This document discusses media kits and compares traditional and new media. It defines a media kit as a pre-packaged set of promotional materials distributed to members of the media. Common components of media kits include background information, fact sheets, biographies, press coverage, photos, and contact details. Traditional media refers to older forms like television, radio, newspapers and magazines while new media encompasses digital and interactive technologies like the internet, websites, and computer games. New media has advantages over traditional media in terms of reach, cost, and allowing for greater consumer exposure and interaction.

1.  Outline the different presentation media requirements

2. In This Chapter, you’ll learn on:
 Define what is a Media Kit
 List the different type of media
o Traditional Media
o New Media
 List and apply digital imaging techniques to new
media

3. The purpose of this chapter is to learn on the
commonly use promotional materials and its the
comparison of the two types of media approach.
Media Kit
 Media Kit, often referred to as a press kit in business
environments, is a pre-packaged set of promotional
materials of a person, company, or organization
distributed to members of the media for
promotional use. They are often distributed to
announce a release or for a news conference.

4. Press kits are commonly used for:
 Product launches
 New company launch
 Mergers and acquisitions
 News conferences
 Large events / Industry trade shows

5. Common components
 Backgrounder with historical information on the
company or individual
 Fact sheet listing specific features, statistics, or benefits
 Biographies of key executives, individuals, artists, etc.
 Past press coverage
 Photos or other images (high resolution) of key
executives, logos, products, etc.
 A press release detailing the current news the media kit
is sent in reference to
 Media contact information (usually of a public relations
department or spokesperson)
 A CD, DVD, software title, video, etc. as appropriate for
the sender of the release
 Collateral advertising material, such as: postcard, flier,
newspaper ad, etc.

6. Traditional Media
 Also known as Old Media or Legacy Media, they
are the traditional means of communication and
expression that have existed since before the
advent of the new medium of the Internet.
Industries that are generally considered part of the
old media and broadcast are cable television,
radio, movie and music studios, newspapers,
magazines, books and most print publications.

7. New Media
 New media is a broad term in media studies that
emerged in the latter part of the 20th century. Most
technologies described "new media" as digital,
often having characteristics of being manipulated,
networkable, compressible, and interactive. Some
examples may be the Internet, websites, computer
multimedia, computer games, CD-ROMS, and DVDs.
 Note : New media does not include television
programs, feature films, magazines, books, or
paper-based publications – unless they contain
technologies that enable digital interactivity.

8. Traditional Media VS New Media
 What distinguishes new media from traditional media is
the digitizing of content into bits. There is also a dynamic
aspect of content production which can be done in real
time.
Reach
 New media is what many of us enjoy using every day, as
soon as we log onto the Internet. It is digital and allows
for unlimited numbers of people to communicate with
unlimited numbers of other people. It is also readily
available and allows instant feedbacks and response.
For example, an advertisement campaign on the social
networking website can direct the user to the company's
main page at 1 click.

9.  Traditional media is limited to an approach in which
one person or entity can communicate with many
people. For instance, an advertisement campaign
in a newspaper can be sent by your business and
will be seen by perhaps thousands of people. But
this approach does not allow ad readers to
communicate with your business, or easily disperse
the information. This is one of the big drawbacks to
traditional media.

10. Cost
 Price is another area in which new media trumps traditional
media nearly every time. New media can be as inexpensive
as a free blog, where you can advertise your services and
products while allowing interested people to contact you or
leave comments. Keeping up with the technologies that are
constantly being employed in new media marketing is vitally
important.
 Although most new media marketing approaches will cost
you some amount, it is far better to pay on an effective and
current marketing plan than one that will not measure up to
the competition. For instance, an effective newspaper ad
campaign or mail campaign can cost you a lot more in the
long run, and is unlikely to yield the results you would see with
a new media campaign that allows you to target your
consumers individually.

11. Exposure
 New media allows for a far greater range of expression
and opportunity than traditional, static media. It can
present consumers with the chance to take surveys so
you can understand more about what they like and
don’t like, giving you the opportunity to tweak your
marketing campaign to their interests. The more you
learn about your consumers, the more effective your
marketing will be.
 In the end, new media lets you get into the heads of
your consumers. It provides for true communication and
an improved marketing approach. Traditional marketing
no longer fills the needs of today’s consumers.