This document provides tips for small businesses on marketing their products on social media. It begins by defining social media as websites based on user participation and user-generated content. It then discusses the implications of social media for businesses, customers, and society. The document provides seven tips for social media marketing, including sharing engaging content, posting at peak traffic times, asking open-ended questions, using social media for customer support, choosing the right platform, focusing efforts, and measuring performance. It also covers some legal issues to consider with social media advertising.
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
A social media revolution is upon us, with no sign of abating. Rather than ignore it, consider embracing it and all that social has to offer you for research, connection and differentiation. This presentation offers perspective on how the social media revolution has changed the business landscape and how to make sense of the tools of social media for your job search and for marketing.
The Role of Social Media and Natural Buzz: Why Online Conversations MatterSimple Marketing Now LLC
Many beauty brands fear engaging in digital social interaction with their customers. And, yet, if they don’t engage, they miss out on unheard of opportunities to connect with customers online, obtain feedback from them and develop long term relationships. After all, 70% to 90% of people start the purchase process at a search engine window. Oftentimes, if a brand can’t be found online, it doesn’t exist in the mind of consumers. Furthermore, whether a company participates in digital conversations about its brand, business or category or not, the conversations will take place.
By monitoring digital conversations, beauty brands have a chance to guide the interaction, share perspective and – more importantly – learn and obtain unique insights that can only improve a brand’s success!
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
This session will cover the basics of all the major social media networks, while providing new, fresh information to the 'seasoned' individual. Come learn about all the major
social networks such as Facebook, LinkedIn and Twitter, the benefits of blogging, what makes a complete profile, how to manage your contacts, friends, and/or fans, basic do’s and don’ts, and the features and benefits of real estate specific social networks such as Trulia, Zillow, and Active Rain
Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to http://www.authorstream.com/Presentation/cbwhit-178839-social-media-primer-marketing-cb-whittemore-smnexecunet-0309-business-finance-ppt-powerpoint/
In an environment where customers across the board are rethinking relationships with brands, products and services, it has become even more important to deliver Wow! retail and customer experiences and develop community.
This presentation looks at the 6 key steps to advocacy and what everyone needs to do to achieve advocacy from their clients.
It also examines the benefits of getting it right and the costs of getting it wrong.
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
A social media revolution is upon us, with no sign of abating. Rather than ignore it, consider embracing it and all that social has to offer you for research, connection and differentiation. This presentation offers perspective on how the social media revolution has changed the business landscape and how to make sense of the tools of social media for your job search and for marketing.
The Role of Social Media and Natural Buzz: Why Online Conversations MatterSimple Marketing Now LLC
Many beauty brands fear engaging in digital social interaction with their customers. And, yet, if they don’t engage, they miss out on unheard of opportunities to connect with customers online, obtain feedback from them and develop long term relationships. After all, 70% to 90% of people start the purchase process at a search engine window. Oftentimes, if a brand can’t be found online, it doesn’t exist in the mind of consumers. Furthermore, whether a company participates in digital conversations about its brand, business or category or not, the conversations will take place.
By monitoring digital conversations, beauty brands have a chance to guide the interaction, share perspective and – more importantly – learn and obtain unique insights that can only improve a brand’s success!
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
This session will cover the basics of all the major social media networks, while providing new, fresh information to the 'seasoned' individual. Come learn about all the major
social networks such as Facebook, LinkedIn and Twitter, the benefits of blogging, what makes a complete profile, how to manage your contacts, friends, and/or fans, basic do’s and don’ts, and the features and benefits of real estate specific social networks such as Trulia, Zillow, and Active Rain
Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to http://www.authorstream.com/Presentation/cbwhit-178839-social-media-primer-marketing-cb-whittemore-smnexecunet-0309-business-finance-ppt-powerpoint/
In an environment where customers across the board are rethinking relationships with brands, products and services, it has become even more important to deliver Wow! retail and customer experiences and develop community.
This presentation looks at the 6 key steps to advocacy and what everyone needs to do to achieve advocacy from their clients.
It also examines the benefits of getting it right and the costs of getting it wrong.
Andrew Ford at Social Star Webinar on how to get more referrals from Linkedin...Andrew Ford
Marketing expert Andrew Ford reveals his 8 step process to get more business referrals using your personal brand and LinkedIn that he has developed over his years at Social Star.
Social Media for Real Estate Agents discusses the impact of social media for buying and selling real estate. In this presentation about real estate, agents and real estate professionals can learn to own their share of any real estate market.
Free Social Media Marketing Dictionary - http://www.socialmediasecond.com/
Seminar - Successful Social Media Campaign in 15 Minutes Per Day http://skl.sh/1aEu610
This social media marketing presentation is the first in a series developed for the Kinnelon NJ library to place social media marketing into perspective. It's particularly relevant for those wanting to use the tools of social media to promote themselves and/or their businesses and raise their professional profile online. With more and more customers and companies beginning online when they search for resources, it matters to be found online.
The first session puts social media into context. Subsequent sessions will examine specific social networking platforms and address audience questions.
For more information about the series, see http://smokerise-nj.blogspot.com/2011/06/social-media-series-at-kinnelon-library.html
What Does Social Media Marketing Have to Do With Real Estate?
Social Media has been in existence for most of us for less than a decade. Remember 2004? That was pre-Facebook. Pre-Twitter. Infancy of LinkedIn. In a few years, social media sites have attracted so many users that they rival large nations.
It didn't take long for marketers to jump on board. Social Media Marketing is the buzzword for all types of businesses today, including real estate. Wherever you find a collection of human beings...marketers will be there too. social media marketing
Social Media Marketing was a $6.1 billion business in 2013, according to UnifiedSocial.com. Naturally, real estate marketing is going social.
But how does social media really fit into the real estate space? I'd like to explore some myths about real estate and social media marketing, as well as some of the truths as I see them.
Myths About Real Estate and Social Media Marketing That Sellers Should Know
Promises I've Heard from Real Estate Agents:
"I'll share your listing on all my social media platforms...Facebook, Twitter, LinkedIn..."
While sharing your listing to their social media contacts sounds like a good way to broadcast your home, let's stop and examine that for a minute.
Facebook: The average agent has 172 likes on their Facebook business page. Of those, only about 10% ever see the posts, due to Facebook's push toward monitization.
With advertising and sponsored posts, your listing can be seen by specific demographics who might be actually interested in your home. But the jury is out on whether people come to Facebook to look for real estate. While 92% of homebuyers are looking online, most are looking on real estate specific websites, like Zillow, Realtor.com and Trulia.
Many agents are friends with other agents, those who already see your listing on the Multiple List Service. It's also safe to say, as with most people on Facebook, high school friends and friends of friends from other parts of the country probably aren't interested in your listing.
By tweeting your listing on Twitter, again, the average agent will get your listing in front of 10% of their 200 contacts...for about 18 minutess. If they are savvy about using hashtags your listing will stand a better chance of being found by someone who is looking for #realestate in #yourcity, but that will most likely be another agent.
2. "I'll blog about your listing and get it in front of thousands."Blogging is an important part of the overall social media strategy of a real estate agent. Producing consistent, getting your home ready for the markethelpful content on a website will get that website found in local searches that homebuyers are conducting.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Engaging Community through Content Marketing - Not Just another Social Media ...Elizabeth Quintanilla, MBA
Engaging Community through Content Marketing - Not Just another Social Media Presentation!
Gave this presentation at Texas State in San Marcus, Texas on October 25th, 2010. The audience was very engaged and enjoyed it!
Elizabeth Quintanilla
How to Generate Revenue from Inbound MarketingRyan Hanley
Inbound marketing holds the key to small business growth in today's business landscape. In this presentation we discuss inbound marketing, content marketing and social media marketing concepts and strategies that can, if implemented with belief and dedication, drive exponential growth for small businesses, despite their Big Box competitors.
How to use Twitter to optimize your business and learn how to #HugYourHaters in the process.
Learn how to leverage this powerful social media tool for customer service.
Andrew Ford at Social Star Webinar on how to get more referrals from Linkedin...Andrew Ford
Marketing expert Andrew Ford reveals his 8 step process to get more business referrals using your personal brand and LinkedIn that he has developed over his years at Social Star.
Social Media for Real Estate Agents discusses the impact of social media for buying and selling real estate. In this presentation about real estate, agents and real estate professionals can learn to own their share of any real estate market.
Free Social Media Marketing Dictionary - http://www.socialmediasecond.com/
Seminar - Successful Social Media Campaign in 15 Minutes Per Day http://skl.sh/1aEu610
This social media marketing presentation is the first in a series developed for the Kinnelon NJ library to place social media marketing into perspective. It's particularly relevant for those wanting to use the tools of social media to promote themselves and/or their businesses and raise their professional profile online. With more and more customers and companies beginning online when they search for resources, it matters to be found online.
The first session puts social media into context. Subsequent sessions will examine specific social networking platforms and address audience questions.
For more information about the series, see http://smokerise-nj.blogspot.com/2011/06/social-media-series-at-kinnelon-library.html
What Does Social Media Marketing Have to Do With Real Estate?
Social Media has been in existence for most of us for less than a decade. Remember 2004? That was pre-Facebook. Pre-Twitter. Infancy of LinkedIn. In a few years, social media sites have attracted so many users that they rival large nations.
It didn't take long for marketers to jump on board. Social Media Marketing is the buzzword for all types of businesses today, including real estate. Wherever you find a collection of human beings...marketers will be there too. social media marketing
Social Media Marketing was a $6.1 billion business in 2013, according to UnifiedSocial.com. Naturally, real estate marketing is going social.
But how does social media really fit into the real estate space? I'd like to explore some myths about real estate and social media marketing, as well as some of the truths as I see them.
Myths About Real Estate and Social Media Marketing That Sellers Should Know
Promises I've Heard from Real Estate Agents:
"I'll share your listing on all my social media platforms...Facebook, Twitter, LinkedIn..."
While sharing your listing to their social media contacts sounds like a good way to broadcast your home, let's stop and examine that for a minute.
Facebook: The average agent has 172 likes on their Facebook business page. Of those, only about 10% ever see the posts, due to Facebook's push toward monitization.
With advertising and sponsored posts, your listing can be seen by specific demographics who might be actually interested in your home. But the jury is out on whether people come to Facebook to look for real estate. While 92% of homebuyers are looking online, most are looking on real estate specific websites, like Zillow, Realtor.com and Trulia.
Many agents are friends with other agents, those who already see your listing on the Multiple List Service. It's also safe to say, as with most people on Facebook, high school friends and friends of friends from other parts of the country probably aren't interested in your listing.
By tweeting your listing on Twitter, again, the average agent will get your listing in front of 10% of their 200 contacts...for about 18 minutess. If they are savvy about using hashtags your listing will stand a better chance of being found by someone who is looking for #realestate in #yourcity, but that will most likely be another agent.
2. "I'll blog about your listing and get it in front of thousands."Blogging is an important part of the overall social media strategy of a real estate agent. Producing consistent, getting your home ready for the markethelpful content on a website will get that website found in local searches that homebuyers are conducting.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Engaging Community through Content Marketing - Not Just another Social Media ...Elizabeth Quintanilla, MBA
Engaging Community through Content Marketing - Not Just another Social Media Presentation!
Gave this presentation at Texas State in San Marcus, Texas on October 25th, 2010. The audience was very engaged and enjoyed it!
Elizabeth Quintanilla
How to Generate Revenue from Inbound MarketingRyan Hanley
Inbound marketing holds the key to small business growth in today's business landscape. In this presentation we discuss inbound marketing, content marketing and social media marketing concepts and strategies that can, if implemented with belief and dedication, drive exponential growth for small businesses, despite their Big Box competitors.
How to use Twitter to optimize your business and learn how to #HugYourHaters in the process.
Learn how to leverage this powerful social media tool for customer service.
Iowa REALTOR Convention - Digital MarketingMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
* Develop an online brand that expresses who you are and helps you maintain a consistent online presence. * Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable. * Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing. * Incorporate public relations strategies into your marketing plan and be your own publicist.
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...Philip Calvert
Slide deck from Philip Calvert's Social Media and LinkedIn workshop for IFAs and Financial Planners on 26th September 2013
For in-house LinkedIn workshops or conference speeches on how to apply Social Media and LinkedIn in the changing world of sales, please contact Philip Calvert via www.philipcalvert.com
Join our Internet Marketing and Social Media Club for IFAs and Financial Planners here:
http://www.ifalife.com/InternetMarketingClub
A deck I presented in 2011 at an AMA meeting along w/ Ramsey Mohsen & Chris Kovac. Social media, influencer relationship management, American Marketing Association
LinkedIn and Social Media for IFAs and Financial PlannersPhilip Calvert
The IFA and Financial Planner’s Guide to Social Media and LinkedIn.
For details of our next LinkedIn training for IFAs, Financial Planners, Wealth Managers and Financial Advisers, contact: events@ifalife.com
Social Works - Social Media Marketing 101 for Small BusinessReLaunchU
This presentation was delivered to live audiences by Marguerite Inscoe, Small Business Strategist and Marketing Consultant of ReLaunchU. Learn more about her small business consulting and coaching at http://relaunchuoff.com
Social Media Selling - Creating Your Social Selling SystemRevenue Love, LLC.
Social Media Selling - learn how to create the ultimate social media selling system in this slide deck.
This course was launched for paid members on the BCGurus.com website, you can view the entire 6 part series by visiting - http://www.bcgurus.com/tutorials/introduction-to-social-selling-part-3
Created by Jonathan Hinshaw, www.ebwaycreative.com
When people visit your company’s social media sites do they get a singular look and feel every time or do they find your social media branding confusing? Sites like Twitter have been going strong for 9 years, Facebook for 11 years and LinkedIn for 12! The verdict is, they aren’t going away soon and if you are on them, you need a unified look, feel and voice across your social platforms. Expert Holly Solomon will help you understand the current trends in social media today and discuss branding you and your company through social media. We will discuss the importance of consistency in your branding efforts and share tips and tricks in being successful in the most commonly used social platforms used today.
During this session you will learn some great tips on branding and using social media tools to allow your social launch to be successful:
-Understand why consistency in your brand/image is essential
-Tips in using Facebook and LinkedIn
-Examples of engaging content to use in your social posts
-How to monitor your network for valuable information
There are hundreds of tips and information on the use of Social Media but the bottom line is you need to invest time and energy to learn and take action.
Let us save you time, money and energy by attending our free session of Social Media Fast Track.
Social Media Fast Track is a 2.5 hour session on Social Media at its best, and it covers:
• Why, How and When your Business should use Social Media
• The Top 5 Social Media Platforms in Thailand in 2013
• Setting Objectives and How to Measure Results
• The Most up-to-date Social Media Overview
• Case Studies and Tips
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
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https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
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https://skyeresidences.com/queen-suite-with-sofa-bed/
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https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
1. Marketing Your Product on Social
Media
Cliff Ennico
Attorney and Small Business Consultant
2490 Black Rock Turnpike, # 354
Fairfield, Connecticut 06825-2400, U.S.A.
Tel.: (203) 254 1727
Fax: (203) 254 8195
e-Mail: crennico@gmail.com
Web: www.succeedinginyourbusiness.com
2. Disclaimers
• Views expressed in this program are Cliff
Ennico’s own, and do not reflect the views of
The Entrepreneurship Foundation, Fairfield
University, its faculty or indeed anyone else.
• Legal and tax information presented in this
program SHOULD NOT be relied upon as
legal or tax advice, which can only be given
by a lawyer, accountant or other professional
licensed to practice in your state.
• Nobody knows everything there is to know
about SM
• “Do as I say, not as I do . . . “
3. Marketing 101
• It may be too late . . .
• If you build it, they (very frequently) won’t
come
• Should do thorough market research
before you develop product
• Better yet, design your product with the
market in mind (“lean startup”)
4. Marketing 101
• The “Four P’s” of Marketing
– Product
– Packaging
– Pricing
– Promotion
• The Three Keys to Successful Marketing
– Focus on prospect’s “fears” and “passions”
• www.youtube.com, search for “Cliff Ennico channel”
– Focus on “benefits,” not “features”
– Don’t oversell: “Successful marketers have a touch of
larceny in their souls”
5. What Is “Social Media”?
• Also referred to as “Web 2.0” – a category
of websites that is based on user
participation and user-generated content
• Or “the [illegitimate] stepchild of a website
and a blog, incorporating the worst
elements of each”
• Key: the site is “interactive” and
(sometimes) “public”
6. Types of SM Sites
• Networking sites
– Facebook, Myspace, LinkedIn, Google+
• News and “bookmarking” sites
– Digg, Newsvine, Delicious, Reddit
• Media sharing sites
– Flickr, Instagram, Pinterest, Snapchat
• Microblog and “broadcast” sites
– Tumblr, Twitter, Friendfeed, Plurk
7. Examples of “Social Media” Sites
• LinkedIn®: commonly used for business networking, job
searches, and recruiting
• Facebook® and MySpace®: commonly used for
friends/family members to keep in touch with each other;
users can post what is on their minds for friends (or “fans”) to
read
• Twitter®: users post “tweets” of up to 140 characters that
answer “what are you doing right now?”
• YouTube®: users create and post videos to their “channel”
• Instagram®: an online “bulletin board” for photographs and
graphic images (owned by Facebook)
• Pinterest®: another photo sharing site
• Snapchat®: photo/video sharing site where posts disappear
after one to 10 seconds like “Mission Impossible”
8. SM is Becoming All-Pervasive
• More than 1 in 3 Americans have Facebook
pages
• Facebook is the largest country in the world
(1.44 billion “monthly active” users; China has
1.36 billion people)
• Twitter has roughly 236 million “monthly active”
users
• MySpace still has roughly 50.6 million users
• Virtually every American between the ages of 10
and 25 is SM’ly active
9. Implications for Your Business
• 80% of small business marketers plan to increase their
use of SM this year*
• 58% of small business marketers spend at least 10
minutes on SM marketing per day (46% more than one
hour/day)*
• Businesses gain a 185% lift in in Web traffic after
achieving 1,000 Facebook “likes”*
• Businesses with 51 to 100 Twitter followers generate
106% more traffic than those with 25 or fewer followers
• Many businesses see an increase in their search engine
rankings if they are active on SM*
– * source: www.marketmesuite.com
10. Implications for Your Customers
• 57% of businesses have generated customers
through LinkedIn®
– 48% Twitter®
– 42% Facebook®*
• 46% of online users count on SM when making
purchasing decisions*
• 50% of shoppers have bought something based
on a recommendation made through SM*
• 71% of SM users are more likely to buy from a
business they are connected with through SM*
– *source: www.marketmesuite.com
11. Implications for Society
• Our lives are now much more public (“The Circle” by
Dave Eggers)
• We are untethered to a specific physical space, but
tethered to our technology (and the Internet)
• We all have personal brands that must be maintained
(“Life: the Movie” by Neal Postman)
• We all believe we have something to say or share (but
are our lives truly unique?)
• We believe “the crowd” knows more than individuals do
• SM currency is reputation and perceived expertise, NOT
experience, title or affiliation (“The Cult of the Amateur”
by Andrew Keen)
12. SM Marketing: Getting Started
• Know Your Objectives: Are You
– Looking for new customers,
– Looking to build “brand loyalty” among existing customers,
– Building a professional network, and/or
– Driving traffic to your business website?
• Do Your Clients/Customers Hang Out on SM?
• How Much Time Do You Have for Daily SM Activity?
• Are You Running More Than One Business?
– Some sites do not allow you to set up multiple SM pages with
different “profiles”
– May confuse people by having several businesses on one SM
page
13. Why SM Is No Substitute for
a Website
• You can sell goods and services from your SM
pages, BUT
• The better practice is to use SM to drive traffic to
your business Website and sell from there.
• Why?
– People expect that you have one;
– You can keep 100% of the profits you make; and
– You can use your own Terms of Service (TOS) and
Privacy Policy rather than the SM site’s;
– If you are selling creative works, you avoid some SM
sites’ policy of “owning all rights” to images posted on
the site
14. SM Marketing Tip # 1
• Share “cool, compelling content” to your
target audience
– Must be entertaining AND informative
– How-to articles and video tutorials
– Interviews
– Webinars and Podcasts
– Reviews and Ratings (but be careful!)
– Market reports
• “Pull,” don’t “push”
15. SM Marketing Tip # 2
• Share content to a SM platform when
traffic is at its peak:
– Facebook®: 1 pm to 4 pm EST
– Twitter®: 1 pm to 3 pm EST
– LinkedIn®: 7 am to 9 am, 5 pm to 6 pm EST
– Google+®: 9 am to 11 am EST
– Pinterest®: 2 pm to 4 pm, 8 pm to 1 am EST*
• *source: www.marketmesuite.com
16. SM Marketing Tip # 3
• To start discussions and keep the “buzz”
going, ask questions
– DO ask “open ended” questions
– DO ask questions about your industry or
niche
– DON’T ask “yes or no” questions
– DON’T make every question about your
products or services
17. SM Marketing Tip # 4
• Use SM for customer support and feedback
collection
– 50% of online customers expect SMBs to provide
customer support on Facebook®, but only 23%
actually do
– Only 42% of SMBs use SM to solicit customer
feedback;
– 56% of customer “tweets” to SMBs are ignored;
– 12% of SMBs do not take any action to respond to
negative SMB posts*
• *source: www.marketmesuite.com
18. SM Marketing Tip # 5
• Choose the Right SM Platform for Your
Business
– B2C businesses: Facebook®
– B2B businesses and professional services:
LinkedIn®
– “Impulse” buys: Pinterest® and Instagram®
– Entertainment: Myspace®
– Celebrities and personal brands: Twitter®
• * source: www.myaffordablemarketing.com
19. SM Marketing Tip # 6
• Stay Focused and Don’t Spread Yourself Too Thin
– 30% of SMBs find LinkedIn® helpful;
– 22% of SMBs find Facebook® helpful;
– 14% of SMBs find Twitter® helpful;
– 13% of SMBs find YouTube® helpful;
– 7% of SMBs find Google+® helpful;
– 2% of SMBs find Pinterest® helpful;
– 11% of SMBs find other sites helpful.*
• You Don’t Have to Be Everywhere, But Grab the Real
Estate
• Don’t Overlook “Microsites” for Highly Targeted
Communities
– *source: Wall Street Journal
20. SM Marketing Tip # 7
• Measure Your SM Performance
– “Friends” and “followers” are great, but if they’re not
generating sales, leads or website traffic, throw them
under the bus
– “Listening” to SM data in “real time” so you can
• Benchmark against your competitors
• Learn which demographics are most active
• Track content performance
• Top 50 SM analytics tools:
http://socialmediatoday.com/pamdyer/1458746/5
0-top-tools-social-media-monitoring-analytics-
and-management-2013
21. Legal Issues of SM Marketing
[Part 1]
• Your advertising on SM must be “truthful and not
misleading”
– Must be prepared to back up all claims
• SM postings, blogs or reviews recommending
products or services may qualify as
“endorsements” or “testimonials” subject to FTC
regulation:
– Cannot say you use a product if in fact you don’t
– May have to disclose if person making endorsement
receives compensation of any kind for doing so
22. Legal Issues of SM Marketing
[Part 2]
• Your advertising “tweets” may violate anti-spam
laws (CAN-SPAM Act of 2003)
– You must give followers the chance to stop following
you if they don’t want to receive your “tweets”
– You cannot send “tweets” to people who have not
registered as a follower, or who have ceased
following you
– Must include a physical mailing address in all “tweets”
– Header must be honest and not misleading
– Suggestion: personalize your “tweets” so you have a
personal connection to your follower
23. Should You Post Specific Content
to a SM Website?
• The “political opponent” test:
“If you were ever to run for public
office, and your opponent’s campaign
got hold of this posting, would
you be concerned?”
24. Three Things Your Great-Grandma
Knew About SM
• “People judge you by the company you
keep”
• “To have friends, you must be a friend”
• “If you can’t say something nice about
someone, don’t say anything at all”