The document provides steps for setting up a social SEO optimized WordPress blog, including registering a domain and hosting account, selecting a responsive theme, customizing the blog, installing useful plugins for social sharing, SEO, and usability, conducting keyword research, blueprinting blog posts, connecting the site for discoverability through tools like Google Analytics and Webmaster Tools, and establishing a strong foundation for the blog to be findable and drive social engagement. The overall guide outlines the key components for launching and optimizing a new WordPress blog.