2. Typeface/font
A typeface is a certain part of a font. A design for a set of characters. Popular
typefaces include Times Roman, Helvetica, and Courier. The typeface represents
one aspect of a font. The font also includes such characteristics as size, weight,
italics, and so on. There are two general categories of typefaces, these are serif
and sans serif. Sans serif typefaces are composed of simple lines, whereas serif
typefaces use small decorative marks to embellish characters and make them
easier to read. Helvetica is a sans serif type and Times Roman is a serif
type.Within Times Roman, however, there are many fonts to choose from --
different sizes, italic, bold, and so on.
3. Uppercase/ Capitals and lowercase.
Uppercase letters better known as capital letters are used for things of
importance, for example they are used for the start of names, names of places,
the start of a sentence and lowercase letters are used for everything else, what
includes every letter except the start of certain things listed above and all letters in
a sentence.
4. Numerals
Numerals are numbers. They are used to shorten words down for example instead
of saying three you could just put the number 3 to save time. They are usually
used in lists and saying how many things you have, age, dates and so on.
5. Glyph
A glyph is a hieroglyphic character or symbol. The common glyphs that we see in
everyday life these are the question mark, exclamation mark, ampersand,
asterisk, the ‘@’ sign and also bullet points and dashes and so on. These are
usually used at ends or middle of sentences or to even shorten down words at the
@ sign is short for the word at.
6. Point size and leading
Point size is the size of a font. It is the distance in points of the top of the font to
the bottom and the default point size is 12. Leading is the space between the
lines. This is used if you want to bunch words together or if you want to spread
words apart. This is usually used on posters to highlight an effect.
7. Alignment styles
There is different alignment styles what are, flush left what means all writing is on
the left of the page, flush right what is the opposite of flush left where all writing is
on the right of the page and centre where everything is in the centre of the page.
There is also justified where everything is equal on a page from left to right an
example of this is in a book and an example of centre is on a poster.
8. Kerning and tracking
Kerning adjusts gaps between individual letters. Often kerning implies to the
reduction of space of letters however it can also be used for the addition of
spacing of letters. Tracking adjusts gaps across words/sentences.
9. Dingbats
Dingbats is an ornament, character, or spacer used in typesetting, often employed
for the creation of box frames. The term continues to be used in the computer
industry to describe fonts that have symbols and shapes in the positions
designated for alphabetical or numeric characters. This could also be classed as
‘emojis’ and examples of these are
