SlideShare a Scribd company logo
Presented by:   Melanie De Vito
                melEmel

                Niki Dominguez
                NikiDominguez
Agenda

     What is Twitter?
 
     Marketing Application
 
     Setting up Twitter Account
 
     Tweeting
 
     Growing your Database
 
     Tweetiquette
 
     Expanding your Twitterverse
 
What is Twitter?

       Micro Blog
   
       Search Engine
   
       Common belief that it is Facebook status
   
Marketing Application

        Networking
    
        Brand Awareness
    
            (Talking “with” people not “to” them)
        

        Sharing information on demand
    
        Being a part of a conversation – engaging your
    
        audience
        SEO
    
        Another tool in the marketing mix,
    
        not a strategy
Getting Started
1                     3

2                     4
The Big Question




                   ?
Tweeting
    Basic tweets (in 140 characters)



    @ replies



    Re-tweet (RT)





    Direct message

        Sent privately from one person to another
    

    Hashtags (#)

        See image on right
    
Following/Followers

       It’s all about the audience
   
           the one you have and the one you participate in
       

       Growing your database
   
       Seek followers through search.twitter.com
   
       Digging for following/followers via Twitter through your
   
       friends’ profiles




       Re-tweets (RT)
   
Tweetiquette
      Be authentic and personable
  
      Be engaged in conversation
  
      Be human, before you’re a brand
  
      Provide your opinion / commentary
  
      Seek out more than one topic
  
      You want an audience
  
Expanding your Twitterverse
    http://Tr.im

        Alternative to TinyURL.com
    
        Great for characters diet
    
        Track traffic
    
    http://search.twitter.com

        Search based on conversations, think SEO
    
    http://twitpic.com

        Upload pics
    
    http://tweetchat.com

    Ways to get your Twitter-feed - http://twitter.com/downloads

    Tweet Symbols ♥

        http://thenextweb.com/2008/09/16/twitterkeys-enhance-your-
    
        twitter-conversations/
    Pre-Tweets

        http://www.tweetlater.com/
    
Recommended Twitter-ers
    AgentArt             Niki Dominguez
                    
    Art_Institutes       marketing_power
                    
    AiNewEngland         SocialMedia411
                    
    AiLV                 MrTweet
                    
    AiSanDiego           Twitter
                    
    ArtInstituteFL       Ypulse
                    
    AdAge                HubSpot
                    
    AMA                  HighEdMarketing
                    
    PGHJeanie            NASA
                    
    melEmel


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Twitter Twaining

  • 1. Presented by: Melanie De Vito melEmel Niki Dominguez NikiDominguez
  • 2. Agenda What is Twitter?  Marketing Application  Setting up Twitter Account  Tweeting  Growing your Database  Tweetiquette  Expanding your Twitterverse 
  • 3. What is Twitter? Micro Blog  Search Engine  Common belief that it is Facebook status 
  • 4. Marketing Application Networking  Brand Awareness  (Talking “with” people not “to” them)  Sharing information on demand  Being a part of a conversation – engaging your  audience SEO  Another tool in the marketing mix,  not a strategy
  • 7. Tweeting Basic tweets (in 140 characters)  @ replies  Re-tweet (RT)  Direct message  Sent privately from one person to another  Hashtags (#)  See image on right 
  • 8. Following/Followers It’s all about the audience  the one you have and the one you participate in  Growing your database  Seek followers through search.twitter.com  Digging for following/followers via Twitter through your  friends’ profiles Re-tweets (RT) 
  • 9. Tweetiquette Be authentic and personable  Be engaged in conversation  Be human, before you’re a brand  Provide your opinion / commentary  Seek out more than one topic  You want an audience 
  • 10. Expanding your Twitterverse http://Tr.im  Alternative to TinyURL.com  Great for characters diet  Track traffic  http://search.twitter.com  Search based on conversations, think SEO  http://twitpic.com  Upload pics  http://tweetchat.com  Ways to get your Twitter-feed - http://twitter.com/downloads  Tweet Symbols ♥  http://thenextweb.com/2008/09/16/twitterkeys-enhance-your-  twitter-conversations/ Pre-Tweets  http://www.tweetlater.com/ 
  • 11. Recommended Twitter-ers AgentArt Niki Dominguez   Art_Institutes marketing_power   AiNewEngland SocialMedia411   AiLV MrTweet   AiSanDiego Twitter   ArtInstituteFL Ypulse   AdAge HubSpot   AMA HighEdMarketing   PGHJeanie NASA   melEmel 