Social TV is the intersection of social media with TV (and film) content, recommendations, ratings and delivery. This presentation is an overview of how Social TV came about and what's coming, with take-aways for marketers.
Social TV is the intersection of social media with TV (and film) content, recommendations, ratings and delivery. This presentation is an overview of how Social TV came about and what's coming, with take-aways for marketers.
Apps, best practices, experiments and statistics on mobile journalism in practice, aimed at journalists in the Arab world. Presented at the International Center for Journalists Bootcamp in Cairo, Egypt.
One of the most difficult things about Social Media is just getting started. In this class, the Social Media Studio will help you identify the best social media program and platforms for you. This class will detail the most popular social media sites in use, their functionality and best applications. This is a perfect class for the individual hoping to join the social media realm or for a small or emerging growth company which is looking for the proper strategy to get started.
Mobile: One small step for consumers, one giant leap for Enterprisetlevey
Delivering fast, rich, engaging experiences across an increasing variety of mobile devices, networks, and locations is a complex challenge.
All too often performance issues go unidentified due to a lack of visibility into the true end user experience and a simple way to identify the root cause - is it the mobile device, carrier, 3rd-party, back-end infrastructure or application logic that is the problem?
Join Tom Levey in this session, to discuss not only how to effectively monitor the end user experience and identify performance bottlenecks, but also measure the real-time revenue impact, by turning on the lights inside your mobile app.
How can long-form journalism adapt to the online social media revolution? ARGs point the way. Five lessons for effective long-form journalism from a most effective interactive genre.
Slidedeck for guest lecture at Baruch College business journalism class on Oct. 10, 2015. Discussion on mobile first, video production, apps and social media.
Mada Seghete, Branch. Mobile Growth TrendsIT Arena
Mada co-founded Branch in 2014, masterminding the community-driven marketing strategy behind the company’s early, explosive success. Today, Branch is the mobile growth platform of choice for over 50,000 apps and 2 billion monthly users around the world, and one of Silicon Valley’s fastest-growing Unicorns. Mada currently leads marketing for Branch, and she remains deeply involved in the company’s global culture initiatives, which have led to several industry awards. Born and raised in Romania, Mada came to the US to study Electrical and Computer Engineering at Cornell University and then earned her Masters of Engineering and MBA from Stanford. Mada enjoys playing the latest viral mobile games, binge-watching the hottest sci-fi shows, and photographing Branch events. Mada regularly speaks about mobile growth at top global tech events, including Web Summit and SaaStr, and she is the host for the How I Grew This podcast series and an instructor for a Growth Strategies course at Stanford Continuing Studies.
Awards:
2016 Linkedin’s Next Wave – 150 top professionals in 15 industries all under 35
2019 Marketers That Matter – Winner in the Building Brand B2B category
Top Women Entrepreneurs In Cloud Innovation 2019 Winner
Speech Overview:
The mobile growth trends you need to know about in 2021 – 2020 have changed our world – from COVID to big platform changes when it comes to mobile technology you have to stay ahead of the curve. This talk explores the mobile marketing landscape and the key trends you need to know.
Social TV: making TV a social & participative experienceYann Ruello
Talking about Social TV:
- Where is Social TV today?
- What are the main trends?
- Return on experience from the Orange Social TV program.
Keynote presented during TV Connect 2016.
The Digital Era of TV and its effect on Content
by John Nordlinger
Skinner Myers
Ruthie Williams
Jackson Flanagan
for USC CTCS 587 “TV Theory” with Aniko Imre
Apps, best practices, experiments and statistics on mobile journalism in practice, aimed at journalists in the Arab world. Presented at the International Center for Journalists Bootcamp in Cairo, Egypt.
One of the most difficult things about Social Media is just getting started. In this class, the Social Media Studio will help you identify the best social media program and platforms for you. This class will detail the most popular social media sites in use, their functionality and best applications. This is a perfect class for the individual hoping to join the social media realm or for a small or emerging growth company which is looking for the proper strategy to get started.
Mobile: One small step for consumers, one giant leap for Enterprisetlevey
Delivering fast, rich, engaging experiences across an increasing variety of mobile devices, networks, and locations is a complex challenge.
All too often performance issues go unidentified due to a lack of visibility into the true end user experience and a simple way to identify the root cause - is it the mobile device, carrier, 3rd-party, back-end infrastructure or application logic that is the problem?
Join Tom Levey in this session, to discuss not only how to effectively monitor the end user experience and identify performance bottlenecks, but also measure the real-time revenue impact, by turning on the lights inside your mobile app.
How can long-form journalism adapt to the online social media revolution? ARGs point the way. Five lessons for effective long-form journalism from a most effective interactive genre.
Slidedeck for guest lecture at Baruch College business journalism class on Oct. 10, 2015. Discussion on mobile first, video production, apps and social media.
Mada Seghete, Branch. Mobile Growth TrendsIT Arena
Mada co-founded Branch in 2014, masterminding the community-driven marketing strategy behind the company’s early, explosive success. Today, Branch is the mobile growth platform of choice for over 50,000 apps and 2 billion monthly users around the world, and one of Silicon Valley’s fastest-growing Unicorns. Mada currently leads marketing for Branch, and she remains deeply involved in the company’s global culture initiatives, which have led to several industry awards. Born and raised in Romania, Mada came to the US to study Electrical and Computer Engineering at Cornell University and then earned her Masters of Engineering and MBA from Stanford. Mada enjoys playing the latest viral mobile games, binge-watching the hottest sci-fi shows, and photographing Branch events. Mada regularly speaks about mobile growth at top global tech events, including Web Summit and SaaStr, and she is the host for the How I Grew This podcast series and an instructor for a Growth Strategies course at Stanford Continuing Studies.
Awards:
2016 Linkedin’s Next Wave – 150 top professionals in 15 industries all under 35
2019 Marketers That Matter – Winner in the Building Brand B2B category
Top Women Entrepreneurs In Cloud Innovation 2019 Winner
Speech Overview:
The mobile growth trends you need to know about in 2021 – 2020 have changed our world – from COVID to big platform changes when it comes to mobile technology you have to stay ahead of the curve. This talk explores the mobile marketing landscape and the key trends you need to know.
Social TV: making TV a social & participative experienceYann Ruello
Talking about Social TV:
- Where is Social TV today?
- What are the main trends?
- Return on experience from the Orange Social TV program.
Keynote presented during TV Connect 2016.
The Digital Era of TV and its effect on Content
by John Nordlinger
Skinner Myers
Ruthie Williams
Jackson Flanagan
for USC CTCS 587 “TV Theory” with Aniko Imre
I use google for images, so please forgive a lack of referencing them, they can easily be found and traced. I use these exclusively in class to outline talking points and indicate examples for the class to discuss, so the slides' use of terminology is bound by assigned texts.
What motivates an audience to tune in to a new TV show? At a time when people have more choice than ever but feel like they’ve never had less time, viewers carefully consider a show’s many dimensions before committing. Understanding a show’s plot or storyline is the biggest factor in deciding whether to watch. This study looks at the decision journey of a thousand viewers to help marketers understand how online — and online video in particular — helps build viewers’ confidence in a new show.
=> http://www.thinkwithgoogle.com/research-studies/how-digital-drives-viewers-to-new-tv-shows.html
Media Education Lab collaborated with PBS NewsHour to evaluate the Student Reporting Labs (www.studentreportinglabs.com) program. Research shows the program improved media literacy and media production skills, and increased intellectual curiosity, collaboration, appreciation for quality news sources, and civic engagement.
Why didn’t we foresee the rise of social TV?
Social TV is the biggest change in television since it was invented.
Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.
The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:
Why did we not foresee this major development in television?
The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.
The presentation covers
Social TV: a synthesis of TV and social networking
1. Transforming the medium of TV
2. A radical shift in power for the TV industry
3. How does social TV power manifest itself?
Forecasting and Innovation
4. The future of TV as seen from 1995
5. What we didn’t foresee in 1995 – social TV
6. Why didn’t we anticipate it?
7. Implications for forecasting and innovation
For more insights into the future of social media and television, download our white paper How Connected Television Transforms The Business of TV (adapted from Futurescape’s strategy report, Social TV).
A high level view of the social media sphere. How are trends, key technologies, and startups shaping the internet. Also discuss the role that mobile devices and gaming consoles are playing in enabling these technologies. Branded Entertainment, Produce Placement, and various other monetization techniques are discussed in the end.
UX Week Presentation of the CNN Digital 2013 replatforming and redesign, with a focus on the mobile and social rationale behind it and the brand design and user experience approach being taken to complete the cross-platform responsive relaunch.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
7. Laptop
IBM 5100, 1975 – first portable computer
1983 – first “laptop” (Gavilian SC)
Advanced in the 1990s
Upgrades
Portability
Immediacy
Productivity
8. Smartphone
Global market share: 22%
1 in 5 people
Brands
Nokia – 1996
BlackBerry – 1999
iPhone – 2007
Source: Business Insider
9. Tablet
Global market share: 6%
1 in 17 people
Faster adoption than smartphones!
Brands
Microsoft Tablet PC – 2000
iPad – 2010
Kindle Fire – 2011
Source: Business Insider
10. The Future: Wearable
Smartwatches (Samsung Galaxy Gear)
Google Glass
Rapid adoption anticipated
64 mill. by 2017
TV on you?!
Source: Mobithinking
www.computerworld.com
12. Facebook
Founded 2004 by Mark Zuckerberg
1.1 billion user worldwide
1 in 13 people
86% of YA in US
Desire for “connectivity”, “fun”, “escape”
Pages
Shows, networks, actors
Source: EBizMBA
13. Twitter
Created in 2006 by Jack Dorsey, Evan Williams, Biz
Stone, Noah Glass
500 million users worldwide
27% of YA in US
A primary use: News source
Heralded birth of “social TV”
Source: ComScore
14. Photo/Video
Tumblr – 2007 (David Karp)
Rich Kids of Instagram/Beverly Hills
Instagram – 2010 (Kevin Systrom, Mike Krieger)
BravoTV
Vine – 2013 (Colin Kroll, Rus Yusupov, Dom Hoffman)
#TWD
Tosh.0
18. Citizen Journalism
And now, the news, brought to you by – YOU!
Jasmine Revolution & Arab Spring
Aided by social media
Most reports came from social media
iReporting
CNN
Streaming audience & reporter tweets
MSNBC
21. Online Content
Networks providing shows
online
CW
Netflix, Hulu, etc.
Netflix Original
Programming
Web series
The Guild
Dr. Horrible’s Sing-Along
Blog
Social Media series
@SummerBreak
Online events
YouTube Music Awards
23. #SocialTV
Instant audience
feedback
95% of live TV convo is on
Twitter
Shows & ads now have
hashtags
Increases viewership
Interactive relationship
with audience
Toonami.tumblr.com
77% use computer while
watching TV
Multi-screen viewing
Story Sync (AMC)
TV Shows made just
for/from audience
feedback
Watch What Happens Live
(Bravo)
Talking Dead, Talking Bad
(AMC)
24. Sports
Cutting edge of social TV
Tweeting “pushed” in NFL & NBA athletes
Vine - #MondayNightFootball
Airing games on cell phones
NFL & Twitter deal to provide in-game highlights
ESPN & NBA already do (replays)
25. Gaming
AMC’s The Walking Dead
Social game (Facebook)
Interactive fan game
“Dead Yourself” app
Image from Mashable
27. Networks
2014: Half of all Americans watch TV online/mobile
Competition
Networks are moving online
Cable ahead of broadcast
Why?
YouTube channels
The CW
Webisodes
Teen Wolf's “Search for a Cure” (MTV)
28. Industry
Viewers influencing stories
From American Idol to “create-your-own-ending”
Programming catered to viewers needs/wants
TV 3.0?
Instant feedback
Ratings? Storylines? Girls
Nielsen
2010: “Cross-Platform Homes” usage
2013: Tallying tweets
2014: Counting mobile viewers in ratings
Networks need greater online presence
What does it mean for advertisers?
29. Advertisers
Product placement
30 Rock episode
Sponsorship
The Apprentice (“The
Pepsi Challenged”)
Branded
entertainment
Breyers “Smooth &
Dreamy”
BMW “The Hire”
Social TV analytics
How audiences react to
stimuli
Embedded ads
Twitter Amplify
30. Community
Digitization = Migration
Hundreds of channels, both on & offline
People brought together by TV “water cooler talk”
are now online
What is “Reality TV”?
TV stars become internet stars
Internet stars become TV stars
Dylan O’Brien, Felicia Day
Social Media Stars