The document proposes a Twitter strategy for TEDxSJU to increase awareness of its 2013 event. The strategy involves linking all TEDxSJU social media accounts, creating buzz by sharing relevant stories and talks, attracting followers by following others and retweeting content, staying engaged with followers by tweeting often and keeping topics relevant, and getting followers involved through contests and sharing speaker bios. The goal is to create value for followers and a friendly atmosphere to attract more people to learn about and attend TEDxSJU 2013.