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Copyright 2008 Twilio
Empower Web Developers

To build Voice Communication Apps that Make or
    Receive Phone Calls, using only Basic Web
                Development skills

                        Simple API
                      Only Five Building Blocks.

                      Powerful API
                 Build Advanced, Useful Applications

              Pay-As-You-Go Pricing
        No upfront, no commitment. Pay only for what you use.
Voice Communications
            (we use every day)


         Sales Automation
           Order Inquiry
 Customer Relations Management
   Intelligent Call Distribution
     Emergency Notification
     Appointment Reminders
             Voicemail

Costly and Difficult to Build
Costly to Build
                                                                          Telecom
                                                                         Engineers
                                                                        (thousands)
                                                                                                   Tiny Workforce

                                                                                             Specialized Skill Set
                                                                                      Only Thousands of Qualified People
  Voice Applications                                                                        (Cisco Certified, etc.)
                                                                                                                                          2




    $20B Market                                                 1                      Complex Open Source Options
                                                                                            Steep Learning Curve

                                                                                       SIP, IAX2, uLaw, GSM, skinny, STUN, SDP, RTP, H.
                                                                                        323, PSTN, DTMF, H.238, DID, E.164, ENUM
                                                                                       NAPTR, DUNDi, Speex, T.38, SDP, G.711, G.729,
                                                                                                           QOS...

                                                                                                   Realtime Requirements
1 http://www.marketresearch.com/product/display.asp?productid=1778408&g=1
  http://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=43477
                                                                                                    Reliability Challenges
  http://www.marketwire.com/press-release/Dmg-Consulting-Llc-914082.html

2 http://www.narte.org/h/aboutnarte.asp
Commoditize the Skills
                   Telecom
                  Engineers
                 (thousands)




    Voice
Communications     Web Developers
                     Largest engineering workforce!
 $20B Market
                       Millions of Skilled Workers
                                Processes
                           Agile Development
                          Commodity Hosting
                   Existing Infrastructure Investment




            Twilio
Telecom Goo              HTTP

                           XML
                        MP3, wav, etc.


               Twilio


HARD                         EASY!
Simple API
           <Say>
                                                               <Play>
<Say>Thank you for calling XYZ Corp.</Say>

                                              <Play>http://mycompany.com/greeting.mp3</Play>

   <Record>
<Record action=’http://mycompany.com/handler.php’/>


                                                  <Gather>
                           <Gather numDigits=’1’ action=’http://mycompany.com/handler.php’ />


         <Dial>
         <Dial>415-867-5309</Dial>



                          Just 5 Building Blocks
Example:




Example:




Example:
Next Grand Central



 In 15 Lines of PHP!
Pay-As-You-Go Pricing
       3¢                / minute


     5¢         / minute toll free


    $5   / month per phone number



 No Contract, No Shenanigans

           Privileged and Confidential
Before:              With Twilio:
Traffic Spikes Kill Service Capacity on Demand




     *Now a Twilio Customer   Thousands of Calls Spike = Success!
RIP
   Hard
Voice Apps

   Privileged and Confidential

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Twilio Web Service API for building Voice Applications

  • 2. Empower Web Developers To build Voice Communication Apps that Make or Receive Phone Calls, using only Basic Web Development skills Simple API Only Five Building Blocks. Powerful API Build Advanced, Useful Applications Pay-As-You-Go Pricing No upfront, no commitment. Pay only for what you use.
  • 3. Voice Communications (we use every day) Sales Automation Order Inquiry Customer Relations Management Intelligent Call Distribution Emergency Notification Appointment Reminders Voicemail Costly and Difficult to Build
  • 4. Costly to Build Telecom Engineers (thousands) Tiny Workforce Specialized Skill Set Only Thousands of Qualified People Voice Applications (Cisco Certified, etc.) 2 $20B Market 1 Complex Open Source Options Steep Learning Curve SIP, IAX2, uLaw, GSM, skinny, STUN, SDP, RTP, H. 323, PSTN, DTMF, H.238, DID, E.164, ENUM NAPTR, DUNDi, Speex, T.38, SDP, G.711, G.729, QOS... Realtime Requirements 1 http://www.marketresearch.com/product/display.asp?productid=1778408&g=1 http://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=43477 Reliability Challenges http://www.marketwire.com/press-release/Dmg-Consulting-Llc-914082.html 2 http://www.narte.org/h/aboutnarte.asp
  • 5. Commoditize the Skills Telecom Engineers (thousands) Voice Communications Web Developers Largest engineering workforce! $20B Market Millions of Skilled Workers Processes Agile Development Commodity Hosting Existing Infrastructure Investment Twilio
  • 6. Telecom Goo HTTP XML MP3, wav, etc. Twilio HARD EASY!
  • 7. Simple API <Say> <Play> <Say>Thank you for calling XYZ Corp.</Say> <Play>http://mycompany.com/greeting.mp3</Play> <Record> <Record action=’http://mycompany.com/handler.php’/> <Gather> <Gather numDigits=’1’ action=’http://mycompany.com/handler.php’ /> <Dial> <Dial>415-867-5309</Dial> Just 5 Building Blocks
  • 9. Next Grand Central In 15 Lines of PHP!
  • 10. Pay-As-You-Go Pricing 3¢ / minute 5¢ / minute toll free $5 / month per phone number No Contract, No Shenanigans Privileged and Confidential
  • 11. Before: With Twilio: Traffic Spikes Kill Service Capacity on Demand *Now a Twilio Customer Thousands of Calls Spike = Success!
  • 12. RIP Hard Voice Apps Privileged and Confidential