TWITTER CARDS
TO DRIVE
ENGAGEMENT
PRESENTED BY
GREG TRUJILLO & CAROLYN CAPERN
Tweet Along: @CTSocializer | #FLBlogCon
What is a
Twitter Card?
allows website owners to
attach rich photos, videos
and media experience to
tweets that drive traffic
to your website
How Do Twitter Cards Help
Generate Engagement?
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ADDED VISIBILITY
MULTIMEDIA OPPORTUNITIES
E-COMMERCE BENEFITS
Types of Twitter Cards
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APP CARD
Types of Twitter Cards
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PLAYER CARD
Types of Twitter Cards
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SUMMARY CARD
Types of Twitter Cards
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LARGE PHOTO
SUMMARY CARD
Types of Twitter Cards
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PHOTO CARD
Types of Twitter Cards
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GALLERY CARD
How Could I Use Twitter Cards?
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SO HOW DO I
SET UP A TWITTER CARD?
For Blogger, Tumblr, or Another CMS…
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For Self-Hosted WordPress…
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Twitter Card Validator
http://cards-dev.twitter.com/validator
64%increase in URL clicks when using Website Cards
(Source: Three)
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Website or Lead Generation Cards
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ANALYTICS
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INFLUENCER
MONITORING
ANALYTICS
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PERFORMANCE
BENCHMARKS
ANALYTICS
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MOST-CLICKED
TWEETS
KEY TAKEAWAYS
#FLBlogCon
#1
Use multiple types of Twitter Cards to better
display your different types of content.
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#2
Implement Twitter Cards using WordPress
plugins or via code if you use Tumblr, Medium,
Blogger, or another CMS.
#FLBlogCon
#3
Twitter Cards can help to increase your
content’s visibility – and paid ads can give them
an extra boost.
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QUESTIONS?
GREG TRUJILLO & CAROLYN CAPERN
plus.google.com/+CTSocial | @CTSocializer
www.ct-social.com
projects@ct-social.com
#FLBlogCon

Twitter Cards to Drive Engagement