Martin Sønderholm Eriksen provides guidance on using Twitter for personal PR and networking. He outlines two purposes of Twitter - listening to collect business intelligence on trends, and energizing audiences by sharing expertise, tips, and content. He recommends following relevant accounts, creating lists to curate customized feeds, and planning tweets in advance. Hashtags and mentioning other users can help position oneself as a thought leader and potentially gain followers among peers in a given topic area. Pictures, links, and other engaging multimedia are encouraged to be included.

1. Martin Sønderholm Eriksen
07 marts 2013

2. Two purposes
• Listening (collecting data)
• Energizing (curate and deliver content)
– Push/Pull

3. Basics
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Your personal PR campaign
– Project expertise
– Stay top-of-mind
Asymmetric communication
– Opposite facebook, it’s not about who you know – but who you doesn’t know yet
The 80/20 rule: Twitter is about giving four times as much as you receive
– Sharing is caring

4. Listening
• Business Intelligence
– Collect data to identify new market trends and tendencies.
• Who should I follow?
– http://wefollow.com/
– Your network’s network
– Search on hashtags
• This creates a lively time line (maybe to lively)
• Then create a list
– Customized feed
– Notifications
– Keywords (Tweetdeck)

5. Energizing
• Enable your audience and prospects to carry on you message by:
– New from your industry
– Tips & tools
– Links to your blogs or other bloggers
– What you are doing right now?
• Two important points
– What is your expertise (PR/Branding)
– What is your audience interested in?
• Invite people in your network to your lists
– Or re-tweet from other people’s list
• Plan your tweets way aheadn
– Tweetdeck
– Hootsuite

6. Tips & Tricks

7. Tweet Tips @
• When using @ it will only be projected at peoples’ timeline who is following both
you and the people you are tweeting to
– This is of course the way to do it if its only relevant to your shared network.
• BUT – If you instead write something in front of the @, then all your followers
will se your tweet and who you are tweeting to
– This promotes your “whereabouts”, skills and areas of expertise to a much
greater extend, and could enhance your total amount of followers
– Furthermore the persons you are communicating with are in scope of getting
more followers as well.

8. Tweet tips #
• Hashtags (#) are used for grouping tweets/conversations.
– When using a # everybody can search for the exact criteria and find out who is
talking about the subject or topic in matter.
• One or more #’s in your tweets will help to promote you as a thought leader on the
specific and #’ed subject.
– This will create a greater online presence and is likely to give you more
followers among peers.
• Try to include @ and # as much as possible, and also several in every tweet.
• And if possible, pictures, links, infographics etc.
– This is actually one of the filtering criterias when using lists.