Presentation from the workshop session of the Stronger Together Conference 7th July 2015

1. The Keeping Abreast Fashion Show
Case study using Twitter

2. Chris Greenfield
• Emigrated to Norfolk in 1996
• Co own Bright Yellow Marketing
• Hootsuite Certified Professional in 2011
• Brand Ambassador for Hootsuite in 2014
• Volunteer with Norwich Astronomical Society

3. Keeping Abreast
Breast Cancer Reconstruction Support Group
http://www.keepingabreast.org.uk/

4. Keeping Abreast Fashion Show
• A yearly fashion show (23/24 April)
• Models are breast cancer patients and volunteers

5. Keeping Abreast
Challenges
• 4/5 weeks until the show
• Small audience on Twitter
Positives
• Great connections with local
businesses
• Superb Content

6. Keeping Abreast
The Plan
• Thank the Sponsors and Supporters
• Tell the stories of the participants
• Capture and publicise the spirit of the show
• Sell tickets to the event
• In 140 characters or less

7. Keeping Abreast

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11. Keeping Abreast
Results
• A few spaces unsold day 1
• Sold out day 2

12. Keeping Abreast
Takeaways
• Use a tool to monitor Twitter
• Use a tool to post your tweets at optimum times
• Use images / videos

13. Keeping Abreast
Finally
“People buy for their reasons, not yours, so make your messages about
them!”
Kim Walsh-Phillips