A review of key factors in the social media economy, including current social business models, impacts on other businesses, and how social builds new economic opportunities. Presented to Tufts University class on "Social Media: Participatory Culture and Content Creation in Society."
Twitter - Software Business Characterizationriahsathe
Twitter is a social media platform launched in 2006 that allows users to share messages called tweets. Tweets are limited to 280 characters. Twitter generates revenue through targeted advertising on the platform. While Twitter has over 300 million users, its lack of user demographic data limits its ability to charge high ad rates compared to competitors like Facebook. Twitter has made several acquisitions over the years to enhance its services, though some like Crashlytics were later acquired by other companies and did not prove profitable for Twitter.
This document discusses the effectiveness of social media marketing. It begins by defining social media as a means of two-way communication through social instruments. It then discusses the growth of internet and mobile users globally which has increased the importance of social media marketing. The document outlines several tools and strategies used for social media marketing, including websites, search ads, display ads, videos, microsites, online communities, email, mobile marketing, alliances, buzz marketing and viral marketing. It provides examples of successful and unsuccessful viral marketing campaigns.
A presentation on developing effective websites and social media marketing strategy to the rural sector. Presented at the marketing to the rural sector conference, Auckland NZ in September 2010
Acquisition of Twitter - The best way out?riahsathe
Twitter has bleeding financials, instability due to leadership and fierce competition. After conducting a macroeconomic analysis, financial forecast and competitive analysis, We present our assessment of the company's future.
Disclaimer - These views entirely represent our own and does not represent the views of our current or former employers in any way. This report is the outcome of an academic study,
Twitter Strategic Assessment - Studied the business model, assessed the company's financial health analyzing EBITDA and other metrics, did a macroeconomic analysis using techniques like SWOT and PESTLE analysis, did a 2-year forecast of the company and made strategic recommendations
The document discusses emerging trends in social media and new media. It covers the evolution from Web 1.0 to Web 2.0, and the rise of user-generated content through social media platforms. It also discusses how various technologies like videos, wikis, folksonomies, RSS feeds, mashups, and widgets are being used increasingly in business. Companies are adapting to changing consumer behaviors and the opportunities of social media.
Twitter is a social media company that allows users to share messages called tweets. The document recommends buying Twitter stock based on the company's consistent growth in monthly active users and future growth in digital advertising spending. Twitter generates most of its revenue from promoting tweets, accounts, and trends to advertisers. The Internet media industry is thriving due to innovation in mobile and social media.
A review of key factors in the social media economy, including current social business models, impacts on other businesses, and how social builds new economic opportunities. Presented to Tufts University class on "Social Media: Participatory Culture and Content Creation in Society."
Twitter - Software Business Characterizationriahsathe
Twitter is a social media platform launched in 2006 that allows users to share messages called tweets. Tweets are limited to 280 characters. Twitter generates revenue through targeted advertising on the platform. While Twitter has over 300 million users, its lack of user demographic data limits its ability to charge high ad rates compared to competitors like Facebook. Twitter has made several acquisitions over the years to enhance its services, though some like Crashlytics were later acquired by other companies and did not prove profitable for Twitter.
This document discusses the effectiveness of social media marketing. It begins by defining social media as a means of two-way communication through social instruments. It then discusses the growth of internet and mobile users globally which has increased the importance of social media marketing. The document outlines several tools and strategies used for social media marketing, including websites, search ads, display ads, videos, microsites, online communities, email, mobile marketing, alliances, buzz marketing and viral marketing. It provides examples of successful and unsuccessful viral marketing campaigns.
A presentation on developing effective websites and social media marketing strategy to the rural sector. Presented at the marketing to the rural sector conference, Auckland NZ in September 2010
Acquisition of Twitter - The best way out?riahsathe
Twitter has bleeding financials, instability due to leadership and fierce competition. After conducting a macroeconomic analysis, financial forecast and competitive analysis, We present our assessment of the company's future.
Disclaimer - These views entirely represent our own and does not represent the views of our current or former employers in any way. This report is the outcome of an academic study,
Twitter Strategic Assessment - Studied the business model, assessed the company's financial health analyzing EBITDA and other metrics, did a macroeconomic analysis using techniques like SWOT and PESTLE analysis, did a 2-year forecast of the company and made strategic recommendations
The document discusses emerging trends in social media and new media. It covers the evolution from Web 1.0 to Web 2.0, and the rise of user-generated content through social media platforms. It also discusses how various technologies like videos, wikis, folksonomies, RSS feeds, mashups, and widgets are being used increasingly in business. Companies are adapting to changing consumer behaviors and the opportunities of social media.
Twitter is a social media company that allows users to share messages called tweets. The document recommends buying Twitter stock based on the company's consistent growth in monthly active users and future growth in digital advertising spending. Twitter generates most of its revenue from promoting tweets, accounts, and trends to advertisers. The Internet media industry is thriving due to innovation in mobile and social media.
IDS403 society and technology final project part two_daria smith giraudDaria Smith Giraud
Social media originated from 1970s bulletin board systems and evolved through early platforms like Six Degrees in the 1990s. It is now a paradigm-shifting medium that impacts over 1.8 billion people or 15% of the global population connected to the internet. Social media transforms generations by shifting human evolution toward integrated platforms and networks, defining social norms and practices. It has integrated into online culture and shifted the cultural landscape, impacting various sectors of society through its four lenses of analysis.
Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015ArabNet ME
Speaker: Diya Murra, Account Director, The Online Project
Over the past two years, Saudis have changed their behavior in the way they interact, connect and engage on social media platforms. The Online Project's latest 2015 industry report emphasizes the up-to-date changes in Social Saudis in comparison to the 2013 report.
Social media has become a major cultural force and is changing how people communicate and interact online. Advertisers initially struggled to adapt to new media like the web and social networks, but are now using more sophisticated tactics like social games, video, and mobile to engage audiences. Effective social advertising meets user needs by being non-interruptive, valuable, and entertaining rather than just promoting products. The future of social media will see more integration across platforms and greater accountability and targeting capabilities for advertisers.
Use of social media to attract and engage new customer baseIAEME Publication
This document summarizes a research article from the International Journal of Management (IJM) that examines the use of social media to attract and engage new customers. The article discusses how social media has become an important tool for marketers to promote their brands, learn about customer opinions, and build relationships. It analyzes common social media platforms used by marketers like Facebook, Twitter, and YouTube. The document also explores factors that influence online consumer behavior and purchasing decisions, like word-of-mouth recommendations. Finally, the article reviews strategies used by marketers on social media to attract new customers, such as hosting online competitions and providing customized content and offers.
Twitter's new product Lightning aims to address stagnating user growth and engagement by providing a more immersive experience for viewing curated event content on Twitter. Lightning will organize tweets, images, and videos around specific events in a full-screen format accessible to both Twitter users and non-users. This could help reengage inactive users and attract new audiences, expanding Twitter's pool of user data and allowing it to better serve advertisers by facilitating targeted mobile advertising around live events. However, Lightning will require significant investment in curation tools and partnerships with media companies to deliver customized event content at scale.
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
The document discusses how digital communications have revolutionized since 2000. It notes that online advertising is growing even in recessions due to improved targeting and more creative ads. Social media and video have added new dimensions to online communication. People now expect information, ads, and services to be highly personalized and relevant based on their profiles, behaviors, locations, and devices. Search capabilities have expanded beyond keywords to provide more contextual and ambient findability of information. Mobile devices are always connected and personalized, and will continue gaining new sensing and interface capabilities. The conclusion emphasizes the need for brands and services to be findable, relevant, and engaging across digital platforms.
Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full fee paying students, primarily from China. This presentation outlines the use of Social Media as a way to attract and acquire Chinese students.
The document discusses trends that will shape the future of newspapers, including increased user-generated content, personalized and location-based media, and in-depth analytic journalism. It also presents examples like The Daily, a newspaper designed for the iPad that is highly interactive, and Flipboard, an application that filters online information. Newspapers will provide content across different media and use new business models like contextual advertising and micropayments to generate revenue in the digital age.
Financial Analysis and characterization of Twitterriahsathe
Twitter Inc. emerged as a leader in real-time data distribution. With a great product, Twitter has a powerful brand image. However, the company has a weak financial status. In addition to $2.26 Billion in debt, Twitter Inc has low margins, stagnated growth and is heading to a financial decline.
In this report, we aim to provide a detailed analysis of the financial health of Twitter Inc. and the financial characterization of the business.
Capture Renters & Retain Residents Through Popular New Media Channels: The Po...ktamira
With vacancies on the rise around the country, it is more critical than ever to incorporate new technology and media channels into the marketing mix to keep vacancies filled. During this presentation, participants will walk away with a comprehensive understanding of how to reach new renters through mobile technology and online video as well as how to building stronger connections with current residents—and turn them into ambassadors for their apartment community—through the most popular social networking sites.
eMarketer Webinar: Social Media Marketing on Mobile DeviceseMarketer
This webinar explores how consumers’ social media usage is shifting, how their social activities differ on the desktop vs. mobile, and what businesses can do to embrace the new opportunities that the mobile environment provides.
Mobile and Social Media ( http://www.socialgonemobile.com ) has arrived with new challenges and opportunities and is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with social networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .
Gillian Cook & Shaad Hamid Social Media Presentation at Oxford Brookes Univer...ShaadHamid
The rise of social media has led many brands to adopt social media strategies. The document discusses the growth of popular social networks like Facebook, Twitter, YouTube, and Google+ and how brands can benefit from a social media presence. It provides tips on setting goals and tactics for social media channels to increase brand awareness, customer engagement, and sales. The key recommendation is to align social media strategies with overall business goals and have the proper organizational structure in place to support social initiatives.
50 Powerful Statistics About Tech Mega Trends Affecting Every BusinessVala Afshar
Mobile devices and social media are driving major changes in how people access the internet and interact with businesses. Billions of mobile devices are in use worldwide and people are spending more time on their phones each day for activities like social networking and shopping. The rise of big data and cloud computing is also transforming businesses, with more information and computing power available to analyze customer behavior and improve products. Apps have become a primary way people use mobile devices, and their popularity is driving significant revenue growth.
Forget Digital.. Future of media is in the "Internet of Things"Avinash Jhangiani
Today may be about Digital but tomorrow Brands will have an ever large force to reckon with -- The Internet of Things -- a world of interconnected things, devices, people and everything around us with be able to talk and learn from each other.. imagine with this means for the world of brands, media, marketing and communications... the opportunities are infinite!
Technology Macro Trends - What Marketers Need to Know in 2014Percolate
In the last four years, we’ve seen tremendous upheavals in social channels, mobile adoption across the globe, and software that’s changed the way we live and work.
Technology has reshaped marketing.
To adapt to this new world, marketers need to first understand it. Here are some of the key technology macro trends that have redefined our industry.
Macro trends include:
- Growth of global internet users
- Venture financing of tech startups
- Photo sharing across mobile messaging platforms
- Mobile usage in China and the world
- Advertising revenue across Google, Facebook, and Twitter
- Education technology startups like Khan Academy
- YouTube stars and spectator gaming
Percolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform.
Learn more at: http://percolate.com
My thoughts on the future of social media in India, first presented at Adtech India April 2011. This presentation explores how India will change, what impact it will have on social media and what opportunities both brands & people can expect through social media
Influence of new media in creating new marketsShiraz Latiff
The document discusses how new media has shaped new markets through social revolutions. It outlines how the 2011 Arab Spring was driven by new media like social networks, mobile phones, and YouTube which allowed individuals to participate in protests. New media gives power to individuals by allowing real-time sharing of information. The rise of social media has created new opportunities for businesses, with over 70% using platforms like Facebook, Twitter, and LinkedIn. The document provides several examples of how companies have successfully used social media and new media platforms to engage customers, create new business models, and increase sales and profits. It concludes with ten rules for businesses to effectively engage on social media.
Lessons from the Twitter IPO on the cost of building an advertising funded st...Remco Marcelis
It can cost a lot to focus on building a user base before you monetize with advertising. It’s a high stakes game and you better have deep pockets yourself or have access to other people’s money to support potentially years of losses.
This Presentation looks at some of the learning’s from details released as part of Twitter’s IPO listing
Twitter's real-time mobile platform and suite of apps provide a trusted form of communication for media outlets and users around the world. The company is well positioned as more people shift to social media and mobile communications. While Twitter has experienced strong user growth, its focus is now on increasing engagement to drive monetization. The acquisitions of Vine and Periscope provide Twitter with powerful native mobile video apps as video becomes more prominent. However, Twitter faces challenges in sustaining user growth and engagement while increasing monetization from its various products and services.
Twitter is working to address declining user engagement by making the platform easier to use and understand. While monthly active users increased to 240 million, the number of timeline refreshes decreased, signaling that people are using Twitter less. Interface changes and a confusing experience for new users may be contributing to lower engagement. Twitter is focusing on recommendations, social commerce features, and partnerships to increase the time users spend on the platform.
IDS403 society and technology final project part two_daria smith giraudDaria Smith Giraud
Social media originated from 1970s bulletin board systems and evolved through early platforms like Six Degrees in the 1990s. It is now a paradigm-shifting medium that impacts over 1.8 billion people or 15% of the global population connected to the internet. Social media transforms generations by shifting human evolution toward integrated platforms and networks, defining social norms and practices. It has integrated into online culture and shifted the cultural landscape, impacting various sectors of society through its four lenses of analysis.
Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015ArabNet ME
Speaker: Diya Murra, Account Director, The Online Project
Over the past two years, Saudis have changed their behavior in the way they interact, connect and engage on social media platforms. The Online Project's latest 2015 industry report emphasizes the up-to-date changes in Social Saudis in comparison to the 2013 report.
Social media has become a major cultural force and is changing how people communicate and interact online. Advertisers initially struggled to adapt to new media like the web and social networks, but are now using more sophisticated tactics like social games, video, and mobile to engage audiences. Effective social advertising meets user needs by being non-interruptive, valuable, and entertaining rather than just promoting products. The future of social media will see more integration across platforms and greater accountability and targeting capabilities for advertisers.
Use of social media to attract and engage new customer baseIAEME Publication
This document summarizes a research article from the International Journal of Management (IJM) that examines the use of social media to attract and engage new customers. The article discusses how social media has become an important tool for marketers to promote their brands, learn about customer opinions, and build relationships. It analyzes common social media platforms used by marketers like Facebook, Twitter, and YouTube. The document also explores factors that influence online consumer behavior and purchasing decisions, like word-of-mouth recommendations. Finally, the article reviews strategies used by marketers on social media to attract new customers, such as hosting online competitions and providing customized content and offers.
Twitter's new product Lightning aims to address stagnating user growth and engagement by providing a more immersive experience for viewing curated event content on Twitter. Lightning will organize tweets, images, and videos around specific events in a full-screen format accessible to both Twitter users and non-users. This could help reengage inactive users and attract new audiences, expanding Twitter's pool of user data and allowing it to better serve advertisers by facilitating targeted mobile advertising around live events. However, Lightning will require significant investment in curation tools and partnerships with media companies to deliver customized event content at scale.
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
The document discusses how digital communications have revolutionized since 2000. It notes that online advertising is growing even in recessions due to improved targeting and more creative ads. Social media and video have added new dimensions to online communication. People now expect information, ads, and services to be highly personalized and relevant based on their profiles, behaviors, locations, and devices. Search capabilities have expanded beyond keywords to provide more contextual and ambient findability of information. Mobile devices are always connected and personalized, and will continue gaining new sensing and interface capabilities. The conclusion emphasizes the need for brands and services to be findable, relevant, and engaging across digital platforms.
Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full fee paying students, primarily from China. This presentation outlines the use of Social Media as a way to attract and acquire Chinese students.
The document discusses trends that will shape the future of newspapers, including increased user-generated content, personalized and location-based media, and in-depth analytic journalism. It also presents examples like The Daily, a newspaper designed for the iPad that is highly interactive, and Flipboard, an application that filters online information. Newspapers will provide content across different media and use new business models like contextual advertising and micropayments to generate revenue in the digital age.
Financial Analysis and characterization of Twitterriahsathe
Twitter Inc. emerged as a leader in real-time data distribution. With a great product, Twitter has a powerful brand image. However, the company has a weak financial status. In addition to $2.26 Billion in debt, Twitter Inc has low margins, stagnated growth and is heading to a financial decline.
In this report, we aim to provide a detailed analysis of the financial health of Twitter Inc. and the financial characterization of the business.
Capture Renters & Retain Residents Through Popular New Media Channels: The Po...ktamira
With vacancies on the rise around the country, it is more critical than ever to incorporate new technology and media channels into the marketing mix to keep vacancies filled. During this presentation, participants will walk away with a comprehensive understanding of how to reach new renters through mobile technology and online video as well as how to building stronger connections with current residents—and turn them into ambassadors for their apartment community—through the most popular social networking sites.
eMarketer Webinar: Social Media Marketing on Mobile DeviceseMarketer
This webinar explores how consumers’ social media usage is shifting, how their social activities differ on the desktop vs. mobile, and what businesses can do to embrace the new opportunities that the mobile environment provides.
Mobile and Social Media ( http://www.socialgonemobile.com ) has arrived with new challenges and opportunities and is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with social networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .
Gillian Cook & Shaad Hamid Social Media Presentation at Oxford Brookes Univer...ShaadHamid
The rise of social media has led many brands to adopt social media strategies. The document discusses the growth of popular social networks like Facebook, Twitter, YouTube, and Google+ and how brands can benefit from a social media presence. It provides tips on setting goals and tactics for social media channels to increase brand awareness, customer engagement, and sales. The key recommendation is to align social media strategies with overall business goals and have the proper organizational structure in place to support social initiatives.
50 Powerful Statistics About Tech Mega Trends Affecting Every BusinessVala Afshar
Mobile devices and social media are driving major changes in how people access the internet and interact with businesses. Billions of mobile devices are in use worldwide and people are spending more time on their phones each day for activities like social networking and shopping. The rise of big data and cloud computing is also transforming businesses, with more information and computing power available to analyze customer behavior and improve products. Apps have become a primary way people use mobile devices, and their popularity is driving significant revenue growth.
Forget Digital.. Future of media is in the "Internet of Things"Avinash Jhangiani
Today may be about Digital but tomorrow Brands will have an ever large force to reckon with -- The Internet of Things -- a world of interconnected things, devices, people and everything around us with be able to talk and learn from each other.. imagine with this means for the world of brands, media, marketing and communications... the opportunities are infinite!
Technology Macro Trends - What Marketers Need to Know in 2014Percolate
In the last four years, we’ve seen tremendous upheavals in social channels, mobile adoption across the globe, and software that’s changed the way we live and work.
Technology has reshaped marketing.
To adapt to this new world, marketers need to first understand it. Here are some of the key technology macro trends that have redefined our industry.
Macro trends include:
- Growth of global internet users
- Venture financing of tech startups
- Photo sharing across mobile messaging platforms
- Mobile usage in China and the world
- Advertising revenue across Google, Facebook, and Twitter
- Education technology startups like Khan Academy
- YouTube stars and spectator gaming
Percolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform.
Learn more at: http://percolate.com
My thoughts on the future of social media in India, first presented at Adtech India April 2011. This presentation explores how India will change, what impact it will have on social media and what opportunities both brands & people can expect through social media
Influence of new media in creating new marketsShiraz Latiff
The document discusses how new media has shaped new markets through social revolutions. It outlines how the 2011 Arab Spring was driven by new media like social networks, mobile phones, and YouTube which allowed individuals to participate in protests. New media gives power to individuals by allowing real-time sharing of information. The rise of social media has created new opportunities for businesses, with over 70% using platforms like Facebook, Twitter, and LinkedIn. The document provides several examples of how companies have successfully used social media and new media platforms to engage customers, create new business models, and increase sales and profits. It concludes with ten rules for businesses to effectively engage on social media.
Lessons from the Twitter IPO on the cost of building an advertising funded st...Remco Marcelis
It can cost a lot to focus on building a user base before you monetize with advertising. It’s a high stakes game and you better have deep pockets yourself or have access to other people’s money to support potentially years of losses.
This Presentation looks at some of the learning’s from details released as part of Twitter’s IPO listing
Twitter's real-time mobile platform and suite of apps provide a trusted form of communication for media outlets and users around the world. The company is well positioned as more people shift to social media and mobile communications. While Twitter has experienced strong user growth, its focus is now on increasing engagement to drive monetization. The acquisitions of Vine and Periscope provide Twitter with powerful native mobile video apps as video becomes more prominent. However, Twitter faces challenges in sustaining user growth and engagement while increasing monetization from its various products and services.
Twitter is working to address declining user engagement by making the platform easier to use and understand. While monthly active users increased to 240 million, the number of timeline refreshes decreased, signaling that people are using Twitter less. Interface changes and a confusing experience for new users may be contributing to lower engagement. Twitter is focusing on recommendations, social commerce features, and partnerships to increase the time users spend on the platform.
Twitter, A Strong Current In the Social Media MainstreamIrina Skaya
Twitter is a microblogging platform with over 220 million users that allows people to share updates in 140 characters or less. It is changing the world by enabling real-time conversations and breaking news sharing. For marketers, Twitter provides opportunities such as humanizing brands, customer service, free focus groups, and building brand advocates. It also offers various advertising options such as promoted tweets and accounts.
This DMA 2010 Transformative Media presentation covers new media and emerging technology and how it is digitally transformation traditional media. Digital marketing and digital advertising allows marketers to better target audiences with their advertising. Internet and web based technologies like websites, search engines, banner ads and display advertising, email, social media, mobile marketing will experience tremendous growth and provide greater ad measurability, ad spend ROI, and ultimately, broader and more targeted reach.
Since pricing its IPO at $26, Twitter’s stock has been meteoric, reaching a high of $74.73 on December 26, 2013. However, the stock recently took a dive, raising some questions about Twitter’s viability as a public company. There is some punditry around Wall Street and Main Street that Twitter—a company that is not profitable and won’t be for at least until 2015—is overvalued and emblematic of another tech bubble. Instead, I’m going to argue that Twitter is under-valued.
Carlos Pallordet from timetric delivered this speech on global best practices in financial services in Singapore in April 2014.
The Digital insurer particularly liked the insurance example of successful social media campaigns, the use of charity t engage with customers and some early adoption of allowing consumer reviews on insurance products and services
Marketing Challenges & Trends. What are the most common challenges facing marketing professionals today, the trends that are fueling these challenges, and recommended approaches to build successful brands.
This document provides information about various social media platforms, including Twitter and Snapchat. For Twitter, it discusses the platform's history and purpose of allowing short message updates. It also describes how hashtags group tweets by topic and how the platform generates revenue from promoted tweets, trends, and accounts. For Snapchat, it explains the ephemeral nature of content on the platform and how it aims to encourage natural interactions. It also provides statistics on Snapchat's target demographic and growing sources of revenue like geofilters and sponsored lenses. The document discusses some legal and ethical issues that both platforms face regarding data privacy and regulation of harmful content.
This document provides an overview of digital marketing training topics including social media, search engine marketing (SEM), and developing a communications plan. It begins with defining social media and providing examples from platforms like Facebook, Twitter, and Digg. Trends in social media usage are presented showing its growth and popularity. The document then shifts to discussing how social media can support broader marketing strategies and engagement with consumers. Specific company uses of social media like Johnson & Johnson, Jeep, and Starbucks are highlighted. The training then covers how to build a social media strategy including setting up brand profiles, creating an editorial calendar, and leveraging tools. It concludes with sections on display advertising and pay-per-click search engine marketing.
A look at what all the big platforms such as Facebook, Twitter, Instagram, YouTube are currently doing, what changes they are making and what marketers will be seeing more of in 2015 from the social media space.
Authors:
Carla Gontier
@GrumpyGont
Tyrone Nell
The Objective of the Industry Report was :-
To increase the overall knowledge base about the Social and Digital Media Industry.
To understand the strategies adopted by the companies to increase their presence and revenue as a whole.
The document discusses how social media and online communities are becoming increasingly important for brands and publishers to engage with audiences. It notes that interactive marketing spending will reach $55 billion by 2014, with most of the growth coming from social media. Marketers will need to use social media to genuinely engage audiences rather than just reach them. Successful online communities put members' needs first. The document also provides examples of how some companies and publications are using online communities successfully to support their brands.
This document provides a marketing plan for increasing Twitter's user base and revenue. The plan targets 18-34 and 50-66 year olds with a "#BlueFeather" campaign across TV, magazines and websites to showcase Twitter's variety of content. The goal is to increase monthly active users by 19% (12 million) and raise Twitter's US ad revenue share from 12.7% to 16% with a $122 million budget. Success will be evaluated by measuring user and revenue growth against targets by July 2016.
Rethinking Media & Marketing For The Connected EraAdam Ostrow
This is a presentation I gave at the Rethink Conference in Oslo, Norway in March 2013. It focuses on shifts in consumption trends, the evolution of mobile/social, the role of brands as content creators and innovative models I'm seeing in the media space.
Twitter has grown rapidly to 32 million users. It is working to monetize the platform through promoted tweets and advertising. The company envisions allowing developers to build applications within tweets and expanding tweets to include more content like videos and ads. Twitter also wants to use targeting algorithms to deliver personalized, dynamic content to users.
Digital marketing involves using electronic media like the web, email, and mobile to manage and execute marketing. The marketing communication environment is changing as technologies allow consumers to interact and communicate through online channels and social media apps. Popular social media platforms include Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube, which businesses use to engage customers, build awareness, and increase social sharing. The document discusses definitions of digital marketing and social media, reviews key social media platforms and trends, and presents the SOSTAC model for planning digital campaigns.
This document discusses several topics related to social media and B2B marketing:
- It lists several major social media platforms including Facebook, YouTube, Twitter, and Instagram.
- It identifies 5 types of social media: social networks, video channels, photo sharing, online communities, and niche content.
- Finally, it provides several tips for maximizing opportunities through social media including developing a plan, managing content, and monitoring engagement.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
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How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
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In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Azure Interview Questions and Answers PDF By ScholarHat
Group Project : Twitter
1. Internet Business: Twitter
Thesis Statement
The maturity of Twitter has come about due to the
increase of advertising tools available to advertisers to
target specific audiences and therefore increasing
revenue.
Tahlia Manners, Aru Wade, Andrew Samson, Emily Tan Mei Shan
2. History• Ex-Googler Evan Williams had a start up called Odeo. It was going to be a
podcasting platform.
• Evan asked his friend, another ex-Googler named Biz Stone, to join him.
• Evan and Biz and an Odeo employee named Jack Dorsey decided to create
something called Twitter instead.
• In March of 2006, Odeo had a working Twitter prototype. In July, TechCrunch
covered Twitter for the first time.
• Both Evan and Jack did not know what Twitter really was. They just thought it
was another social network or a new microblogging site.
3. Twitter: A Network and Attention
EconomyTwitter is the prime example of both an attention and network
economy
• The attention economy is the balance between advertisers receiving attention from
online audiences and for those audience to also receive attention from their own content
(Davenport & Beck, 2013)
• The “attention economy motivates participation in peer-produced sites on the Web”
(Yardi et al., 2009). The more a person’s Tweets are noticed, the more motivation they
have to continue tweeting.
• These days, “Businesses can no longer simply buy their customers’ attention, but instead
they have to earn it” (Honigman, 2014). This is why advertisers are finding new ways on
Twitter to promote their product in an engaging way to receive attention (e.g Oreo “You
can still dunk in the dark” Super bowl ad)
4. Twitter: A Network and
Attention Economy
• The Network economy consists of the “highly interactive, real-time connections
among people, devices, and businesses” (MIT Technology Review, 2014).
• Amalgamation of human collaboration and interaction and frictionless commerce
(MIT Technology Review, 2014). Has strengthened with the increase in technological
devices to support even greater connectivity and more networks.
3 Pillars of a Network Economy
Earning Customer Loyalty
Enabling Open Innovation
Enhancing Resource Optimization
• Twitter incorporates these three pillars in its advertising mechanisms, connecting
advertisers to users.
5. Competitors
Twitter’s mega revenue streams are unmatched and continuously increasing
(advertising, brands joining, and investing in startup companies) there isn’t direct
competitors however competitors are catching up, below are list of few companies
generating impressive revenues
• Facebook : Social networking service founded February 4 2004 by Mark Zuckerberg
(Facebook reported second-Quarter revenue of $2.9 billion, significant increase of 61%
from $1.8 billion year ago. Mobile advertising grew 151%)
• Instagram : Online sharing, mobile photo-sharing, video sharing and social network.
(Bought by Facebook for $1 billion, it has a revenue potential of $500 million a year)
• Yammer: Private social network that employees elaborate across departments, locations
and business applications (yammer acquired by Microsoft for $1.2 billion, Yammer
generates $250 million per quarter)
6. s of Twitter: Campaign
management
• Twitter helped Barack Obama become the first black president of USA.
• In 2008, Barack Obama (@BarackObama) used the Internet to successfully
reach voters and organize supporters in ground breaking ways.
• The President used digital platforms like Twitter to stay connected with
Americans, share personal and policy insights
as well as respond to breaking news in real time.
• In April of 2012, the President announced
his re-election campaign in a video
titled “It Begins with Us”
posted on his website.
7. • Twitter took the limelight when the Iranian government barred journalists
from covering the 2009 elections.
• A Lot of criticism of the lack of Iran related coverage on CNN but Twitter kept
the world updated in real time on what was happening
• Young Iranians went on Twitter to tweet what’s going on to the world.
Iran elections: Twitter Revolution.
• Twitter is becoming an outlet for news as well despite it being a 140 word
character maximum microblogging site, it succeeded at grabbing the
attention on those who love reading news.
Uses of Twitter: Political
Activism
8. Revenue and Monetisation of
Twitter
• After 7 years of operation, Twitter is worth more than $18bn.
• Twitter has approximately 232 million monthly users, but the
company is not profitable - yet.
How does Twitter make its money and how can we
explain its high valuation?
• 85% of revenue comes from advertising which has increased 129% on a year to
year basis
• $277 million profit in the second quarter financial report of 2014
• Twitter charges its advertisers according to the amount of interaction their
content generates.
Engagement rate formula:
n u m b e r of re p li es + n u m b er of re t wee t s/ b y t h e n u m b e r of
f o l lo wer s X 1 0 0
9. Growth Factors
• Key growth driving factors=spike in user engagement, the number of unique visitors
and mobile traffic (Sikka 2014) on Twitter.
• As a result, company shares rose by 29% in the second quarter report for 2014 (Goel,
2014)
• “Twitter's staffers share more detailed analysis of user data to help with ad
campaigns” allowing advertisers to further identify their audiences. (Koh &Vranica, 2014)
• "One of the advantages of Twitter for marketers over traditional display
advertising is they have worked really hard to make sure that advertising on
Twitter is not interruptive," which attracts a greater user base due to the non-
invasive advertising. Lara O'Reilly, senior reporter at Marketing Week
10. Analysis of Advertising Techniques
Twitter enables advertisers to target an audience based on a variety of factors,
including a user’s ‘Interest Graph’. This graph is created from data such as,
users followed and tweet creation and engagement.
Mobile Advertising
Twitter’s advertising appeal comes from a combination of:
• the large user base
• the active nature of said user base
• and its integration into a wide variety of devices
This equates to ad’s reaching over a billion devices, creating more than 130 ad
requests per month.
These statistics plant Twitter as a leading competitor in the attention economy
of the internet.
11. Analysis of Advertising Techniques
Promoted Tweets
For a fee, Twitter will integrate tweets into relevant users timelines. This is done with the
goal of providing a service to:
• Drive website traffic by asking users to click on your best content
• Offer coupons and deals in the copy of your Tweets
• Drive leads using Lead Generation Cards
• Promote sales and giveaways
Promoted Trends
• Created as an extension of the promoted tweet.
• Trends are utilized by advertisers who want greater control over their campaign.
• Grouping together relevant tweets and integrating it into Twitter’s pre-existing list of
trends.
12. Why Twitter
targets companies to
advertise during major
sporting events: Case
Study
1 5 0 m i l l i o n t w e e t s @ 2 0 1 2 # L o n d o n O l y m p i c s
3 2 . 1 m i l l i o n t w e e t s @ 2 0 1 4 # F I F A W O R L D C U P
2 4 . 1 m i l l i o n t w e e t s @ 2 0 1 3 # S u p e r B o w l
13. PromotedTweets:2013 SuperBowl
• 20.9 million Super Bowl-related tweets were sent during the game, nearly 30%
were about the ads (Indvik, 2013).
• Procter & Gamble opted for creating 22 Vines and related tweets for their
product Tide, joking on other brands' ads involving messes that Tide could
clean up and using the promoted tweet #GetsItOut
• The real-time aspect allows Tide to release
this picture via Twitter which generated
3.6 million impressions via thousands of
retweets.
• “engaging consumers with "authentic
brand content at a relevant time." (Neff, 2014).
14. • Oreo “you can still dunk in the dark” promoted tweet reached out to 3
million Twitter users.
• Received 15,700 retweets was favourited by 6,500 users.
• Helped to attract 7,700 new followers for Oreo
• Using the cost per engagement formula, Twitter earned $495
from each new Oreo follower (Indvik, 2013) from advertising fees.
PromotedTweets:2013SuperBowl
15. Promoted trends: FIFA World Cup
• Twitter held an event to auction off Promoted Trend Packages 11 months
before the commencement of the event.
• Currently, global promoted trends are costing between 150,000- 200,000 US
Dollars
• Increased to $600,000 for the World Cup
• Gold, Silver and 2 Bronze packages for the 2014FIFAWorldCup
• Gold package: six promoted trends to run on six days, including the dates of
the final game and one of the semi-final games =$3.6 million (Delo, 2013).
• All together, the reserve price of the four packages comprising of 16
promoted trends is $8.16 million (Delo, 2013).
16. Premium Days• Increases the cost of all advertising to improve revenue on days where
user engagement is expected to be high.
• “During the Nov. 6, 2012 American Election Day and other key days
during the presidential race, Democratic and Republican marketing
teams purchased the Promoted Trend for more than the normal
$120,000” (Heine, 2013).
• This was used during the Super Bowl and the FIFA world cup where
Promoted Trends increased 600,000 dollars and promoted tweets
increased to 200,000.
17. Promoted Videos
• Launched this year in August in response to Twitter’s public listing.
• Twitter will sell Promoted Videos on a cost-per-view model, charging
advertisers when a video ad begins playing.
• Tested with the 2014 Tour De France where sponsor The Specialized
Bicycling Components, had success with the first tested promoted video
(parish, 2014).
• “Powered by Promoted Tweets, broadcasters reach new audiences and
open up new business lines. Brand advertisers get, for the first time, an
integrated cross-platform tool for reaching the social conversation
wherever it happens” (Twitter, 2014)
18. Twitter’s Investment: Vine
• Vine is a video sharing-editing company acquired by Twitter in October 2012
• Twitter reportedly paid $30 million for the acquisition.
• If this video services was launched with Twitter it would have had plenty of
competition from other video sharing services like Viddy, Keel and Tout)
• Twitter’s strong following provided a quick exposure of this to app to users.
• A risky investment by Twitter however on January 24th 2013 Vine was officially
Launched as a free App for IOS devices and later released for Android.
• This has further expanded twitter’s revenue and market share and has matured as a
successful internet business with an expected 2014 third quarter revenue total
between $330- $340 million.
19. Conclusion“The maturity of Twitter has come about due to the increase of advertising tools available
to advertisers to target specific audiences and therefore increasing revenue”
These tools include
• Promoted Tweets
• Promoted Trends
• Promoted Videos
• Premium Days
• Mobile Advertising
How do they target
specific audiences?
• Push notifications
• Selling user activity to
advertisers
How this has increased
revenue?
• Major international sporting
events e.g FIFA World Cup,
Super Bowl and Tour De
France
• Attracts high user
engagement rates due to
real time marketing
21. References
• Bloomberg News (2014) Twitter Going Public: Inside Their Revenue business [video file]. Retrieved from
https://www.youtube.com/watch?v=T9DOuYq1bEM
• Davenport, T. H., & Beck, J. C. (2013). The attention economy: Understanding the new currency of business. Harvard
Business Press.
• Delo, C. (2013). Twitter Is Already Selling World Cup Promoted Trends. Advertising Age. Retrieved from
http://adage.com/article/digital/twitter-selling-world-cup-promoted-trends/243018/
• Goel, V. (2014). World Cup Gave Twitter a Big Burst in Traffic. The New York Times. Retrieved from
http://www.nytimes.com/2014/07/30/technology/twitter-quarterly-earnings.html?_r=1
• Heine, C. (2013). Super Bowl Wednesday; 5 Brands Still Buying Twitter Ads. AdWeek. Retrieved from
http://www.adweek.com/news/technology/super-bowl-wednesday-5-brands-still-buying-twitter-ads-147087
• Heine, C. (2014). Twitter's Promoted Video Details Are Coming Into View. AdWeek. Retrieved from
http://www.adweek.com/news/technology/twitters-promoted-video-details-are-coming-view-159457
• Honigman, B. (2014). Goodbye advertising, hello attention economy. World Economic Forum. Retrieved from
http://forumblog.org/2014/10/goodbye-advertising-hello-attention-economy/
• Indvik, L. (2013). Ads Made Up 30% of Super Bowl Tweets. Mashable. Retrieved from
http://mashable.com/2013/02/04/super-bowl-twitter-numbers/
• Koh, Y., & Vranica, S. (2014).Twitter's Super Bowl Goal: More Ad Credibility. Commodities control. Retrieved from
http://www.commoditiescontrol.com/commodity-market/dowjonescommoditiesnews/twitteraposs-super-bowl-goal-mor
ad-credibility-20140130DN017007.html
22. • Lunden, I. (2013). Less than 10% of Twitter’s revenue came from Promoted trends in Q2 2013. Retrived from:
http://techcrunch.com/2013/12/06/less-than-10-of-twitters-revenues-came-from-promoted-trends-in-q2-2013-sec-filings-reveal/
• MIT Technology Review. (2014). The Networked Economy promises to transform just about every aspect of how people live and
work. MIT Technology Review. Retrieved from http://www.technologyreview.com/view/530241/revolution-in-progress-the-
networked-economy/
• Neff, J. (2014). P&G's Tide Spent Super Bowl Talking About Others Ads. Advertising Age. Retrieved from
http://adage.com/article/special-report-super-bowl/p-g-s-tide-spent-super-bowl-talking-ads/291477/
• Parish, W. (2014). More brands can now test out Twitter's Promoted Video. Marketing Dive. Retrieved from
http://www.marketingdive.com/news/more-brands-can-now-test-out-twitters-promoted-video/296952/
• Sikka, P. (2014). Why Twitter’s unique visitor count is increasing so rapidly. Market Realist. Retrieved from
http://marketrealist.com/2014/08/twitters-unique-visitors-increasing-rapid-rate/
• Twitter Tabs. [2014]. Twitter [Facebook Page]. Retrieved September 17, 2014, from
https://www.facebook.com/AntzMediaTwitterTab
• Twitter. (2013). Annual Report 2013. Retreived from: http://files.shareholder.com/downloads/AMDA-
2F526X/3521206209x0x742484/A418947A-E065-4822-8BD4-00FA8EB4E795/Twitter_2013_Annual_Report_-_FINAL.pdf
• Twitter. (2014). What are Promoted trends? Retreived from: https://support.twitter.com/articles/282142#
• Twitter. (2014). What are Promoted Tweets? Retreived from: https://support.twitter.com/articles/142101
• Weil, K. (2013). Driving mobile advertising forward. [Blog post]. Retrieved fromhttps://blog.twitter.com/2013/driving-mobile-
advertising-forward-welcoming-mopub-to-the-flock
• Yardi, S, Golder, S. A, & Brzozowski, M. J. (2009). Blogging at work and the corporate attention economy. In Proceedings of the
SIGCHI conference on human factors in computing systems (pp. 2071-2080). ACM.
23. • Jack Dorsey (2014). The Biography.com website. Retrieved 6 October 2014, from: http://tinyurl.com/mf2fbts
• K. Jarred (2010). Evaluating Iran's Twitter Revolution. Retrieved 8 October 2014, from: http://tinyurl.com/kr53znq
• Solis, B. (2011, April 4). "Twitter Co-Founder Jack and the Ideas that Sparked a revolution", BRIANSOLIS. Retrieved October
5 2014, from: http://tinyurl.com/ozhqypb ideas-that-sparked-a-revolution/
• Truong, S. (n.d.). "Jack Dorsey on the History of Twitter and Square", THEUNOFFICIALSTANFORDBLOG. Retrieved
October 6 2014, from: http://tinyurl.com/ms4va6l
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Retrieved September 29, 2014, from: http://tinyurl.com/kxmtrpv