The document discusses guiding different types of readers through extensive news themes based on their news needs and personality types. It proposes building a reader profile using the Myers-Briggs Type Indicator methodology and providing dynamic content presentations tailored to the reader's profile. A prototype is presented focusing on the news theme of building a Google data center in the Netherlands.

1. April 10, 2015
GEN editorslab 10 april 2015
@floor_schouwman @jeroenvankleef @lindazeg
SmartSection

2. April 10, 2015 2
,,We want to guide different
types of readers with different
kind of news needs through
extensive news themes’’
^Maike Olij en Paul Hek
Myers-Briggs Type Indicator >
What

3. April 10, 2015 3
Why
Left: News needs by Maike Olij en Paul Hek (NOS survey, pdf)
Right: Myers-Briggs Type Indicator

4. April 10, 2015 4
How
Guiding the reader
‘That’s all I need to know’ > yes > event handler > analytics
> no > go to next content element
Building a profile
‘Did you find this interesting?’ > yes/no > user profile/database
Goal: build a profile based on MBTI methodology and give the reader a
dynamic presentation of an extensive theme based on his profile.

5. April 10, 2015 5
Prototype
News Theme: Building a
Google Data Center in
Eemshaven, Groningen,
The Netherlands.
http://redactie.dvhn.nl/digita
al/editorslab/index.html

6. April 10, 2015 5
Prototype
News Theme: Building a
Google Data Center in
Eemshaven, Groningen,
The Netherlands.
http://redactie.dvhn.nl/digita
al/editorslab/index.html