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How helping clients invest more in planning web builds has transformed results and enhanced digital performance. Agencies shouldn’t be afraid of asking for a greater percentage of a web project in research and planning – the results speak for themselves. This webinar acts as a guide to developing keyword research, user personas, wireframes and information architecture that clients understand, as well as how to prevent scope creep. Why an investment in planning phases makes financial sense Keyword Research – how to design & present actionable keyword research Information Architecture – how to create meaningful user journeys User Personas – how to understand your client’s customers Wireframes – building on your architecture Scope of Work – how to stop scope creep & provide a fixed price for design & development. Gareth Cartman Gareth is Director of Digital Marketing at CLD, a digital performance agency based in Berkshire, in the UK. He has over 12 years’ experience in online marketing, with a background in HR, technology and publishing. Steven Boyce Steve is the MD of CLD, the company he founded in 2006. With a background in graphic design, Steve is very much hands-on in all areas of the business, from design & development through to digital marketing.

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You're organised, you love spreadsheets, you're a great cheerleader, you handle a backlog with superhero skills, and now you're faced with managing a Drupal project and everything just feels foreign. It's not you, it's Drupal. The mix of site building, front end development, backend development, and over 20,000 contributed modules makes project management for Drupal exceptionally frustrating for people who've not worked with Drupal before. This session will cover: - the basic Drupal development workflow (from a developer's perspective, but without using developer jargon) writing useful tickets which developers can accomplish - estimation tips for multi-discipline tickets (design / back end / front end) - ideal team structures -- and what to do if you can't get them Updated from DrupalCamp London to include the truisms I've learned about being a first-time project manager.

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