Comments Plug In

Open single.php

In this file you have to replace:

<?php comments_template(); ?>

with
<?php hideshowComments(); ?>
You Can Really Do Almost Anything
http://sequence.com/
What to Avoid in 2010
design elements that are overused but were a good idea last year.



.... or the year before.
What to Avoid in 2010   the large paperclip
What to Avoid in 2010   the notebook
What to Avoid in 2010   the desktop
What to Avoid in 2010   the notebook on the desktop
What to Avoid in 2010   the ripped notebook
What to Avoid in 2010   the ripped notebook with pencil
What to Avoid in 2010   the notepad with pencil
What to Avoid in 2010

                office supplies in general
What to Avoid in 2010

                         office supplies in general


                                    &

   Awful Sound Effects        papyrus                Splash Pages
     Comic Sans                           Automatic Play Video

                         Overused Stock Images
What to Keep in Mind for 2010
What to Keep in Mind for 2010   simple layouts
What to Keep in Mind for 2010   hierarchy of image
What to Keep in Mind for 2010   hierarchy of type
What to Keep in Mind for 2010   type with action
What to Keep in Mind for 2010   Web Fonts
What to Keep in Mind for 2010   large background photos
What to Keep in Mind for 2010   large background photos
What to Keep in Mind for 2010   large images with type
What to Keep in Mind for 2010   simple Color and Illustration
What to Keep in Mind for 2010   limited color
What to Keep in Mind for 2010   rich interfaces that look simple
What to Keep in Mind for 2010   Infographics
What to Keep in Mind for 2010   Infographics
What to Keep in Mind for 2010


                                simplicity.
Interactive Design Inspiration Resources
Interactive Design Inspiration Resources

• smashingmagazine.com
Interactive Design Inspiration Resources

• bestwebgallery.com
Interactive Design Inspiration Resources

• patterntap.com
Interactive Design Inspiration Resources

• pentagram.com
Interactive Design Inspiration Resources

• informationisbeautiful.net
Interactive Design Inspiration Resources

• ilovetypography.com
Interactive Design Inspiration Resources

• graphic-exchange.com
Interactive Design Inspiration Resources

• swiss-miss.com
Interactive Design Inspiration Resources

• thestrangeattractor.net
Interactive Design Inspiration Resources

• designsnips.com
Interactive Design Inspiration Resources

• siteinspire.net
thanks for coming
“life is short, art is long”
                          TYPE is EVERYTHING




sara cannon

@saracannon
sara@scoutbranding.com
Resources:

• smashingmagazine.com         • graphic-exchange.com


• bestwebgallery.com           • swiss-miss.com


• patterntap.com               • thestrangeattractor.net


• pentagram.com                • designsnips.com


• ilovetypography.com          • siteinspire.net


• informationisbeautiful.net

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