This document discusses the benefits and best practices of using Twitter. It notes that Twitter has over 271 million active monthly users, with about 1 in 5 people being on the platform. The document outlines how Twitter can be used to demonstrate expertise, network at events, and follow topics of interest. It advises engaging with others on Twitter by starting conversations, being responsive, and imagining interacting like at a cocktail party. The tips provided include using a profile photo, filling out your bio, thanking new followers, and following the right people and brands while always remaining polite.

1. The Twitterverse Beckons
Should you answer?
10/23/2015
Arezu Sarvestani
Social Media Manager
University Relations

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3. The Company You Keep
 271 million ACTIVE users every month
 About 36% visit the site daily
 30% of Twitter users have a college degree or beyond
 78% of users access via mobile
About 1 in 5 people you meet are on Twitter.
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*PewResearch Internet Project, Jan. 2015

4. What can Twitter do for you?
 Demonstrate your savvy
 Network before, during, after an event
 Interact with otherwise inaccessible
people/brands
 Make yourself available for new
connections
 Follow topics/people of interest
Why does UCSF care?
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5. Twitter is for Tweeps
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20,000 followers
Less than 6,000 followers

6. How do you pull a Butte?
 The whole world can see it
 Only your followers are likely to see it
 No one really sees it
How do you get interaction on your tweets?
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Unless you…

7. Engage.
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8. Twitter Mingling
 Act like a person, not a mouthpiece
 Start or join a conversation
 Be responsive
 Don’t start/join any fights
Imagine you’re at a cocktail party.
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It’s called social media for a reason

9. Getting Personal
 Be yourself
• If you’re a sharer, be a smart sharer
• If you’re more reserved, don’t force it
 Don’t share info that isn’t yours to share
• That includes UCSF info (crisis comms)
 Don’t say anything you wouldn’t want to explain to your boss
 UCSF Social Media Best Practices | UCSF Campus Code of Conduct
How much should you share?
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10. Tips & Tricks
 Use your face as your photo
 Use your bio to tell people what you want
to talk about, areas of expertise
 Thank people who follow you, engage for
a moment
 Follow the right people/brands
 Always play nice
 Don’t feed the trolls
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11. Let’s get social!
• Twitter/Instagram/Snapchat: zusnews
• Email: arezu.sarvestani@ucsf.edu
• Find me by name on LinkedIn,
Facebook, Vine
Arezu Sarvestani
@ZusNews
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