The document outlines an agenda for a Twitter Frontier IFA convention session on using social media for franchising. It includes introductions of speakers from franchising companies and a law firm. The agenda covers perspectives from franchisors and franchisees, best practices, legal issues, tools and a question/answer period. Speakers will discuss how to use Twitter for business development, marketing and communications and sharing content online. The session encourages participants to tweet questions and comments using the #TFIFA2012 hashtag.
Making It BIG On Social Media (& having them LOVE you!)Cindy Morrison
Speech I gave in Jan 2014 about the top 10 things to know about #SocialMedia to become a rock star... and now to create REAL connections and engagement. #strategy #facebook #twitter #Linkedin #trendsfor2014 #youtube #socialmediastrategy
Digital is eating the world...social media is the digital form of choice! Marketers need to understand the principles of social [Hint: not the same as traditional]; need to focus on digital presence; and need to keep to good practice
Parents Guide To Social Media Sites Dangers & How Children & Adults InteractBradley W. Deacon
A Cyber Guardians Online presentation that highlights the range of social media sites that children may be using and the possible dangers that each site may pose.
Follow Cyber Guardians Online Free News Blog to recieve updates with regards to Case studies of cyber bullying, stalking and related crimes that will be posted weekly.
Reputation management is important to any company online today. How do you outline guidelines to engage in social media to embrace diversity and control messaging? My presentation at PubCon 2016 shows how to implement a team, how to be prepared and respond to win on social media for your brand.
Digital media great complicate death...and death complicates digital media!
Plan ahead, prepare your digital assets for you death...and check out the apps that let you continue in social media from the afterlife!
Making It BIG On Social Media (& having them LOVE you!)Cindy Morrison
Speech I gave in Jan 2014 about the top 10 things to know about #SocialMedia to become a rock star... and now to create REAL connections and engagement. #strategy #facebook #twitter #Linkedin #trendsfor2014 #youtube #socialmediastrategy
Digital is eating the world...social media is the digital form of choice! Marketers need to understand the principles of social [Hint: not the same as traditional]; need to focus on digital presence; and need to keep to good practice
Parents Guide To Social Media Sites Dangers & How Children & Adults InteractBradley W. Deacon
A Cyber Guardians Online presentation that highlights the range of social media sites that children may be using and the possible dangers that each site may pose.
Follow Cyber Guardians Online Free News Blog to recieve updates with regards to Case studies of cyber bullying, stalking and related crimes that will be posted weekly.
Reputation management is important to any company online today. How do you outline guidelines to engage in social media to embrace diversity and control messaging? My presentation at PubCon 2016 shows how to implement a team, how to be prepared and respond to win on social media for your brand.
Digital media great complicate death...and death complicates digital media!
Plan ahead, prepare your digital assets for you death...and check out the apps that let you continue in social media from the afterlife!
Wendy Maynard, marketing maven and principal of Kinesis, Inc. presents Social Media Bootcamp, a how-to guide for business professionals. This slide presentation has a special emphasis on Twitter and Facebook.
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...Philip Calvert
Slide deck from Philip Calvert's Social Media and LinkedIn workshop for IFAs and Financial Planners on 26th September 2013
For in-house LinkedIn workshops or conference speeches on how to apply Social Media and LinkedIn in the changing world of sales, please contact Philip Calvert via www.philipcalvert.com
Join our Internet Marketing and Social Media Club for IFAs and Financial Planners here:
http://www.ifalife.com/InternetMarketingClub
Closing the gap: The disconnect between marketing technology and business valueBrandwatch
In this webinar we discuss the challenges marketers face when trying to prove the value of social.
The discussion is firstly centered around the difficulties involved in measuring actual performance on social, with the lather half of the webinar focusing on how social intelligence and informed data can help bridge the gap and provide real results.
You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...Social Jack
Forward Progress is invited to host a LinkedIn Career Workshop:
"You’re Either LinkedIn Or You’re Out!"
at
LUC_horiz_3c
where-we-are-chicago-wt-night
Isn't it the truth? "You’re Either LinkedIn Or You’re Out!" LinkedIn really is one of the best gateways to professional networking online!
If you know how to use it, you're one step ahead. Be sure not to miss Dean DeLisle as he helps students find out ways to best represent themselves on the LinkedIn platform and how to develop relationships online that lead to career placement!
See details below!
Thursday, January 29, 2015
"You’re Either LinkedIn Or You’re Out! - LinkedIn Workshop"
Loyola University Chicago Water Tower Campus
Lewis Towers
111 E. Pearson | Chicago, IL | 60611
Regents Hall | 16th Floor
4 p.m. – 6 p.m.
Our catalog shares the Woops! franchise brand story and description of our products. Our macarons are made with Ultra-premium Valrhona White Chocolate Ganache Valrhona is a French manufacturer that’s considered to be one of the world’s top chocolate purveyors. Their chocolate is used by some of the best pastry chefs worldwide. ● Free-range, Fresh Eggs Our macaron shells have a thicker “skin” or “eggshell” due to the use of fresh eggs. This allows for a better “crunch” and absorption of the humidity that’s pulled up from the ganache when it thaws.
● World-class Ingredients Using hand-picked ingredients means we outshine the competition:
❏ Pistachios from Anatolia and Sicily ❏ European Creams ❏ California Almonds ❏ Swiss Berries for Preserves ❏ Real “Flower of Salt” or “Fleur de Sel” from the Mediterranean and Atlantic ❏ French Lavender Buds ❏ Pure Italian Nutella ● Non-GMO We always use non-GMO ingredients. ● Naturally Gluten-Free Ingredients Our ingredients never have wheat or wheat-derived products. Our macaron shells are made from almond flour meringue.
Wendy Maynard, marketing maven and principal of Kinesis, Inc. presents Social Media Bootcamp, a how-to guide for business professionals. This slide presentation has a special emphasis on Twitter and Facebook.
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...Philip Calvert
Slide deck from Philip Calvert's Social Media and LinkedIn workshop for IFAs and Financial Planners on 26th September 2013
For in-house LinkedIn workshops or conference speeches on how to apply Social Media and LinkedIn in the changing world of sales, please contact Philip Calvert via www.philipcalvert.com
Join our Internet Marketing and Social Media Club for IFAs and Financial Planners here:
http://www.ifalife.com/InternetMarketingClub
Closing the gap: The disconnect between marketing technology and business valueBrandwatch
In this webinar we discuss the challenges marketers face when trying to prove the value of social.
The discussion is firstly centered around the difficulties involved in measuring actual performance on social, with the lather half of the webinar focusing on how social intelligence and informed data can help bridge the gap and provide real results.
You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...Social Jack
Forward Progress is invited to host a LinkedIn Career Workshop:
"You’re Either LinkedIn Or You’re Out!"
at
LUC_horiz_3c
where-we-are-chicago-wt-night
Isn't it the truth? "You’re Either LinkedIn Or You’re Out!" LinkedIn really is one of the best gateways to professional networking online!
If you know how to use it, you're one step ahead. Be sure not to miss Dean DeLisle as he helps students find out ways to best represent themselves on the LinkedIn platform and how to develop relationships online that lead to career placement!
See details below!
Thursday, January 29, 2015
"You’re Either LinkedIn Or You’re Out! - LinkedIn Workshop"
Loyola University Chicago Water Tower Campus
Lewis Towers
111 E. Pearson | Chicago, IL | 60611
Regents Hall | 16th Floor
4 p.m. – 6 p.m.
Similar to Twitter Frontier: Harnessing the Power of Social Media while Protecting Your Franchise (20)
Our catalog shares the Woops! franchise brand story and description of our products. Our macarons are made with Ultra-premium Valrhona White Chocolate Ganache Valrhona is a French manufacturer that’s considered to be one of the world’s top chocolate purveyors. Their chocolate is used by some of the best pastry chefs worldwide. ● Free-range, Fresh Eggs Our macaron shells have a thicker “skin” or “eggshell” due to the use of fresh eggs. This allows for a better “crunch” and absorption of the humidity that’s pulled up from the ganache when it thaws.
● World-class Ingredients Using hand-picked ingredients means we outshine the competition:
❏ Pistachios from Anatolia and Sicily ❏ European Creams ❏ California Almonds ❏ Swiss Berries for Preserves ❏ Real “Flower of Salt” or “Fleur de Sel” from the Mediterranean and Atlantic ❏ French Lavender Buds ❏ Pure Italian Nutella ● Non-GMO We always use non-GMO ingredients. ● Naturally Gluten-Free Ingredients Our ingredients never have wheat or wheat-derived products. Our macaron shells are made from almond flour meringue.
FranTech 2016 offered a new hands-on, discovery learning session, What's Hot in Social Media. I hosted "Facebook Live" and engaged my group on how to go live on Facebook and how to participate.
It was a great deal of fun and I look forward to watching new live streams on their pages. Watch the video at the end and connect with the attendees!
Social Geek Radio podcast is approaching year 5! 2014 was a great year discussing franchising, social media and digital marketing. Here are a few of our most listened episodes but all are archived on www.blogtalkradio.com/socialgeekradio and iTunes
Google Tips and Tricks - #FranchiseeSupportDeb Evans, CFE
Google is often under-utilized due to misunderstandings and lack of knowledge of the productivity tips and tricks of Google.
Franchise Partner Susan King, VP Operations Fit4Mom has coached and trained franchisees of Fit4Mom to fully understand everything Google offers a business owner. Fit4Mom is the largest provider of fitness programs for women in every state of motherhood. Susan combines her background as an entrepreneur, therapist, and innovator to facilitate a franchise concept that is supportive of women business owners, now in 43 states.
#FranchiseeSupport
Franchise Foundry Franchisee Support - Golden Nuggets of Sales and ServiceDeb Evans, CFE
Franchise partner, Nancy Friedman, The Telephone Doctor covers all industries and job titles. Nancy works with companies, franchisees and franchisees who want to leverage their customer service.
A long time customer service expert, she helps organizations to engage with customers both in person and on the all important, phone.
MB, Monkey Bizness Franchise Mascot, Travels the WorldDeb Evans, CFE
Monkey Bizness franchise mascot, MB, spends the summer traveling. Monkey Bizness and Little Monkey Bizness is an exciting concept in children's amusement where kids can truly monkey around in a environment that is healthy, active and enjoyable.
MB begins with a trip to Belize, Central America.He visits Mayan Temples Xunantunich and Caracol. The was also a trip to Ambergris Caye, one of several hundred cayes (islands) located in the norther waters of Belize.
MB will take several trips this summer and share the educational experience. If you want to take MB with you, contact info@monkeybizness.com
For more information about Monkey Bizness visit www.monkeybizness.com
Sneak Peak to FranTech Presentations and EventsDeb Evans, CFE
Jack Monson, VP Engage121 and Deb Evans, President Franchise Foundry provide a sneak peak to FranTech presentation and events! During the month of March Jack and Deb are joined by FranTech presenters via Social Geek Radio.
Every great franchising event includes a franchising gives back event. Fit4Mom and Monkey Bizness join Charity Miles for a fun walk around Denver.
Following the walk Jack Monson organized a TweetUp/MeetUp for attendees and the Denver community!
Increase Local Share and Customer Engagement with Less Time and Effort -#IFA2014Deb Evans, CFE
Presentation during IFA2014
Moderator:
Mary Ann O’Connell, CFE, President, FranWise
Speakers:
Kelly Crompvoets, Marketing Coordinator, Home Franchise Concepts, Inc.
Donnie Robertson, Director of Marketing, Nothing Bundt Franchising, Inc.
Deb Evans, President, Franchise Foundry
Explored efficient ways to increase local revenue, save staff time and foster strong and meaningful customer engagement.
Franchisors and franchisees need local customer contact information to begin two-way engagement and learn operational deficiencies at the local and regional levels.
Attendees learned how to use Social Media to create Top Of Mind Awareness, how to effectively use the ad fund to support local branding, automate programs that are easy for franchisees to use and automate the use and distribution of in-store kits.
Understanding Engagement was a regional workshop I conducted for one of the fastest growing franchise brands, Any Lab Test Now. Together we explored the leading social technology platforms and developed a strategy on what platforms to use, content to post and how to engage with local communities.
Build Your Brand, Build Your Business, Build Your LegacyDeb Evans, CFE
Tra Williams, Small Business and Franchise Consultant presented "Build Brand, Build Your Business, Build Your Legacy" at FranCamp in Atlanta.
Tra believes there is an Entrepreneur in each of us. “You don’t need an MBA or years of experience to start your own business. All you need is passion and dedication. That’s it. There is no formula for success, just a willingness to fight for what you want and goal to be reached. Your only limits are the size of your dreams and the degree of your dedication.”
Building The Perfect Social Media CampaignDeb Evans, CFE
Todd Leiser, Director of Franchise Sales for Valpak presented "Building The Perfect Social Media Campaign" at FranCamp in Atlanta.
What REALLY makes social media work? These days, engaging customers and franchise candidates takes more than just having an online presence on popular social networks. It takes the perfect social media campaign.
How To Monitor and Leverage Social PlatformsDeb Evans, CFE
Jack Monson, Engage121 presented "How to Monitor and Leverage Social Platforms" at FranCamp in Atlanta.
How do you turn your customer base into a powerful guerilla marketing force? How do you tap into your existing customer base to leverage their love of your brand into valuable word-of-mouth referrals? How do you monitor and measure the engagement?
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
Twitter Frontier: Harnessing the Power of Social Media while Protecting Your Franchise
1.
2. ABOUT US
• Deb Evans – President & CEO – Computer
Explorers
• Chad Cohen – Vice President – Fish Consulting
• David Beyer – Partner – Quarles & Brady
• Todd Leiser – Director Franchise Sales - Valpak
#TFIFA2012
5. QUICK EXERCISE
• Tweet that you are in the Twitter Frontier
IFA session
• “Attending Twitter Frontier Session at the
IFA Convention #TFIFA2012. It’s
awesome”
#TFIFA2012
8. FRANCHISOR - DEB EVANS
• Hello, I am @DebCE and
everything can be tweeted,
any time, any where!
#TFIFA2012
9. CREATE A RAVE
• “Nobody Cares About Your Products
(Except You)”
• “Generate online buzz driving buyers to
your virtual doorstep!”
• “Create Triggers that Encourage People
to Share!”
#TFIFA2012
10. TWITTER AGENDA
• To Do Business
• Corporate Communications
• Public Relations
• Business Development
• Marketing and/or PR
#TFIFA2012
11. SOCIAL SHARING
• Great Content will Create an Emotional
Response
• Builds Creditability Online
• Allow the Sharing Virus to Spread (add
social buttons)
#TFIFA2012
12. SHARING IN 2011
Infographic by AddThis of
ClearSpring
#TFIFA2012
19. TWEET BREAK
–Tweet a question @ValpakTodd
–Tweet a comment
–Use the Hashtag #TFIFA2012
#TFIFA2012
20. FRANCHISEE – CHAD COHEN
• What can you do for your franchise with 140 characters or less?
– Find the people and the web intelligence that can help make
your business successful.
#TFIFA2012
21. THE TWITTER FRONTIER
• Twitter: She’s smart and unique, with a big mouth and lots of
connections.
• She’s the friend who gossips and makes lots of noise.
• However, Twitter has her limits, but tell her the right things and she’ll
hook you up with the right people.
• If you want to stay on her good side, make sure you have a theme
for what you’re going to tweet, and stay connected or you’ll never
get anywhere with her.
#TFIFA2012
22. THE TWITTER FRONTIER
• As franchisees, remember the following:
– The choice to participate is yours
– Respect the brand’s proprietary information
– Be respectful, unique and the expert in your field
– Pause before posting
– Solve problems
– Know your voice
– Monitor and participate
– Reward your followers
#TFIFA2012
23. THE TWITTER FRONTIER
• If you, the franchisee, choose to engage, remember:
– Your twitter account is not an island. It does not stand alone.
– Needs to be reinforced offline for it to have an impact and for
customers to deem it useful.
– Twitter is not separate from your marketing and customer service
efforts.
– Monitor and track your brand, address concerns, offer customer
service or thank people for praise.
– Twitter is your megaphone to your local community. Use it. Get
engaged.
#TFIFA2012
25. TWEET BREAK
–Tweet a question @ValpakTodd
–Tweet a comment
–Use the Hashtag #TFIFA2012
#TFIFA2012
26. LEGAL PERSPECTIVE
Just because it’s on social media does
not mean that:
– Laws no longer apply
– The FA / Manual does not apply
Due to viral nature: Be More Vigilant !
28. Digital Millennium Copyright Act
• Limits copyright infringement liability
for hosting third party content
– No actual knowledge
– No financial benefit from infringing
activity
– Remove content on notice
– Designate agent for notices
29. FTC / Endorsements
• FTC actively monitoring advertising in
social media
– Endorsements – Disclosure
– Sellers & Third Parties Liable
– Sellers may be liable for what endorsers
do
– Sellers must inform endorsers of rules
30. • Federal Trade Commission guidelines
subject companies to liability for false
or unsubstantiated statements made
through endorsement, or for failing to
disclose material connections
between themselves and endorsers
• Be sure franchisees identify
themselves as such
31. The Communications Decency Act
• Limited Immunity
• Site operators not liable as
publisher of third party content
• Be Careful: If edit or modify
then can lose immunity
32. Franchise Sales
• If social media is used to offer
and sell franchises, then must
follow internet advertising rules
–Include disclaimer
–List on FDD
–Don’t direct
33. Financial Performance Representations
• Not if FPR is directed to general public
• But if directed to prospects, then risk of
FPR
• Follow media claim rules with
disclaimer
– FDD
– % exceeded claim
• Policy to not post financial information
34. Social Media Policies
• List prohibited social media
conduct
• Identify appropriate identification
practices
• Reinforce confidentiality policies
• Inform that you will monitor
35. Social Media Policies
• No financial information
• Handling disparagements
• Proper use of Marks
• Specify links to Franchisor sites
• Common naming convention and
handles
• Similar photos – like storefronts
36. User-Generated Content
– Describe content restrictions
• No false or deceptive claims
• No defamation / privacy
– Takedown rights / Don’t Edit / Remove
– Disclaimers of responsibility
– Territorial Restrictions
37. Whose Account Is It Anyway?
• Phonedog Media v. Kravitz
• Twitter Account: Phonedog - Noah
38. Whose LinkedIn Contacts Are They?
• Eagle v. Morgan
• Employee may be liable for
misappropriation
39. TWEET BREAK
–Tweet a question @ValpakTodd
–Tweet a comment
–Use the Hashtag #TFIFA2012
#TFIFA2012
40. TECHNOLOGIES
• Here are a few tools:
• http://muckrack.com/about
• http://mashable.com/2011/09/30/twitter-history-infographic/
• http://tweetpsych.com
• http://mashable.com/guidebook/twitter/
• http://addictomatic.com
• http://socialmention.com
• http://tweetchat.com
• http://tweepsearch.com
• http://tweetburner.com/
• http://tweetbeep.com/
• http://twellow.com
#TFIFA2012