SlideShare a Scribd company logo
Laura Martinez ypography
Design
A basic system for classifying typefaces was
devised in the nineteenth century, when print-
ers sought to identify a heritage for their own
craft analogous to that of art history. Hu-
manist letter forms are closely connected to
calligraphy and the movement of the hand.
Transitional and modern typefaces are more
abstract and less organic.
Caecilia LT Std, Regular
PREFACE
These three main groups correspond roughly to
the Renaissance, Baroque, and Enlightenment pe-
riods in art and literature. Historians and critics
of typography have since proposed more finely
grained schemes that attempt to better capture
the diversity of letter forms. Designers in the
twentieth and twenty-first centuries have con-
tinued to create new typefaces based on historic
characteristics.
1
CONTENTS
Slab Serif
2
Serif
Inscriptional
Transitional
Modern
Sans-serif
Humanist
Grotesque
Decorative
Italic
Old Style
Geometric
Serif
BLACKLETTER
style prevalent during the Middle Ages. Due to the com-
plexity of the letters they may be hard to read particularly
in blocks of text. They are commonly used for similar pur-
poses as the Scripts, initial
caps and on certificates. Recent research, however, found that leg-
ibility is linked to familiarity; and the san-serif style of today would
be equally illegible to Middle Age man.
Fette Fraktur LT Std
3
BLACKLETTER/GOTHIC
Research has shown that the barely noticeable
serifs greatly aid our recognition of the char-
acters and help us to read by leading the eye
across the line of text. For this reason body text
is easier to read in a serif font.
Serif
/ Roman
RomanSerif
4
The roman typefaces of the fifteenth and sixteenth cen-
turies emulated classical calligraphy. Sabon was designed
by Jan Tschichold in 1966, based on the sixteenth-century
typefaces of Claude Garamond.
HUMANIST OR
H
OLDSTYLE
Archistico
5
TRANSITIONAL
These typefaces have sharper serifs
and a more verti- cal axis than hu-
manist letters.
When the typefaces
When the typefaces
of John Baskerville were introduced in the mid
eigh- teenth century, their sharp forms and
high contrast were considered shocking.
Transit511 BT
6
The typefaces designed by Giambattista
Bodoni in the late eighteenth and early
nineteenth centuries are radically abstract.
M
Note the thin, straight serifs; verti-
cal axis; and sharp contrast from
thick to thin strokes.
o
d
e
R
n
Federal Escort
7
Num
erousbold
and
decorative
typefaceswereintro-duced
in
the
nineteenth
century
forusein
ad-
vertising.Egyptian
typefaceshave
heavy,slab
likeserifs.
EGYPTIAN OR SLAB SERIF
Huxtable
8
Sans-serif typefaces became common in the twentieth
century. Gill Sans, designed by Eric Gill in 1928, has hu-
manist characteristics.
SANS SERIF
Kalenderblatt Grotesk
9
G
Helvetica, designed by Max Mieding-
er in 1957, is one of the world’s most
widely used typefaces.
lt’s uniform, upright character
makes it similar to transitional
serif letters
These fonts are also referred
to as “anonymous sans serif ”
Archivo Black (OTF)
10
rotesque
Geometric
Some sans-serif types are built around geomet-
ric forms. In Futura, designed by Paul Renner in
1927, the Os are perfect circles, and the peaks of
the A and M are sharp triangles.
Akron Sans NBP
11
These fonts are commonly seen in short
bursts such as on invitations, business and
in advertisements.
Scripts
Script typefaces were de-
signed to imitate handwrit-
ing. So that when printed
the characters appear to
be joined up.
The writing implements they replicate range
from a fountain den to a paintbrush and as
with handwriting, text should not be all in
capitals.
Aguafina Script
12
Script typefaces were
designed to imitate handwrit-
ing. So that when printed the
characters appear to be joined up.
The writing implements they rep-
licate range from a fountain den
to a paintbrush and
as with handwriting,
text should not be all in
capitals.
These fonts are com-
monly seen in short
bursts such as on invi-
tations, business and in
advertisements.
D
ecorative
Archistico
13
Italic
Script typefaces were designed to imitate
handwrit- ing. So that when printed the
characters appear to be joined up. The
writing implements they replicate range
from a fountain den to a paintbrush and
as with handwriting, text should not be all
in capitals. These fonts are commonly seen
in short bursts such as on invitations, busi-
ness and in advertisements.Kaliber Solid
BRK
14
Mutter Krause

More Related Content

What's hot

Como elegir el tipo de letra perfecto para un sitio web
Como elegir el tipo de letra perfecto para un sitio webComo elegir el tipo de letra perfecto para un sitio web
Como elegir el tipo de letra perfecto para un sitio web
Ana Cirujano
 
It's all about typography
It's all about typographyIt's all about typography
It's all about typography
Interactive Communications
 
Font types in graphic
Font types in graphicFont types in graphic
Font types in graphic
suniltalekar1
 
Type classification
Type classificationType classification
Type classification
Kevin Yeo
 
Typographic Research - Teacher's Assistant In Class Presentation
Typographic Research - Teacher's Assistant In Class PresentationTypographic Research - Teacher's Assistant In Class Presentation
Typographic Research - Teacher's Assistant In Class PresentationRoss Papa
 
Typograpghy final
Typograpghy finalTypograpghy final
Typograpghy finalSenistr0
 
Cunning Plan - The Power of Typography
Cunning Plan -  The Power of Typography Cunning Plan -  The Power of Typography
Cunning Plan - The Power of Typography
Lizzie Clarke
 
Type faces
Type facesType faces
Type faces
Jo Lowes
 
Typography Essentials: Part 1
Typography Essentials: Part 1Typography Essentials: Part 1
Typography Essentials: Part 1
Jennifer Janviere
 
Fonts
FontsFonts
Basic to Mastering Typography
Basic to Mastering TypographyBasic to Mastering Typography
Basic to Mastering Typography
Shahria Hossain
 
Peignot poster documentation
Peignot poster documentationPeignot poster documentation
Peignot poster documentation
Walter S. Wang
 
Initial Research Task
Initial Research TaskInitial Research Task
Initial Research Task
ZakriyaChughtai
 
6092831 the-elements-of-drawing-and-perspective-john-ruskin
6092831 the-elements-of-drawing-and-perspective-john-ruskin6092831 the-elements-of-drawing-and-perspective-john-ruskin
6092831 the-elements-of-drawing-and-perspective-john-ruskin77AJMG
 
Typeface
TypefaceTypeface
Typefaces-kaur
 

What's hot (18)

Como elegir el tipo de letra perfecto para un sitio web
Como elegir el tipo de letra perfecto para un sitio webComo elegir el tipo de letra perfecto para un sitio web
Como elegir el tipo de letra perfecto para un sitio web
 
It's all about typography
It's all about typographyIt's all about typography
It's all about typography
 
Typography Referenced by Allan Haley (2012)
Typography Referenced by Allan Haley (2012)Typography Referenced by Allan Haley (2012)
Typography Referenced by Allan Haley (2012)
 
Font types in graphic
Font types in graphicFont types in graphic
Font types in graphic
 
Type classification
Type classificationType classification
Type classification
 
Typographic Research - Teacher's Assistant In Class Presentation
Typographic Research - Teacher's Assistant In Class PresentationTypographic Research - Teacher's Assistant In Class Presentation
Typographic Research - Teacher's Assistant In Class Presentation
 
Typograpghy final
Typograpghy finalTypograpghy final
Typograpghy final
 
Cunning Plan - The Power of Typography
Cunning Plan -  The Power of Typography Cunning Plan -  The Power of Typography
Cunning Plan - The Power of Typography
 
Type faces
Type facesType faces
Type faces
 
Typography Essentials: Part 1
Typography Essentials: Part 1Typography Essentials: Part 1
Typography Essentials: Part 1
 
Fonts
FontsFonts
Fonts
 
Basic to Mastering Typography
Basic to Mastering TypographyBasic to Mastering Typography
Basic to Mastering Typography
 
Peignot poster documentation
Peignot poster documentationPeignot poster documentation
Peignot poster documentation
 
Initial Research Task
Initial Research TaskInitial Research Task
Initial Research Task
 
Type lecture
Type lectureType lecture
Type lecture
 
6092831 the-elements-of-drawing-and-perspective-john-ruskin
6092831 the-elements-of-drawing-and-perspective-john-ruskin6092831 the-elements-of-drawing-and-perspective-john-ruskin
6092831 the-elements-of-drawing-and-perspective-john-ruskin
 
Typeface
TypefaceTypeface
Typeface
 
Typography
TypographyTypography
Typography
 

Similar to LauraMartinez_Typebook

Typography
Typography Typography
Typography
John Ruiz Junior
 
Typography Book - The Book of A
Typography Book - The Book of ATypography Book - The Book of A
Typography Book - The Book of A
Christine DeAugustino
 
Fonts and Book Cover Research and Designs
Fonts and Book Cover Research and DesignsFonts and Book Cover Research and Designs
Fonts and Book Cover Research and Designs
Danielle Hulmes
 
Carolingian and Gothic script
Carolingian and Gothic scriptCarolingian and Gothic script
Carolingian and Gothic script
bananafish711
 
Week 7_Chapter 7_typography.pptx
Week 7_Chapter 7_typography.pptxWeek 7_Chapter 7_typography.pptx
Week 7_Chapter 7_typography.pptx
WahyuRafdinal1
 
Semiotic typography course lite lecture_1
Semiotic typography course lite lecture_1Semiotic typography course lite lecture_1
Semiotic typography course lite lecture_1
David Engelby
 
Calligraphy In Interior Design
Calligraphy In Interior Design Calligraphy In Interior Design
Calligraphy In Interior Design
Aysha Asaad
 
Calligraphy styles across human headways.pdf
Calligraphy styles across human headways.pdfCalligraphy styles across human headways.pdf
Calligraphy styles across human headways.pdf
naqshschoolofarts
 
French fold book
French fold bookFrench fold book
French fold book
Jada Cash
 
Typeface Classification for Non-designers
Typeface Classification for Non-designersTypeface Classification for Non-designers
Typeface Classification for Non-designers
Sheel Damani
 
The Italian Renaissance and Gutenburg- History of Graphic Design
The Italian Renaissance and Gutenburg- History of Graphic DesignThe Italian Renaissance and Gutenburg- History of Graphic Design
The Italian Renaissance and Gutenburg- History of Graphic DesignReja Zahid
 
Cunning Plan - The Power of Typography
Cunning Plan -  The Power of Typography Cunning Plan -  The Power of Typography
Cunning Plan - The Power of Typography
Cunning Plan Marketing
 
Types and books
Types and booksTypes and books
Types and books
Richard Abernethy
 
Calligraphy 102
Calligraphy 102Calligraphy 102
Calligraphy 102
bomxuan868
 
Typefaces and letter forms
Typefaces and letter formsTypefaces and letter forms
Typefaces and letter forms
Damian Rarog
 
TYPOGRAPHY 1 OVERVIEW (Intro to GD, Wk 4)
TYPOGRAPHY 1 OVERVIEW (Intro to GD, Wk 4)TYPOGRAPHY 1 OVERVIEW (Intro to GD, Wk 4)
TYPOGRAPHY 1 OVERVIEW (Intro to GD, Wk 4)
Shawn Calvert
 
Group A
Group AGroup A
Group A
orfjt
 
Design Communication I Power Point Summer 2014
Design Communication I Power Point Summer 2014Design Communication I Power Point Summer 2014
Design Communication I Power Point Summer 2014
Steve McClellan
 
letteringstyles-220829234204-cc22a8bf.pptx
letteringstyles-220829234204-cc22a8bf.pptxletteringstyles-220829234204-cc22a8bf.pptx
letteringstyles-220829234204-cc22a8bf.pptx
TeacherAngelicaPanti
 

Similar to LauraMartinez_Typebook (20)

Fonts
Fonts Fonts
Fonts
 
Typography
Typography Typography
Typography
 
Typography Book - The Book of A
Typography Book - The Book of ATypography Book - The Book of A
Typography Book - The Book of A
 
Fonts and Book Cover Research and Designs
Fonts and Book Cover Research and DesignsFonts and Book Cover Research and Designs
Fonts and Book Cover Research and Designs
 
Carolingian and Gothic script
Carolingian and Gothic scriptCarolingian and Gothic script
Carolingian and Gothic script
 
Week 7_Chapter 7_typography.pptx
Week 7_Chapter 7_typography.pptxWeek 7_Chapter 7_typography.pptx
Week 7_Chapter 7_typography.pptx
 
Semiotic typography course lite lecture_1
Semiotic typography course lite lecture_1Semiotic typography course lite lecture_1
Semiotic typography course lite lecture_1
 
Calligraphy In Interior Design
Calligraphy In Interior Design Calligraphy In Interior Design
Calligraphy In Interior Design
 
Calligraphy styles across human headways.pdf
Calligraphy styles across human headways.pdfCalligraphy styles across human headways.pdf
Calligraphy styles across human headways.pdf
 
French fold book
French fold bookFrench fold book
French fold book
 
Typeface Classification for Non-designers
Typeface Classification for Non-designersTypeface Classification for Non-designers
Typeface Classification for Non-designers
 
The Italian Renaissance and Gutenburg- History of Graphic Design
The Italian Renaissance and Gutenburg- History of Graphic DesignThe Italian Renaissance and Gutenburg- History of Graphic Design
The Italian Renaissance and Gutenburg- History of Graphic Design
 
Cunning Plan - The Power of Typography
Cunning Plan -  The Power of Typography Cunning Plan -  The Power of Typography
Cunning Plan - The Power of Typography
 
Types and books
Types and booksTypes and books
Types and books
 
Calligraphy 102
Calligraphy 102Calligraphy 102
Calligraphy 102
 
Typefaces and letter forms
Typefaces and letter formsTypefaces and letter forms
Typefaces and letter forms
 
TYPOGRAPHY 1 OVERVIEW (Intro to GD, Wk 4)
TYPOGRAPHY 1 OVERVIEW (Intro to GD, Wk 4)TYPOGRAPHY 1 OVERVIEW (Intro to GD, Wk 4)
TYPOGRAPHY 1 OVERVIEW (Intro to GD, Wk 4)
 
Group A
Group AGroup A
Group A
 
Design Communication I Power Point Summer 2014
Design Communication I Power Point Summer 2014Design Communication I Power Point Summer 2014
Design Communication I Power Point Summer 2014
 
letteringstyles-220829234204-cc22a8bf.pptx
letteringstyles-220829234204-cc22a8bf.pptxletteringstyles-220829234204-cc22a8bf.pptx
letteringstyles-220829234204-cc22a8bf.pptx
 

LauraMartinez_Typebook

  • 2. A basic system for classifying typefaces was devised in the nineteenth century, when print- ers sought to identify a heritage for their own craft analogous to that of art history. Hu- manist letter forms are closely connected to calligraphy and the movement of the hand. Transitional and modern typefaces are more abstract and less organic. Caecilia LT Std, Regular PREFACE These three main groups correspond roughly to the Renaissance, Baroque, and Enlightenment pe- riods in art and literature. Historians and critics of typography have since proposed more finely grained schemes that attempt to better capture the diversity of letter forms. Designers in the twentieth and twenty-first centuries have con- tinued to create new typefaces based on historic characteristics. 1
  • 4. style prevalent during the Middle Ages. Due to the com- plexity of the letters they may be hard to read particularly in blocks of text. They are commonly used for similar pur- poses as the Scripts, initial caps and on certificates. Recent research, however, found that leg- ibility is linked to familiarity; and the san-serif style of today would be equally illegible to Middle Age man. Fette Fraktur LT Std 3 BLACKLETTER/GOTHIC
  • 5. Research has shown that the barely noticeable serifs greatly aid our recognition of the char- acters and help us to read by leading the eye across the line of text. For this reason body text is easier to read in a serif font. Serif / Roman RomanSerif 4
  • 6. The roman typefaces of the fifteenth and sixteenth cen- turies emulated classical calligraphy. Sabon was designed by Jan Tschichold in 1966, based on the sixteenth-century typefaces of Claude Garamond. HUMANIST OR H OLDSTYLE Archistico 5
  • 7. TRANSITIONAL These typefaces have sharper serifs and a more verti- cal axis than hu- manist letters. When the typefaces When the typefaces of John Baskerville were introduced in the mid eigh- teenth century, their sharp forms and high contrast were considered shocking. Transit511 BT 6
  • 8. The typefaces designed by Giambattista Bodoni in the late eighteenth and early nineteenth centuries are radically abstract. M Note the thin, straight serifs; verti- cal axis; and sharp contrast from thick to thin strokes. o d e R n Federal Escort 7
  • 10. Sans-serif typefaces became common in the twentieth century. Gill Sans, designed by Eric Gill in 1928, has hu- manist characteristics. SANS SERIF Kalenderblatt Grotesk 9
  • 11. G Helvetica, designed by Max Mieding- er in 1957, is one of the world’s most widely used typefaces. lt’s uniform, upright character makes it similar to transitional serif letters These fonts are also referred to as “anonymous sans serif ” Archivo Black (OTF) 10 rotesque
  • 12. Geometric Some sans-serif types are built around geomet- ric forms. In Futura, designed by Paul Renner in 1927, the Os are perfect circles, and the peaks of the A and M are sharp triangles. Akron Sans NBP 11
  • 13. These fonts are commonly seen in short bursts such as on invitations, business and in advertisements. Scripts Script typefaces were de- signed to imitate handwrit- ing. So that when printed the characters appear to be joined up. The writing implements they replicate range from a fountain den to a paintbrush and as with handwriting, text should not be all in capitals. Aguafina Script 12
  • 14. Script typefaces were designed to imitate handwrit- ing. So that when printed the characters appear to be joined up. The writing implements they rep- licate range from a fountain den to a paintbrush and as with handwriting, text should not be all in capitals. These fonts are com- monly seen in short bursts such as on invi- tations, business and in advertisements. D ecorative Archistico 13
  • 15. Italic Script typefaces were designed to imitate handwrit- ing. So that when printed the characters appear to be joined up. The writing implements they replicate range from a fountain den to a paintbrush and as with handwriting, text should not be all in capitals. These fonts are commonly seen in short bursts such as on invitations, busi- ness and in advertisements.Kaliber Solid BRK 14 Mutter Krause