The document discusses how the media product challenges conventions of real media products through its teaser trailer. It analyzes the teaser trailer's duration, text/graphics, ident placement, titles/release date placement, sound design, and narrative information compared to other films like "Brotherhood" and "Straight Outta Compton". The document found the teaser trailer challenged conventions through a longer duration to provide more narrative, different ident placement, and use of voiceovers to better convey the narrative. The poster and magazine cover were designed following conventions of similar real media publications and films.

1. IN WHAT WAYS DOES YOUR MEDIA
PRODUCT USE, DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL
MEDIA PRODUCTS?

2. TEASER TRAILER
DURATION
• When researching teaser trailers for our genre of
film, we chose to follow 'brOTHERHOOD' as it
links well with our film as it has a similar story
line. Brotherhood's teaser trailer is exactly 1
minute long, which in comparison to some other
trailers from different genres was very short. The
reason their teaser trailer is so short is due to
the pace of the trailer/film. The fast upbeat
action scenes mean they can fit a lot in in a
small amount of time a as its a teaser trailer,
they don't give too much away.
• Our teaser trailer is 1:28 minutes long, which is
fairly longer than brotherhood's. The reason
being is that when editing, our trailer needed
more narrative to give the audience an idea what
the film is about, as our shots didn’t tell exactly
what was going on. So the longer our trailer, the
more narrative we could give the audience.
• Our teaser trailer challenges brotherhoods
duration as it doesn’t have enough narrative
content to be as short.
Most teaser trailers are between 30-90
seconds long. This depends on the genre
of the film. Most action films have shorter
teaser trailers as they have quicker shots
and a faster pace. Whereas, more
dramatic/romance films usually have more
content to include, with a slower pace so
their teaser trailers are mainly around 70-
90 seconds.

3. TEXT/GRAPHICS
Whilst researching and using brotherhood as our films
main guide, we also researched other films such as
'Straight outta Compton' for ideas when it came to
looking at text ideas. Both brotherhood and straight
outta Compton used very simple fonts, bold and big
where mainly what they used, unlike other genres,
which tend to use more creative fonts, the style of film
we were following tended to use more simple fonts.

4. BROTHERHOOD FINAL DECISION
TEXT AND GRAPHICS COMPARISON
• Our teaser trailer, upon research includes
similar fonts to 'Straight Outta Compton' and
'brOTHERHOOD'. We decided to follow these
two films font styles as we wanted to be able to
link our film with other films from the same
genre and follow the conventions of the crime-
drama genre.
• When editing our trailer, we placed our title at
the end as this is what had been done in
brotherhood, and other films we had
researched such as 'straight outta Compton'. It
also helped build the suspense when watching
the trailer.
• Brotherhood tended to use big fonts to engage the
audience, yet the bold titles stood out without any
creative font. It title was presented towards the end
of the film, with the main character placed center of
the shot. This gave the audience a clear visual on
what the film was about as the film is one of 3.
• The font they use stays the same all the way
through the trailer as each other set of titles is
displayed. This is a good way to keep the
audience's attention on the trailer as the bold font
stands out, giving clear information to the viewers.

5. BROTHERHOOD
• Brotherhood places it release date at the
end of the teaser trailer. This is because it
keeps the viewers watching and keeps
their attention on the trailer so that they
have to wait until the end to see the
release date.
• Also, the font used is the same as the
font used for the previous titles in the
trailer, this is to keep the familiarity and
continuity of the films conventions in the
trailer.
• We followed Brotherhood's release date
placement, and place our release date as
the last clip in our trailer. This is to engage
the audience and keep their attention till the
end of the trailer.
• We also kept the font the same, to match
brotherhood continuity of conventions and
make sure the viewers see the link between
the fonts and don’t feel as though the fonts
ruin the trailers continuity. This could happen
if we were to use different fonts throughout
our teaser trailer.
FINAL DECISION
TITLES- RELEASE DATE

6. BROTHERHOOD
• Brotherhoods ident is placed about a
quarter into the teaser trailer at 0:13
seconds. It last for a very short time of
just under a second. This is so it fits
with the fast pace of the trailer.
• The second ident then appears straight
after at 0:13 as well, as the first ident
last under a second. This second ident
then last for the same amount of time
as the first. The same reason as it fits
with the fast pace of the trailer
• Our ident challenges brotherhoods. We
placed ours at the beginning of the
trailer, as we wanted to introduce the
production company before so it didn’t
interrupt the continuity of the trailer.
• The ident last for 9 seconds long, which
upon reflection, last too long for the
genre and trailer pace we were trying to
achieve however the black and white
colours of our ident contrast well with
the genres theme of crime and drama
as they don’t make the trailer seem
anything but serious.
FINAL DECISION
IDENT COMPARISON

7. USE OF SOUND
• Our trailer consist of various sounds, such as voiceovers,
sound effects and music. Our trailer begins with a wide shot
of the first scene (the skate park) the music in the back
ground is faded as the main character is listening to his
music. Then as he takes of his headphones, the music
becomes louder. We chose to do this to make it seem as
though we are listening to the music he is, making it sound
like we are listening through his headphones. Then as he
walks away and the shot changes, the music takes a
heavier turn with a fast pace and a louder beat. We did this
to match the conventions of a crime drama. Upon research
of films such as 'brotherhood' and 'straight outta Compton',
we found that the music was very similar to the one we had
decided to use.
• The sound effects we used were ones such as the text
message notification we used at the beginning of the
trailer. As well as this, when creating the music for our
trailer, We added sound effects such as glass shattering to
create an edgy effect. We did this due to research that
showed that other films in our genre.
• The voice overs we included in our trailer were due to the
fact that we needed something to help add narrative to the
trailer, as upon first draft feedback, ,any people said they
couldn’t grasp the storyline of the film. We noticed that films
like 'brotherhood' used voice overs, to explain the narrative
of what is happening, as the fast paced clips would be hard
to understand without the voice overs. So to create a better
idea of narrative, we added a few voice overs such as "I
didn’t choose this" "rap is who I am" and "no this is who you
are". Then when we got feedback from our final trailer and
they were more positive than the last.
Our research shows that films from our
genre use upbeat, fast paced music with
loud sound effect to match the crime
conventions and editing style. The fast
pace helps keep the audience engaged in
the action and also keeps the trailer to a
shorter duration.

8. NARRATIVE INFORMATION AND
GENRE
• The narrative of our teaser trailer was told mainly through the use of genre and
characters. We relied a lot on the way we portrayed our characters and used the
voiceovers to do this. The quick shots we used to keep a fast pace, but also fits in as
much narrative about the film as possible, without giving too much away. We did
struggle at first to fully show the narrative and give the audience a clear idea of what
the film id about, but after looking at our first draft feedback, we added the voice overs
to help identify the character roles.
• To engage the audience in the crime drama genre, we used the stereotypes of our
characters to exaggerate the actions taking place. For example, one of our scenes
was of a drug deal, both characters wearing dark clothing such as hoodies and
sweatpants. This matches our genre as the stereotypes of crime drama usually initiate
from gangs in an urban environment. The fast pace matches our genre as it creates an
action packed trailer, that keeps the audience engaged in the activities displayed in the
trailer.

9. MAGAZINE LAYOUT
CONVENTIONS
Our poster cover was based off the film magazine 'empire". We chose
this magazine because most of the films they cover are action/ crime
based.
When researching other magazine covers created by empire, we realised
that our groups magazine cover could use darker colours, however make
our character stand out in the center of the page by keeping their posture
strong and portray the character well. Also, we could use a bold headline/
Title. The colours on Empire and Total Film are bold and bright, catching
the eye of any viewer. As well as this, our cover should also include, a
single character. The two main Magazines rarely use group shots as a
cover page, and tend to focus on a single figure.
We added the films tag line, just above the title of the film, so that it
makes the reader want to know more about the film such as "who's time
is up".
The magazine title "empire" displayed at the top of the magazine cover
stretches right across the top of the page, this is what is displayed on all
the other empire covers, as it catches the eyes of consumers. Then,
when adding extra text to the covers such as "world exclusive" which is
also used in many other empire magazine covers, and the small text that
runs down the side of the page, we made sure they were all in line with
the title. This was a repetitive thing we saw in all of the empire magazine
covers, as it makes the cover page look much neater and more
structured.
We added the small image and text line which promotes the new
brotherhood film as we noticed this is what most empire covers use, as a
way to promote other films and build up their covers. We chose
brotherhood as we wanted to use a film that linked with ours.

10. POSTER LAYOUT
CONVENTIONS
When designing our poster, we looked at films
such as brotherhood, which has been our main
film we have followed as it links well with our films
storyline. Upon poster research, we noticed that
the brotherhood posters title was right at the front
of the cover, on top of the main charters. We
decided to challenge this as we thought that
because our background is quite busy, layering the
title over this would make everything seems to
crowded. So we took the opportunity to use the
large gape at the top of our poster to place the tile,
clear and bold for the viewers.
We used the background as our layout, using it to
place our text. For example, the film ratings down
the skate ramp, we decided to do this as we
though it may be a creative way to catch a viewers
eye.