SlideShare a Scribd company logo
Pinterest
Influencers
Reveal Their
Pinning
Secrets
1. Pin It buttons,
they’re useful!
All Recipes installed the 'pin it
button' and made their community
aware of pins through email
marketing
Within 3 months, more than 50,000
recipes were pinned resulting in 139
million Pinterest impressions, and
increased more than 900%
2. Post about
different things
Your followers have a wide range of
interests, so why would you only show
them a little piece of what you’ve got
to offer?
Carhoots (2 MIillion Followers isn’t just
about automotive, they have
expanded beyond that niche into
travel, bikes and even our popular
‘animals in cars’ board.
3. Use a Keyword Rich
Pin Description
Influencers April&May (4m followers)
value good keyword descriptions.
"Quality, keyword rich descriptions
will appear higher in Pinterest’s feed
because it is less of a social media site
and more of a visual search engine. "
Due to this the lifespan of a Pin can 3
1/2 months – 1600X longer than a FB
4. Use Vertical
images
Pinterest Influencers Curalate recently
released stats that showed that,
"images between 2:3 and 4:5 aspect
get 60% more Repins than very tall
images."
5. Avoid Images
with Faces
HegeinFrance (300k followers)
recommends depersonalizing images by
not having any ‘faces’.
This makes a psychological influence by
allowing the viewer to integrate
themselves into the visual, resulting in
over 23% increase in the likelihood that
it will be repinned.

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  • 2. 1. Pin It buttons, they’re useful! All Recipes installed the 'pin it button' and made their community aware of pins through email marketing Within 3 months, more than 50,000 recipes were pinned resulting in 139 million Pinterest impressions, and increased more than 900%
  • 3. 2. Post about different things Your followers have a wide range of interests, so why would you only show them a little piece of what you’ve got to offer? Carhoots (2 MIillion Followers isn’t just about automotive, they have expanded beyond that niche into travel, bikes and even our popular ‘animals in cars’ board.
  • 4. 3. Use a Keyword Rich Pin Description Influencers April&May (4m followers) value good keyword descriptions. "Quality, keyword rich descriptions will appear higher in Pinterest’s feed because it is less of a social media site and more of a visual search engine. " Due to this the lifespan of a Pin can 3 1/2 months – 1600X longer than a FB
  • 5. 4. Use Vertical images Pinterest Influencers Curalate recently released stats that showed that, "images between 2:3 and 4:5 aspect get 60% more Repins than very tall images."
  • 6. 5. Avoid Images with Faces HegeinFrance (300k followers) recommends depersonalizing images by not having any ‘faces’. This makes a psychological influence by allowing the viewer to integrate themselves into the visual, resulting in over 23% increase in the likelihood that it will be repinned.