#ABTwitter101 Putting the Cart Before the Horse

#ABTwitter101 | @kevin4quality | @tweetvandijk March 18, 2015
Twitter 101:
Putting the Cart Before the Horse
March 18, 2015
#HelloMyNameIs @tweetvandijk and @kevin4quality

Before We Begin…
Why are you interested in Twitter?
How do you think it can help change us?
CHAT
#ABTwitter101
Share what you are learning, ask questions or chat
with others on Twitter!

We Only Have an Hour!
Today we’ll explore the basics of Twitter.
We can’t cover everything. But we’ll try to answer all
of your questions and are available afterwards.
We’ll show examples of why it’s an awesome tool we
can use to transform healthcare.

FOLLOWERS
34.7ks
@GrangerKate
http://hellomynameis.org.uk/

#Hashtag? “Tweeted”? Twitter?!
We’ll get to it!

Before We Begin…
Download our guide from
www.bcpsqc.ca.
Kevin also just tweeted a link!

Before We Begin…
How much experience do you have with Twitter?
• What’s Twitter?
• A little bit.
• I know my way around it.
• I use it frequently.
• I can no longer type sentences that have more
than 140 characters.

Why Twitter?
It’s a unique opportunity to…
1. Engage with others (strong & weak tie)
2. Disseminate ‘calls to action’ to large audiences
3. Increase awareness of issues
4. Build and strengthen communities

Why Twitter?
5. Spread learning from events
6. Learn from and about others
7. Distribute information and resources
8. Go to where conversations are taking place

Let’s Talk Twitter: An Overview
It’s a social network that lets users write and read
online posts – tweets!
Tweets are limited to 140 characters.
There are 288 million active users (Q4, 2014).
It’s now an essential communication tool.

Let’s Talk Twitter: Handles
Handle = username = @tweetvandijk
Create one that reflects who you are.
Be memorable. Try to keep it short.
Keep it pretty.

Bad:
@OranjeMarliesVanDijk
Good:
@tweetvandijk
Helped by:
Descriptive Twitter bio.

Let’s Talk Twitter: @
The @ is used before a handle to identify accounts
that you mention in your tweets.
If you misspell the handle or forget the @, the person
will not be notified about your tweet. Your followers
will also not be able to click the link.

Let’s Talk Twitter: @
Bad:
Hi Kevin! How about those Canucks?
Bad:
Hi kevin4quality! How about those Canucks?
Good:
Hi @kevin4quality! How about those Canucks?

If you start a tweet with someone’s handle, only
people who follow both of you will see the tweet in
their timelines.
Woops:
@kevin4quality! How about those Canucks?
Good:
Hi @kevin4quality! How about those Canucks?
.@kevin4quality! How about those Canucks?

Let’s Talk Twitter: Bios
Have to be short.
Keep them a bit informational.
Another chance to show your
personality.
Disclaimers are common.

Let’s Talk Twitter: RT / Retweet
Sharing what someone else tweeted.
It’s like forwarding an email.

Let’s Talk Twitter: RT / Retweet
From @kevin4quality tweeting:
Hey #ABTwitter101! Here's @bcpsqc's Guide to Twitter
for Health Care Professionals: http://ow.ly/KsIXM
To @tweetvandijk tweeting:
Kevin rules RT @kevin4quality: Hey #ABTwitter101!
Here's @bcpsqc's Guide to Twitter for Health Care
Professionals: http://ow.ly/KsIXM

Let’s Talk Twitter: MT / Modified Tweet
Use it when you make changes to a tweet that you
want to retweet.
Not really necessary for smaller edits.

Let’s Talk Twitter: MT / Modified Tweet
From @tweetvandijk tweeting:
Check out my newly uploaded presentation on
SlideShare: 'Creative Jam Session: Quality Forum
2015 Vancouver BC'. http://ow.ly/KsOcO
To @kevin4quality tweeting:
#QF15 MT @tweetvandijk: Check out my new
presentation on SlideShare for our Creative Jam
Session http://ow.ly/KsOcO

Let’s Talk Twitter: HT / Hat Tip
Use it when you tweet about something you found on
Twitter, but still want to acknowledge your source.
It’s a nice thing to do.

Let’s Talk Twitter: HT / Hat Tip
From @tweetvandijk tweeting:
Check out this incredible goal today from Ruud van
Nistelrooy: www.xyz.com #GoOranje
Holy moly, what a cracker from the great Ruud van
Nistelrooy www.xyz.com #GoOrjanje HT @tweetvandijk

Let’s Talk Twitter: # / Hashtag
They can help you find popular conversations taking
place around you.
Common hashtags: #sepsis, #cdnhealth, #ABhealth
Fun hashtags:
Was able to send out my first tweet! #booyeahgrandma

Let’s Talk Twitter: # / Hashtag
The # is used to organize information so that it is easy
to find.
From:
I need help finding stroke materials, does anyone
have ideas on where to go?
To:
I need help finding #stroke materials, does anyone
have ideas on where to go?

Let’s Talk Twitter: DM / Direct Message
It’s Twitter’s version of a private message.
From @kevin4quality tweeting:
Hi @tweetvandijk! When do you want to schedule
our Twitter 102 session?
d tweetvandijk Hi! Wanna schedule our Twitter
102 session? My calendar is getting fuuuulllll.

Let’s Talk Twitter: Favourites
Twitter’s version of saving tweets that you want
to see again.
Also a way to say, “I liked this tweet.”
Note: they’re public.

Let’s Talk Twitter: Lists
Lists help you group people you are following by
any topic you desire.
They can be public or private.
You can also subscribe to another person’s list.

Let’s Talk Twitter: Lists

Let’s Talk Twitter: Common Images

What Happens if You Make a Mistake?
It’s probably not a big deal.
You can delete tweets.
But it’s quite alright to send out a second tweet
that corrects your previous mistake.

What Happens if You Make a Mistake?

Some Things to Keep in Mind
People are more likely to value your tweets if they
include relevant and interesting content.
Be engaging. Ask questions, respond to others
and crowdsource.
Try to keep tweets under 120 characters.

Be nice. Give credit with a RT and mention those
involved in an event, article, etc.
Tweet as little or as frequently as you like*.
Tweet when you like*.

Share links. Keep them short. Try ow.ly.
Keep your tweets legible. Avoid shorthand like gr8
and u. Acronyms are not pretty.
Pictures are engaging.

Remember these slides?
1. Engage with colleagues (strong & weak tie)
2. Disseminate ‘calls to action’ to large audiences
3. Increase awareness of issues
4. Build and strengthen communities
5. Spread learning from events
6. Learn from and about others
7. Distribute information and resources
8. Go to where conversations are taking place

Example: Building & Strengthening our Community
#QualityChat
Each chat has a guest host and topic related to
improving the quality of health care.
Always on the last Wednesday of every month at
9am PST / 12PM EST.
See you on March 25 with host @ck4q?

Example: Increasing Awareness of Issues
World Sepsis Day

So what happened?

And how’d it grow?

Twitter is great for:
• Live-tweeting (off-site, too)
• Sharing links to presentation files
• Follow ongoing developments, resources, etc.
Example: Promote Learning from Events

Example: Learn From and About Others

Example: Distribute Information and Resources

Example: Go to Conversations
Mentions of cerebral palsy and Breaking Bad, the
character or the actor, over the year after the
show’s last episode aired.
Sources: Klick.com; Sysomos via @atayraco

Example: Go to Conversations
Twitter the right prescription for sharing health research:
UBC study
• ~25% of the tweets about spinal cord injury and 15%
of the tweets about Parkinson’s disease were from
health care professionals.
• Majority of tweets were about research findings…most
shared content were links to research reports.
Sources: UBC via @RobynSussell

Look for hashtags.
Who is followed by the people you follow?
Who else is on lists that you are a member of?
Who follows you?
How Can I Find People to Follow?

Let Your Personality Shine

Be Responsible, and Trust Yourself
People are watching. (Dun Dun Dun)
Maybe you should have separate professional and
personal accounts.
It’s often about common sense.
Remember applicable policies and guidelines.

Things to Remember
AHS Media Policy
• Indicate if you are in an official capacity on behalf of
AHS
• Social media account via personal e-mail
• Do not disclose personal information about patients
or AHS colleagues (without authorizations
https://extranet.ahsnet.ca/teams/policydocuments/1/clp-ahs-
pol-social-media.pdf

A start ...
@NEJM
@JAMAcurrent
@HarvardBiz
@NHSchangeday
@THNK_org
Helen Bevan @helenbevan
Paul Taylor @paulbromford
The Edge NHS @theedgenhs
Jodi Brown @jodimolden
Celine Shillinger @celineschill
Lois Kelly @loiskelly
Peter Vander Auwere @petervan
Peter Fuda @Peterfuda
Jackie Lynton @jackielynton
@Royal_College
@bmj_latest
@picardonhealth
@bcpsqc
@patient_safety
Alberta connections:
@EHLyeg
@EHLCalgary
@HealthArrows
#2015Imagine
O’Brien Institute @IPHCalgary
Marni Panas @panasfamily

Twitter 102
Planning Your Route
April 8, 2015
1120 – 1230 MT
@kevin4quality
@banffsquirrel

Are you more comfortable
with twitter?

How do you think we
can transform
healthcare?

Kevin Smith
@kevin4quality
ksmith@bcpsqc.ca
Marlies van Dijk
@tweetvandijk
marlies.vandijk@albertahealthservices.ca

Interesting Reads!
• https://hbr.org/2012/11/accelerate
• The New Era of Thinking and Practice in Change and Transformation
• http://www.peterfuda.com/wp-content/themes/peterfuda-
bootstrap/content/Why-Change-Efforts-Fail.pdf

#ABTwitter101 Putting the Cart Before the Horse

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