The document discusses Tweetajob, a solution for employers to post jobs on Twitter. It finds that 71% of recruiters are on Twitter, though results are mixed. While around 200 jobs are posted per minute on Twitter, most employers have few followers. Tweetajob aims to improve this by geotargeting tweets so jobseekers only receive relevant notices, and through search engine optimization to expand exposure. Employers can choose monthly posting packages or an automated Attract package to engage talent through Twitter.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
September BPN: How to Make the Most of Your Employee Volunteer ProgramVolunteerMatch
Employee Volunteer Programs (EVP) are becoming more and more commonplace in companies nowadays. Not only are they more anticipated by employees, the companies themselves are asking for more out of their EVP. From helping recruit talent, to increasing retention by making employees happier, healthier, and more productive, to growing brand reputation, building an EVP has no downside. But how can you find the right tools to do it right?
Join VolunteerMatch’s Directors of VolunteerMatch Solutions, Seth Thompson and Niccolina Clements, as they share a behind the scenes look at how to make the most of your Employee Volunteer Program through VolunteerMatch Solutions. Their expertise in corporate solutions will provide you with insight on what to think about when looking to start the perfect EVP and how the experience should be for the admin as well as for your employees. If you are stuck or overwhelmed on where to start or simply looking to switch to a new EVP management tool, this webinar will give you an insider’s look at building the right program for you and your company.
LikeJobs Social Recruitment Solutions - Make every team member a Recruiter!stonster
LikeJobs is a social recruitment solution that allows you to turn every team member into a recruiter, leveraging their social networks, and their friends social networks.
Turn social media into your power recruitment tool with our cloud based solution.
LikeJobs Solutions also has a comprehensive Applicant Tracking Solution built into the platform.
Email sean@likejobs.com for a demonstration now.
Lessons learned from growing LinkedIn to 400m members - Growth Hackers Confer...Aatif Awan
Aatif Awan, Head of Growth & International products at LinkedIn, shares LinkedIn's growth story, why principles matter more than tactics and other lessons learned from growing to 400M members.
71% of marketing executives report feelings of burnout. The most common complaint is that they don't have enough time. What can you do to improve your time management as a marketing executive?
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
Proven App Marketing Strategies for Social AppsInMobi
In 2012, Facebook & WhatsApp dominated the social networking space on mobile devices, accounting for 85% of the usage in North America and securing the #1 position in most markets. However, in 2013, Asian newcomers such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices. The success of Asian players has carved out a path for other players to break into new global segments with better monetization. Find out what it really takes to make your social & communication apps a whopping success!
You'll learn about: Top countries, platforms, and devices to target when launching a messaging app Most effective ways of spending your marketing budget - distribution across countries, different channels Life Time Value of users from different segments Pricing strategies for promoting social apps Campaign best practices while promoting social apps on ad networks Proven monetization tactics / strategies for different markets
In case you have any questions you would like us to address in webinar, feel free to drop us an email at developer@inmobi.com and we will try our best to address your questions.
This presentation was made by Ms.Mahak Sharma as part of the InMobi insights webinar series. You may check out the full recording of this webinar at http://www.youtube.com/watch?v=ZxlLD0ch_No
There are a ton of free tools out there...but are they any good?
Why waste the time to figure out what works and what doesn't when you can learn from the experts at Here's My Chance! From marketing to project management, social media engagement to time tracking, we'll walk you through the top tools that we love using with our clients and partnering organizations.
Join Kevin Colahan, COO of Here's My Chance, for this informative and valuable presentation. We'll explore the latest and greatest tools and resources to get a step ahead of the competition.
How to get ahead of your competitors online in 2011. We look at what will be happening in search marketing, social media and web analytics to help businesses get advantage online.
The talk was given to over 60 business owners and marketing managers in Bournemouth, Dorset and received huge praise from all attendees.
seo, search, ppc, local listings, social, facebook, linkedin, analytics, google, adwords, bing, yahoo, success, results, 2011, online marketing, tracking, usability
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
Let's understand how can we generate sales lead by various ways. Here I will help you to understand many aspects of sales lead generation. I have explain the ways like Landing Page Optimization, Social Media Marketing, Offline Strategies, User Reviews and Referral Programs and some other lead generation tools and services.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
September BPN: How to Make the Most of Your Employee Volunteer ProgramVolunteerMatch
Employee Volunteer Programs (EVP) are becoming more and more commonplace in companies nowadays. Not only are they more anticipated by employees, the companies themselves are asking for more out of their EVP. From helping recruit talent, to increasing retention by making employees happier, healthier, and more productive, to growing brand reputation, building an EVP has no downside. But how can you find the right tools to do it right?
Join VolunteerMatch’s Directors of VolunteerMatch Solutions, Seth Thompson and Niccolina Clements, as they share a behind the scenes look at how to make the most of your Employee Volunteer Program through VolunteerMatch Solutions. Their expertise in corporate solutions will provide you with insight on what to think about when looking to start the perfect EVP and how the experience should be for the admin as well as for your employees. If you are stuck or overwhelmed on where to start or simply looking to switch to a new EVP management tool, this webinar will give you an insider’s look at building the right program for you and your company.
LikeJobs Social Recruitment Solutions - Make every team member a Recruiter!stonster
LikeJobs is a social recruitment solution that allows you to turn every team member into a recruiter, leveraging their social networks, and their friends social networks.
Turn social media into your power recruitment tool with our cloud based solution.
LikeJobs Solutions also has a comprehensive Applicant Tracking Solution built into the platform.
Email sean@likejobs.com for a demonstration now.
Lessons learned from growing LinkedIn to 400m members - Growth Hackers Confer...Aatif Awan
Aatif Awan, Head of Growth & International products at LinkedIn, shares LinkedIn's growth story, why principles matter more than tactics and other lessons learned from growing to 400M members.
71% of marketing executives report feelings of burnout. The most common complaint is that they don't have enough time. What can you do to improve your time management as a marketing executive?
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
Proven App Marketing Strategies for Social AppsInMobi
In 2012, Facebook & WhatsApp dominated the social networking space on mobile devices, accounting for 85% of the usage in North America and securing the #1 position in most markets. However, in 2013, Asian newcomers such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices. The success of Asian players has carved out a path for other players to break into new global segments with better monetization. Find out what it really takes to make your social & communication apps a whopping success!
You'll learn about: Top countries, platforms, and devices to target when launching a messaging app Most effective ways of spending your marketing budget - distribution across countries, different channels Life Time Value of users from different segments Pricing strategies for promoting social apps Campaign best practices while promoting social apps on ad networks Proven monetization tactics / strategies for different markets
In case you have any questions you would like us to address in webinar, feel free to drop us an email at developer@inmobi.com and we will try our best to address your questions.
This presentation was made by Ms.Mahak Sharma as part of the InMobi insights webinar series. You may check out the full recording of this webinar at http://www.youtube.com/watch?v=ZxlLD0ch_No
There are a ton of free tools out there...but are they any good?
Why waste the time to figure out what works and what doesn't when you can learn from the experts at Here's My Chance! From marketing to project management, social media engagement to time tracking, we'll walk you through the top tools that we love using with our clients and partnering organizations.
Join Kevin Colahan, COO of Here's My Chance, for this informative and valuable presentation. We'll explore the latest and greatest tools and resources to get a step ahead of the competition.
How to get ahead of your competitors online in 2011. We look at what will be happening in search marketing, social media and web analytics to help businesses get advantage online.
The talk was given to over 60 business owners and marketing managers in Bournemouth, Dorset and received huge praise from all attendees.
seo, search, ppc, local listings, social, facebook, linkedin, analytics, google, adwords, bing, yahoo, success, results, 2011, online marketing, tracking, usability
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
Let's understand how can we generate sales lead by various ways. Here I will help you to understand many aspects of sales lead generation. I have explain the ways like Landing Page Optimization, Social Media Marketing, Offline Strategies, User Reviews and Referral Programs and some other lead generation tools and services.
2. Is Twitter an Effective
Recruiting Platform?
• Do jobseekers use Twitter?
• Is it a time waster?
• Will Twitter produce measurable
results?
• Is it scalable?
3. Informal Survey of Recruiters:
Do You Twitter?
• 71% - YES
• 14% - Not Yet
• 14% - No
• 5% Good Results
• 12% Mixed Results
• 14% Poor Results
• 55% Plan to try
4. One Billion Twitter Users by
2013
• Current conservative estimate:18
million users access monthly
– Represents 11% of internet users
– 26 million users predicted in 2010
• Male and female users, many
accessing Twitter while at work or
via mobile device
Source: emarketer.com
5. The majority of Twitter
Users are mid-career
Source: Google Analytics
9. Applications of Twitter
for Recruiting
• Advertise positions to active and
semi-active jobseekers
• Build Talent Communities
• Promote employer brand
• Integrate with other social media and
recruiting tools
• Identify passive candidates/lead
generation
12. Fire Hose Approach
• Invest time and resources to build a
following
• Post jobs manually or through a feed
• Cannot control relevance of tweets
• Excessive volume (even jobseekers
don’t like spam)
• No SEO – wasted opportunity
14. The Tweetajob Approach
• Improves the jobseeker experience; our
patent-pending geotargeting technology is
best-in-class
• Provides greater exposure through SEO
• Allows employers to focus on building
relationships and strengthening the employer
brand
• Engages your current pipeline, and attracts
new talent
18. We simplify Twitter for
jobseekers and recruiters
• Recruiters use simple interface to post jobs,
or submit jobs through an XML feed
• Tweetajob posts jobs instantly/ automatically
• Jobseekers select desired geography and
job categories to receive only relevant job
tweets
• Jobseekers receive tweets instantly via
Twitter or mobile device (sms message)
20. Posting Package
• Monthly subscription
– Unlimited tweets
– Includes SEO Upgrade
– Good value, if you tweet 20 or more
jobs monthly
• Pricing determined by number of
users
• No branding or automation
21. Tweetajob Attract™
• White label service that automates job
tweets (via xml feed) – unlimited
postings!
• Seamless, Branded Twitter presence
(microsite)
• Widgets help you inform and attract
your talent community
• Collect exclusive passive candidate
data
• Substantial value for organizations with
high volume/unique needs
22. Your Career Site,
Our Technology
Receive job notifications
via Twitter by clicking
here!
Your Company
24. Connect with us!
– @tweetajob
– @peopleshark
– Facebook, LinkedIn and Newsletter
Editor's Notes
We can help you eliminate the noise, makes us a valuable recruiting solution
Add survey results
Harness the power – can be productive
Competing with do-it-yourself, focused recruiting efforts
Brand, exposure – they can be turned off by your brand if they receive stuff that’s not of interest
The ability to target is very important