The document provides an introduction to Twitter and how it can be used for business purposes. It discusses key Twitter terminology like tweets, hashtags, mentions and direct messages. It also provides tips on using images and links, engaging with other accounts, scheduling posts and creating effective content. The document aims to help users understand Twitter and how to grow their follower base.

1. Twitter: an introduction
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2. Why Twitter?
• 336 million monthly active users
• Discover what's happening around the world right now
• Increase your business awareness
• Provide timely customer service
• Connect with potential customers, brand advocates and influencers
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3. 3

4. 4

5. Due to Debbie being passionate about using
local ingredients where she can she’s a
member of Hampshire Fare @HampshireFare
and many of her products carry the New Forest
Marque. On a recent visit to the Hampshire
Fare offices she left them a sample of her hand
wash.
They later tweeted a picture tagging her twitter
handle @NewForestAromas :
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6. This got exposure on their feed with their larger number of followers. In
addition Debbie followed up publicly with a thank you tweet:
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7. Within the hour of this exposure on
twitter Debbie was followed by River
Cottage Canteen Winchester
@WinCanteen who checked out her
well constructed twitter bio and gave
her a ring to say they were currently
using one product in their customer
bathrooms but were looking for a local
product such as New Forest
Aromatics.
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8. A winning bio
• You only get 160 characters!
• Tell what you really do or are.
• Include keywords in relation to your business
• Humanise it
Don’t feel bad talking about yourself - That’s sort of the idea of a bio.
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9. A winning bio

10. Losing the egg
Your Twitter profile is the most important landing
page for your personal or business brand.
• Profile photo
(recommended dimensions are 400x400 pixels)
• Ideally, use the same photo on Twitter,
Facebook, LinkedIn etc

11. Losing the egg
You want something
that is clear and
recognisable in the
feed

12. Losing the egg

13. Losing the egg
• Header photo
(recommended dimensions are 1500x500 pixels)

14. Losing the egg
• Header photo
(recommended dimensions are 1500x500 pixels)

15. Losing the egg
• Header photo
(recommended dimensions are 1500x500 pixels)

16. Twitter Terminology
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17. Tweet
A Tweet is a message posted on Twitter
Messages consisting of 280 characters or less.
It can contain text, photos, links and videos. It’s important to note that whenever
you include any of these things they will be counted as a link and automatically
take up to 22 characters.
Twitter Terminology1
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18. Twitter Terminology
Reply
Click ‘reply’ to respond to a Tweet. Replying to a Tweet is a nice way to
build relationships with your followers and join in conversations.
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19. Twitter Terminology
Retweet
A Retweet is where you choose to take a Tweet from someone else and Tweet it
to your own followers.
You can either do this directly with the Retweet button or you can add your own
message and include the letters “RT” ahead of the content that you are
Retweeting.
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20. Twitter Terminology
Like
Liking something is a great way of acknowledging or showing your appreciation for a T
It can also be useful to use as a bookmarking tool if you want to easily find a Tweet ag
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21. Twitter Terminology
Hashtag
A hashtag is any word, or phrase without spaces,
beginning with the # symbol.
People use hashtags to organise conversations
and make it easier to find all content related to a
given topic.
Click on a hashtag to go directly to the search
results for that term.
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Twitter tip - only use a maximum of 2/3 hashtags in a tweet
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22. Twitter Terminology
Mention
Bring a Tweet to another person’s attention by including their @username in your me
You could use it to ask someone a question, to thank them or simply to highlight a pie
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23. Twitter Terminology
Direct Messages
Direct Messages are private messages sent from one Twitter user to other Twitter use
You can use Direct Messages to communicate privately with a single person or with a
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24. Following People
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25. Following People
• Local businesses that you would like to network with
• Industry leaders in your area of business
• Customers
• Look at the suggestions from twitter
• Search by hashtag
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26. Using Hashtags
Example
You’re a butcher in Lymington
It’s bbq season.
You can search for #bbq and #Lymington.
This will list every person who has tweeted about having a bbq in Lymington.
You could then engage with them by sending a tweet saying
‘We have the best burgers in town, on special offer today 6 for £4’ #bbq #Lymington’
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27. Using Links in Tweets
• Type or paste the URL into the Tweet
box on twitter.com.
• A URL of any length will be altered to
22 characters, even if the link itself is
less than 22 characters long. Your
character count will reflect this.
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28. Using Images in Tweets
• Best size:
1024px x 512 px
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29. Using Images in Tweets
• New collages
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30. Twitter tools
Image tools
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31. Twitter tools
Scheduling Tools
Tweetdeck

32. Ideas for content
Start by creating a Tweet calendar to help you plan your content and get into th
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Promotions
Build follower
loyalty with an
exclusive sale or
discount that can
be redeemed
online or in-store
using a special
code.
Behind-the-
scenes
Tweet a photo or
video that
showcases your
business
operations or
work
environment.
Helpful tips
Create a regular
series of Tweets
that are
informative or
surprising.
Customer
spotlight
Respond to
questions or
highlight a
positive review to
show your
customers how
much you
appreciate them.
Be sure to
mention the
@username of
the customer in
your Tweet.
Feature industry
experts or news
For #FF (Follow
Friday),
encourage
followers to learn
more from
industry
influencers. Or
you can Retweet
content from
them that is
relevant to your
business.
Community/indu
stry spotlights
It takes a
community to
build a business.
Call out
neighbourhood
events, charities,
fundraisers and
nonprofits that
you support.
Focus on your
people
Highlight the
people who help
run your company
by Tweeting
photos of them
hard at work and
having fun.
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33. How to grow your followers
Add a Follow button to your website
This tactic can drive awareness for your Twitter account while making it easy for
people to follow your business by clicking on any of your web pages.
Promote your @username everywhere
Don’t just expect people to find you on Twitter. Give them visual cues by putting
your @username on online and offline collateral like business cards or store
signage.
Get found with hashtags
Join industry-related conversations and connect with influencers through hashtags

34. Twitter Moments
Twitter Moments enable users to stitch together multiple tweets into slideshow-like
stories. When they originally launched, Moments were intended to help Twitter
users keep up with what the world is talking about at any given time without having
to follow loads of new people or watch trending topics closely.
Twitter’s recommendation is to keep Moments around 10 tweets long. And the
company also advises to include a mix of photos, videos, GIFs and Vines to keep
your viewers engaged. Great for events
Learn how to make a moment: https://blog.bufferapp.com/twitter-moments

35. Twitter Moments

36. Useful resources:
http://www.purple-dog.co.uk/twitter-chats/
http://www.purple-dog.co.uk/what-is-twitter-and-should-i-be-using-it-for-business/
http://www.purple-dog.co.uk/how-to-add-a-comment-to-a-retweet/
http://www.purple-dog.co.uk/how-to-improve-your-twitter-marketing/
http://www.purple-dog.co.uk/how-to-choose-your-twitter-profile-picture/
http://www.purple-dog.co.uk/what-you-need-to-know-about-twitter-hashtags/
http://www.purple-dog.co.uk/social-media-image-guide/
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