Typography involves more than just font style. The primary goal of type is readability, which is the ability for a reader to easily understand the text. There are many contributors and distractions to readability, including size, color, texture, light, font weight, and relationships between elements. Effective typography balances typefaces that are concordant, conflicting, or contrasting. It's best to limit fonts to two or three at most from categories like serif, sans serif, script, decorative, oldstyle, and modern.