Digital Winners 7-8 November: From TV to Google glass - Innovation with MTGx, Rikard Steiber

1. 11/17/13%
CREATING SHARABLE
MAGIC MOMENTS
CROSS SCREENS AND MEDIA
A CONVERSATION
Rikard Steiber, MTGx
2%
1%

2. 11/17/13%
CREATING SHARABLE
MAGIC MOMENTS
CROSS SCREENS AND MEDIA
A CONVERSATION
Rikard Steiber, MTGx
2%

3. 11/17/13%
Today’s consumer behavior is changing
CURATION
76% share content on Facebook
CONNECTION
4C
GENERATION
91% sleep with or next to their phone
CREATION
67% upload photos they have taken
COMMUNITY
88% maintain a profile on a social
We are moving to a mobile first world
2009
1% of global internet traffic
came from mobile devices
10 million Android phones had
been sold
A year away from the first iPad
%%
%%
Today
13% of global internet traffic
come from mobile
1.3 million Android devices
activated daily
120 million tablets
3%

4. 11/17/13%
73%
SEARCH
66%
SOCIAL NETWORKING
62%
GAMING
46%
WATCH VIDEO
35%
READ NEWS/MAGAZINES
USE COUPONS
18%
7%
Switching between multiple screens
8%
4%

5. 11/17/13%
Video is moving to digital across screens fast
2007
Today
Cats on skateboards and
many rights issues
High storage costs and
low broadband %
1B Unique users/month
%%
4B hours watched every month
100 Hours of video uploaded/min
High production costs and
low monetization
40% of all video views on mobile
Limited mobile video
500 Years of YouTube videos
watched on facebook each day
1,700,000,000+
The 4Cs are all content creators & publishers
5%

6. 11/17/13%
Trans media approach to engage audiences
Example: The Ellen Show with 6,5M subscribers, 2,135M views
How YouTube drive additional value?
Example: The Ellen Show with 6,5M subscribers, 2,135M views
BEFORE:%
Build%brand,%drive%traffic,%%
moneAze%last%season%
DURING:%
%%
Discovery,%viral%highlights,%
extras,%traffic,%moneAze%clips%
AFTER:%
MoneAzaAon,%drive%traffic,%
cross%promote%new%shows%
The web - from links of pages to links of people
2007
Today
6% of time spent online on
social media sites and social
still a niche phenomena
+20% of time spent on social
media and +1.5BN have a social
media profile (7/10 Internet users)
MySpace 2X size of facebook
and Google did not get social
facebook with +1BN users and
Google now bigger than Twitter
Social sites was a closed
community of people
Social are open platforms that
connects people across services
6%

7. 11/17/13%
Social is a platform powering other services
Social is a platform powering entertainment
7%

8. 11/17/13%
The 4Cs want to engage and participate
CREATING SHARABLE
MAGIC MOMENTS
CROSS SCREENS AND MEDIA
8%

9. 11/17/13%
GoPro – co-creating sharable magic moments
“GETTING YOU CLOSER
TO THE
CONTENT
YOU LOVE THE MOST”
9%

10. 11/17/13%
X-factor: “A special talent or quality” or
“A variable in a situation that could have the
most significant impact on the outcome”
xPLAY
xVENTURES
xCREATIONS
xLABS
Viaplay
TV play
Sports
Music
Games
Like.TV
Mobisodes
Webisodes
TV extensions
Web / Apps
Social
Sign-on
(World Class VOD)
(Build Portfolio of Services)
(Digital Productions)
(Digital Development)
MTGx is already up and running
ViaPlay Premium VOD
TV, Movies and Sports
Free VOD TV Channels
Ad Financed Services
Free VOD Sport Clips
Ad Financed Service
Free Social Music
Ad Financed Service
Mobile TV Companion
2nd Screen Application
Download Games Store
Transaction Service
Klipster Coupon Service
Online to Store App
Free Music Streaming
from radio channels
10%

11. 11/17/13%
MTGxPLAY
Future of Entertainment
xPLAY
– reshaping premium entertainment
11%

12. 11/17/13%
xPLAY
– future of TV entertainment
xPLAY
– reshaping sport entertainment
12%

13. 11/17/13%
xPLAY
– reshaping music entertainment
xPLAY
– reshaping 2nd screen entertainment
13%

14. 11/17/13%
xPLAY
– reshaping 2nd screen entertainment
xPLAY
– reshaping gaming entertainment
14%

15. 11/17/13%
MTGxVENTURES
Build a portfolio of new services
xVENTURES
– partnership with Valley start-ups
INCUBATOR
MTGx PITCH
Establish presence in startup communities around the
world: US, SE, UK and DK?
60 TV Channels
Attract start-up ideas,
JVs and talent to build the
future of entertainment
TV Operator
Support with resources from
MTGx to speed up time to
market and success
Sales Force
35 Countries
Digital – Video/Mobile/Social
xVENTURES office in San Francisco
TV Production
(Photo:%Rhonda%Abrams,%USA%TODAY)%
15%

16. 11/17/13%
MTGxCREATIONS
Creating digital first experiences
xCREATIONS
Food
– creating new digital experiences
Home
Game
32%
16%

17. 11/17/13%
xCREATIONS
– creating digital first experiences
MTGxLABS
Building the platform
17%

18. 11/17/13%
35%
YOU CLOSER
TO THE CONTENT
YOU LOVE THE MOST”
“GETTING
xPLAY
xVENTURES
xCREATIONS
xLABS
Viaplay
TV play
Sports
Music
Games
Like.TV
Mobisodes
Webisodes
TV extensions
Web / Apps
Social
Sign-on
(World Class VOD)
(Build Portfolio of Services)
(Digital Productions)
(Digital Development)
18%

19. 11/17/13%
MTG - Shaping the future of digital entertainment
19%