This document presents an agenda on how to use Twitter for marketing purposes. It discusses what Twitter is, how to set up an account, how to tweet, how to grow your follower base through following others and engaging in conversations, Twitter etiquette, and ways to expand your presence on Twitter such as using URL shorteners and uploading photos. Recommended Twitter accounts are also provided.

1. Presented by: Melanie De Vito
melEmel
Niki Dominguez
NikiDominguez

2. Agenda
What is Twitter?

Marketing Application

Setting up Twitter Account

Tweeting

Growing your Database

Tweetiquette

Expanding your Twitterverse


3. What is Twitter?
Micro Blog

Search Engine

Common belief that it is Facebook status


4. Marketing Application
Networking

Brand Awareness

(Talking “with” people not “to” them)

Sharing information on demand

Being a part of a conversation – engaging your

audience
SEO

Another tool in the marketing mix,

not a strategy

5. Getting Started
1 3
2 4

6. The Big Question
?

7. Tweeting
Basic tweets (in 140 characters)

@ replies

Re-tweet (RT)

Direct message

Sent privately from one person to another

Hashtags (#)

See image on right


8. Following/Followers
It’s all about the audience

the one you have and the one you participate in

Growing your database

Seek followers through search.twitter.com

Digging for following/followers via Twitter through your

friends’ profiles
Re-tweets (RT)


9. Tweetiquette
Be authentic and personable

Be engaged in conversation

Be human, before you’re a brand

Provide your opinion / commentary

Seek out more than one topic

You want an audience


10. Expanding your Twitterverse
http://Tr.im

Alternative to TinyURL.com

Great for characters diet

Track traffic

http://search.twitter.com

Search based on conversations, think SEO

http://twitpic.com

Upload pics

http://tweetchat.com

Ways to get your Twitter-feed - http://twitter.com/downloads

Tweet Symbols ♥

http://thenextweb.com/2008/09/16/twitterkeys-enhance-your-

twitter-conversations/
Pre-Tweets

http://www.tweetlater.com/


11. Recommended Twitter-ers
AgentArt Niki Dominguez
 
Art_Institutes marketing_power
 
AiNewEngland SocialMedia411
 
AiLV MrTweet
 
AiSanDiego Twitter
 
ArtInstituteFL Ypulse
 
AdAge HubSpot
 
AMA HighEdMarketing
 
PGHJeanie NASA
 
melEmel
