This document provides a classification system for typefaces. It divides typefaces into three main categories based on their historical origins: humanist (associated with calligraphy and the Renaissance), transitional (more abstract with sharper serifs, associated with the Baroque period), and modern (highly abstract with thin serifs and strong contrast, associated with the Enlightenment). More recent schemes have proposed finer distinctions to better capture typographic diversity. Designers continue to create new typefaces inspired by historical styles.
The typography by Fady El-Masry
Typography (from the Greek words τύπος (typos) = form and γραφή
(graphe) = writing) is the art and technique of arranging type in order to make
language visible. The arrangement of type involves the selection of typefaces,
point size, line length, leading (line spacing), adjusting the spaces between
groups of letters (tracking) and adjusting the space between pairs of letters
(kerning). Type design is a closely related craft, which some consider distinct
and others a part of typography; most typographers do not design typefaces,
and some type designers do not consider themselves typographers. In modern
times, typography has been put into motion — in film, television and online
broadcasts — to add emotion to mass communication.
Typography is performed by typesetters, compositors, typographers, graphic
designers, art directors, comic book artists, graffiti artists, clerical workers,
and anyone else who arranges type for a product. Until the Digital Age,
typography was a specialized occupation. Digitization opened up typography
to new generations of visual designers and lay users, and it has been said that
“typography is now something everybody does.
The term “Typography” comes from Greek words: “typos” (form) & “graphe” (writing). Easily the nemesis for most people - as a subject of understanding and application as well. This is my feeble attempt at explaining the very basics of "typography", its history, characteristics, terminology and best-practices.
Week 11, 15 Type Rules
Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
Elige un tipo de letra adecuado para tu webAna Cirujano
Las decisiones que tomemos en cuanto a la tipografía de nuestra web van a afectar —positiva o negativamente— a la tasa de conversión y a los beneficios que obtengamos.
Cada tipografía tiene su personalidad propia e influye en la percepción que nuestros clientes tienen de nuestra marca: sutilmente, transmiten una amplia gama de sentimientos y emociones.
Veremos ejemplos de percepciones que se suelen asociar a los tipos de letra más conocidos, los factores que tenemos que tener en cuenta al seleccionar una tipografía, cómo combinar tipografías, y qué son las fuentes variables, entre otros temas.
Así, podrás decidir cuál es la tipografía que más encaja con lo que quieres comunicar en tu web y mejorar así la experiencia de usuario de tus clientes para generar más ventas.
Ponente
Ana Cirujano
Co-organizadora de esta meetup de WordPress Torrelodones.
Diseñadora visual y de interacción.
Mis especialidades son la tipografía responsive, el branding y el desarrollo de proyectos web con WordPress.
Me apasiona la comunicación clara y soy una entusiasta de la ortotipografía. Por mi experiencia como diseñadora editorial, mi ambición es trasladar al diseño web todas las buenas prácticas de la tipografía. Y que algún día las webs estén tan bien diseñadas como cualquier libro.
Puedes ver mis últimos proyectos en www.anacirujano.com. Lo cuento todo en el podcast y canal de YouTube www.unbilleteachattanooga.com.
The typography by Fady El-Masry
Typography (from the Greek words τύπος (typos) = form and γραφή
(graphe) = writing) is the art and technique of arranging type in order to make
language visible. The arrangement of type involves the selection of typefaces,
point size, line length, leading (line spacing), adjusting the spaces between
groups of letters (tracking) and adjusting the space between pairs of letters
(kerning). Type design is a closely related craft, which some consider distinct
and others a part of typography; most typographers do not design typefaces,
and some type designers do not consider themselves typographers. In modern
times, typography has been put into motion — in film, television and online
broadcasts — to add emotion to mass communication.
Typography is performed by typesetters, compositors, typographers, graphic
designers, art directors, comic book artists, graffiti artists, clerical workers,
and anyone else who arranges type for a product. Until the Digital Age,
typography was a specialized occupation. Digitization opened up typography
to new generations of visual designers and lay users, and it has been said that
“typography is now something everybody does.
The term “Typography” comes from Greek words: “typos” (form) & “graphe” (writing). Easily the nemesis for most people - as a subject of understanding and application as well. This is my feeble attempt at explaining the very basics of "typography", its history, characteristics, terminology and best-practices.
Week 11, 15 Type Rules
Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
Elige un tipo de letra adecuado para tu webAna Cirujano
Las decisiones que tomemos en cuanto a la tipografía de nuestra web van a afectar —positiva o negativamente— a la tasa de conversión y a los beneficios que obtengamos.
Cada tipografía tiene su personalidad propia e influye en la percepción que nuestros clientes tienen de nuestra marca: sutilmente, transmiten una amplia gama de sentimientos y emociones.
Veremos ejemplos de percepciones que se suelen asociar a los tipos de letra más conocidos, los factores que tenemos que tener en cuenta al seleccionar una tipografía, cómo combinar tipografías, y qué son las fuentes variables, entre otros temas.
Así, podrás decidir cuál es la tipografía que más encaja con lo que quieres comunicar en tu web y mejorar así la experiencia de usuario de tus clientes para generar más ventas.
Ponente
Ana Cirujano
Co-organizadora de esta meetup de WordPress Torrelodones.
Diseñadora visual y de interacción.
Mis especialidades son la tipografía responsive, el branding y el desarrollo de proyectos web con WordPress.
Me apasiona la comunicación clara y soy una entusiasta de la ortotipografía. Por mi experiencia como diseñadora editorial, mi ambición es trasladar al diseño web todas las buenas prácticas de la tipografía. Y que algún día las webs estén tan bien diseñadas como cualquier libro.
Puedes ver mis últimos proyectos en www.anacirujano.com. Lo cuento todo en el podcast y canal de YouTube www.unbilleteachattanooga.com.
Como elegir el tipo de letra perfecto para un sitio webAna Cirujano
El tipo de letra es uno de los aspectos más importantes del diseño de un sitio web.
Cada tipografía tiene su personalidad propia e influye en la percepción que nuestros clientes tienen de nuestra marca: cada tipo de letra provoca unas emociones diferentes.
Además, hay una serie de factores técnicos que hay que tener en cuenta a la hora de seleccionar una fuente, tanto aspectos tipográficos como la legibilidad o el mapa de caracteres, como aspectos que afectan al rendimiento de nuestro sitio web.
Veremos ejemplos de percepciones que se suelen asociar a los tipos de letra más conocidos, repasaremos los factores que tenemos que tener en cuenta al seleccionar una tipografía, aprenderemos cómo combinar tipografías, y descubriremos qué son las fuentes variables, entre otros temas.
Así, podrás decidir cuál es la tipografía que más encaja con lo que quieres comunicar en tu web, sabrás cómo mejorar la experiencia de usuario de tus clientes y, en consecuencia, tomarás decisiones de diseño más acertadas, de cara a cumplir con tus objetivos de negocio.
Yesterday the 11th of June 2015, the User Experience department took us down the exciting path of fonts and typography.
Facilitated by Crystal Chijindu, we came to realize the importance of Typography as an intricate element of design and idea development.
Have a good read and don't forget to share.
Cunning Plan - The Power of Typography Lizzie Clarke
Typography - a creative presence that a lot of people overlook and take for granted, little do we understand the history and importance of typography. Your choice of type could make or break a campaign, which is why our graphic designer, Miles, is here to educate you on everything you need to know on the topic.
Basic to Mastering Typography.In this Slide i tried to share some tips and inspiration and some major discuss about Basic to Mastering Typography.I hope you enjoy it all.
Como elegir el tipo de letra perfecto para un sitio webAna Cirujano
El tipo de letra es uno de los aspectos más importantes del diseño de un sitio web.
Cada tipografía tiene su personalidad propia e influye en la percepción que nuestros clientes tienen de nuestra marca: cada tipo de letra provoca unas emociones diferentes.
Además, hay una serie de factores técnicos que hay que tener en cuenta a la hora de seleccionar una fuente, tanto aspectos tipográficos como la legibilidad o el mapa de caracteres, como aspectos que afectan al rendimiento de nuestro sitio web.
Veremos ejemplos de percepciones que se suelen asociar a los tipos de letra más conocidos, repasaremos los factores que tenemos que tener en cuenta al seleccionar una tipografía, aprenderemos cómo combinar tipografías, y descubriremos qué son las fuentes variables, entre otros temas.
Así, podrás decidir cuál es la tipografía que más encaja con lo que quieres comunicar en tu web, sabrás cómo mejorar la experiencia de usuario de tus clientes y, en consecuencia, tomarás decisiones de diseño más acertadas, de cara a cumplir con tus objetivos de negocio.
Yesterday the 11th of June 2015, the User Experience department took us down the exciting path of fonts and typography.
Facilitated by Crystal Chijindu, we came to realize the importance of Typography as an intricate element of design and idea development.
Have a good read and don't forget to share.
Cunning Plan - The Power of Typography Lizzie Clarke
Typography - a creative presence that a lot of people overlook and take for granted, little do we understand the history and importance of typography. Your choice of type could make or break a campaign, which is why our graphic designer, Miles, is here to educate you on everything you need to know on the topic.
Basic to Mastering Typography.In this Slide i tried to share some tips and inspiration and some major discuss about Basic to Mastering Typography.I hope you enjoy it all.
Semiotic typography course lite lecture_1David Engelby
Based on Hartmut Stôckls semiotic approach, this course introduces ways of analyzing levels of typographic design - and it offers a framework for developing ideas for typographic design.
describing calligraphy in interior design
its history
and the role of calligraphy in forming modern interiors
what is the relationship of zaha hadid and calligraphy ?
The various periods that calligraphy has known have advanced it. The changed making styles out of various periods and different civil establishments have each brought awesome contacts, making calligraphy a thoughtful by work through its own effort. We can allocate into 5 groupings including Latin calligraphy, Persian calligraphy, Arabic calligraphy, Chinese calligraphy and enlightenments. The remainder of the article will detail these classes.
Typography - a creative presence that a lot of people overlook and take for granted, little do we understand the history and power of typography. Your choice of type could make or break a campaign, which is why our graphic designer Miles, is here to educate you on everything you need to know on the topic.
TYPOGRAPHY 1 OVERVIEW (Intro to GD, Wk 4)Shawn Calvert
Week 4, Type Overview
Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
2. A basic system for classifying typefaces was
devised in the nineteenth century, when print-
ers sought to identify a heritage for their own
craft analogous to that of art history. Hu-
manist letter forms are closely connected to
calligraphy and the movement of the hand.
Transitional and modern typefaces are more
abstract and less organic.
Caecilia LT Std, Regular
PREFACE
These three main groups correspond roughly to
the Renaissance, Baroque, and Enlightenment pe-
riods in art and literature. Historians and critics
of typography have since proposed more finely
grained schemes that attempt to better capture
the diversity of letter forms. Designers in the
twentieth and twenty-first centuries have con-
tinued to create new typefaces based on historic
characteristics.
1
4. style prevalent during the Middle Ages. Due to the com-
plexity of the letters they may be hard to read particularly
in blocks of text. They are commonly used for similar pur-
poses as the Scripts, initial
caps and on certificates. Recent research, however, found that leg-
ibility is linked to familiarity; and the san-serif style of today would
be equally illegible to Middle Age man.
Fette Fraktur LT Std
3
BLACKLETTER/GOTHIC
5. Research has shown that the barely noticeable
serifs greatly aid our recognition of the char-
acters and help us to read by leading the eye
across the line of text. For this reason body text
is easier to read in a serif font.
Serif
/ Roman
RomanSerif
4
6. The roman typefaces of the fifteenth and sixteenth cen-
turies emulated classical calligraphy. Sabon was designed
by Jan Tschichold in 1966, based on the sixteenth-century
typefaces of Claude Garamond.
HUMANIST OR
H
OLDSTYLE
Archistico
5
7. TRANSITIONAL
These typefaces have sharper serifs
and a more verti- cal axis than hu-
manist letters.
When the typefaces
When the typefaces
of John Baskerville were introduced in the mid
eigh- teenth century, their sharp forms and
high contrast were considered shocking.
Transit511 BT
6
8. The typefaces designed by Giambattista
Bodoni in the late eighteenth and early
nineteenth centuries are radically abstract.
M
Note the thin, straight serifs; verti-
cal axis; and sharp contrast from
thick to thin strokes.
o
d
e
R
n
Federal Escort
7
10. Sans-serif typefaces became common in the twentieth
century. Gill Sans, designed by Eric Gill in 1928, has hu-
manist characteristics.
SANS SERIF
Kalenderblatt Grotesk
9
11. G
Helvetica, designed by Max Mieding-
er in 1957, is one of the world’s most
widely used typefaces.
lt’s uniform, upright character
makes it similar to transitional
serif letters
These fonts are also referred
to as “anonymous sans serif ”
Archivo Black (OTF)
10
rotesque
12. Geometric
Some sans-serif types are built around geomet-
ric forms. In Futura, designed by Paul Renner in
1927, the Os are perfect circles, and the peaks of
the A and M are sharp triangles.
Akron Sans NBP
11
13. These fonts are commonly seen in short
bursts such as on invitations, business and
in advertisements.
Scripts
Script typefaces were de-
signed to imitate handwrit-
ing. So that when printed
the characters appear to
be joined up.
The writing implements they replicate range
from a fountain den to a paintbrush and as
with handwriting, text should not be all in
capitals.
Aguafina Script
12
14. Script typefaces were
designed to imitate handwrit-
ing. So that when printed the
characters appear to be joined up.
The writing implements they rep-
licate range from a fountain den
to a paintbrush and
as with handwriting,
text should not be all in
capitals.
These fonts are com-
monly seen in short
bursts such as on invi-
tations, business and in
advertisements.
D
ecorative
Archistico
13
15. Italic
Script typefaces were designed to imitate
handwrit- ing. So that when printed the
characters appear to be joined up. The
writing implements they replicate range
from a fountain den to a paintbrush and
as with handwriting, text should not be all
in capitals. These fonts are commonly seen
in short bursts such as on invitations, busi-
ness and in advertisements.Kaliber Solid
BRK
14
Mutter Krause