Introduction to Advertising

1. Advertising
Nama : Diana Sari
Kelas : 11-7A
NIM : 2007110153
1.Generic advertising
Reason:

2. I choose this advertisement as generic advertising because it promotes the
overall advantages from milk, and it doesn’t promote the supplier who
supply this product. In this advertisement, we can see that milk is very good
for our bones, it can strengthen our bone and prevent osteoporosis.

3. 2.Product advertising
Reason:
This advertisement concentrates on promoting the benefits of whirlpool
oven, how this product works and why this product is so amazing.

4. 3.Brand advertising
Reason:
This advertisement only promotes the brand name, in this case “Nike”, in
order to build the image of Nike products.

5. 4.Range advertising
Reason:
I choose this advertisement as range advertising because it promotes the
range of L’Oreal products that produced by L’Oreal company.

6. 5.Corporate advertising
Reason:
I take this advertisement as corporate advertising because it doesn’t
promote the product or the brand name, it only promotes the Kalbe Farma
company in order to reassure existing shareholders, launch a company on
the stock exchange or attract new investors.

7. 6.Retail advertising
Reason:
This advertisement promotes the products from the other company that is
sold in this place. In this case, a place named Octagon sells products that
produced by the other company.

8. 7.Co-operative advertising
Reason:
This advertisement promotes a credit card , produced by Visa that
cooperates with the Japanese company named “Sanrio”.

9. 8.Public-service advertising
Reason:
This advertisement has an aim to raise the awareness of parents in
protecting their children.