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Micki Krimmel
Micki Krimmel

The document discusses the role and responsibilities of a community manager. It describes the four tenets of a community manager as being a community advocate, brand evangelist, director of communication, and someone who gathers input from the community. A community manager serves the community by listening to customers, solving their needs, advocating for them, and staying true to the company's vision while also helping to promote the brand. Their role involves participating in events, being responsive online, and seeking input to build relationships and gather feedback.

BusinessTechnologyDesign
1 of 55
What Would the Community Manager Do? Web 2.0 Expo, SF April 1, 2009 Micki Krimmel @mickipedia #WWCMD
#WWCMD “Scenario: CEO has to do layoffs. #WWCMD”
Daniel H Pink. A Whole New Mind. New York: Penguin, 2005. 49.
Photo courtesy of World Bank Photo Collections http://www.flickr.com/photos/10816734@N03/2766433018/
Photo by James Jyu http://www.flickr.com/photos/32593095@N00/13042995/
Photo by Nathan Gibbs http://www.flickr.com/photos/57954193@N00/301565217/
Photo by Nathan Gibbs http://www.flickr.com/photos/57954193@N00/301564796/
Photo by Kalandrakas http://www.flickr.com/photos/eelssej_/394781835/
creators empathizers pattern recognizers meaning makers
“Markets are Conversations”
?
? What is a Community Manager?
Web Strategy by Jeremiah web-strategist.com/blog The Four Tenets of the Community Manager Photo by Laughing Squid http://www.flickr.com/photos/laughingsquid/462007028/
listening Community customer service solving needs Advocate true to vision
PR Brand events & panels participate Evangelist vision/personality
shape editorial new media tools Communication responsive 2 way street
actively seek input Gathers build relationships ask questions input report feedback
creators empathizers pattern recognizers meaning makers
community advocate empathizers brand evangelist meaning makers communication creators gathers input pattern recognizers
?
? How to Hire a Community Manager?
Your Biggest Fan
Autonomy Authority Agency Accountability
?
? What if Everone was a Community Manager?
“The Biggest Business Blunders Ever,” Forbes.com
WWCMD? Gather Input “The Biggest Business Blunders Ever,” Forbes.com
How can I: spread message? convince people? control message?
How can I: serve my community? discover what they want? include in success?
trashy dating site
trashy dating site
search.twitter.com #WWCMD What Would the Community Manager Do?
search.twitter.com #WWCMD What Would the Community Manager Do? community advocate empathizers brand evangelist meaning makers communication creators gathers input pattern recognizers
What Would the Community Manager Do? Web 2.0 Expo, SF April 1, 2009 Micki Krimmel @mickipedia #WWCMD

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