The document discusses how economics drives most media behavior. It explains that media companies make money primarily through advertising and sales to consumers. It provides examples of how investors have made huge profits by investing in early unproven media ventures like PayPal, Google, and Amazon. The document also discusses media conglomerates and questions whether their ownership affects media output. It asks who owns different radio stations and provides the owners of stations like WSM in Nashville, KVOO in Oklahoma, and KRMG in Tulsa.

1. Chapter 3: Media Economics
What do you think about the
chapter’s assertion...

2. Most media behavior
can be explained by
economics.

3. What is capitalism?
An economic system with private
owners operating trade and industry
for profit.

4. How do media companies
make money?
Advertising
Sales to Consumers

5. Investors can make huge amounts
of money by investing in unproven
media ventures.
PayPal
Google
Amazon

6. Investors can make huge amounts
of money by investing in unproven
media ventures.
PayPal
Google
Amazon

7. Media Conglomerates
Good... Or Bad?
Comcast / NBC
Disney / ABC
Time / Warner

8. Does media ownership affect
media output?

9. Who owns the radio you listen to
for information and news?
WSM - Nashville
We Shield Millions
National Life & Accident Co.

10. Who owns the radio you listen to
for information and news?
KVOO
The Voice Of Oklahoma

11. Who owns the radio you listen to
for information and news?
KRMG - Tulsa
Kerr-McGee
Oklahoma Energy Company

12. Who owns the radio you listen to
for information and news?
K J I R - Hannibal, MO
King Jesus Is Returning