A guide to using specific tools to find the right followers, find more followers like the ones you have, and analyzing your followers. Some theory, but primarily a hands-on guide.

2. Getting started with Twitter

3. Finding Followers

4. Twellow

5. wefollow

6. Twitter Search

7. Finding More Followers

8. Twellow

9. Who Should i Follow?

10. Analyzing Your Followers

11. Twitter & Su.pr

12. TwitterAnalyzer Presented By: Catherine Sherwood: Social Media Consultant with 20+ years of marketing and product strategy experience. Serving US & Canada. Twitter: Social Media Prospecting Tool

13. Look, Listen, and then Talk: Twitter: Social Media Prospecting Tool Twitter is just one part of your Social Media Ecosystem, but you will find many of your customers, prospects, employees, partners – and your competition – there. A good Social Media Assessment will let you know where and howto get engaged.

15. Many employees are already active in the social media; others can be trained

17. Gender (U.S.): Female 53%; Male 47% 2

18. Age: (U.S.) 18 – 34 / 44%; 35 – 49 / 28% 3Sources: (1) Nielson Online, March 2009; (2), (3) Quantcast, October 2009

20. Promote your Fan Page “offline”

21. Get Fans to refer Friends

22. Connect with known contacts

23. Ask for referrals

24. Meet in Groups

25. Promote your Twitter account “offline”

27. Twitter: Social Media Prospecting Tool

28. First things first… Twitter: Social Media Prospecting Tool Create the right brand Company Person Product

29. First things first… Twitter: Social Media Prospecting Tool Create a personality When possible, let followers know what to expect

30. First things first… Twitter: Social Media Prospecting Tool Let followers know where else they can find you by listing your contact points… ..or keep it simple with a XeeSM account Find all the ways to connect with us: XeeSM.com/SouthwestAir

31. First things first… Twitter: Social Media Prospecting Tool Send out at least a dozen real tweets before you look for followers. (It doesn’t matter if only your co-workers are looking at them.) Make sure they are representative of what you will be doing and space them out over a week or two.

33. Share useful information

34. Share some random thoughts

35. Show your love – Retweet (RT) interesting or helpful things that your followers tweet

36. Direct Message (DM) followers you want to make a stronger connection with

40. Not as good about picking up what people end up talking about

42. However, people need to register to have expanded data

43. Number of followers & location

44. One tweet

45. Social Links: Twitter only

46. URL

57. However, what they actually tweet about covers a wider range of topics

58. Hashtags are used by people who consistently tweet about a topic, and are a good way to find people who have a commitment to that topic

60. Twitter: Social Media Prospecting Tool wefollow: Search for Tags Followers in tag Number of people following those that use the tag People in tag Number of people using the tag Alphabetically Alphabetical listing of all tags

61. Twitter: Social Media Prospecting Tool wefollow: Interpreting Results There are 1,633 users of #fashionista with a total of 399,262 followers MOST INFLUENTIAL are – most likely – those that use the hashtag often and have a large number of followers MOST FOLLOWERS may not use the hashtag as often

62. Twitter: Social Media Prospecting Tool wefollow: Other Uses Can see TOP TWITTER USERS overall or by category: Celebrity, Music, Socialmedia, Entrepreneur, News, Tech, Blogger, TV. Follow your ranking to measure success against your goals. TOP CITIES could supplement Twellowhood searches, but wefollow does not have as much user detail.

64. Twitter: Social Media Prospecting Tool Twitter Search: Advanced Search My brother-in-law sells photography and similar equipment in Albuquerque, NM and promoting his store’s knowledgeable staff helps to differentiate them from the big box stores. Search Results

65. Twitter: Social Media Prospecting Tool Twitter Search: Advanced Search COLGATE can find tweets about their brand “With positive attitude”

69. Twitter: Social Media Prospecting Tool Who Should i Follow? If someone seems right on target, can click on See more users… link and find similar people.

71. Number of followers = reach

72. Number of click-throughs on links = interest

73. Number of retweets = advocacy

75. Twitter: Social Media Prospecting Tool Analyzing Your Followers: TwitterAnalyzer Slice and dice your users, mentions, etc. to understand your Twitterverse …in depth

77. Friends

78. Mentions

79. Groups

81. Twitter: Social Media Prospecting Tool TwitterAnalyzer: Friends One way to measure positive or negative impact of tweet. Followers Growth rate: See how many new followers you acquire or lose on each day. Click on the graph to see your messages causing this change.

82. Twitter: Social Media Prospecting Tool TwitterAnalyzer: Friends If location of followers is important, this is a good chart. Followers Density Map: See your followers locations

83. Twitter: Social Media Prospecting Tool TwitterAnalyzer: Friends If most followers are not that active, need to adjust your follower strategy Followers Activity: A representation of how many of your followers are active on Twitter and how active your followers are

84. Twitter: Social Media Prospecting Tool TwitterAnalyzer: Friends DM these RT’ers; find their other social sites and connect there as well. Most Retweeting Friends: Who retweets you most.

85. Twitter: Social Media Prospecting Tool TwitterAnalyzer: Friends Are these the most influential? Is your circle too small? Closest Friends: See the friends you are most in contact with

86. Twitter: Social Media Prospecting Tool TwitterAnalyzer: Friends Check this chart daily! Disregarded Friends: See the friends who sent you messages but didn’t get an answer from you.

87. Twitter: Social Media Prospecting Tool TwitterAnalyzer: Mentions DM them, find and follow them on their other social sites. See the followers mentioning you the most.

88. Twitter: Social Media Prospecting Tool TwitterAnalyzer: Groups Make sure your followers match your desired demographics See followers by: Occupation, Join Date, Popularity, Gender, Actions (i.e. topics)

89. Twitter: Social Media Prospecting Tool Pay it forward: Friends of Tilonia can be found at www.tilonia.com Tools: Twellow: www.twellow.com wefollow:wefollow.com Twitter Search: search.twitter.com Who Should i Follow: www.whoshouldifollow.com Su.pr URL Shortener: http://Su.pr TwitterAnalyzer:www.twitteranalyzer.com Credits: A strategic approach to Twitter: Created by Ogilvy for IBM A Visual Guide To Twitter: www.Applicant.com